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$AMZN · Daniel Pronk · 2026-10-29

AI 摘要 · Daniel Pronk

亚马逊第三季度表现非常好,但并非最佳:营业利润率创下13.9%的纪录,AWS增长39.3%,并指引2027至2028年达到40%;广告业务12%的增长被Prime Day扭曲,同口径下将超过20%,第四季度会更清晰。尽管过去十二个月自由现金流为-470亿美元、为AI资本开支背负1300亿美元债务,资产负债表依然强劲。按15倍经营现金流计算,为2009年以来最低,而中位数为25.8倍,该股看起来便宜;一个保守模型意味着三年内年化回报超过20%,因此他加仓了。

看涨他说的是几年内
《Amazon Stock Is Crashing - Here's Why The Market Hated Earnings》
Daniel Pronk发布 2026-10-29 · 54 段内容
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54 段内容
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在录制本视频时,Amazon 的股价在盘后交易中下跌了7%,此前公司公布了第三季度业绩,而当天正常交易时段股价已经下跌了4%。

Amazon's stock was down 7% in after-hours trading at the time of this video being recorded, following the announcement of its third-quarter results , after the stock had fallen 4 % during the day's trading.

有意思的是,我们后面会看到,Amazon 的利润其实一点也不差。事实上,还超出了他们自己的指引。所以,完全坦白地说,我在看到财报后于盘后交易中加仓了 Amazon 股票,Amazon 目前仍是我投资组合中的第二大持仓。

Interestingly, as we shall see, Amazon's profits were not bad at all . In fact, they went beyond their own instructions. So, to be completely transparent, I increased my position in Amazon stock during after-hours trading after seeing the earnings report, and Amazon remains the second largest position in my investment portfolio.

作为一名长期投资者,我非常惊讶 Amazon 的股价现在会遭受这么大的打击。但就像 Google 的财报一样,Amazon 的这份财报里有很多噪音,有很多东西华尔街可以批评、指出并说成是糟糕的。我认为短期内我们会看到的就是这类叙事。

As a long-term investor, I am very surprised that Amazon's stock has taken such a big hit now. But just as with Google's earnings, there's a lot of noise in Amazon's report and there are many things that Wall Street can criticize, point out, and say are bad.

And I think this is the kind of narrative we'll see in the short term here.

我们可以看到,Amazon 实现了281亿美元的营业利润,营业利润率为13.9%。这是 Amazon 有史以来最高的营业利润率。所以,Amazon 的利润率还在继续扩大。

We can see that Amazon achieved an operating income of $28.1 billion and an operating profit margin of 13.9%. This is the highest operating profit margin Amazon has ever achieved.

So , Amazon's profit margins continue to expand.

Amazon Web Services(AWS)收入增长了39.3%,这意味着该业务仍在加速,如今每年创造1840亿美元的收入。这是一项年收入接近2000亿美元、且以每年40%的速度增长的业务。这简直难以置信。

Amazon Web Services (AWS) revenue grew by 39.3%, meaning the service continues to accelerate and now generates $184 billion in annual revenue. This is a business that generates nearly $200 billion in revenue, and is growing at a rate of 40% annually. This is unbelievable .

不过,我们可以看到总销售额只增长了12%,按汇率中性计算增长了13%。这是因为去年的 Prime Day 在第三季度,而今年在第二季度,这意味着本季度整体收入增长面临一个高基数障碍,因为去年的可比数据略好一些。

Amazon 表示,按同口径计算,在汇率中性基础上收入本应再多增长4%,达到17%。所以,Amazon 仍然增长得非常快,但正如我所说,这个季度会稍微波动一些。

However, we can see that total sales grew by only 12%, and by 13% on a foreign exchange neutral basis. This is because Prime Day was in the third quarter of last year versus the second quarter of this year, which means there is a hurdle to overall revenue growth this quarter because last year's comparisons were slightly better.

On a like-for-like basis, Amazon says revenue would have grown by an additional 4% to 17% on an exchange rate-neutral basis . So, Amazon is still growing very fast , but as I said, this quarter will be a bit more volatile.

