Parkev Tatevosian, CFA on $UBER (Nov 9, 2026)
Amazon's free delivery on $25+ Uber Eats orders and $20 first-order discounts should lift order growth and awareness; Uber One cancellations are no major drawback while customers keep ordering from Uber Eats. The partnership raises the odds Amazon's Zoox self-driving effort succeeds, reducing the self-driving risk behind Uber's decline and possibly prompting a Waymo tie-up. The speaker is more optimistic, puts fair value at $126 versus $68, and calls Uber among the most undervalued stocks.
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I believe this news is bigger for Uber than for Amazon , and that's the perspective I'll take in this video, where I'll review what this means for Uber stock investors, including the details and my point of view.
As a shareholder in both companies, I have some detailed insights into what this means for Uber, and the potentially larger impacts on self-driving car technology , especially since Amazon has its own self-driving car unit, Zoox, and what the implications may be.
First, free delivery for orders of $25 or more through the Amazon app is important, because the order fees from Uber Eats, DoorDash, or whatever service you use typically make up a large percentage of your order value.
This is likely to lead to an increase in the pace of orders, which is great news for Uber, its partners, and the drivers who work for it. In addition, the other offer , a $20 discount on the first two Uber Eats orders of $25 or more, will help raise awareness of this program.
But, on the other hand, Uber also has its own membership service. It costs $9.99 per month or $96 per year . I think that many of those who have an Amazon Prime and Uber One subscription will cancel their Uber One membership and simply use the Prime feature to order from Uber Eats.
This is my initial assessment of the situation. I don't know the extent of the overlap between Amazon Prime members and Uber One members, but based on the initial details of this announcement, it's likely that Uber One members will cancel their subscription and use Amazon Prime instead.
This is not a major drawback for Uber, as Uber One membership costs $9.99 per month as stated, but members receive benefits that offset the price they pay . So, in the end, it's not a big deal if customers choose to cancel their Uber One membership and use an Amazon Prime membership instead.
As long as they continue to order from Uber Eats, there is no significant difference in the bottom line, based on my research on these companies over the past several years .
An interesting result of this, as a shareholder in both companies, is that I am pleased to see them working together and developing a partnership, because it increases the likelihood of Amazon succeeding in developing self-driving car technology through its subsidiary Zoox, which is already testing self-driving cars in a few US cities.
This reduces some of the risks faced by Uber stock investors, which is the main reason behind the decline in Uber's stock price, as this is due to the risks associated with self-driving car technology.
So, ultimately, I am very pleased with this announcement of the relationship between these two companies. As a shareholder in both companies, I hope this relationship will be successful.
And that they cooperate with each other in a positive way.
Ultimately, this will open up an opportunity for a partnership, perhaps in self-driving car technology, which would significantly reduce the risk to Uber's stock if it could secure a partner like Amazon , and might even encourage Alphabet's Waymo to say, "You know what?" "Maybe we should partner with Uber too."
This expansion with Alphabet may be wishful thinking at this stage, but it is certainly moving in the direction I would like to see as a shareholder in Amazon and Uber.
As a reminder, I calculated the fair value of Uber stock at $126. The current market price is $68. I believe it is one of the most undervalued stocks in the market. I own Uber shares in my investment portfolio.
I've ranked it among the top 10 stocks you can buy.
This announcement makes me more optimistic about Uber after seeing this partnership between them and Amazon.
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Parkev Tatevosian, CFA has 8 calls on this stock; only the adjacent ones are shown.