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$DIS

$DIS · Value Investing with Sven Carlin, Ph.D. · 2026-11-05

AI 摘要 · Value Investing with Sven Carlin, Ph.D.

DIS 远比其价格所暗示的昂贵:按保守的 6-8% 增长和 15 倍市盈率计算,其内在价值仅为当前股价的一半;其预期 6-7% 的回报仅与标普 500 持平,风险回报比 Netflix 更差。风险在于历史上偏低的资本回报率、470 亿美元债务以及即将到来的 600 亿美元资本开支。

看跌他说的是几年内
《Disney DIS Stock Analysis + Intrinsic Value + On Quadrant》
Value Investing with Sven Carlin, Ph.D.发布 2026-11-05 · 33 段内容
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33 段内容
0:0211:01

今天,我们得聊聊迪士尼。这促使我们来讨论迪士尼。因此,可能发生两种情况之一。要么这些业务原地踏步,要么迪士尼的流媒体服务会增长,并获得比 Netflix 更高的评级,也许是因为内容更好,也因为迪士尼拥有而 Netflix 没有的一切整合得更好,这些全都整合在一起,代表着迪士尼的核心品牌和竞争优势。

Today, we have to eat Disney. This led us to discuss Disney. Therefore, one of two things can happen. Either these businesses will stay put, or Disney's streaming service will grow and reach a higher rating compared to Netflix, perhaps because of better content, and better integration of everything Disney has that Netflix doesn't, all of which is integrated together, which represents Disney's core brand and competitive advantage.

现在,我们来看看迪士尼。看股价就会发现,过去十二年左右,这只股票一无所获。市盈率是23,股息率是1%,还有股票回购,但停滞的地方很多。

Now, let's move on to Disney. Looking at the stock price, you'll find that over the past twelve years or so, the stock has achieved nothing. The price-to-earnings ratio is 23, the dividend yield is 1%, and there are share buybacks, but there is a lot of stagnation.

过去有过增长,现在我们又回到了衰退之中,我们不得不问自己,是否还会再次看到增长。

There was growth in the past, and now we are back in a recession and we have to ask ourselves whether we will see growth again.

当你面对这样的情况时,这可不是一门直截了当、简单的生意。衰退的原因之一,也许是2017年以710亿美元收购Twenty-First Century Fox,以及其他一些没有带来显著投资回报的收购。

It's not a straightforward, simple business when you're faced with situations like this. Perhaps one of the reasons for the recession was the $71 billion acquisition of Twenty-First Century Fox in 2017, and some other acquisitions that did not lead to significant returns on investment.

我们现在就是这个处境。我们现在拥有这项业务,核心思路是投资内容,继续开发乐园,并大力投资乐园,因为它们是公司盈利的引擎,同时也要投资流媒体,在全球触达更多客户,并基于“One Disney”运营模式发展公司,这对之后评估乐园总数也很重要。

We are where we are now. We have the business now, and the core idea is to invest in content, continue to develop the parks, and invest heavily in them because they are the profitable engine of the company, but also to invest in streaming, reach more customers globally, and grow the company based on the "One Disney" operating model, which is also important for a later evaluation of the total number of parks.

《玩具总动员》不断呈现出有趣的东西。我们目前正在看史诗级的《星球大战》,因为我的孩子十岁了,做一件非常美好的事情非常有趣。

"Toy Story" constantly presents interesting things. We are currently watching the epic "Star Wars" as my child is ten years old, and it is very fun to do something very nice.

我们看到体验业务的收入在增长,新邮轮的下水也在增加,因为相比竞争对手,他们能在这些邮轮上收取更高的价格,这再次证明了品牌的实力。

We see that revenues are growing in the experiences sector, and new cruise ship launches are on the rise, as they can charge higher prices on those ships compared to competitors, which again demonstrates the strength of the brand.

说到品牌,品牌的价值是什么?就是它产生的现金流。这是一个非常简单而有效的定义。迪士尼能收取更高的价格,因此价值就在那里。

When it comes to brands, what is the value of a brand? It is the cash flows it generates. This is a very simple and effective definition. Disney can charge higher prices, therefore the value is there.

全球游客的变化仍然是正面的,但我们也需要从风险的角度来理解这一点;他们正在大量投资,未来十年每年60亿美元,投入主题乐园、冒险项目、流媒体,以及 Hulu、ESPN 和其他一切的整合。

The change in guests globally remains positive, but we also need to understand this from a risk perspective; They are investing a lot, $6 billion a year for the next decade in theme parks, adventures, streaming, and the integration of Hulu, ESPN and everything else.

我们必须说,迪士尼作为一个统一品牌是竞争对手。它拥有强大的品牌。在相近的价格下,相比 Netflix,它往往以更少的钱提供更多的东西。

We must say that Disney is a competitor as a unified brand. It has a strong brand. It often offers more for less compared to Netflix at similar prices.

但这里的积极之处,在流媒体方面也是如此,就是他们在建设流媒体的同时,可以提价,而退订率很可能较低。

But the positive thing here, also in streaming, is that while they are building it, they can raise prices and the cancellation rate is likely to be low.

