Amazon 是长期买入标的:电商和广告在增长,但近期股价取决于 AWS。AWS 增速已从 28% 升至 37%;下一季度,39–44% 可能令股价下跌,44–47% 大致持平,高于 48% 则会推动其突破 275。忽略 AWS 的小幅差异,着眼长期。
逐段跳播
接下来我们会讨论 AMD 股票、Meta、Celsius、ELF、SoFi 和 Amazon 可能出现的各种情景。
And we'll talk about the potential scenarios for AMD stock, Meta, Celsius, ELF, SoFi, and Amazon.
他们大举投资了 Nvidia、Apple、Microsoft、Meta、Amazon、Google、McDougal 这类股票,对吧?还有 Tesla 以及所有这类股票。
They invested heavily in stocks like Nvidia, Apple, Microsoft, Meta, Amazon, Google, McDougal, right? Tesla and all such stocks.
接下来是 Amazon。然后我们会讨论目前股市中三个绝佳的轻松获利机会,那些我自己并不持有的股票。Amazon。这是我在公开账户里持有的一个巨大仓位。我认为它是公开账户里第三或第四大持仓,对吧?
因为 AMD 显然最大,然后是 Meta。而我认为 Amazon 是第三或第四大持仓,对吧?
The next thing is Amazon. Then we'll discuss three great easy profit opportunities in the stock market right now, stocks that I do n't own, okay ? Amazon. So, this is a huge position I have in the public account.
I think it's the third or fourth largest position in the public account, right? Because AMD is clearly the biggest and then Meta. And I think Amazon is in the third or fourth largest position, right ?
我在 Amazon 上有一个 43 万美元的仓位,到目前为止这只股票已经为我带来了 18.4 万美元的利润。它给了我非常非常好的回报,对吧?
I have a $430,000 position in Amazon and have made a profit of $184,000 on this stock so far. It gave me very, very good results, right?
现在,关于 Amazon 你必须明白的是,他们有一项非常庞大的业务,对吧?他们有三项非常庞大的业务。一个是电商业务,就是那些你总是下单、你妻子或丈夫总是下单的包裹,对吧?他们的业务只会越来越大,人们也越来越习惯这样的想法:需要什么东西,就去 Amazon。
哦,我需要一卷胶带,上 Amazon。哦,我甚至需要像食物这样的东西。很多人开始比以前买更多的食品。我现在甚至从 Amazon 买很多饮料之类的东西,因为我想,真的有必要去 Costco 走上一英里半吗?
我想,“不行,我直接从 Amazon 下单算了。”是的,我得多花一点钱,但我再也不享受把时间浪费在那件事上了,对吧?就是在 Costco 店里转来转去这件事。所以,我现在从 Amazon 订购很多饮料。
不过,电商业务一直在增长。这我不用再跟你说了,对吧?
Now, what you have to understand about Amazon is that they have a very large business , right? And they have three very large businesses. One is the e- commerce business, those packages that you always order and your wife or husband always orders, right?
Their business is only getting bigger and people are getting used to the idea that if they need something, they go to Amazon. Oh, I need a roll of tape, Amazon. Oh, I even need something like food.
Many people have started buying more food than before. I even buy a lot of drinks or things like that from Amazon now , because I think, is it really necessary to go to Cusco and walk a mile and a half ?
I thought, "No way, I'll just order it from Amazon." Yes, I have to spend a little more money, but I don't enjoy the time wasted on that task anymore , do I? The thing about walking around inside the Costco store.
And so, I now order many drinks from Amazon. However, the e-commerce business is constantly growing. I do n't need to tell you that again, right?
他们的第二大业务是广告业务。这块业务也在非常快速地增长。尤其是在 Amazon Prime Video 方面,他们不断购买更多内容并让它更具相关性,这样才能向你展示广告。此外,他们从你每次上 Amazon 时看到的那些赞助帖子中赚了很多钱。
你搜索某个东西,对吧?当你搜索后院用的太阳能灯时,你会看到很多赞助帖子,对吧?他们从那里赚了很多钱,因为你点击了它,然后购买了产品,而生产那个产品的公司会为那次点击付费。这很棒,不是吗?
Their second biggest business is the advertising business. That is also growing very quickly. Especially in the case of Amazon Prime Video, they are constantly buying more content and making it more relevant, so they can show you ads.
Besides, they make a lot of money from the sponsored posts you see every time you go to Amazon. You search for something, right ? When you search for solar lights for your backyard, you come across a lot of sponsored posts , right ?
They make a lot of money from there because you click on it, then buy the product, and the company that makes that product pays a fee for that click. That's great, isn't it?
但事实是,我提到的这两项业务对 Amazon 的长期未来非常重要,但它们对短期股价走势没有影响。股价完全取决于 AWS。人们甚至不再考虑电商业务了。人们甚至不再关注广告业务了。
人们不太关心公司的整体营收或每股收益。现在一切都围绕着 AWS。为什么?你觉得 Amazon 为什么要花这么多钱建设这个庞大的基础设施?这是为了扩张 AWS 业务,对吧?而 AWS 业务历来是 Amazon 业务中非常赚钱的一块,对吧?
