Alphabet 是一项强劲的长期投资(10 年),凭借其现金储备、云与 AI 基础设施转型以及品牌信任,尽管其广告模式在短期内面临来自 AI 智能体的威胁以及自由现金流为负。
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这对我们这些在投资组合中持有Alphabet和Amazon这类公司的人来说意味着什么?
What It means for us who We own companies like Alphabet and Amazon in Our investment portfolio?
我刚说过,我想我们两天前在社区里进行过一次讨论,当时他感到疑惑,人们在问,是否有必要给Amazon和Google、Microsoft这样的公司授予倍数,如今情况不同了,因为这些公司变得比以往任何时候都更深地背负债务,但基本上,不是这样吗?
I have I just spoke, I think We had a discussion years in the community before Two days, where he wondered People are asking whether it is from It is necessary to grant companies such Amazon and Google Microsoft multipliers It's different now that These companies became Deeper in debt Ever, but Basically, isn't that right?
以至于两年前,Google就是搜索引擎,比如说,人们认为它会持续十年、二十年或接下来的三十年,不是吗?它曾是一个近乎完全垄断、无人能敌的存在。但现在,随着人工智能的出现,我们可以说整个研究的格局可能已经改变,也许它不再如此。
Google搜索引擎的利润能否保证十年或二十年,已经不一定了。
So much so that two years ago, Google was the search engine, For example, Something that is thought to last ten or twenty or The next thirty years, Isn't that so? He was A near-total monopoly Unrivaled.
But now, With the emergence of intelligence Artificial, we can To say that dynamic The entire research may It has changed, and perhaps it no longer does. Profits can be guaranteed Google search engine for ten or Twenty years.
值得注意的是,看看这种情况如何也发生在Alphabet身上。不知怎么的。实际上,二十年来,Alphabet在搜索领域拥有利润丰厚、极其重要的垄断地位,它取得的成功远远超过伯克希尔对See's Candy公司的投资研究。
但现在,如你所知,人们在谈论……当我们开始投资Alphabet时,市场上普遍的看法是,ChatGPT和自动化聊天软件将彻底改变Google的搜索。而现在,如你所知,Google在短时间内把自己转型为世界上最大的聊天机器人,局面被完全颠倒过来。
人们使用Google搜索引擎的方式变得更加依赖人工智能。于是它以某种方式把这一威胁转化为机遇、转化为商业机会。但这一威胁再次出现。我不知道你是否注意到了,但这就是我本来想说的。
是的,虽然这涉及通过智能体进行的交易,我们现在正目睹叙事的一次转变,人们假定这些智能体将代你购买产品,那么数字广告的价值就会突然崩塌,因为最终客户看不到广告,而智能体也不在乎广告。
这实际上是一个根本性的威胁。Google的搜索结果让我担忧。总之,现在看来确实存在一个威胁搜索业务的真实危险。而Alphabet的目标是转型为云计算和人工智能基础设施领域的领先公司,并达到一个阶段,使其超越现金流,超越由此产生的损失,比如说,来自搜索活动下滑的损失。
也许我们在这里谈的是未来三年、五年或十年。这真的很有趣,但这家公司有……她有巨额资金可以配置。这更像是一种祝福,同时也是一种诅咒。搜索部门极其庞大,产生巨额现金流。如果你不能把这笔巨额资金重新投入,你会问自己:“我们该往哪里投?”
来自现金流的数千亿美元?看来押注人工智能、人工智能基础设施、云计算,就是理想的模式。这让我惊讶。因为它反映了,正如我提到的,我们在伯克希尔·哈撒韦身上看到的东西。过去,是伯克希尔在问:“我们能投入资本的最资本密集型的公司是什么?
我们的钱在里面?”就是这样。Alphabet在新的世界经济中做着同样的事。至少对我来说,这很有趣。
It is noteworthy To see how this is This also happens with Alphabet. somehow. actual For two decades, Alphabet owned profitable monopoly Extremely important in the field of research, And it achieved greater success Much more than she was able Berkshire's investigation of See's Candy Company.
