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$AAPL

$AAPL · Schwab Network · 2026-11-02

AI 摘要 · Schwab Network

AAPL 2027年36倍的市盈率被认为非常昂贵,在同比上涨超过25%之后,门槛已被抬高;它需要业绩和指引——iPhone销售额约565亿美元、服务业务约320亿美元,并保持毛利率的灵活性——才能吸引投资者,否则可能进一步下跌,而iPhone若出现正面惊喜则可能形成支撑。

他说的是几天内
《Bull v. Bear: Will AAPL Earnings Justify Valuation with iPhone Sales, AI Advancements?》
Schwab Network发布 2026-11-02 · 36 段内容
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36 段内容
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注意力再次转向科技板块,因为苹果准备在今天收盘后公布季度业绩。分析师预测调整后每股收益为1.98美元,营收预计将接近1130亿美元。

Attention is once again turning to the technology sector, as Apple prepares to announce its quarterly results after the close of trading today. Analysts are forecasting earnings of $1.98 per share on an adjusted basis, and revenue is expected to approach $113 billion.

在业绩公布之前,苹果股价的表现显著优于众多美国股指以及“七大科技巨头”组合,同比涨幅超过25%。知名科技分析师Dan Ives表示,这份业绩“分量格外重”,因为这是John Ternos出任CEO后的首次财报电话会议。

Prior to the results announcement, Apple's stock significantly outperformed a wide range of US stock indices and the " Big Seven" group, with a year-on-year increase of over 25% .

Renowned technology analyst Dan Ives says the results carry "extra weight " as it is John Ternos's first earnings call as CEO.

Ives指出,本季度包含iPhone 18九天的销售,以及中国市场的复苏,而中国市场全年一直是关键因素。

Ives notes that the quarter includes nine days of iPhone 18 sales and a recovery in China, which has been a crucial factor throughout the year.

本季度还不会包含两位数的销售增长,而苹果已连续14个季度超出盈利预期。那么,这一连续纪录会延续下去吗?现在是时候围绕“苹果”展开观点交锋了。

The quarter will not include double-digit sales yet, and Apple has beaten earnings estimates for 14 consecutive quarters. So, will this series continue? Now is the time for a clash of opinions about "Apple".

在我们进入你们的交易案例之前,我们想知道你们每个人对这家iPhone制造商怎么看。与即将公布的数据相比,这个评级是不是太高了?

Before we move on to your trading examples, we want to know what each of you thinks about the iPhone maker. Is this rating too high compared to the figures that will be revealed?

中国将极其重要。你说得对,他们不会公布两位数的销售增长,但你猜怎么着?他们会给出两位数销售增长的指引。第四季度的指引在这里将至关重要。

China will be extremely important. You're right, they won't announce double-digit sales, but guess what? They will provide guidance on double sales. The fourth quarter guidance will be crucial here.

他们预计iPhone销售额约为565亿美元,服务业务约为320亿美元。毛利率的弹性必须保持住。

They are looking at around $56.5 billion in iPhone sales, and around $32 billion in the services sector. The flexibility of gross profit margins must be maintained .

因此,天花板很高,因为2027年36倍的市盈率非常昂贵。这里的上限极高。我认为这就是数据公布前我们看到一些疲软的原因,但他们需要交出能吸引投资者的数字,否则股价可能进一步下跌。

Therefore, the ceiling is high because the 36 times earnings multiple for 2027 is very expensive. The ceiling is extremely high here. I think that's why we saw some weakness before the numbers were released, but they need to deliver figures that attract investors, otherwise the stock could fall further.

我不知道。我不知道。我们会看到市场如何反应,但在这份报告之前,股价已经走了很长一段路。我认为上限太高了,Diana和Tom。

I don't know . I don't know. We'll see how the reaction will be , but the stock has come a long way before this report. I think the ceiling is too high, Diana and Tom.

Tom,你怎么看 Apple?是的,我认为这一切都将围绕 iPhone 收入展开,而上个季度正是如此。记住,在 iPhone 17 那轮超级周期中,他们的 iPhone 销量实现了约 21.7% 的同比增长。

Tom, what do you think of Apple? Yes, I think it will all revolve around iPhone revenues, and that's what happened last quarter. Remember, they achieved about 21.7% year-over-year growth in iPhone sales during that supercycle that happened to the iPhone 17.

