“Clorox is Dealing With Several Years of Challenging Circumstances | CLX Stock Analysis”
CLX is a buy for long-term investors; fair value $110 vs price $81 implies >34% upside in 12-18 months, supported by 13x forward P/E and >6% dividend yield despite margin decline.
Consumer staples companies like Clorox are facing similar headwinds. To do this, one of the methods they use is to switch from branded products such as Clorox and Procter & Gamble to store-branded products .
Such as the brands " Kroger", " Amazon Basics", and others that you see sold alongside popular products like "Clorox" and "Procter & Gamble".