接下来,我们看到北美销售额增长了6%,国际销售额增长了5%,AWS 收入本季度再次增长39%,达到460亿美元。北美营业利润达到87亿美元,增长81%。国际营业利润增长30%,而 AWS 营业利润增长56%。

Moving on , we see that North American sales rose by 6%, international sales rose by 5%, and once again AWS revenues rose by 39% to $46 billion this quarter. North American operating income reached $8.7 billion, an increase of 81%.

International operating income rose by 30%, while AWS operating income rose by 56%.

所以,如你所见,Amazon 的利润率在 AWS 中正在扩大,在其北美业务中也在显著扩大。

So, as you can see, Amazon's profit margins are expanding in AWS and are expanding significantly in its North American business.

接下来,我们可以看到过去十二个月的经营现金流现已达到1683亿美元,同比增长29%。所以,Amazon 的营业利润继续增长得非常好。

Moving on, we can see that operating cash flow in the past twelve months has now reached $168.3 billion, a 29% increase year-over-year. So, Amazon's operating profit continues to grow very well.

对 Amazon 来说,尤其是现在,我认为盈利和自由现金流字面上毫无意义。因此,我甚至不会讨论它们。我相信,作为 Amazon 的长期投资者,最应该关注的是其营业利润和现金流的增长。

For Amazon , especially right now, I think earnings and free cash flow literally make no sense . Therefore, I will not even discuss them. I believe the most important thing to focus on as a long-term investor in Amazon is the growth of its operating profits and cash flows.

这是财报中一个我还没看到多少人在网上讨论的小惊喜。在这里,Amazon 预计 AWS 将在2027年和2028年实现40%的收入增长。现在,AWS 有望在2026年底实现2000亿美元的年收入,这意味着它下一年将创造约2800亿美元的收入,然后在2028年达到3920亿美元。

换句话说,Amazon 认为 AWS 的收入可能在未来两年翻倍。

This is a small surprise in the earnings report that I have n't seen many people talking about online yet. Here, Amazon expects AWS to achieve revenue growth of 40% in 2027 and 2028.

Now, AWS is on track to achieve $200 billion in annual revenue by the end of 2026, which means it will generate around $280 billion in revenue the following year, and then $392 billion in 2028.

Or in other words, Amazon believes that AWS revenue could double over the next two years.

AWS 目前的营业利润率也是37%。这意味着它在2028年可能创造1450亿美元的营业利润。随着 AWS 在 Amazon 收入中占比越来越大,Amazon 的整体利润率也将继续扩大。

AWS also currently has an operating profit margin of 37%. This means it could generate $145 billion in operating income in 2028. As AWS continues to make up a larger portion of Amazon's revenue, Amazon's overall profit margins will also continue to expand .

他们在这里提到的另一件事是,从来没有过收入达到万亿美元的企业,而 Amazon 可能在未来五到十年内拥有两个这样的业务。这实质上意味着,他们的在线销售业务,也就是电商,可能在未来十年创造超过1万亿美元的收入,AWS 服务也是如此。

他们认为 AWS 可能在未来十年内达到1万亿美元的收入。

Another thing they mentioned here is that there has never been a business with trillion-dollar revenues, and that Amazon could have two of them within the next five to ten years.

This essentially means that their online sales business, i.e., e-commerce, could generate revenues exceeding $1 trillion over the next decade, along with AWS services. They believe AWS could reach $1 trillion in revenue within the next decade.

作为一个计划在未来十年持有 Amazon 股票的人,AWS 单凭自身到2036年将创造1万亿美元收入这个设想并不离谱。这让 Amazon 在今天看起来像是一笔非常划算的交易。

As someone who plans to hold Amazon stock for the next decade , the idea that AWS alone will generate $1 trillion in revenue by 2036 is unreasonable. This makes Amazon look like a very winning deal today.