现在,他们只预期 15% 的增长,所以也许存在放缓,但如果他们以正增长给我们带来惊喜,这是否意味着,正如 Kevin 所说,我们正面临 Apple 历史上偏高的估值,而且它已经涨到了这个水平?

Now, they are only expecting 15% growth , so maybe there is a slowdown, but if they surprise us with positive growth, does that mean that, as Kevin said, we are facing historically high valuations for Apple, and that it has grown to reach this level?

服务业务预计将继续向上增长。这是他们业务中利润率最高的部分。

Services are expected to continue growing upwards. This is the highest-margin part of their work.

服务收入预计将达到 316 亿美元。这一点将受到密切关注。然后你可以看看 iPad 销量,以及所有可穿戴设备。它们的表现如何,尤其是其中一些设备的新版本?

Service revenues are expected to reach $31.6 billion. This will be closely monitored. Then you can look at iPad sales, and all wearable devices. How does it perform, especially with the newer versions of some of these devices?

然后,如你所知,你正在收听的是 Tornos。他还会提到别的什么吗?有消息称,他们正在开发一款带 9 英寸屏幕和旋转臂的家用机器人,计划于 2027-2028 年发布。

Then, as you know, you are listening to Tornos. Will he bring anything else up ? There was speculation that they were developing a home robot with a 9-inch screen and a rotating arm for release in 2027-2028, according to the information.

所以,现阶段我们可能得不到关于未来产品的任何明确信息。但是,Duo 的销量,如果他们给出任何迹象表明“我们需要增加产量,因为交付已经要等长达 3 个月了。”我们只能拭目以待。

So, we may not get any clarification regarding future products at this stage. But , Duo sales, if they give any indication that "we need to increase production because there is already a waiting period of up to 3 months for delivery." We'll have to wait and see.

如果他们提供略高一些的预测,他们的利润率会表现如何?记住,在过去两个季度里,他们谈到了这些手机所用内存价格的持续上涨。我认为,这对利润率的影响在接下来一段时间也将受到密切关注,各位。

If they provide slightly higher forecasts, how will their profit margins perform? Remember, in the last two quarters they talked about the continued rise in prices of the memory used in these phones.

I think the impact of that on profit margins will also be closely watched in the coming period, folks.

是的,Diana,根据你所说的,我的测试交易偏向下跌方向,这并不令人意外。但股价在动,而且这次财报事件的预期波动幅度在过去一天左右的交易中有所上升,并没有下降。因此,我认为市场的期待正在增加。

Yes, Diana, it's not surprising based on what you said that my test trade is leaning towards the downside. But the stock is moving, and the expected movement for this earnings event has increased in the last day or so of trading, and has not decreased.

Therefore, I think public anticipation is increasing.

现在,我看了 330 的执行价。考虑到当前股价情况,它可能略在预期波动范围之内。以前不是这样,但现在是这样。所以,你可能需要调整执行价,但我选择了 11 月 13 日,在 330 买入看跌期权,并在 11 月 4 日卖出该期权。

Now, I looked at the execution price of 330. Considering the current stock situation, it may be slightly within the expected range of movement . It wasn't like that before, but it is now .

So, you might want to adjust your execution prices, but I chose November 13th , bought the put option at 330, and sold the option on November 4th.

不是周五,我在周三卖出了一份执行价为 330 的看跌期权。我支付了大约 135,现在它的交易价大约在 140 到 145 之间。

It's not Friday, I sold a put option for Wednesday at 330. I paid around 135, and it's trading now around 140 to 145.

所以,股价不断远离 140 的行权价,向 130 的行权价靠近。因此,这个期权在这里获得了一些溢价,Tom。但记住,你要关注两件事。你要关注波动,还要关注隐含波动率。它可能会随着财报事件略有下降,但等等。

你有机会,因为你卖出的到期日是 11 月 4 日,也就是两天后。

So, you know, the stock keeps moving away from the strike price of 140 and towards the strike price of 130. So, this option is gaining a bit of a premium here, Tom. But remember, you are looking for two things.