But now As you know, he speaks People about...when we started Investing in Alphabet, The prevailing opinion was in The market for ChatGPT and software Automated chat It will revolutionize research Google.
And now, as You know, Google has transformed itself in a short time to The largest chatbot in The world, and it was completely turned upside down. How people use For Google search engine to become More dependent on artificial intelligence.
And so I transformed this threat to opportunity Business opportunity in a way what. But this threat He reappears. I don't know if you have You noticed that, but this what I was going to say it.
Yes, while It relates to trade via Agents, we are now witnessing A shift in the narrative, where It is assumed that these The agents will By purchasing products On your behalf, then suddenly Advertising value collapses Digital because the customer The final is not seen Advertisements and agents They don't care about it.
This is in The reality is a fundamental threat. Google search results It worries me. anyway, It now appears that there A real danger threatening Research work. and goal Alphabet is the transformation To a leading company in The field of computing Cloud and infrastructure Infrastructure for intelligence Artificial, and access To a stage where it surpasses cash flows The result of this The resulting losses, on For example, about The decline in research activity.
Perhaps we are talking here about three, five, or ten Years to come. This is a Really interesting, But the company has a head She has a huge amount of money to pay Allocate it.
It's more like A blessing and a curse at the same time one. The research sector is huge Extremely high and generates flows Huge cash. If not You can restore Investing this amount The great researcher You will ask yourself: "Where do we invest?"
Hundreds of billions of Dollars from Cash flows? It seems that betting on artificial intelligence, Infrastructure For artificial intelligence, Cloud computing, It is the ideal model.
This surprises me. Because it reflects, as I mentioned What we saw with Berkshire Hathaway. In In the past, it was Berkshire asks: "What is Most intensive companies For the capital that We can invest capital "Our money is in it?"
Here it is. Alphabet does the thing The same in the world economy The new one. It's interesting At least for me.
比如说,如果我们现在把Amazon和Google作比较,对吧?我想那是一年前,只有一年,当时我并不认为搜索引擎会在未来三到五年内失败,那只是传言,我们当时相信Alphabet会比Amazon处于更有利的位置,比如说。
For example, if We have now compared Amazon And Google, right? I think it was a year ago Only one, when I didn't The idea of engine failure Research over the years three to five The next one is a rumor, we were We believe Alphabet will be In a stronger position than Amazon , For example.
现在,如果我们看这两家公司,会发现Alphabet因其业务多元化而拥有广泛的选择,因此无法预测它会带来什么,也许它会重回舞台中央。
Now, if we look at The two companies, we find that Alphabet has options Wide due to diversity Its activities, therefore it is not possible Predicting what it will offer, And perhaps it will return to the top The scene.
是这样吗?Alphabet一年前有53亿美元的自由现金流。但现在,它是-60亿美元。
like that? Alphabet had $5.3 billion free cash flow One year ago. But now, he -$6 billion.
但我知道Google、Amazon在这个领域投入更多。
But I know that Google Amazon is investing More in this area.
这同样适用于Alphabet,或者比如说Amazon。
And this applies The same on Alphabet, or Amazon, for example
去年Google的情况类似,当他们透露了关于人工智能的总体信息,随后发布了Gemini,市场突然意识到,他们打算如何从人工智能中赚钱。这一点非常重要,因为我们知道他们承担着延伸十年、十五年或二十年的义务,必须花费数千亿美元。
It was similar with Google last year, When they gave glimpses General information about intelligence Artificial, then they released Gemini, and suddenly realized The market, how are they supposed to be?
Making money from intelligence Artificial. This is important Very much so because we know that They have obligations that extend ten or fifteen or Twenty years, where They have to spend Hundreds of billions of Dollars.
而如果有谁将做到这一点,那会是Alphabet或Apple。因此,重担落在Alphabet身上,我相信它正在处理这件事。但是,如你所知,我们是Alphabet的股东,然而,这对她来说真的很尴尬!