所以,尽管市场因为每股收益不及预期、或因为广告业务本季度增长不够快而恐慌,但当我从长期来看时,这家公司今天看起来仍然很便宜。我非常震惊市场竟准备这么快就把股价打下来。

So, while the market is panicking because of a lack of earnings per share or because the advertising business didn't grow fast enough this quarter, when I think long-term, this company still looks like a bargain today.

I am very shocked that the market is ready to bring down the stock price so quickly.

好,下一张截图展示的是第四季度的指引。Amazon 预计收入在2400亿至2470亿美元之间,增长12%至16%。广告收入本季度也只增长了12%,这个数字偏低,是因为去年的 Prime Day 落在第三季度,广告主在那期间投入了大量资金。

因此,在这个特定季度,广告业务在整体同比增速方面面临巨大逆风。

Okay, this next screenshot shows us the forecast for the fourth quarter. Amazon expects revenues of between $240 billion and $247 billion, representing growth of 12 to 16%. Advertising revenue also grew by only 12% this quarter, a lower figure because Prime Day fell in the third quarter of last year, and advertisers spent a lot of money during it .

Therefore, the advertising business faced enormous headwinds with respect to overall year-on-year growth rates in this particular quarter.

Amazon 随后表示,预计广告收入到年底将实现高双位数百分比增长。因此,广告业务在第四季度应该能给我们一个更真实的对比。营业利润预计在285亿至335亿美元之间,利润率为12%至13.5%。

因此,营业利润预计在年底会非常强劲。Amazon 将今年的资本支出指引维持在2200亿美元。所以他们没有上调2026年的资本支出指引。总体来看,Amazon 似乎仍预计年底会有强劲增长,这是件好事。

Amazon then says that advertising revenue is expected to grow by a high double-digit percentage through the end of the year. Therefore, the advertisements should give us a more realistic comparison in the fourth quarter.

Operating income is expected to range between $28.5 billion and $33.5 billion, representing a profit margin of between 12 and 13.5%. Therefore, operating income is expected to be very strong towards the end of the year.

Amazon has maintained its capital spending guidance at $220 billion for this year. So they did not raise their 2026 capital spending guidance. Overall, it appears that Amazon still expects strong growth towards the end of the year, which is a good thing.

好,现在我们来看 Amazon 的现金流量表。有意思的是,过去十二个月 Amazon 的股权激励下降了约2亿美元。我认为 Amazon 是唯一一家股权激励实际出现下降的主要云服务提供商。

Okay, now let's move on to Amazon's cash flow statement. Interestingly, Amazon has seen its stock-based compensation decrease by approximately $200 million over the past twelve months.

I believe that Amazon is the only major cloud provider that is actually seeing a decline in its equity-based compensation.

接下来看经营现金流。本季度经营现金流达到424亿美元,同比增长19%。自年初以来,经营现金流增长了34%,而正如我们之前看到的,过去十二个月增长了29%。不过,Amazon的资本支出正在大幅上升,Amazon正承受着非常严重的负自由现金流。

仅本季度,他们的自由现金流就损失了350亿美元,并借入了480亿美元债务。自年初以来,他们的自由现金流损失了620亿美元,并借入了1150亿美元债务。过去十二个月,他们的自由现金流为-470亿美元,并筹集了1300亿美元债务。

Moving on to operating cash flow. Operating cash flow reached $42.4 billion this quarter, an increase of 19% year-over-year. Operating cash flow has increased by 34% since the beginning of the year, and as we saw previously, by 29 % over the past twelve months.

However , Amazon's capital expenditure is rising significantly, and Amazon is suffering from a very negative free cash flow . In this quarter alone, they lost $35 billion in free cash flow and borrowed $48 billion in debt.

Since the beginning of the year, they have lost 62 billion in free cash flow and borrowed 115 billion in debt. In the past twelve months, their free cash flow was -47 billion, and they raised 130 billion in debt.