然后我们还有迪士尼除流媒体之外的各个板块,或者说流媒体是娱乐的营销引擎,但这没关系。关键在于,相比 Royal Caribbean 或其他公司,家庭愿意支付40%到60%的溢价。

Then we have the Disney sectors in addition to just streaming, or that streaming is the marketing engine for entertainment, but that's okay. The key point is that families are willing to pay a premium of between 40 and 60% compared to Royal Caribbean or others.

不利之处:传统电视,情况在走下坡路,体育业务则因体育成本膨胀而受损。所以,这是好坏参半,并不总是正面的。让我们从财务角度来看。一切似乎都可以接受。不是特别出色,但可以接受。

The downsides: traditional television, things are declining, and sports are suffering from inflated sports costs. So, it's a mix, and not always positive. Let's look at that from a financial perspective.

Everything seems acceptable. Not spectacularly great, but acceptable.

本季度收入增长了6%,娱乐和体育增长了4%,体验业务增长了10%。总收入实现高个位数增长,看起来不差。

Revenue grew by 6%, entertainment and sports by 4%, and experiences by 10% during the quarter. Total revenue, with high single-digit growth, doesn't look bad.

营业收入中有一些被调整的正向因素,但这没关系。从长期整体来看,公司有增长,营收、利润率、毛利率的起伏都没有问题,但随着流媒体业务越来越接近盈利,这些指标正在小幅改善。

There were some positives in the operating income that were being adjusted, but it's okay. Looking at the long-term overall picture, there is growth, and nothing is wrong with revenues, margins, gross profit margins, ups and downs, but they are improving slightly as they get closer to profitability in streaming.

运营当然恢复了,乐园曾关闭,后来恢复正常,甚至更好。这看起来不错。净利润方面,曾出现价值下降,所以现在又在回升。

Operations resumed, of course, the parks were closed, and they returned to normal and even better. This looks good. Net income, there was a decrease in value, so it is rising again.

他们在资本支出上投入很大,从40亿、50亿,到现在80亿,而且还在上升,但他们同时也在回购普通股,并在暂停之后支付不断增长的股息。

They are investing heavily in capital expenditures, from 4 and 5 billion, now 8 billion, and they are on the rise, but they are also repurchasing common stock and paying growing dividends after the pause.

看这些数据,我估计公司目前的自由现金流为90亿美元。而且,现在我们需要认可这种增长。我的估算与已经过去的九个月相符,全年很可能以90亿美元的自由现金流收官。

When I look at this, I estimate the company's free cash flow at $9 billion as it is. Now, moreover, we need to appreciate the growth. My estimates are consistent with the nine months that have passed, and the year is likely to end with $9 billion in free cash flow.

这笔支出,用于乐园、度假村及其他物业,大概率会保持不变,内容方面的支出也是如此。问题在于,投入资本回报率历来偏低,看看这个。景点、建筑和设备:870亿;消费:500亿。这意味着他们在这些东西上花了1370亿。

这些东西并不能产生130亿的回报,也就是说资本回报率低于10%。

This spending, on parks, resorts, and other properties, will most likely remain the same, as will spending on content. The thing is, the return on invested capital has been historically low, look at this.

Attractions, buildings, and equipment: 87 billion; consumption: 50 billion. This means they spent 137 billion on those things. Those things do not generate returns of 13 billion, which means that the return on capital is less than 10%.

然后是商誉,来自以往收购的740亿。把这些加起来,你会发现已经投入了2000亿,而他们一年赚不到200亿。因此,从历史角度看,这是一家投入资本回报率偏低的公司。

Then there's Goodwill, with $74 billion from previous acquisitions. When you add these things up, you'll find that 200 billion has been spent, and they're not making 20 billion a year.

Therefore, it is a company with a low return on invested capital from a historical perspective.

未来这会改善吗?这就是问题所在。但如果你看看那笔大额借款,470亿,利率很高,这也是需要考虑的。另一个风险:未来十年在试验性项目上有600亿美元的资本支出。从历史上看,回报一直不错,但并不惊艳。

Will this improve in the future? That is the question. But if you look at the large loans, 47 billion, with high interest rates, that's something to think about too. Another risk: $60 billion in capital expenditure on experiments in the next decade.

Historically, the return has been good, but not spectacular.

如果你需要不断以低价更新和添加新东西,问题就是:它们真正的价值是什么?他们出售正在衰退的传统老业务中的股份,并回购其他股份。因此,他们希望回购价值90亿美元的股份。他们正尽可能管理好这些资本,同时削减成本,就像Netflix通过裁员所做的那样。

If you need to constantly update and add new things at low prices, the question is: what is their real value? They sell shares in old, traditional businesses that are declining, and repurchase other shares.

Therefore, they hope to repurchase shares worth 9 billion. They are trying to manage that capital as best as possible, along with cutting costs, just as Netflix did by reducing staff.