她拥有所有这些服务。比如Google Calendar、我的电子邮箱、Google Drive,还有更多。我职业生活的大部分都是通过Google创建的。Google是一家巨大的公司。
一个助手可以搭建我完整的家,还有Google Maps。也就是说,你拥有所有这些东西,它们都可以被利用,这对Alphabet来说是一个黄金机会,去打造一个小程序,能够轻松地把所有这些东西同步在一起。
And if There are those who will do that. It will be Alphabet or Apple. Therefore, The burden falls on Alphabet, and I'm sure of It works on this The matter. But, as You know, we are shareholders At Alphabet, however, It's really embarrassing For her!
They have all these services. Like Google Calendar, And my email address, Google Drive, and much more From my professional life The character is created via Google. . Google is a huge company.
An assistant can be built My complete home, as well as Google Maps. namely, You have all these things Which can be exploited, It's a golden opportunity Alphabet to build a program Small, can easily Syncing all these things together.
如你所知,你并不是被迫这么做,我的意思是Alphabet的声誉是私密的,但如你所知,它和Meta在一起就显得奇怪,因为我在想:我该把我的灵魂卖给Facebook吗?还有Instagram?
除非他们拥有关于我的足够数据?“现在他们获得更多数据,像Meta这类公司,它有着糟糕的声誉。一直都是这样。至于Alphabet,她没有这种糟糕的声誉,无论这是否应得,或者是否合理,那是另一回事,可以争论,但Alphabet肯定没有遭受那种公关和品牌的糟糕处境,而某些公司正遭受着。
As you know, you are not I am forced to do so, I mean that Alphabet's reputation Private, but as you know, It seems strange with Meta, because I wonder: Should I sell my soul to Facebook?
And Instagram? unless They have sufficient data About me? "Now they get More data, This type of company Like Meta, he has a reputation Bad. It has always been like that. As for Alphabet, She has no self bad reputation, whether Whether it was deserved or not, or Whether justified or not, that's a matter.
Debatable, but Alphabet definitely not She suffers from the same type of Public Relations and the brand The bad one that suffers Some of them are dead.
因此,正如你所知,人们在生活中把Google用于各种不同的生产力用途时会感到更自在,他们不愿分享某些数据,因为这是实实在在的。我认为人们会犹豫是否把数据分享给Muse。无论如何,我觉得这还处于实验阶段,而且它本应是Alphabet的一款产品。
它本应首先被提出来。它本应叫Alphabet Muse或随便什么会被赋予的名字。
Therefore, as You know, people feel More comfortably when Using Google for purposes Different productivity in Their lives, they don't They are reluctant to share some The data because Tangible.
I think that People will hesitate to Sharing their data with Muse . In any case, I felt that This was in a phase Experimental, and it was from It is supposed to be A product of Alphabet.
It should have been raised Firstly. It should have It's called Alphabet Muse or whatever The name that would be given attic.
而且我相信它会在大约两周内发布,你觉得呢?我感觉,我不知道为什么,自从Gemini出现以来,它一直是一个可与主要实验室比肩的庞大模型,不是吗?然后他们停了一段时间,什么也没推出。
它仍然超越了其他一切,她放弃了它,Anthropic和Open EA,甚至现在的Meta。所以我觉得他们仍在花那么多钱,但正如我之前提到的,他们似乎想进入基础设施领域、进入市场。
我不知道他们为什么不这么做。我相信他们本可以做到,然而,他们并没有完全放弃模型本身,这一点我不完全理解。但现在如果他们发布一个足够好的agent,我会感到惊讶。我的意思是,也许他们会推出一个agent,但一个足够好、能竞争的agent。
我几乎看不到这一点。我的意思是,他们几乎必须这么做。
And I'm sure of It will be presented during About two weeks, Do you think so? I feel, I don't know why, that Since the appearance of Gemini, it has been A huge model comparable Major laboratories, Isn't that so?
Then they stopped About putting anything out for a while Long. She was still It surpasses anything else she gave up About him, Anthropic and Open EA, and even Meta now. So I feel that they are They are still spending all that Money, but as As I mentioned earlier, it seems They want to enter the sector Infrastructure in The market.
I don't know why They don't. I believe That they could have done That, however, did not They completely give up The model itself, which is a I don't fully understand it. But I would be surprised now if They released a good agent Enough.