我认为,这向我们表明,Amazon是云计算巨头中投资最激进的公司,也是最愿意承受负自由现金流的公司,只要存在建设AI基础设施的机会、并且能带来高投资回报,我其实就喜欢这一点。如果真是这样,从长期来看,Amazon就处于有利位置,能够创造最大的利润和股东回报,因为它再次成为抓住这一机会最激进的公司。

I think this shows us that Amazon is the most aggressive investor among the cloud computing giants, and the company most willing to go for negative free cash flow, which I actually like as long as the opportunity to build AI infrastructure is there and will generate a high return on investment.

If that happens, Amazon is well-positioned to generate the greatest profits and shareholder returns in the long run, because it is once again the most aggressive company in seizing this opportunity.

但由于Amazon目前借入了大量债务,我觉得值得快速看一下它的资产负债表。Amazon的流动资产仍大致等于其流动负债,这意味着公司仍保持很高的流动性。而且,考虑到它产生了近2000亿美元的经营现金流,再加上流动比率为1。

长期债务只有1730亿美元。我知道我说的是“只有”1730亿美元,但对Amazon以及这家公司所达到的利润水平来说,这个金额其实并不算大。所以在我看来,债务对Amazon来说不是问题。

但每年永远累积1000亿美元债务,显然是不可持续的。

But since Amazon is currently borrowing a lot of debt, I thought it was worth taking a quick look at its balance sheet . Amazon still has current assets that are roughly equal to its current liabilities, meaning the company remains highly liquid.

Also, when you take into account that it generates nearly 200 billion in operating cash flow in addition to having a current ratio of 1. Long- term debt is only 173 billion. I know I'm saying it's only 173 billion, but for Amazon and the level of profits this company makes, that amount isn't really that big.

So, in my opinion, debt is not a problem for Amazon. But it is clearly not sustainable to accumulate 100 billion in debt every year forever.

但这让市场更加谨慎,也让分析师更加担忧;因为如果Amazon借钱来为人工智能建设融资,而这项建设之后没有产生正的投资回报,Amazon就会背上大量债务,而这些债务实际上并不会为公司带来任何利润。

所以,这对分析师来说并不理想,但如果有正的投资回报,Amazon将获益巨大。

But this makes the market more cautious and analysts more worried; Because if Amazon borrows to finance the construction of artificial intelligence, and then this construction does not generate a positive return on investment , Amazon will remain burdened with a lot of debt that does not actually generate any profits for the company.

So , this is not ideal for analysts, but if there is a positive return on investment, Amazon will benefit enormously.

好,我们来看下一张截图。这是我每季度最喜欢的Amazon财报表格。它向我们展示了他们所有不同的业务板块及其年增长率。那么,从最上面开始,我们可以看到线上商店同比增长了2%。实体店增长了2%,第三方服务收入增长了10%,广告增长了12%,所以你可以看到这里出现了明显的放缓。

第二季度,广告收入增长了26%。因此,放缓到12%并不是市场想看到的。

Okay, let's move on to the next screenshot. This is my favorite table of Amazon's earnings report each quarter. It shows us all their different business sectors and their annual growth rates .

So, starting from the top, we can see that online stores have grown by 2 % year-on-year. Physical stores grew by 2%, third-party services revenue grew by 10%, and advertising grew by 12%, so you can see there was a significant slowdown here.

In the second quarter, advertising saw revenue growth of 26%. Therefore, a slowdown to 12% is not what the market wanted to see.

不过,我们可以看到Amazon Web Services(AWS)已加速至39%的增长,而且看起来这种加速会持续到2027年。坦白说,这些数字乍看之下很糟糕,但你必须再次意识到,他们最大的购物活动是在去年第三季度,而他们许多主要业务仍实现了超过10%的增长。

但正如我之前所说,第四季度将更好地反映Amazon的实际增长。尽管如此,Amazon Web Services(AWS)仍然是一个响亮的成功。

However, we can see that Amazon Web Services (AWS) has accelerated to 39% growth, and it looks like it will continue to accelerate until 2027. Frankly, these numbers look bad at first glance, but you have to realize again that their biggest shopping event was in the third quarter of last year, and yet they are still achieving growth exceeding 10% in many of their major businesses.

