$CELH · Financial Education · 2026-11-02

Then we have Celsius, which has increased by 12%.

I'm seeing the same situation now with Celsius, which is in the 20s. Many have given up hope on it. In the meantime, I think the growth rate between 2027 and 2029 is going to be much stronger than we all expected.

I don't think Celsius will grow 1500 to 2000% like Palantir, But 200 to 500% growth is possible, right? So, the point is this. Celsius, a lot of people have given up on this stock, right?

And they've dropped it. You might say, "Well, how do you know that a lot of people have given up on it?" "Why, have you looked at the stock price over the last few years? You know, a few years ago the stock was at $96.

It was about $100 a share. Today you can buy shares for 20s. 20s. That's a clear indication that a lot of people have given up on this stock. It's no different than Palantir. Palantir, you know, before it crashed it was about $40 a share.

And people were buying shares for $40, $30 plus. Then it went down to $7. At its lowest point, I think it was like $5.98, right? A lot of people gave up on Palantir stock, right?

So, let me show you something very important so you can understand the math behind it, okay? And what happens. So, the thing about Celsius is this, okay? Their recent growth rate has been very, very weak, hasn't it?

Very weak. They had 10% growth in the most recent quarter, and I think everyone at Celsius has been very weak growth for a long time. Hoping, right? But the funny thing about Celsius is this.

Its growth rate is erratic. Like, look at this quarter, they grew 104%. Then it went down to 95%, then 36%, then 23%, and you would assume that the company would keep doubling their revenue, right?

But they weren't. And this was way back in 2023. Their growth went from 36% to 23%, and then look at the quarterly report they gave in 2024, revenue was -31%. You might have thought Celsius was done for, right?

Then they brought it down to just 4%, and you think, "Wow, okay, we're recovering, but we're still down, right?" "And then they go to -7%. So you would assume that that growth rate would continue.

But then they buy Lonnie, the growth rate goes up to 83%, 172%, then down to 117%, then up to 137% and only 10% growth in the last quarter, right? So you can't assume from those growth rates that any of that is going to be a long-term growth rate.

It's too late. In a business model like Celsius, any of those growth rates are assumed long ago. You can't assume that they're going to grow at 137%. You can't assume that they're going to grow at 5%.

You can't do that right now, given the past numbers of this company, right? It's very early in its growth cycle, right?

So, when you're dealing with companies like this, Celsius was still a very early stage company. You know, when you talk about beverage companies, well-established beverage companies have been around for decades, right?

Celsius, seven years ago, nobody had heard of that company. Seven years ago, nobody had heard of that. Now, with the Alani, Celsius and Rockstar brands, they have 20 percent of the energy drink market.

It's really incredible what they've achieved, isn't it? But seven years ago, I mean, before Corona, had anyone heard of this company? Celsius? The richest? Yeah? What? Right?

Celsius, seven years ago, nobody had heard of that company. Seven years ago, nobody had heard of that. Now, with the Alani, Celsius and Rockstar brands, they have 20 percent of the energy drink market.

It's really incredible what they've achieved, isn't it ? But seven years ago, I mean, before Corona, had anyone heard of this company ? Celsius? The richest? Yeah?

Celsius, seven years ago, nobody knew the name of this company. They were still in their infancy. So, it reminds me of Monster in the old days.

So the interesting thing about Celsius is, first of all, their revenue growth could be better than people think in 2027 and other years, right? Then there's the issue of margins, especially the long-term gross margin story, right?

And there's also the issue of net margins in Celsius , which is going to be a big focus , right?

I see Celsius ... We've made $27,000 in this stock in the public account right now. We're still in the very early stages of this investment. I'm actually still in the buying phase of Celsius, right ?

It's a $250,000 investment in the public account. I want to make this investment much bigger, right?

But, the point of the story is, I see how Celsius can become a $100 stock again , which is close to its all-time high . It was at like $96 a few years ago. I see how it can go to $100 or more and It can reach new heights in the long term , right?

I see how it can get there and it's basically a story of revenue growth, margin growth on the top-line and then margin growth on the bottom-line. And I think in the next few years we'll see it go to $100 or more , right?

Who knows what's going to happen in the short term ? You know, everyone gets so caught up in short-term things like Nielsen data. Yeah, those are important , but you can't judge a brand on those long-term things, because people have done that over and over again with Monster and been proven wrong.

And if you look at Celsius, you see how many products and SKUs they've added over the years , right? Then they bought Alani, which is incredibly successful and is expected to be even more successful internationally in the future.

Now, they also own Rockstar, which is a very well-established brand, right? Even though their market share is small, they'll be able to grow it over time.