The Investor Channel on $AMZN (Nov 6, 2026)

The challenges facing modern cloud computing companies, or even companies like Amazon, Meta, Google and Apple, will be discussed this week.

Turning to Amazon, we find it to be a smart company, as its stock started the week near $240 , then rose by nearly 8% this tough week. Amazon shares rose nearly 8 % to close the week near $260 per share.

This rise comes as the company consolidates some of its strategy. Amazon is taking a firm stance by blocking access to its services. We will not allow anyone to access amazon.com and purchase athletic shoes and other products.

Amazon wants to control this relationship to some extent , but there is also likely to be an advertising aspect to it.

The company is now making radical changes to its Alexa voice assistant , its own AI assistant that works primarily by voice, but I think others are using it in different ways. You can now start shopping via text message using Alexa, which means you can send a shopping list or a picture of a product you want to Alexa, and Alexa will communicate with Amazon and complete the purchase on your behalf.

Microsoft's backing out of two different deals this week is interesting, and I don't necessarily think we can consider it a trend, but I assure you that if Amazon, Google, and Meta start doing the same thing in the next two weeks, there will be significant losses to come.

As for Amazon, we talked last week about it closing below all moving averages. Its technical position was good, although closing below the 200-day moving average is somewhat concerning.

So, I don't necessarily think we can draw much conclusions from this, except that Amazon's stock has been volatile for a long time since the beginning of this year, and therefore, the stock will likely remain within this range until it rises significantly to levels between $280 and $300.