But as I said earlier, the fourth quarter will be a better reflection of Amazon's actual growth. Despite this, Amazon Web Services (AWS) continues to be a resounding success .

第一张图向我们展示的是Amazon、Meta和Google每季度新增的广告净收入。在这里我们可以看到,Amazon确实经历了一个疲软的季度,其广告业务净收入增加了19亿美元,正如Google也经历了一个较弱的季度一样。

What this first graph shows us is the net advertising revenue added per quarter for Amazon, Meta, and Google. Here we can see that Amazon did indeed have a weak quarter, adding $1.9 billion in net revenue to its advertising business, just as Google also had a weaker quarter.

Amazon和Google都让Meta的广告业务和第三季度报告看起来好得多。Amazon仍在强劲且非常稳定地增长,但它显然是一家规模小得多的公司。

Both Amazon and Google make their Meta advertising business and third-quarter report look much better. Amazon is still growing strongly and very steadily, but it is clearly a much smaller company.

下面这张图向我们展示了自2021年第二季度我开始追踪所有这些指标以来广告业务的总体增长。你可以看到,本季度Amazon的总体增长大幅放缓,Google也是如此。

The following graph shows us the total growth in advertising business since the second quarter of 2021 when I started tracking all of these metrics. You can see that Amazon's overall growth has slowed considerably this quarter, along with Google's.

自2021年第二季度以来,Amazon的广告业务增长超过了其他任何一家,目前已增长200%,但显然,从一个小得多的基数上增长要容易得多。

Since the second quarter of 2021, Amazon's advertising business has grown more than any other by 200% now, but it is clearly easier to grow from a much smaller base .

他在这里说,Amazon经历了自2023年以来最疲软的广告季度。但他指出,这是因为2025年第三季度Amazon在推出Prime Video广告后迎来了第一个大季度。而且,他们去年第三季度还举办了Prime Day。

Here he says that Amazon has had its weakest advertising quarter since 2023. But he points out that this is because in the third quarter of 2025 Amazon achieved its first big quarter after the launch of Prime Video ads.

And again, they held a Prime Day in the third quarter of last year.

第一张图与AWS收入增长率有关。你可以看到,AWS收入增长率已加速至39.3%。这是自2022年第一季度增长39.5%以来的最高收入增长率。我预计AWS的增长率将继续加速。

This first graph pertains to AWS revenue growth rates. You can see that AWS revenue growth rates have accelerated to 39.3%. This is the highest revenue growth rate since the first quarter of 2022 when it grew by 39.5%.

I expect AWS growth rates to continue to accelerate.

下面这张图只是展示了AWS收入的增长。你可以看到这项业务目前扩张得有多快。下面这张图展示了季度广告收入增长率。你可以看到,本季度广告收入的增长率下降得非常急剧。市场对此确实完全不买账。

这无疑是一个较为疲软的广告季度,但下个季度我们应该会看到明显改善,在我看来,这个数字应该会回到18%到19%左右。

The following graph simply illustrates the growth of AWS revenue. And you can see how quickly the business is expanding right now. The following graph illustrates quarterly advertising revenue growth rates .

You can see that the rate of growth in advertising revenue this quarter has declined very sharply. And the market really didn't like this at all. It was certainly a weaker quarter for advertising, but in the next quarter we should see a good improvement, and in my opinion the figure should return to around 18 to 19%.

我还认为,广告业务这个疲软的季度正在加剧人们对AI智能体扰乱Amazon广告业务的担忧。我认为,在未来三个月里,直到Amazon再次公布业绩之前,你会越来越多地听到这方面的讨论。

所以,是的,预计悲观者会跳出来攻击这个特定的数字。

I also believe that the weaker quarter in advertising is fueling concerns about AI agents disrupting Amazon's advertising business. I think this is something you'll start hearing more about over the next three months until Amazon announces its results again.

So yes, expect the pessimists to come out and attack this particular number.