But the truth is. The two businesses I mentioned are very important to Amazon's long-term future, but they have no impact on short-term share price movements. It is completely dependent on AWS.
People are not even thinking about e- commerce business anymore. People do n't even pay attention to the advertising business anymore. People are not too concerned about the company's overall revenue or earnings per share.
Everything now revolves around AWS. Why? Why do you think Amazon is spending so much money building this massive infrastructure? This is for expanding AWS business, right? And the AWS business has historically been a very profitable aspect of Amazon's business, right ?
最近,AWS 的增速在上一季度从 28% 提升到了 37%。也就是说,我们说的是整整九个百分点,对吧?AWS 增速提高了 900 个基点,对吧?
Recently, AWS's growth increased from 28% to 37% in the last quarter. That is, we are talking about a full nine percentage points, right? AWS growth is up 900 basis points, right ?
所以,如果他们下一季度实现 39% 到 44% 的增长,对吧?这会被视为令人失望,因为即便达到最高水平,他们的 AWS 增速也只提高了七个百分点。所以,这会被视为一次失败。不,你不能这样,对吧?
尤其是与去年那个季度相比,当时他们的营收增长只有 20%。因此,39% 到 44% 远远不够。如果他们的业绩在这个水平附近,Amazon 的股价很可能会下跌。
So, if they achieve growth between 39 and 44 percent in the next quarter , right ? This will be seen as a disappointment , as even at its highest level, their AWS growth will only be seven percentage points higher.
So, this will be seen as a defeat. No, you ca n't do that, right? Especially compared to that quarter last year , when their revenue growth was only 20 percent. Therefore, 39 to 44 percent is by no means enough.
If their results are around this, Amazon's stock price will likely fall.
如果是 44% 到 47%,就不会有太大反应,也许会小幅上涨或下跌。我说的小幅上涨或下跌,是指 5% 以内的波动。
In the case of 44 to 47 percent, there will be no significant reaction , maybe slightly up or down. By slightly up or down, I mean a fluctuation of within 5 percent.
如果 AWS 增速超过 48%,我们就会涨到 275 以上。因为一旦你实现超过 48% 的增长,人们就会认为我们远远超过 50%。而如果我们能谈到 AWS 超过 50% 的增长,那就太不可思议了,因为这项业务非常庞大。
看看他们目前的数字。他们现在每个季度在 AWS 上做的都是数百万美元级别的业务。所以,如果我们说的是这项业务超过 50% 的增长,人们就会想,“这到底有没有尽头?”我们会达到 60% 吗?
尽管 AWS 已经如此庞大,我们还能实现 70% 的增长吗?这对 Amazon 的长期利润率和利润会有什么影响?我是说,我们说的是每年一万亿美元的业务吗?就营收而言,我们能想象仅 AWS 一项每年就有 2500 亿到 4000 亿美元的净利润吗?我们这里说的可不是电商或广告业务。
If AWS growth exceeds 48 percent , we will go above 275. Because once you achieve growth above 48 percent, people will assume that we are going well above 50 percent. And if we can talk about more than 50 percent growth in AWS , it is incredible, because this business is very big.
Look at their current numbers. They are now doing multi-million dollar business every quarter on AWS. So, if we're talking about over 50 percent growth in this business , people will think, "Where is the end of this ?"
Will we reach 60 percent? Will we get 70 percent growth in AWS despite it being such a huge business? And what will be the impact on Amazon's long-term margins and profits? I mean , are we talking about a trillion dollar a year business?
Speaking of revenue, can we imagine a net income of $250 to $400 billion per year from AWS alone? We are not talking about e-commerce or the advertising business here.
但归根结底,对于像 Amazon 这样的股票,就像我说 Celsius 时那样,注意不要被细枝末节困住——比如 AWS 是增长了 47%、46%、48%、49% 还是 45%,这都不重要。一定要理解这里巨大的长期机会。
But at the end of the day, with stocks like Amazon , as I said with Celsius, be careful not to get caught up in the little things —like whether AWS grew 47%, 46%, 48%, 49% or 45%, it doesn't matter.
Make sure you understand the big long-term opportunity here.
关于 Amazon,我一直跟你们说什么?这就是我多年来一直说的关于 Amazon 的话。听着,Amazon 永远是一只值得买入的股票。去年也值得买。甚至前年也值得买。甚至 10 年前也值得买。
甚至 20 年前也值得买。甚至在科技泡沫的顶峰也值得买。甚至在科技泡沫顶峰之前也值得买。在科技泡沫破裂之后它仍然值得买。它永远值得买。这是股市中少数几只永远可以买入的股票之一,对吧?而且它永远值得买,对吧?
And what do I always tell you about Amazon? This is what I've been saying about Amazon for years. Listen, Amazon is always a stock to buy. It was worth buying last year too. It was worth buying even the year before that.
It was worth buying even 10 years ago. It was worth buying even 20 years ago. It was worth buying even at the peak of the tech bubble. It was worth buying even before the peak of the tech bubble.
It was still worth buying after the tech bubble burst. It's always worth buying. This is one of the few stocks in the stock market that can always be bought , right? And it's always worth buying, right?
观察点
这个频道对 $AMZN 的历次判断
Financial Education 在这只股票上共 5 条判断,这里只列相邻的几条。