Conversely, if you look at the other end of the spectrum, such as Salesforce and Adobe, you will find that these companies are facing a lot of changes and rework of workflows, which will make it difficult for them to thrive.
The Motley Fool on $CRM
The Motley Fool has discussed $CRM in 2 videos since 2026-10-20. The latest, on 2026-10-31, was bearish.
This is Salesforce. Salesforce today announced, in a surprise move, its acquisition of Braze for approximately $5.7 billion. So, Matt, can you explain to me what you do and why you think Salesforce needs it?
The Salesforce Marketing Cloud platform is much weaker than its competitors in the field of modern interaction with mobile devices. That's absolutely true. Salesforce has a huge marketing department, but it is not very good at AI-powered marketing, personalized marketing, or advanced technology marketing.
She is trying to improve her performance in this key area to support her business. A 50% premium in a cash deal, so it's clear that Salesforce believes it needs to close this deal.