首先,一位分析师问到了AWS收入增长在季度环比上的放缓。Andy Jassey回答说,这是由于AWS产能上线的时间安排所致。这实际上取决于产能何时增加,并不反映整体需求。AWS对2027年和2028年的收入数字也有清晰的预期,因为产能已经被预订。

所以这些基本上是确定的收入,这就是为什么他们给了我们未来两年40%的同比增长率。

To begin with, one analyst asked about the slowdown in AWS revenue growth on a quarterly basis. Andy Jassey replied that this was due to the timing of AWS capacity coming online.

It really depends on when capacity is added, and it is not a reflection of overall demand. AWS also has a good view of revenue figures for 2027 and 2028 because capacity is already booked.

So these are essentially guaranteed revenues, and that's why they gave us 40% year-on-year growth rates for the next two years.

不过,Amazon没有提供AWS利润率的指引,分析师们似乎不喜欢这一点。分析师还问到Amazon何时会开始对外销售Tranium芯片,Amazon表示这将在2027年底开始。他们说Tranium的销售会立即加速增长,但内部也需要这些芯片,而Tranium将在未来五到六年内在AWS内部产生现金。

However, Amazon did not provide guidance on AWS profit margins, and analysts did not seem to like that. Analysts also asked when Amazon would start selling Tranium chips externally, and Amazon said that would start in late 2027.

They said that Tranium sales would accelerate growth immediately, but they are needed internally, and Tranium will generate cash within AWS for the next five to six years.

AWS的订单积压也被报告为5780亿美元,比上一季度增加820亿美元,同比增长289%。核心计算和存储收入的增长速度是多年来最快的,而AI计算的整体需求仍远远超过供给。

AWS order backlog was also reported at $578 billion, up $82 billion from the previous quarter and 289% year-over-year. Core computing and storage revenues have grown at the fastest pace in years , and overall demand for AI computing still far outstrips supply.

所以,Amazon 放弃了潜在收入,就像 Google Cloud 和 Microsoft 一样。他们随后表示,Bedrock 是 AWS 历史上增长最快的数十亿美元级服务,财富500强公司每年在 Bedrock 上的支出是过去的七倍。

芯片业务也仍以三位数的速度增长,收入承诺同比增长了20倍。所以,Amazon 的芯片业务继续保持着巨大的增长。

So, Amazon leaves potential revenue, just like Google Cloud and Microsoft do. They then said that Bedrock is the fastest-growing multi-billion dollar service in AWS history, and that Fortune 500 companies are spending seven times more on Bedrock than they used to on an annual basis.

The chip business is also still growing at triple-digit rates, and revenue commitments have increased 20-fold year-over-year. So, Amazon's chip business continues its tremendous growth.

他们还表示,如果去年第三季度没有并入 Amazon Prime,广告收入按可比口径本可实现额外8.5%的增长率。这意味着 Amazon 本季度的广告收入本可以增长超过20%。我再说一遍,这是按可比口径计算的结果。

They also stated that advertising revenue would have achieved an additional 8.5% growth rate on a like-for-like basis if Amazon Prime had not been included in the third quarter of last year.

This means that Amazon's advertising revenue would have grown by more than 20% this quarter. I repeat, if the calculation is done on a comparative basis.

最后,Jassie 说智能体不会以任何方式影响广告。Prime Video 也带来了数百亿美元的广告收入。Amazon 过去十二个月的经营性现金流为1683亿美元,盘后交易中的市值为2.53万亿美元。

这意味着它的市价是经营性现金流的15倍。如果我们看 Amazon 自2008年以来市价与经营性现金流比率的历史,会发现中位数是25.8。因此,与其历史估值相比,15倍的经营性现金流对 Amazon 来说非常低,尤其是考虑到公司目前的利润率正在扩张并达到创纪录水平。

Finally, Jassie said that agents do not influence advertising in any way . Prime Video also generates tens of billions in advertising revenue. Amazon's operating cash flow was $168.3 billion over the past twelve months , and its market capitalization is $2.53 trillion in after-hours trading .

This means it is trading at 15 times its operating cash flow. If we look at Amazon’s history of price-to-operating cash flow ratio since 2008, we find that the median has been 25.8.

