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$AAPL · Schwab Network · 2026-11-07

AI 摘要 · Schwab Network

苹果47.9%的毛利率超出预期,但其中1个百分点来自退税,因此在内存成本上升的背景下,这一毛利率能否持续尚不确定。高价设备或可支撑利润率,但中国需求和服务业务增长疲弱,供应是最大的问题。短期能否保持耐心,取决于能否交付足够多的设备;估值偏高且AI投入落后,意味着苹果可能在一两年内需要加大支出。

他说的是几年内
《iPhone Duo, Memory Hitting Margins & China: AAPL Pressure Points Post-Earnings》
Schwab Network发布 2026-11-07 · 14 段内容
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14 段内容
0:046:53

我们继续来分析一下苹果的财报。是的,现在情况似乎有所好转。我认为最重要的一点是,毛利率已经达到了他们预期的上限,这对他们来说是好事,因为他们正在应对零部件成本上涨的问题。

Let's continue this analysis of Apple's earnings. Yes, now the situation seems to be turning around a bit. What I found most important is that the gross profit margin has reached the upper limit of their expectations, which is good for them as they are dealing with rising parts costs.

这将是今晚与 John Turnus 的电话会议上的一大话题;话题是关于他们如何应对 DRAM 等零部件价格的惊人上涨,以及如何按预期足量地将 iPhone Duo 和 XTR 笔记本等新设备推向市场。

And this is going to be a big topic on the conference call with John Turnus this evening ; It's about how they're handling the incredible price increases of components like DRAM and bringing new devices like the iPhone Duo and XTR laptop to market in sufficient quantities as expected.

Tinan,这个47.9%的利润率好于预期,但苹果表示其中一个百分点来自退税。那么,在大多数担忧都集中在毛利率以及内存成本会对其造成多大影响的情况下,这个利润率有多可持续?

And Tinan, this margin of 47.9 percent was better than expected, but Apple said one percentage point of it came from tax refunds. So, how sustainable is this rate when most of the concerns were about gross margins and how much memory costs would impact that ?

是的,他们在心理上已经决定倾向于昂贵的产品。新款 Duo,也就是折叠屏手机,起售价为2000美元,对任何设备来说这都是一个惊人的起售价。新款笔记本 XTR,14英寸触控屏版本起售价为2899美元,这很惊人,而且我听说顶配版本要14000美元。

Yes, they have mentally decided to lean towards expensive products. The new Duo, aka the foldable phone, starts at $2,000, which is an incredible starting price for any device.

The new laptop XTR, which starts at $2,899 for the 14-inch touch-sensitive model , is incredible, and I hear the top model costs $14,000.

所以,人们可能想知道,这种通过倾向于这些先进功能和价格飞涨的设备来维持毛利率的策略,未来会是什么样子。看起来中国人对支付这样的价格没有太大问题。我知道苹果在那个特定市场不得不降价,因为那里的工作性质不同,但你认为是否存在无法达成中国营收目标的担忧?

So, people might want to know what this strategy of maintaining gross margins by leaning towards these advanced features and skyrocketingly priced devices is going to look like in the future.

It seems that the Chinese don't have much problem paying such prices. I know that Apple has had to lower prices in that particular market because the nature of work there is different, but do you think there are any concerns about not meeting revenue targets in China?

我认为这与我们全年从所有厂商那里听到的关于中国市场的疲软状况是一致的。中国的新手机购买率或换机周期并不强劲。有很多关于手机翻新后市场折扣的讨论。这也是一个趋势的一部分,即中国一些电商巨头提供各种类型的折扣来销售产品。

全年市场波动相当大。所以我不确定这只是苹果的问题,还是智能手机市场和手机价格上涨的更广泛问题。

I think this is consistent with the weak conditions we have been hearing about the Chinese market from all vendors throughout the year. The rate of new phone purchases or replacement cycles in China are not strong.

There is a lot of discussion about after-market discounts on phones for reuse. And this is part of a trend where some e-commerce giants in China are offering various types of discounts to sell products.

The market was quite volatile throughout the year. So I'm not sure if this is just an Apple problem, but rather a broader problem with the smartphone market and the increasing price of mobile.

Tim,看服务收入,我们看到它继续放缓。这比上一季度要高,但我们的增长势头正在放缓。这个数字在这里有多重要,iPhone 能在多大程度上帮助克服这种放缓?

Tim, when we look at service revenue, we see it continuing to slow. This was higher than the previous quarter, but our growth momentum is slowing. How important is this number here and how much of a role can the iPhone play in overcoming this slowdown ?

是的,它们在情感上是相互关联的,因为这款设备预计会带动服务销售。而服务会更好,因为当你面对高昂的零部件成本时,自然你会想卖出更多的软件和媒体。所以我认为我们需要在今晚新任 CEO 的电话会议上了解,服务将从这种新型折叠设备、新版 Pro 机型以及随之而来的所有相机功能中获益多少。

Yes, they are emotionally linked to each other , as the device is expected to bring with it the sale of services. And the services will be better, because when you're dealing with high component costs, naturally you'll want to sell more units of software and media.

So I think we need to know on the new CEO's conference call tonight how much the services will benefit from the new type of foldable device, the new version of the Pro model, and all the camera features that come with it.