I mean, maybe They launch an agent, but A good enough agent To compete. I don't see that almost. I mean, almost They have to do that.
我认为,像Google这样的公司现在要复制这一成功是非常困难的。我认为,分销,以及就它能提供的东西所制造的同样轰动,在Muse之后是困难的,而Muse被Google推出已经五、六、七或八周了。
I think it's difficult Very much for a company like Google , For example, Imitate this success now . I think the distribution, And also created the same commotion Regarding what it can offer, It's difficult after Muse That's already for five Or six or seven or Eight weeks until It was launched by Google.
是的,来自悖论。好吧,总的来说,我不知道Alphabet是否会在几周内推出什么东西,无论多少。但我确信他们正在基于一个个人agent开展工作。
Yes, from Paradoxes. Good, Generally, I don't know what If Alphabet launches Something within weeks Whether few or not. But I I'm sure they're working On the basis of an agent Personal.
而且我认为,这在一定程度上给Alphabet公司带来了创新困境。正如我们提到的,跨agent的交易本质上是对Google主导了二十年的数字广告模式的一种威胁。
And I think part of This presents a dilemma Innovation for the company Alphabet. As we mentioned, Trade across Agents are a threat Essentially a model Digital advertising that Google dominated it For two decades.
我想解释的意思是,据我所知,其他公司相比Alphabet没有太多可失去的。因此,她可以提出创建一个伟大的个人agent的想法,以实现利润,而利润将来自——有趣的是,知道你将如何让公司从中获利。
也就是说,这项服务目前是免费的,但有token使用限制,你要为此付费。这不是世界上最创新的东西,但我们已经看到模型做出许多不同的事情。这是对交易的一次押注,不是吗?它被用于人们购物,这让我想起我们在“Meta”那一集里谈到的,每个像素随时间推移都变成广告、在应用内。
意思是,比如说,五年后,你不需要在“Meta”或Instagram上看到普通广告,但你会看到
The idea What I am trying to explain is That other companies do not You have too much to lose Compared to Alphabet, on To the best of my knowledge. Therefore, she can To present the idea of creating A great personal agent for achieving The profit will be from Interesting Knowing how you will achieve The company made profits from it.
That means, the service is free. Currently, but there Limits for use Tokens, And you pay for it. this Not the most Innovation in the world, But we have seen models Many different things.
It's a bet on trade. Isn't that so? He uses it People shopping, and this It reminds me of what we talked about In the episode "Meta", where Each pixel turns into Announcing over time Within the app.
Meaning This, for example, That after five years, it will not You need to see an ad Normal on "Meta" or Instagram," but you will see
另外,我不知道你怎么能看出来,如果你比较所有广告公司,比如Google和Amazon、Airbnb和Uber,
Also, I don't know how You can see that if you compare All advertising companies, Like Google and Amazon, Airbnb and Uber,
而这同样适用于Google。如果我想在另一个地方搜索一家餐厅,你会看到广告,而想法就是立即点击它。
And this applies The same thing on Google. if I wanted to search for a restaurant in Another place, you will see The advertisement, and the idea is Click on it immediately.
如你所见,点击这里,这是我们准备的一张图表。关于Google Cloud的订单积压以及它在一年内如何增长了五倍。然而,在OpenAI和Anthropic客户之间存在巨大的集中度,具体来说。
As you can see, by clicking here, This is a graph we prepared. Regarding the backlog of orders in Google Cloud and how it multiplied fivefold times during the year. However There is a huge concentration between OpenAI and Anthropic clients Specifically.
这并不意味着我们处于疯狂状态,也不意味着市场即将崩溃。但如果情况恶化,那么风险就会大幅增加,并且达到一个你感觉得到的阶段,至少对我来说,我们正生活在一个大崩溃的时刻。
This does not mean that we are A state of madness, and it doesn't mean The market is about to The collapse. But if Things got worse, then The risks are increasing significantly.
Large, and reaches a stage You feel it, at least For me, we live A moment of great collapse.