Therefore, 15 times operating cash flow is very low for Amazon compared to its historical valuation, especially when we consider that the company's profit margins are currently expanding and reaching record levels.

同样有意思的是,要找到 Amazon 市价与经营性现金流比率低于15的情况,得追溯到2009年1月。即便在2009年2月,该比率也已升至15.6。再说一次,现在在盘后交易中,股价对应的比率约为15,正好在15的水平。

近期最低点是在今年3月那轮市场调整期间,约为15.5。而现在价格更低了。所以,Amazon 现在的市价与经营性现金流比率确实是2009年以来、也就是接近金融危机时期以来的最低水平。

这是我认为 Amazon 目前在市场上看起来非常便宜的原因之一。

It is also interesting that you have to go back to January 2009 to see Amazon with a price-to-operating cash flow ratio of less than 15. Even in February 2009, the ratio had risen to 15.6.

And again, now in after-hours trading , the stock is trading at around 15, exactly at the 15 level. Its lowest point recently was around 15.5 during the market correction that took place in March of this year.

And now the price is even lower. So, Amazon is literally at the lowest price-to-operating-cash-flow ratio the stock has traded at since 2009, which is close to the period of the financial crisis.

This is one of the reasons why I think Amazon looks very cheap in the market right now.

此外,我更新了 Amazon 的现金流折现(DCF)模型。如你所知,我一直更倾向于使用 Amazon 的经营性现金流。我在这里纳入了过去十二个月的最新数据。

In addition, I updated Amazon's discounted cash flow (DCF) models . As you always know, I prefer to use Amazon's operating cash flow. I have included the updated figure for the past twelve months here.

未来三年,如果 Amazon 能继续以每年20%的速度增长经营性现金流——我相信它会做到,尤其是如果 AWS 继续以每年40%的速度增长,并且市价与经营性现金流的倍数达到17倍——这个倍数考虑了一定的估值扩张,但仍远低于公司的长期平均水平——那么未来三年股价可能每年增长21.6%。

Over the next three years , if Amazon can continue to grow its operating cash flow at 20% annually, which I believe it will, especially if AWS continues to grow at 40% annually and trades at a price-to-operating cash flow multiple of 17, which takes into account some expansion in the multiples but is still well below the company's long-term averages , then the stock price could grow by 21.6% annually over the next three years.

我不认为这个财务模型过于乐观。事实上,我认为这是一个非常保守的财务模型。例如,分析师预计 Amazon 的经营性现金流未来三年将每年增长28%。如果市盈率能回到19倍,那么股价从当前水平起可能实现超过30%的复合年增长率。

I don't think this financial model is overly optimistic. In fact, I think it's a very conservative financial model . For example, analysts expect Amazon's operating cash flows to grow by 28% annually over the next three years.

If the price-to-earnings ratio manages to return to 19, the stock could achieve a compound annual growth rate exceeding 30% from its current price.

即便用我认为非常保守的现金流折现模型,我算出的 Amazon 股价未来三年的复合年增长率仍超过20%。

Even with my discounted cash flow model, which I consider very conservative, I'm still getting a compound annual growth rate of over 20% for Amazon's stock price over the next three years.

这就是我继续买入 Amazon 股票、并且它是我投资组合中第二大资产的原因,因为我相信 Amazon 最终会大幅超越这些数字。

That's why I continue to buy Amazon shares, and why they are the second largest asset in my portfolio, because I believe that Amazon will ultimately surpass these numbers by leaps and bounds.

随着 AI 资本支出的投资回报被证明是值得的,我相信它的估值倍数会再次扩张。如果未来某个时候我看到 Amazon 的市价与经营性现金流比率再次超过20,我不会感到意外。如果到那时他们能继续大幅增长经营性现金流,我相信 Amazon 将为股东带来可观的回报。

这实际上就是我目前对 Amazon 的投资逻辑。

As the return on investment in AI capital expenditures proves worthwhile, I believe its multipliers will expand again. I wouldn't be surprised if I saw Amazon's price-to-operating-cash-flow ratio exceed 20 again sometime in the future.

