$CELH · Financial Education · 2026-11-09

Celsius the wealthiest. It's a tree tree, baby. Yes, 33 plus. That's a $9,000 plus move here today. $55,000 plus on this one. Celsius is definitely catching momentum now, right?

Two, we're going to talk about where Celsius stock moves next. Are we headed to the 40s on the stock now that we're in the 30s? Is it going to linger around here? I'll share my opinion perspectives on that.

Next up here, let's talk about where does Celsius stock move next. Okay. So, Celsius now up to 33 plus. Celsius stocks up 23%. Elsa had a good time by the way as well up 13%. And the Q's are down over 10%.

So you have a huge divergence going on here between what's going on with Celsius versus what's going on with the market in general.

Right now Celsius just did something exciting recently in their earnings that came out last week. Right. They had big beats. They beat earnings per share by 8 cents. That was a substantial beat there.

And even more impressive because people care much more about they care much more about Celsius's revenue growth right now than their earnings per share or their margins in the short term.

Why do people care so much about Celsius's and by the way they beat huge on revenue. They beat by you know almost $47 million and that's a huge beat for a company like Celsius.

Here's why. Celsius is still seen as a very young company when it comes to younger companies, right? Because Celsius, no one heard of this company seven years ago, right? And now it's a very famous company with 20% plus market share between Celsius, Alani, and Rockstar, right?

For a company like Celsius, it's really about let's grow that revenue as much as we can, right? And we will worry about margins. We will worry about earnings per share down the road, a year from now, three years from now, 5 years from now, something like that, right?

Keep in mind, Celsius was in the penalty box going into these earnings. the previous earnings period, they missed huge on earnings per share and missed huge on revenue, right? So, they got put into the penalty box.

And keep in mind, it wasn't like it was only that one quarter. They've had a they've had a unfortunately they've had a bunch of misses over the past several quarters. If you look at the past eight quarters or so, they had a lot of misses in there on the revenue front and even more so on the earnings per share front.

Right? So, this is a step for Celsius getting out of the penalty box now at this point in time. Right now, the next thing to get Celsius stock to go beast mode here is we've got to see Celsius brand volume start to get in a much better place.

Like the recent numbers, Celsius brand volume was down 26%. Keep in mind Celsius got out of a lot of SKs recently and things like that. They might have took it too far. So Celsius Celsius's core business has not been healthy.

The Alani business has been booming, right? Look at Alani's surged 63% in volume in the past four weeks.

So the moral of the story is here if and when Celsius brand starts to show much healthier numbers like the drops get less and less and less and then they can get back to growth as that cycle plays out Celsius stock will see more and more momentum right so they got to go from Celsius brand volume down 26% to down like 13%. then down like 7%, then down like 5%, then down like 1% and then growth, right?

Throughout that cycle, the stock will continue to rerate and go higher and higher and higher as people get more confidence.

Okay? So, keep in mind like that's a whole game that still has to play out here, right? Now, the thing that's really attractive about Celsius, this is a lower forward P stock.

Now, here's where it differs versus something like Nvidia. Nvidia's business is as good as it can possibly get right now and over the next year, right? Like it's it's insane. With a business like Celsius, their business is not as good as it gets.

So, it's trading cheap with their biggest business not doing well. And their other business, Alani, is in massive growth mode.

When when you got a business that's not doing well in the short term and you have another business that's high, you know, insane growth, you're not even focused on earnings per share right now.

So, if you're trading at a Ford P under 20, when your big brand's doing bad and your smaller brand is insane growth, what do you think's going to happen if and when the big brand gets back on the right track and the fast growing brand starts to mature more and you can worry more about margins and profitability, what do you think's the forward P is going to be at or what do you think the the earnings per share is going to be at then?

Right? So this is where something like that matters significantly because you know just overall like the margins and earnings per share is just not the focus really for for you know Celsius at the particular moment right so keep in mind like Celsius is a opportunity of massive revenue growth over the next 5 years margin growth in earnings per share growth over the next 5 years and very very substantial right

so my view on Celsius stock in the shorter term in the longer term is this shorter term I think the stock's in the 30s Right. If the next Neielson data comes out and it shows a big improvement for Celsius brand, I think we're headed to the 40s. 40s, right?

And then we'll actually exit this year. 40 plus, let's just call it, okay?

But we've got to get that Neielson data to come in good cuz we're not going to the next earnings aren't going to come out till probably, you know, very late January or early February.

So earnings are still out there. So really the thing that's going to account for Celsius stock in the shorter term meaning the next month or two it's really about that Neielson data.

We see positive Neielson data where Alani is still beasting and then Celsius is in a situation where it's getting back on the right track then we'll then we'll roll higher.

But the main thing you got to remember about stocks like Celsius right is and this is a big investment for me nearly $300,000 like you know and I own it huge in other portfolios.

Don't get so caught up in the short-term stuff like oh how much did Alani grow this quarter versus last quarter and how much did Celsius like remember they're building two massive brands to be successful for the next 10 you know decade plus or multi-deades right and so it's really about doing it the right way and so they want to make Celsius a successful brand for the next 20 years Alani successful the for the next 20 years so you don't want to get too caught up in all the short-term stuff and the bad stuff and the good stuff and just make sure the long-term trajectory is going the way you want it to go.