$AMZN

亚马逊被低估(公允价值317美元,现价262美元),随着AI投资见效,其每股收益增速未来几年应达25%-30%,高于分析师预期的21%。由于资本开支沉重、资产寿命短,它在排名中位列Netflix之后居第四,但他持有该股,并愿意加仓。

看涨他说的是几年内
《The 3rd Best Stock to Buy Right Now? | NFLX Stock vs. AMZN Stock》
Parkev Tatevosian, CFA发布 2026-10-21 · 16 段内容
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16 段内容
0:1115:34

但在这期视频里,我想比较一下我的第三和第四只股票,来判断Netflix和Amazon之间,哪一只才是现在第三值得买入的股票。

But in this video, I wanted to compare my third and fourth stocks to determine which is the third best stock to buy right now between Netflix and Amazon.

对我来说,这两家的竞争非常接近,因为我同时持有这两家公司,我正在试着判断哪一家更适合排在第三或第四位。我们来比较一下这两家有意思的公司,它们都被低估,都在我的十大值得买入股票名单上,而且都在我的投资组合里。

The competition is very close for me, as I own both companies and I am trying to determine which one is better in third or fourth place. Let's compare these two interesting companies, both of which are undervalued, both of which are on the list of the top 10 stocks to buy, and both of which are in my investment portfolio.

长期来看,跟踪Netflix和Amazon的分析师预计,两者的每股收益增长非常接近,大约在21%左右。

In the long term, analysts who follow Netflix and Amazon expect very similar earnings per share growth of around 21%.

与此同时,Amazon也开始进入下行趋势。但自2025年中期以来,Amazon的股票盈利预期开始转为上行趋势。

Meanwhile, Amazon also began to take a downward trend. But since mid-2025, Amazon's stock earnings estimates have started to take an upward trend.

因此,分析师现在预计Amazon的每股收益将达到21%,而且预期还在上升。所以,在我看来,我其实认为Amazon的每股收益预期目前非常低。我认为,未来几年Amazon的每股收益很可能更接近25%,甚至可能达到30%,因为公司正从其在人工智能上的巨额投资中获得回报,并加速其最赚钱业务的增长。

Therefore, analysts now estimate that Amazon's earnings per share will be at 21% and expectations are rising. So, from my point of view, I actually think that Amazon's earnings per share estimates are very low here.

I think Amazon’s earnings per share will likely be closer to 25%, and perhaps even 30%, over the next few years, as the company reaps the rewards of its massive investments in artificial intelligence and accelerates growth in its most profitable sector.

正因如此,我估计Amazon未来几年的每股收益预测会好于Netflix未来几年的每股收益预测。Amazon在提高营业利润率方面做得很好。虽然Amazon的大部分收入来自电商这一利润率相对较低的业务,但它正在努力提升美国境内和境外这些业务的利润率。

但这仍是一项利润率相对较低的业务,而且很可能在未来很多年里都是如此。利润率会改善。它的利润率比其他零售商更好。

For this reason, I estimate that Amazon's earnings per share forecast for the next few years will be better than Netflix's earnings per share forecast for the next few years. Amazon has done a great job of increasing its operating profit margin.

Although the bulk of Amazon's revenue comes from e-commerce, a relatively low-margin business, it is working to improve margins in those businesses both within and outside the United States.

But it remains a relatively low-margin business and is likely to remain so for many years to come. Margins will improve. The margins are better than other retailers.

比如,如果你把Amazon和Walmart、Costco、Target、Home Depot等一堆其他零售商相比,Amazon的利润率,嗯,我们把Home Depot排除掉,因为像Home Depot和Lowe's这样的家装零售商利润率非常强。

Amazon的利润率明显高于Costco、Target和Walmart等其他零售商,这些零售商的利润率徘徊在低到中个位数。Kroger等公司也都处于低个位数。

For example, if you compare Amazon to a bunch of other retailers like Walmart, Costco, Target, Home Depot, etc., Amazon's margins, well, let's exclude Home Depot because home improvement retailers like Home Depot and Lowe's have very strong margins.

It is significantly higher than the margins of other retailers such as Costco, Target, and Walmart, which hover around low to medium single digits. Kroger, and others, are all in those low single digits.

但随着Amazon物流服务的改善和网络密度的提高,也就是更多客户订购更多产品,Amazon的营业利润率很可能会更高。因此,Amazon会在同一个社区进行多次配送,从而降低每户的配送成本,并且它能了解所需库存位于何处、何时需要。

因此,它在自己所做的事情上不断进步。可以说,在这方面它是同类中最好的。

But Amazon's operating margins are likely to be even higher as its logistics services improve and its network density increases, meaning more customers are ordering more products.

Therefore, Amazon makes multiple deliveries in the same neighborhood, and in this way reduces the delivery cost per household, and it learns where the required stocks are available, and when they are needed.

Therefore, she improves in performing what she does. It can be said that it is the best in its category in this respect.

在展望未来5年、10年和15年时,我认为Amazon的投资资本回报率会在未来几年接近Netflix,甚至可能在未来五年内略微超过它;但更长期来看,也就是10年、15年或25年,我认为Netflix的回报会好于Amazon,因为Netflix的商业模式在资产上更轻;它不投资固定资产或固定资本。

它投资的是内容等资产,内容很昂贵,每一季的每一集都需要数百万美元来制作,但它在仓库、物流、数据中心、零部件以及进入这些数据中心的芯片等固定资产上投入不多。零部件的成本以及这些固定资产的成本,很可能比内容创作成本上涨得快得多,而我预计内容创作成本会下降。

When estimating this in the future over periods of 5, 10 and 15 years, I think that Amazon’s return on invested capital will approach Netflix’s in the next few years, and may even slightly surpass it during the next five years; But in the longer term, i.e., 10, 15 or 25 years, I think Netflix's returns will be better than Amazon's because Netflix's business model is lighter in terms of assets; it does not invest in fixed assets or fixed capital.