If they can continue to grow their operating cash flows tremendously by that time, I believe Amazon will deliver significant returns for shareholders. This is actually my investment thesis for Amazon at the moment.

从头说起,由于2025年“Prime Day”的时间安排,这个季度充满了混乱。正如我多次说过的,这让零售和广告的年度增长数字看起来疲弱,但实际上它们非常出色。

Starting from the top, this quarter was full of confusion because of the timing of "Prime Day" in 2025. As I've said many times, this made the annual growth numbers for retail and advertising look weak, but in reality, they were very good.

广告本可以增长超过20%,而且预计第四季度仍将保持高速增长。第四季度总体上会让我们对 Amazon 的业务和增长率有更好、更清晰的同比比较。

Advertising could have grown by more than 20%, and is still expected to grow at high rates in the fourth quarter. The fourth quarter will generally give us a better and clearer year-on-year comparison of Amazon's business and growth rates .

AWS 继续大幅增长,预计2027年和2028年将增长40%,这将使 AWS 的收入接近4000亿美元,并继续整体扩大 Amazon 的利润率。

AWS continues to grow tremendously and is expected to grow by 40% in 2027 and 2028, which will lead to AWS generating revenues of nearly $400 billion, and will continue to expand Amazon's profit margins as a whole.

Amazon 相信未来十年内它将拥有两项万亿美元级业务。半导体业务正以三位数的速度增长,同时也带来了数百亿美元的收入。Graviton 是 AWS 内部有史以来增长最快的业务。

Amazon believes it will have two trillion-dollar businesses within the next decade. The semiconductor business is growing at triple-digit rates, while also generating tens of billions in revenue.

Graviton is the fastest-growing business ever within AWS.

总体而言,AWS 的需求仍远大于供给。Amazon 股票目前的市价与经营性现金流比率是2009年以来的最低水平。与此同时,利润率正达到历史新高,AWS 的增长也在强劲加速。

Overall, demand for AWS is still much greater than supply. Amazon shares are now trading at their lowest price-to-operating cash flow ratio since 2009. Meanwhile, margins are reaching all-time highs, and AWS's growth is accelerating strongly.

在我保守的现金流折现模型中,我现在算出的 Amazon 股票未来三年的复合年增长率超过20%。

In my conservative discounted cash flow models, I now get compound annual growth rates exceeding 20 % ​​for Amazon stock over the next three years .

但Amazon目前正承受着极度负面的自由现金流,并且背负着大量债务来继续为其AI扩张提供资金,市场显然不喜欢这一点。Amazon的资产负债表仍然非常强劲,但这种情况是不可持续的。这就是摆在我们面前的现实。

But Amazon is suffering from extremely negative free cash flow at the moment and is carrying a lot of debt to continue funding its AI expansion, and the market clearly doesn't like this.

Amazon still has a very strong balance sheet, but this situation is unsustainable. This is the reality before us.

不过,如果事实证明资本支出的回报很高,Amazon将为股东带来巨大的价值,而我在财报发布后最终加仓了Amazon。

However, if the return on capital expenditure proves to be high, Amazon will deliver tremendous value to shareholders, and I ultimately increased my stake in Amazon after the earnings report.

在下方评论区告诉我你对Amazon财报的看法,以及你对当前股市全面暴跌的市场形势的看法,因为我显然认为Amazon这份财报非常好。不是最好的,但我不认为这只股票值得在盘后交易中跌这么多,这就是我加仓的原因。

Tell me what you think about Amazon's earnings results in the comments section below, and what you think about the current market situation with stocks collapsing across the board, as I clearly believe this report from Amazon was very good .

Not the best, but I don't think the stock is worth such a large drop in after-hours trading, which is why I bought more.

观察点

下一季度财报中的广告收入增长
回升至约18-19%
下一季度Amazon的Q4财报
支持看涨观点

这个频道对 $AMZN 的历次判断

Daniel Pronk 在这只股票上共 7 条判断,这里只列相邻的几条。

跨洋听风