PEP is down 36% from its high on weak U.S. beverage volume (-4%), but revenue rose 6.4% and at ~14.5x earnings Morningstar's fair value is ~35% above price, with a ~4.7% yield. No rapid rise is expected amid a consumer slowdown, though the daily brands are priced as if problems are permanent, so waiting should pay.

It is PepsiCo ( PEP). Its stock has fallen by about 36 % from its all-time high and has just hit a 52- week low. The story is simple: After years of continuously rising prices, consumers began to back down a little.

In the last quarter, the volume of beverage sales in the United States decreased by 4%, while the volume of snack sales remained stable. Then, in the final days of September, two major banks downgraded the stock, citing a stalled recovery in North America.

But the company as a whole is still growing, and that's what we want to see. In the last quarter, revenues rose 6.4% to $24.2 billion, and the company maintained its annual targets.

These are brands that most viewers currently have in their kitchens : Pepsi, Lay's, Doritos, Quaker, and Gatorade.

The company is valued at approximately 14.5 times the expected profits. Morning Star gives PepsiCo a strong competitive advantage and a full five-star rating at a fair value of $169, which is about 35% higher than its current price.

Waiting pays off, as the dividend yield is around 4.7%, and PepsiCo has raised its dividend for 54 consecutive years.

I don't expect a rapid rise in the stock price, but I think we are currently experiencing a slowdown. I think prices have risen too quickly, and consumers may choose other products at the moment , but these brands have a nostalgic feel, and they are products that most people use daily.

The middle level consists of well-known brands such as McDonald's and Pepsi. The company has strong competitive advantages and faces real problems with the American consumer , but its price suggests that these problems are permanent, and it gets a rewarding return on both during the waiting period.