It invests in assets such as content, which is expensive and requires many millions to produce each episode of each season, but it does not invest much in fixed assets such as warehouses, logistics, data centers, components, and chips that go into those centers.

The cost of components, and the cost of those fixed assets, is likely to increase much faster than the cost of creating content, which I expect will decrease.

按前瞻市盈率来看,Netflix股票的估值明显低于Amazon。这种情况很少见。多年来这种情况都很少见。你可以往回看到2024年甚至稍早一些。传统上,Netflix的估值一直比Amazon更有利。

但近几个月来,这种平衡发生了转变,很大程度上是因为投资者情绪。这主要是因为投资者此前对Netflix非常悲观,每股收益预期被下调,而围绕Amazon股票的情绪则在改善。于是,估值差距发生了逆转,现在Amazon的交易价格更高,前瞻市盈率为25,而Netflix为18。

Based on the forward price-to-earnings ratio, Netflix shares are trading at a significantly lower valuation compared to Amazon. This was rarely the case. This has rarely been the case over the years.

You can look back here all the way to 2024 and a little before. Netflix has traditionally traded for a more favorable rating compared to Amazon. But the balance has shifted in recent months, largely due to investor sentiment.

This is largely because investors were very pessimistic about Netflix, with earnings per share estimates being revised downwards, while sentiment surrounding Amazon's stock is improving.

Thus, the valuation difference has been reversed, and now Amazon is trading at a higher price, with a forward price-to-earnings ratio of 25 compared to 18 for Netflix.

同样,我用现金流折现模型比较了估值,计算出Amazon的公允价值为317,而其市场价格为262,比其真实价值低约21%。对于Netflix,我计算出的公允价值为117,而当前市场价格为70,这意味着它被低估了约68%。

Similarly, I compared the valuation using a discounted cash flow model and calculated a fair value for Amazon at 317 compared to its market price of 262, which is about 21% less than its true value.

For Netflix, I calculated a fair value of 117, while the current market price is 70, meaning it is undervalued by about 68%.

我对Amazon最大的担忧是其收入的集中度以及资本支出的大幅增加。今年它将投入2250亿美元资本支出,用于建设自己的AI数据中心。

My biggest concern with Amazon is the concentration of its revenues and the significant increase in its capital expenditures. This year it is spending $225 billion in capital expenditures to build its own AI data centers.

与Netflix实现类似增长所需的资本量相比,Amazon需要大量资本才能实现那样的利润增长和收入增长,不是吗?

It takes Amazon a lot of capital to generate that profit growth, to generate that revenue growth, compared to the amount of capital Netflix needs to achieve similar growth, doesn't it?

另一方面,Amazon的资产、数据中心以及进入这些数据中心的芯片,寿命都不长,不是吗?3到6年,如果你把这些芯片用得太狠,也许10年,之后你就得直接更换它们。因此,Amazon在未来几年实现相近的预期每股收益增长,需要大得多的资本支出预算,而且那些用来赚取这些收益的资产寿命要短得多;而Netflix的资产寿命会长得多,并且能为5年后新增的Netflix订阅用户提供更好的价值。

On the other hand, Amazon's assets, data centers, and the chips that go into those centers, are not long-lasting, are they? From 3 to 6 years, maybe 10 years if you squeeze them too hard into some of these chips before you simply need to replace them.

Thus, Amazon generates similar amounts of projected earnings per share growth over the next several years with a much larger capital expenditure budget and a much shorter lifespan for the assets that will earn those earnings, whereas Netflix's assets will last much longer and offer better value to the next Netflix subscriber 5 years from now.

所以这对我来说是个艰难的决定。我两家都喜欢。我两家都持有。我把它们都排在我最值得买入股票名单的前列,但如果我必须选一只买入,也就是我认为排在第三和第四的那两只,我会说Netflix排第三,Amazon排第四。

但两家都很出色。我两家都持有。你不必在两者之间做选择。你可以像我一样两家都持有,而且我有兴趣把这两只都更多地加入我的投资组合。

So it's a difficult decision for me. I love them both. I own both of them. I have ranked both highly on my list of best stocks to buy, but if I had to pick one to buy, and the ones I think are third and fourth, I would say Netflix is third and Amazon is fourth.

But they are both wonderful. I own both of them. You don't have to choose between them. You can own them both, as I did, and I am interested in adding more of both to my investment portfolio.

……我下周还会直播Amazon的财报结果,时间是10月29日,市场收盘后,大约太平洋时间下午1:15。顺便说一句,如果你加入会员,就能在下周市场收盘后观看Amazon财报的直接报道。

...and I will also be live streaming Amazon's earnings results next week, on October 29, after the markets close at approximately 1:15 PM Pacific Time. Incidentally, if you join as a member, you will have access to Amazon's direct earnings coverage after the markets close next week.

观察点

下周 Amazon 财报中的每股收益增长预期
预期向25%-30%的增长靠拢
下周,10月29日Amazon 于10月29日发布的财报
支持增长超出市场共识的观点

这个频道对 $AMZN 的历次判断

Parkev Tatevosian, CFA 在这只股票上共 6 条判断,这里只列相邻的几条。

跨洋听风