You are looking for movement, and you are looking for implicit volatility. It might drop a little with the earnings event, but wait. You get a chance because you are selling an expiry date of November 4, which is two days away.

记住,我通常的周到期日是 11 月 13 日,然后我在 11 月 4 日卖出,那天是周三。如果你没有看到想要的波动,你可以把期限延长到接下来的周五。

Remember, I had the usual weekly expiry on November 13th, and then I sold on November 4th, which is a Wednesday. You can extend the deadline to the following Friday if you do not get the movement you are looking for.

但是 Tom,我们真正瞄准的是这个节目中不常做的事,我们瞄准的是周中到期,为什么?好,这大约是 15 个点。波动率是 73。周五的波动率是 58,11 月 13 日大约是 40。

所以,利用不同隐含波动率水平之间的巨大差异,Tom,做一个卖出期权日历价差。

But Tom, we're really targeting something we don't do much in this program, we're targeting a midweek expiration, why? Okay, that's about 15 points. It's a volatility of 73. Friday's volatility is 58, and November 13th is around 40.

So, taking advantage of the large difference between the various implied volatility levels, Tom, do a calendar of sell options down.

好。是的,我们来分析一下这笔交易。哦对,你买入的是距离到期大约还有11天的合约,即11月13日的周度期权。你买入一份330的看跌期权,同时卖出11月4日周度期权中同样330的看跌期权,后者周三就到期,只剩两天,但作为组合它们有更高的隐含波动率。

因此,这本质上是一个看跌期权日历价差,向下价差约一周半,需要支付大约1.35美元的折价成本。

Good. Yes, let's analyze this deal. Oh yes, you're buying something that has about 11 days left to expire, the November 13 weekly options. You're buying a 330 put option, and you're selling the same 330 put option in the November 4 weekly options that expire in just two days on Wednesday, but they have that higher implied volatility as a package.

Therefore, it is essentially a calendar of put options with a one-and-a-half-week spread downward , incurring a discount cost of approximately $1.35.

可能比那个高十美分,但你支付的折价就是你的风险。所以,每个价差是135美元,你可以在风险图里看到这一点。你希望股价达到或接近330的执行价。这是持仓盈利最大的位置,但下跌方向你大概有315到318的区间,上涨方向也许是340到345,作为这笔交易的潜在盈利区间。

It may be ten cents higher than that, but the discount you pay will be the risk. So , $135 for each difference, and you can see that here in the risk profile. You want the stock to reach the execution price of 330 or close to it .

This is where you will achieve the greatest profitability in positions, but you probably have a range of 315 to 318 on the downside , and perhaps 340 to 345 on the upside to be a potential profit in this trade.

因为苹果以及其他一些大型科技股有多个周度期权,你会有多次机会来滚动或调整那个空头期权,从而形成一些平衡,提高潜在盈利能力,同时降低这样做的风险。

Because there are multiple weekly options at Apple and some other big tech names, you will have multiple opportunities to roll over or modify that short option , creating balances that increase potential profitability and reduce your risk in doing so .

但这以低廉的折价换来了下跌方向的敞口,不是吗?这就是你在这件事上的风险。你为这个下跌敞口支付的折价是135美元,而且它被限制在一个区间内。股价不必正好触及330。它可能超出那个区间,比如向任一方向超过5美元,你仍然可以在这笔交易上获得潜在盈利。

But, this gives you exposure on the downside in exchange for an inexpensive discount, doesn't it? This is your risk in this matter. The discount you pay is $135 for that downside exposure, and it is limited to a range.

The stock doesn't have to hit 330 directly. It could be outside that range, you know, by more than $5 in either direction, and you could still make a potential profit on that trade.

正如Kevin提到的,要利用这笔交易中你买入的合约和你卖出的合约之间的波动率水平差异。

As Kevin mentioned, take advantage of the volatility levels between what you buy and what you sell in that transaction.