简单说就是:如果你拥有最好的公司,她相信你将在10年内从生产力提升和人工智能的经济效益中获益,最终一切都会好起来。因此,出于这个原因,当我不知道事情会如何变化时,如果我持有Amazon或Google的股票,我确信它们都会从中受益。
在十年的时间里。我不知道两三年内是否会出现经济泡沫,但十年后我会没事。
Simply put, it is: if you Own the best companies Which she believes You will benefit over 10 Years of gains Productivity and benefits Economics of Intelligence Artificial, it will be It's all right in the end.
Therefore, For this reason, when not I know how it will change Things, if I own Shares in Amazon or Google, I'm confident Exactly from them You will both benefit from that. For a period of ten years.
I don't know Whether it will happen economic bubble during Two or three years, but I I'll be fine after ten Years.
尽管计算服务在过去两年里取得了显著增长,Google Cloud、Amazon和Microsoft,然而这并不是因为客户更换了他们的云服务,而是因为加入了更多客户,然后Google用户长期转向Google Cloud。
诚然,Amazon拥有领先优势,但你看不到客户的变化。
Despite The significant growth that Computing services achieved it Google Cloud Amazon and Microsoft In the past two years, However, this is not due to Customer change For their cloud services. but rather It comes down to joining More customers, then Google users move Sweet for a long time Google Cloud.
It is true that Amazon had an advantage Leadership, but you don't see it A change in customers.
是的。不,我认为这是一个重要的点,我想我之前提到过,利润的年增长率达到81%。我本意是51%,但也许,等一个季度或两个季度,但它在每一次确认中仍然是天文数字,而且不管其中许多回到Google的云业务,该业务实现了巨大增长。
我们谈到过,其中很大一部分来自为公司Anthropic提供服务,例如。还有这样一个事实:Amazon、Alphabet和Microsoft共同投资于像SpaceX、Anthropic和Open A这样的公司。
这在未实现收益的图景中很明显。因此,如果这被证明只是一个泡沫,我们去年所目睹的相当大一部分利润增长实际上将消失。因为它只是一个幻觉。不是吗?如你所知,理论上,Open AI的价值,这个数额,因此,你可以说Microsoft报告了利润增长的确定性。
但如果估值崩塌,他们将不得不把这一切划掉。总之,我认为真正的问题是,正如演示介绍所表明的:这里的利润是否可持续?因为你不会支付
Yes. No, I think it's Important point, I think I mentioned earlier that Annual increase rate The profits amounted to 81%. I meant 51%, but maybe , Wait a quarter of a year or Two quarters, but it remains astronomical figures in every Confirmation, and regardless of The fact that many of them Returning to Google's work Cloud, which has seen growth Huge.
We talked about that A large part of that It returns to providing services Computing for the company Anthropic, for example Example. There are also The fact that Amazon Alphabet and Microsoft collectively invests in Companies like SpaceX Anthropic and Open A any.
This is evident in the image Unrealized gains. Therefore, If this proves to be just A bubble, part Significant profit growth What we witnessed last year The past will effectively be lost.
Because it was just an illusion. Isn't that so? as you know Theoretically, the value is Open AI, this amount, Therefore, you can Microsoft reports growth A certainty in profits.
But If the rating collapses, They will have to cross out all that. Anyway, I think The real question is, As the presentation indicates The introduction is: Is Sustainable profits (E) here? Because you won't pay
但它不会像Google的搜索服务所面临的那样,面临巨大的商业颠覆。
But it does not face commercial disruption tremendous in the same way Which the search service is facing Google.
所以,正如我提到的,Google在十周内又推出了一个agent,这将彻底改变局面。
So, as I mentioned, Google has launched another agent Within ten weeks, This will change the picture Entirely.
第二,这些agent彼此竞争,不是吗?像Alphabet、Meta和Cloud这样的公司都寻求提供agent,人人都想使用它们,因此,它们努力提供最好的结果和更多的益处。
Second, the agents They compete with each other, Isn't that so? Companies like Alphabet, Meta, and Cloud seek All of them to provide agents Everyone wants to Their use, therefore, They strive to provide the best Results and more benefit.
观察点
这个频道对 $GOOGL 的历次判断
The Intrinsic Value Podcast 在这只股票上共 5 条判断,这里只列相邻的几条。