$GOOGL · The Motley Fool · 2026-10-28
说话者持有 GOOGL,并长期看好:若非搜索收入通过快速增长且盈利的 Google Cloud 占比超过 50%,就能在搜索业务被迫受冲击之前化解搜索受冲击的风险;他预计本季度表现非常好,云业务同比增长可能达到 100%,利润率也将扩张,不过搜索增长可能自然放缓,自由现金流为负,消费级 AI 产品令人困惑;短期股价波动无关紧要,未来 5-10 年它仍是最优秀的生意之一。
逐段跳播
不过今天晚些时候,Alphabet 和 Microsoft 确实会发布财报。但没错,就 AI 这条主线而言,我会说 Microsoft 和 Google 是今天晚些时候的重头戏。
Although later today we do have Alphabet and Microsoft report. But yeah, for for the AI story, I would say Microsoft and Google are are the big stories later later today.
我就大致讲一下我的看法,特别是 Alphabet,它是我作为投资者持有的这几家大型超大规模云厂商之一。过去几年大家一直担心的是搜索会被人工智能摧毁。我们在数据里并没有看到这种情况,但我认为我们确实看到人们在使用搜索,也在使用这些新的技术产品,不管是像 Muse 这样的东西,还是 Catchb,用法不一样了。
所以,我们也许用 Google 搜索稍微少了一点。但这并不意味着他们的变现一定变少了。
I'll just kind of give my overview like for Alphabet in particular, that's the one of these big hyperscalers that I own as an investor. Um the the concern for the last couple of years has been that search is going to get destroyed by artificial intelligence.
We have not seen that in the numbers, but I think we have seen people using search and using these pieces of new pieces of technology, whether it's something like Muse, whether it's catchb uh differently.
So, we're maybe using goo, you know, search a little bit less. Doesn't mean that they're necessarily monetizing any less.
所以,我想我要关注的是,我们在营收增长方面是否还有同样的那种势头。
So, what I guess I'm going to be watching, do we have the same kind of momentum that we had from a revenue growth perspective uh there?
然后另一个可以用来对比的就是 YouTube。如果 YouTube 的增长快于搜索,那就说明 YouTube 在抢占市场份额。我认为 YouTube 做得非常好。但如果 YouTube 增长更快,那就告诉你,搜索的使用量相对而言没有 YouTube 增长得那么快,因为这两者变现的基础应该相对相似,至少从同比或环比的方向上看是这样。
And then the other one to compare it to would be YouTube. If YouTube is growing faster than searches, that would indicate that because YouTube is taking market share. YouTube, I think, is doing extremely well.
But if the YouTube is growing faster, that's telling you that the usage on search is on a relative basis not growing as fast as YouTube's because those should monetize on a relatively similar basis, you know, at least year-over-year or quarter over quarter directionally.
所以,这将是我要关注的重点,因为那是核心业务,其余的部分,GCP、资本开支数字,所有这些都属于未来的增长。显然,市场会关注这些。但近期的担忧是,这个庞然大物般的业务会不会被颠覆?
而看起来,任何一点点关于颠覆的微小迹象都会被市场彻底打压。
So, um, that's going to be the big thing that I'm going to be watching because that's the core business, you know, the rest of it. GCP, the capex number, all that stuff is future growth.
Obviously, the market's going to be focused on that. But the the near-term worry is a is this behemoth of a business going to be disrupted? And it seems like any little tiny hint of disruption is absolutely crushed by the market.
是的。所以我的投资逻辑一直是:除搜索以外的其余业务,也就是除搜索收入以外的所有业务,能否在 Google 不得不用搜索彻底颠覆自己之前,在收入上达到超过 50% 的占比。
Yes. So the thesis for me was always about could the rest of the business ex which means everything excluding search revenue wise reach more than 50% of revenue be before Google has to disrupt itself completely with search.