但指引就摆在那里:体验和娱乐业务健康增长,实现两位数增长。一切看起来都不错。上一年的指引是,运营产生的现金为190亿,2026财年的资本支出为90亿。还有其他收益,这个那个,自由现金流大约90亿。

But the guidelines are there: healthy growth in experiences and entertainment, double-digit growth. Everything looks good. Prior year's guidance, cash generated from operations of 19 billion, and 9 billion capital expenditures for fiscal year 2026.

Other benefits, this and that, approximately 9 billion free cash flow.

现在,很多人说:“Sven,分部加总估值是这个那个。”是的,即使你计算分部加总,并在这里或那里给它们更高的评级,也没有人有2500亿来收购迪士尼。在投入资本回报率偏低的情况下更不会。巴菲特在这个估值水平上不会这么做。

Now, many people say: "Sven, the sum of the parts is such and such." Yes, even if you calculate the sum of the parts, and give them a higher rating here or there, no one has 250 billion to acquire Disney.

Not with a low return on invested capital. Buffett wouldn't do that at these levels.

巴菲特想要它,或者说在50或60年前买下它,当时它的价格还不到仅设备本身的价值,而且设备已经磨损了。因此,迪士尼的价值在于整体,在于它作为一个整体所能产生的批判性,而不是分部加总,不管有些人怎么跟你说。

Buffett wanted it or bought it 50 or 60 years ago when its price was less than the value of the equipment alone, after it had been worn out. Therefore, Disney's value lies in the whole and in the criticism it can produce as a whole, not as a sum of parts, regardless of what some may tell you.

风险:资本支出的回报率更低、可能带来颠覆性变化的负面消费者情绪,或者其他东西变得更有吸引力,比如人们不去迪士尼而转向 TikTok。为了更刺激、更真实的体验而去迪士尼,可能会成为一种长期趋势;这些就是风险与回报。

Risks: Lower return on capital expenditures, negative consumer sentiment that could be a game-changer, or something else becoming more exciting like TikTok instead of going to Disney.

Going to Disney for a more exciting, realistic experience may become a long-term trend; these are the risks and rewards.

数字广播正在蓬勃发展,这又是一个积极因素。分析师预测今年增长会略高一些,更多是 8% 到 11% 这样的正面数字,但分析师从来预料不到的是冲击、衰退,或者任何其他情况。这对我来说是个很大的问号,因为这正是迟早会影响迪士尼这类公司的因素。

We have a boom in digital broadcasting, which is a positive thing again. Analysts are predicting slightly higher growth this year, with more positives of 8% to 11%, but what analysts never expect is shocks, recessions, or anything at all.

This is a big question mark for me, because this is what usually affects a company like Disney sooner or later.

我们来看看迪士尼。我刚刚为这个视频把它加了进来。每股自由现金流的计算结果是 5.21。如果公司未来十年增长 8% 或 6%,盈利能力比率为 15,那么它的内在价值是当前股价的一半。这是我的保守估计。

Let's take a look at Disney. I just added it for this video. The free cash flow calculation per share is 5.21. If the company grows by 8% or 6% over the next ten years with a profitability ratio of 15, then its intrinsic value is half the current share price. This is my conservative estimate.

如果我们更乐观一些,也就是按理想价格和 20 的利润率来算,就会接近当前水平。这就是市场目前的定价。没有衰退,没有问题。

If we are more optimistic, i.e., with an ideal price and a profit margin of 20, we will be close to the current level. This is what the market is currently pricing it at. No recession, no problems.

这是我对基本情况最保守的估计。因此,价格应该下跌 50%。安全边际必须大幅降低。这有可能吗?我不知道,但迪士尼贵得多。

This is my most conservative estimate of the basic situation. Therefore, the price should decrease by 50%. The safety margin must be reduced significantly. Is that possible? I don't know, but Disney is much more expensive.

估计回报为 6%,或内在价值为 60% 到 10%。如果拿它和我们昨天讨论的 Netflix 相比,Netflix 更乐观,预期回报超过 10%。

An estimated return of 6% or an intrinsic value of 60% to 10%. If you compare it to Netflix, which we discussed yesterday, it is more positive with an expected return of over 10%.

衰退的危险就在这里,50% 的跌幅、酒店入住率,一切都在下滑。这是已经发生过两次的风险,此外还有其他冲击风险之类的东西。这一点值得思考。

Herein lies the danger of recession, a 50% drop, hotel occupancy rates, everything is declining. This is a risk that has occurred twice, in addition to other shock risks and things like that. This is something worth thinking about.

如果把迪士尼放进我的风险回报框架里比较,Netflix 看起来是一门风险回报好得多的生意。我把迪士尼归类为一家成熟公司,其价格与市场价格相符。这就是我们通过考察“标普 500”指数中的公司时也讨论过的 6-7% 回报,我们为此每周专门做一期视频。

If you compare Disney in my risk-reward box, Netflix looks like a much better risk-reward business. I classify Disney as an established company that is in line with market prices.

This is the 6-7% return that we also discussed by looking at the companies in the "S&P 500" index, for which we dedicate one video per week.

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