人们一直假设苹果设备的变化会对服务收入产生“光环效应”,但我们已经有一段时间没听到哪位 CEO 讲过其中一个如何影响另一个了。

It's always been assumed that there's a 'halo effect' of Apple's device changes in services revenue, but it's been a while since we've heard from a CEO how one impacts the other.

Tim,在 Turnus 今晚的首次财报电话会议上,你还想听到什么?鉴于这件大事,你对他有什么期待?我想知道,既然 Tim Cook 即将卸任,而他曾是供应链大师,关于那个问题。

他作为首席运营官的才能是确保苹果获得零部件并维持交付所需的生产能力,虽然他并不总是完美,但总体上是成功的。现在 John Turnas 接任了,你可能会想:从 Tim Cook 所建立的基础上,还在发展什么样的技能?

他如何看待确保 DRAM、NAND 闪存等手机关键零部件的充足供应,以及从供应链获得产能?我认为供应是这家公司目前最大的问题。

Tim, what else would you like to hear from Turnus tonight on his first earnings call and what are your expectations for him in light of this big event ? I want to know, since Tim Cook is stepping down and he was the master of the supply chain, about that issue.

His talent as Chief Operating Officer was to ensure that Apple received parts and maintained production capacity for delivery , and while he wasn't always perfect , he was generally successful.

Now that John Turnas has taken over, you might be wondering: What kind of skills are still being developed from what Tim Cook has developed ? And how does he see ensuring adequate supply of essential components for phones such as DRAM, NAND flash, etc., as well as gaining production capacity from the supply chain?

I think supply is the biggest problem for this company right now.

Tim,我一直在看,说实话我自己也很惊讶,苹果目前是市值最高的公司。它现在排在 Nvidia 之上。它在10月30日超过了他们,然后下跌,又再次上涨;通常他们守不住榜首位置,我记得以前发生过三次。

Tim, I was watching and honestly I was surprised myself that Apple is currently the most valuable company in terms of market cap. It is now positioned above Nvidia. It crossed them on October 30th , went down, and rose again; Usually they can't hold the top spot , I think it's happened three times before.

苹果的指引以及 John Turnas 关于保持其全球市值最高公司地位的评论是什么?如果我是 John Turnus,我会谈谈他们将如何应对当前市场惊人的通胀,这种通胀正发生在制造其产品所需的材料上,以及之后资本回报会是什么样。

我认为现在对苹果有一点耐心,只要他们能把足够多的设备推向市场以满足预期。但你会想听听半导体市场动荡之后的情况,这推高了所有人的成本,包括苹果。这对利润率意味着什么?这对一两年后的资本回报意味着什么?

What is Apple's guidance and John Turnas' comments on maintaining their position as the world's most valuable company? If I were John Turnus, I would talk about how they would handle the current market's incredible inflation, which is happening to the materials needed to make their products, and what the return on capital would be in the aftermath.

I think there's a bit of patience for Apple now , as long as they can bring enough devices to market to meet expectations. But you'll want to hear what the situation is like after the semiconductor market turmoil , which has increased costs for everyone, including Apple.

What does this mean for margins? What does this mean for capital returns a year or two from now?

Tim,这只股票表现如此之好的一个重要原因是,它在很大程度上免受抛售影响,因为正如许多分析师所说,他们没有疯狂花钱。尤其是当你看看其他“Mag Seven”和超大规模计算股票时。

然而,它的交易倍数相当高。其中一些可能与所谓的“反 AI”和“反资本开支”交易有关。它一直被视为一种更具防御性的投资,但你认为它是一只被高估的股票吗?你认为我们今晚会发现任何能证明这一估值合理的东西吗?

And Tim, a big reason the stock performed so well is that it was largely immune to the sell-off , because they didn't spend like crazy, as many analysts would say. Especially when you look at other 'Mag Seven ' and hyper scalar stocks.

However, its trading multiple is quite high. Some of this is likely related to the so-called ' anti-AI' and 'anti-capex' trades. It has been viewed as a more defensive investment, but do you think it is an overvalued stock?

Do you think we'll find out anything tonight that would justify this valuation?

从历史上看,对苹果来说,这长期以来一直是一个高倍数。它逐渐变得越来越贵。而现在,正如你所说,大家都在倾向于质量,因为他们没有把全部自由现金流都花出去。在我看来,幕后似乎有什么东西在等待,因为我认为他们在跟上软件浪潮方面做得并不很好,尤其是在 AI 方面。

我预计在某个时候他们将不得不比目前的速度投入更多。所以,是的,我认为这是一个合乎逻辑的问题:现在苹果因没有疯狂花钱而受到赞扬,但一两年后,当有更多像 Anthropic 和 OpenAI 这样的上市 AI 公司时,情况会怎样?他们在这个不断扩张的宇宙中会表现如何?

Historically, this has been a high multiple for Apple for a long time. It has gradually become more and more expensive. And now, as you said, everyone is leaning towards quality , because they're not committing all their free cash flow spending.

It seems to me that there is something waiting behind the scenes , because I don't think they have done a very good job of staying ahead of the software wave, especially in AI.

I expect at some point they will have to invest more than the current rate. So, yes, I think it's a logical question that now Apple is being praised for not spending like crazy , but what will the situation be like in a year or two when there are more public AI companies like Anthropic and OpenAI ? How will they fare in this expanding universe ?

这个频道对 $AAPL 的历次判断

Schwab Network 在这只股票上共 50 条判断,这里只列相邻的几条。

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