$AMZN · Financial Education · 2026-11-04
Amazon 是当下最值得买入的 Mag Seven 股票，比 Meta 更值得信任：习惯性的电商流量带来庞大的广告和 Prime 业务，AWS 增长且投资回报清晰；与 Meta 不同，Amazon 的支出——即便明年 3,200 亿美元资本开支——已被 AWS 已实现的利润所证明合理。公开持仓较小并不意味着信任更少；其私人持仓非常庞大。
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那么，我现在最看好、最想买入的一只Mag Seven股票是哪只？很多人听到答案可能会感到意外。你知道是哪只吗？是Amazon。其实不是Meta。对，就是Amazon。Amazon是我最喜欢的购物类股票。
目前，Amazon的仓位规模有点小。其实相当不错，在公开账户里比Meta小几十万倍。但不要误以为公开账户里仓位小就代表我对Amazon的信任更少。实际上我现在对Amazon的信任超过Meta。
我在一些私人投资组合里持有非常大的Amazon仓位。所以请记住这一点。
So, what is my number one favorite Mag Seven stock to buy right now? Many people may be surprised to hear this. Do you know what that is? This is Amazon. This is not actually meta.
Yes, Amazon. You know, Amazon is my favorite shopping stock. Currently, Amazon's position size is somewhat small. It's actually quite good, a few hundred thousand times smaller than Meta.
On a public account. But don't make the mistake of thinking that a small position in a public account means I trust Amazon less. I actually trust Amazon more than Meta now. I have a very large Amazon position in some of my private portfolios. So keep that in mind.
但我真正喜欢Amazon的地方是它的电商业务。其实没多少人关注这块，对吧？我们都知道它有多大影响力。我相信看这个视频的很多人一直都在Amazon下单买东西。如果你需要买点什么，脑子里会自动想：我得打开Amazon App，对吧？
或者我得去Amazon网站下单买我需要的东西，对吧？这是一门了不起的生意，却没人关注，因为它的利润率一直很低。它被另外两块业务掩盖了。另外两块业务是什么？是他们的广告业务，规模巨大。
你会看到人们总是打开Amazon App、上Amazon网站，这就造就了庞大的广告业务。除此之外，他们还有Prime会员权益。所以这很棒。但除此之外，大家真正在想、在关注的业务是AWS，也就是Amazon Web Services，对吧？
这是多么好的一门生意。增长如此之大，如今它已经成了一块大业务。而且这是一家花了钱、你能看到清晰投资回报（ROI）的公司，对吧？
But what I really like about Amazon is their e-commerce business. Nobody really pays attention to that, do they? We know how influential they are. I'm sure many of you watching this video always order products from Amazon.
And if you need to order something, your brain automatically thinks I need to go to the Amazon app, right? Or do I have to go to the Amazon website and order what I need, right?
This is a remarkable business that no one pays attention to because its profit rate is always low. It was hidden behind two other businesses. What are the other two businesses?
Their advertising business, which is huge. You will see that people are always going to the Amazon app and the Amazon website. This creates a huge advertising business. And besides this, they also have prime benefits.
So this is great. But beyond that, the business that everyone is really thinking about and paying attention to is AWS or Amazon Web Services, right? And what a great business it is.
With so much growth, it has become a big business nowadays. And this is a company that is spending and you can see a clear return on investment (ROI), right?
但除此之外，大家真正在想、在关注的业务是AWS，也就是Amazon Web Services，对吧？这是多么好的一门生意。增长如此之大，如今它已经成了一块大业务。而且这是一家花了钱、你能看到清晰投资回报（ROI）的公司，对吧？
But beyond that, the business that everyone is really thinking about and paying attention to is AWS or Amazon Web Services, right? And what a great business it is. With so much growth, it has become a big business nowadays.
And this is a company that is spending and you can see a clear return on investment (ROI) , right?
它不像Meta，这正是我转向离开Meta、对Amazon更感兴趣的原因。就Amazon而言，他们花钱，我能看到结果。就Meta而言，他们花钱，我们只能希望也许某天会有利润，对吧？
因为真正给Meta带来很多成果的，是那些成本很低的东西，比如跑算法、用AI给你展示更好的Reels、让你在App里待得更久、鼓励你更多分享，诸如此类。这些其实都是便宜的那一侧。
他们花出去的那一大笔钱能不能带来利润，我们还要看。但就Amazon而言，如果他们说“嘿，我们明年要花3200亿美元资本开支”，对吧？我会说“好，我给你打个折扣，因为你确实用AWS向我展示了利润”，对吧？
这就是为什么Amazon现在是我在Mag Seven里最看好、最想买入的头号股票。
It's not like Meta, and that's what made me switch away from Meta and more interested in Amazon; In the case of Amazon, they spend money and I see the results. In the case of Meta, they spend money and we hope that someday maybe there will be a profit, right?
Because what really drove a lot of results for Meta were things that cost very little, like running algorithms and using AI to show you better reels, keep you in the app longer, and encourage you to share them more; These kinds of things.
That's actually the cheap side. We will see if they make any profit on the huge amount of money they are spending. But in the case of Amazon, if they say, "Hey, we're going to spend $320 billion in capital expenditures next year," right?
I say, "Okay, I'll give you a discount because you actually showed me profit with AWS, right?" And that's why Amazon is now my number one favorite stock to buy among the Mag Seven.
但就Amazon而言，如果他们说“嘿，我们明年要花3200亿美元资本开支”，对吧？我会说“好，我给你打个折扣，因为你确实用AWS向我展示了利润”，对吧？
But in the case of Amazon, if they say, "Hey, we're going to spend $320 billion in capital expenditures next year ," right? I say, "Okay , I'll give you a discount because you actually showed me profit with AWS , right?"
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