AAPL 正迎来一轮规模巨大且成功的产品周期:iPhone Duo 的需求远超供给,AAPL 将售出所有能生产的每一台;二级市场的溢价可能会消退。其股价与 AI 基础设施脱钩是合理的,因为 AAPL 主要是一家消费类公司,并不跟随这些趋势。
逐段跳播
现在,来和我们一起分析这一切兴奋情绪背后的原因,以及这对 Apple 的下一篇章意味着什么的是 Creative Strategies 的技术分析师 Max Weinbach。
Now, to join us and help us analyze the reasons for all this excitement, and what it means for the next chapter of Apple, is Max Weinbach, technology analyst at Creative Strategies.
围绕新款 iPhone 双机的热度非常高,那么在你看来,这只是一次成功的发布,还是我们正面临一个对 Apple 来说规模巨大且影响深远的产品周期?
The hype surrounding the new iPhone duo is huge, so in your opinion, is this just another successful launch or are we facing a massive and influential product cycle for Apple?
我认为我们正面临一个真正成功且规模巨大的产品周期。iPhone 双机只是这个周期的开始。如果你看看他们在过去四周内已经发布或将要发布的产品,我们就会看到本周五终于上市的 iPhone 双机。
接下来一周,HomePod Mini 和 Apple TV 将发布。再下一周,新款 MacBook Pro、新款 iPad Mini 和新款 iMac 预计将亮相,这些都在大约一小时前刚刚宣布。
I believe we are facing a truly successful and massive product cycle for Apple. The iPhone duo is just the beginning of this cycle. If you look at what they have released or will release over the next four weeks, we will see the iPhone duo that is finally available this Friday.
The following week, the HomePod Mini and Apple TV will be released. The following week, the new MacBook Pro, new iPad Mini, and new iMac are expected to be unveiled, all of which were announced about an hour ago.
因此,iPhone 双机肯定会取得巨大成功。我真的相信,他们能生产多少就能卖出多少,而目前看来需求远远超过供应。
Therefore, the iPhone duo will certainly be a huge success. I truly believe that they will sell all the devices they can manufacture, and at the moment it seems that demand far exceeds supply.
我认为目前美国的订单已经排到 2027 年 1 月 25 日,考虑到这是一款 2,000 美元的设备,这并不令人意外。
I believe orders are currently on hold in the United States until January 25, 2027, which is not surprising given that it is a $2,000 device.
而且我认为,也许随着我们走向采用更新设计的全新“MacBook Pro”设备,我们会看到类似的情况,订单会被推迟到明年。
And I think that perhaps, as we move towards the new "MacBook Pro" devices with their updated design, we will see a similar situation where orders will be postponed until next year.
撇开这一点不谈,我同意你的看法;如果你想靠一款新 iPhone 机型取得成功,它必须带来一些不一样的东西。这是自——我不知道,也许是 10 款甚至更多机型以来——我们第一次看到真正不一样的东西。
Putting that aside, I agree with you; If you want to achieve success with a new iPhone model, it has to come with something different. This is the first truly different thing we've seen since, I don't know, maybe 10 models or more apparently.
Max,你提到 iPhone 就像一款必不可少、不可或缺的产品。促使我购买它的原因是我的手机坏了,因为你需要它。但说到过去 10 年或 15 年的其他产品,除了 iPhone 之外,我能想到的唯一真正成功的产品就是主导可穿戴设备市场的 Apple Watch,当然还有主导蓝牙耳机市场的 AirPods。
You mentioned, Max, that the iPhone was like an essential, indispensable product. What motivates me to buy it is that I'm breaking my current phone, because you need it. But when it comes to other products over the past 10 or 15 years, the only truly successful products I can think of besides the iPhone are the Apple Watch, which dominates wearables, and of course, AirPods, which dominates Bluetooth headphones.
在技术层面,这个行业中的很大一部分一直在从封闭系统转向一种名为“Matter”的开放标准。所以,如果我买了一个智能温控器,我可以把它连接到任何支持这一标准的设备上。这包括 Google、Amazon 和 Apple。
Much of the industry sector at the technical level has been moving away from closed systems towards an open standard called "Matter". So, if I get a smart thermostat, I can connect it to anything that supports this standard. This includes Google, Amazon, and Apple.
所以,如果你已经有了一个智能家居,你几乎可以用任何你想要的东西来替换那个中心设备(Hub)。我认为 Apple 在这一领域真正的优势,与其他竞争对手不同,在于那些系统仅限于你的家中。
So, if you already have a smart home, you can replace that central device (Hub) with almost anything you want. I believe the real advantage Apple has in this area, unlike other competitors, is that those systems are limited to your home.
Apple Home View 的独特之处在于,它会把你的 iPhone 以及你所有家人的 iPhone 连接起来。因此,你的短信、电子邮件、通话、日历、那里的任何小组件,以及来自 Apple CarPlay 的任何内容也都会显示出来。
What makes Apple Home View unique is that it connects your iPhone, and the iPhones of all your family members as well. So, your text messages, emails, calls, calendar, any widgets that are there, and anything from Apple CarPlay will also appear.
“Home View”带来的好处要大得多,而且行业中的大多数已经回归开放标准。我认为,我们很可能会看到那些可能已经在其他系统上花了几万美元的人,用 Apple 的 Home View(300 美元)替换掉他们最便宜的设备(100 美元)——遥控器,仅仅是因为它能让他们做更多事情。
There is much greater benefit in "Home View", and most of the industry has moved back towards open standards. I think it's not unlikely that we'll see people who have probably spent tens of thousands of dollars on other systems, replacing their cheapest item ($100), the remote control, with Apple's Home View ($300) simply because it allows them to do more.