每个季度我们都在更接近那个 50/50 的拆分,纯粹是因为 Google Cloud 增长得快得多,规模越来越大,利润也越来越高。所以至少这会在一定程度上缓解风险。
Every single quarter we are getting closer to that 50/50 split purely because Google cloud is just growing much much faster and becomes bigger and bigger also more profitable. So at least that that would mitigate the risk the risk a little bit.
另一方面,我确实认为过去几个季度里,Google 搜索的增长远超大多数人的预测。所以我认为现在的数字自然会降下来。
On the other hand, I do think that over the last couple of quarters, Google search did grow way faster than most predicted. And so the numbers right now I do think are going to come down naturally.
但你看,如果他们能像过去变现传统搜索那样变现 AI Overview,那就随它去吧。但没错,随着我们进入这种智能体式的查找方式,我想他们应该也在寻找其他的变现方式。
But look, if they can monetize AI overview as well as they did uh traditional search, then then so be it. But yeah, as we go into this agentic way of looking for things, I I guess they they should be looking at other ways to monetize.
所以,这会很有意思。Google 确实有这种多元化,有 YouTube,有一些订阅业务,尤其是 Google Cloud。所以冲击不会太大,但就长期未来而言,比如我不知道,5 年、10 年之后,是的,它肯定会和今天看起来不一样。
So, it's going to be interesting. Google does have the I mean the diversification with with YouTube, with some subscriptions, with especially Google Cloud. So the the heat will not be a major hit, but for the long-term future, like I don't know, 5 10 years from now, yes, it would definitely look different than than what it is today.
它会影响今晚要发布财报的公司,Google 和 Microsoft,它们是 Anthropic 最大的两个交易对手方。我相信把这两家加起来,已经有数千亿美元的收入合同签给了它们。
it impacts the companies that are going to report tonight, Google and Microsoft, two of the the biggest counterparties for anthropic. hundreds of billions of dollars in revenue already contracted to I believe both of them when you add them together.
Google 大约是 114.5。
Google is 114.5 approximately.
这只是 Alphabet 的预期数据。这是营收预期。所以我在这里看的是本季度的平均预期。1280 亿。一年前那只有 1020 亿美元。这是一个相当大的营收跃升,我认为这很可能表明,市场对云业务再次抱有非常高的期望。
每股收益,我甚至都还没看这个,但肯定又会是五花八门。是的,301。所以目前这项业务的经营杠杆并不大。考虑到他们为发展业务所投入的所有开支,这大概并不令人意外。
Uh this is just the alphabet estimates. Uh this is revenue estimates. So what I'm looking at here is the average uh estimate for the quarter. 128 billion. A year ago that was only $102 billion.
That is a that's a pretty sizable jump in revenue and I think probably indicates that there's very high expectations once again for the cloud business. Uh earnings per share. I haven't even looked at this but uh going to be all over the place again.
Yeah 301. So not a lot of operating leverage in the business right now. Probably not surprising given all the expenses that they have in growing the business.
