Loop Capital cut AAPL to hold from buy and its target to $330 from $370: supply-chain checks show no recovery from a 13 million unit iPhone shipment cut in 2026, with ~79 million December-quarter deliveries versus 85 million expected. UK NFC transparency pressure is also seen as negative.

Apple suffers a rating downgrade. Well, it's more about iPhone shipment sales for the remainder of 2026. It looks like they won't be shipping much, and that could have an impact on revenue.

Therefore, Loop Capital downgraded the stock from "buy" to " hold" while lowering the price target to $330. This is a decrease from $370.

Their supply chain investigations indicate that Apple will not recover from the 13 million unit iPhone shipment cut we are seeing here in 2026. They now expect to deliver around 79 million iPhones in the December quarter compared to market estimates of 85 million.

There is also another news report this morning from the United Kingdom. It appears that their Competition and Markets Authority is trying to impose more transparency regarding Near Field Communication (NFC ) or contactless technology , so to speak.

This news is also spreading, and it is likely to have a negative impact on this stock.

We know they have a slight shortage of iPhones available for sale, but we also know that demand is relatively high. Loop simply states that it does not believe they will be able to make up for it, or that demand will remain pending until 2027.

That is why they are seeing their rating lowered here.