嗯,我认为这是个好观点。眼下,我们认为什么最重要?你觉得更重要的是知道他们实际能出货或卖出多少部 iPhone,还是知道还有多少人仍在等着买一部?
Well, I think that's a good point. Right now, what do we consider most important? Do you think it's more important to know how many iPhones they can actually ship or sell, or how many people are still waiting to buy one?
我认为这是两者的结合。制造“iPhone 双机”似乎极其困难。如果你看看它是什么,你会发现它是一块超薄折叠屏,带有两层超薄玻璃,以及 Apple 专门为此设计并制造的定制粘合剂。
它上面还有一层带有纳米纹理的定制层。他们重新设计了那种材料,也重新设计了那种纳米纹理的制造工艺。其中许多部件都极难制造。
I think it's a combination of both. It seems that manufacturing the "iPhone Duo" is extremely difficult. If you look at what it is, you will find that it is an ultra-thin foldable screen with two layers of ultra-thin glass and a custom adhesive that Apple designed and created specifically for this purpose.
It has a custom layer on top with a nano texture. They redesigned that material, and the manufacturing process for that nano-texture as well. Many of these items are extremely difficult to manufacture.
我相信只要他们能生产出来,就会有需求。这种情况会一直持续到明年它更新为止。而且我真的相信,他们能制造的每一台都会卖出去;他们会全部卖光。
I believe there will be demand as long as they are able to produce it. This will continue until it is updated next year. And I truly believe that they will sell every single unit they can manufacture; they will sell them all.
我不知道我们现在在二级市场看到的溢价,或者卖家会坚持的溢价,是否会持续下去。我在 eBay 上看到,有些设备售价在 7,000 到 10,000 美元,而它的价值只有 2,000 或 3,000 美元。
我不知道我们是否会继续看到这种为了立即拿到而多付 3,000 美元的溢价。我希望这种溢价会消退。这通常是一种不好的做法。
I don't know if the premium we're seeing in the secondary market right now, or that sellers will cling to, will continue. I saw on eBay that some were being sold for $7,000 to $10,000 for a device worth $2,000 or $3,000.
I don't know if we will continue to see this $3,000 bonus for getting it immediately. I hope that fades away. This is generally a bad practice.
但我真的认为人们真的很想要一部“iPhone 双机”。它很独特。它不一样。我之前说过,Apple 现在有三类 iPhone:经济型、专业型和奢华型。这是奢华型设备之一。我认为它吸引了很多人的目光。
即使它没有特定的用途,它真的很酷,人们想拥有一件真正很酷的东西。
But I really think people really want an "iPhone Duo". It is unique. It's different. I was saying that Apple now has three categories of iPhones: economy, professional, and luxury.
This is one of the luxury devices. I think it attracts a lot of people. Even if it doesn't have a specific use, it's really cool and people want to own something really cool.
Max,说到分化,至少在过去一个季度,或者说从今年夏天开始,真正显现出来的是,Apple 在交易或股价表现方面,已经与 AI 基础设施板块的其他公司和大型科技公司脱钩。它的表现与标普 500 指数不相关。
顺带一提,如果我们看看上周,它的表现非常好,而许多 AI 基础设施公司却在苦苦挣扎。
Max, speaking of divergence, what has really emerged during the last quarter at least, or let's say since the beginning of the summer, is that Apple has decoupled—from the point of view of trading or stock price performance—from the rest of the AI infrastructure sector and major technology companies.
Its performance is not correlated with the S&P 500 index. Spontaneously, if we look at last week. It has performed very well while many AI infrastructure companies have been struggling.
从你作为分析师的角度来看,这是其良好表现能力的一个令人鼓舞的信号,还是因为目前它具有防御性质而有点令人担忧?
From your perspective as an analyst, is this an encouraging sign of its ability to perform well, or is it a little worrying because it is defensive in nature at the moment?
我认为,把这两个市场和行业放在一起看,这是说得通的。看AI基础设施芯片时,它在某种程度上取决于企业是否采用AI。大家相信承担这些成本的经济可行性正来源于此。而Apple主要是一家消费类公司。
显然,上周搭载MetaMuse、用于运行模型的Mac Studio,以及这些售价2万美元的机器所特有的一些东西,正更多地转向企业市场,但交易量仍然很小。它们主要是一家消费产品和服务的公司。
所以,只要消费者对技术有兴趣,我认为Apple与那些专注于向企业销售的公司截然不同是说得通的。在我看来,它们并不真正跟随主流趋势,这很合理。
I think it makes sense when you look at both markets and industries. When you look at building AI infrastructure chips, it depends in one way or another on companies adopting AI.
This is where everyone believes the economic viability of bearing these costs will come from. Apple, on the other hand, is mostly a consumer company. I mean, clearly, the Mac Studio with MetaMuse last week for running models and some of the things that are specific to these $20,000 machines is moving more towards the corporate market, but it's still a small trading volume.
They are mostly a consumer products and services company. So, as long as consumers have an interest in technology, I think it makes sense for Apple to be very different from names that focus on selling to businesses.
It makes sense to me that they don't really follow the prevailing trends.
这个频道对 $AAPL 的历次判断
Schwab Network 在这只股票上共 29 条判断,这里只列相邻的几条。