Kevin,你的做法更激进一些,但这是一个可以通过带上方向性偏好来抵消部分成本的策略。一个以乐观为特征的理想主义者。如果你认为股价会上涨,这就给了你一些上涨方向的敞口。

Kevin, you've been a little more aggressive , but it's a strategy where you can offset some of the cost by taking a directional bias. An idealist characterized by optimism. If you believe the stock will rise, this gives you some upside exposure.

这里针对上涨趋势的不平衡“蝶式买入”策略转向了11月6日的周度期权。我们将买入执行价为340的看涨期权,这个价格实际上在当前价格区间之外。它早些时候还在股价附近。事实上,它刚刚还在价格区间内。

我们将买入一份340的看涨期权,卖出两份352.5的期权,然后再买入一份357.5的期权,作为这个不平衡策略的单一组合,净成本大约420。

The unbalanced "butterfly buying" strategy for the uptrend here has turned to the weekly November 6 options. We will purchase the call option at an execution price of 340, which is practically outside the current price range.

It was at the stock price earlier. In fact, it was just within the price range. We will buy one call option at 340, sell two options at 352.5, and then buy one option at 357.5 as a single package in this unbalanced strategy , with a net cost of around 420.

它现在的交易价是370。为什么会这样?因为箭头移开了。它下跌了,不是吗?但你欠下的金额就是你的风险。所以,如果它交易在370,你可以把370美元作为风险。如果你支付420,那笔交易就会有420美元的风险。

Well, it is trading at 370. Why is this? Because the arrow moved away. It's gone down, hasn't it? But the amount of money you owe will be the risk. So, if it's trading at 370, you can pay $370 as a risk.

If you pay 420, there will be a risk of $420 in that transaction.

盈亏平衡点会稍高一些。如果你算那个盈亏平衡点,就是把你支付的成本加到340的执行价上。所以大约是344美元。高于这个水平就是盈利。

The breakeven point is a little higher, you know. If you take that breakeven point , you add what you paid to the execution price of 340. So, about $344. Anything above that would be a profit.

Kevin,你对这个不平衡的“蝶式买入”策略怎么看?

Kevin, what are your thoughts on this unbalanced "butterfly buying" strategy ?

是的,一个价值12美元的垂直期权买入头寸,和一个价值5美元的垂直期权卖出头寸,花费大约420。而且你知道,看跌期权日历离你越远,这笔交易就越好,对吧?如果你看好苹果股票的话。

Yes, a buy position in a vertical option worth $12, and a sell position in a vertical option worth $5, with a spend of about 420. And as you know, the further the put option calendar is from you, the better this trade is, right? If you are optimistic about Apple stock.

因此,这笔交易的成本很可能低于4美元,如果你判断正确,这给了你更好的机会。记住,这是一个更依赖趋势的押注。所以,如果你对方向判断错了,你大概率表现不会好,但你的风险被所支付的金额限制住了。

Therefore, this deal is likely to trade for less than $4, and this gives you a better chance if you are right. Remember that this is a bet that depends more on the trend. So, if you are wrong about the direction, you probably won't perform well, but your risk is limited by the amount of debt paid.

要确保价格在执行价之间不稳定,因为这是一笔押注上涨趋势的交易。就像我说的,12美元的垂直买入头寸,5美元的垂直卖出头寸,我们花费大约4美元,Tom。

Make sure the price is unstable between execution prices, as this is a trade to bet on an upward trend. Like I said, a buy vertical position at $12, a sell vertical position at $5, and we spend about $4, Tom.

是的,期权市场对明天开盘的一天走势定价为正负13美元,这意味着略高于344的盈亏平衡点会落在一个标准差之内。

Yes, and the options market prices a one-day move to tomorrow's opening by plus or minus $13, which means that the breakeven point of slightly more than 344 would be within one standard deviation.

观察点

季度业绩与指引,尤其是iPhone销量和毛利率
业绩或指引未能吸引投资者
今日收盘后季度财报
支持该股可能进一步下跌的观点

这个频道对 $AAPL 的历次判断

Schwab Network 在这只股票上共 50 条判断,这里只列相邻的几条。

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