我认为其中之一是资本开支,资本开支数字可能增加,这可能是 2026 年会增加的事情之一,还是你在关注关于 2027 年的评论?是的,如果我们能得到一些关于 27 年的评论,那会是真正的评论,而不是“它会大幅上升”这种,但如果我们能得到一些数字,也许可以,但 26 年我记不清中位数是多少了,所以也许中位数就是往上走,这就是我们在 Meta 身上看到的情况,然后是云。
我确实认为云有可能同比增长 100%,上个季度它增长了 81%、82%,这个季度有可能达到 100% 以上的增长,而且看到了一些利润率扩张,如果这发生了,那我想他们想进一步增加资本开支就说得通了,云业务运转得非常好,TPU 业务肯定做得非常好,我们会在 27 年听到更多关于 TPU 业务的消息。
YouTube,YouTube 的增长会不会加速?我认为那会很棒,因为过去几个季度我不觉得那里的增长有多惊艳,确实如此。所以,我再次预期这是一个非常好的季度。我还认为自由现金流很可能仍然是负的。
所以,是的,我不知道股价会怎么走。老实说,我其实不太在乎股价短期会怎么走,但我确实认为这只是地球上最好的企业之一。所以,他们会做他们认为最好的事。而目前看来,他们只是在尽可能快地推进,而推动一家单季度营收超过 1200 亿美元的公司,我的意思是,这需要相当大的力气。
需要相当大的力气,但没错,我预期一份非常好的财报。
I think one is capex capex number maybe increasing could could potentially be one of the things that 2026 is going to increase or are you looking at like comments about 2027? Yeah, if we can get some comments on 27 that would be some real comments not the it's going to go up significantly the but if we can get some number maybe but 26 I can't remember what the midpoint is so maybe the midpoint just goes up this is what what we've seen with meta then cloud I do think that cloud could potentially grow 100% year-over-year so last quarter it increased by 81 82% this quarter could potentially reach 100% growth plus saw some margin expansion there and if that happens then I guess it makes sense why they want to grow capex even more cloud is working very well the TPU business is definitely doing very well and we will hear way more on the TPU business in 27 YouTube could YouTube see an acceleration in growth I think that would be great because for the last couple of quarters I don't think the growth there has been wow um that's true So, I'm I'm again I'm expecting a very good quarter.
I also think that free cash flow is probably still going to be negative. So, yeah, I'm I don't know what the stock will do. And honestly, I don't really care what the stock will do in the short run, but I do think that this is it's just one of the best businesses on the planet.
So, they they they'll do what they what they think is best. And for now, it seems like they're just trying to move as fast as possible and moving a company that generates over $120 billion in revenue for a quarter.
I mean, it takes it takes quite a lot. Takes quite a lot, but uh yeah, I'm expecting a very good report.
我认为他们身上一个非常有趣的难题是,我觉得尤其是过去一年,他们已经证明自己是世界上最好的研究公司之一。甚至他们最新的模型,再说一次,我记不住这些模型的名字,但他们最新的视频模型看起来不可思议。
然后我去试,我试着用 Spark。我付了钱买了点什么。我甚至不知道该怎么回到 Spark,或者是不是我干脆就不进 G 了,他们的整个产品组合就是让人搞不清楚,一团糟。我试着去试大多数这些新的智能体产品。
比如我试了 Muse,我试过 Harkc。我试了 Spark。它们都差不多,但 Spark 绝对是我用过最差的。而它本该是最简单的,因为我要求它做的只是和我绑定的邮件相关的事情。
比如,嘿,确保这些东西在我的日历上。把这些标记出来。
The the thing that I think is such an interesting conundrum with them is I think over the last year in particular, they have shown that they are one of the best research companies in the world.
Even even their latest model, again, I'm not going to get these names of the models correct, but their latest the latest video model looks incredible. And then I go try I tried to use Spark.
I I paid for something. I don't even know how to get back into Spark or if I'm just not going into G like their whole product portfolio is just so confusing and it's such a mess.
Um, you know, I try I I try to try most of these new agent things. Like I tried Muse, I've tried Harkc. I tried Spark. Um, they're all kind of the same and Spark, but Spark is definitely the worst that I have used.
And it should be the easiest because all I'm asking it to do is stuff related to my mail that that I'm tied to. You know, hey, uh, make sure that this stuff is on my calendar. Flag these
是的。因为它对大多数人来说已经足够好了。这就是问题所在,对于重度用户来说。比如说,是的。首先,我甚至都不知道 Spark 是什么,直到我不得不去搜一下,不,其实是直到我一两周前听了 Sundar 的播客。
但没错,就是这样。这是我一直以来在说的事情。Gemini 的产品侧糟糕透顶。为什么我们需要 Notebook LM、Google Studio,还有另一个东西,然后还有 Gemini 本身,为什么一切都这么复杂,为什么有这么多产品,而如果有那么多产品,一切都应该在一个页面上,那个页面,如果今天一切都是 Gemini,Gemini 就应该能够从多个产品中调取东西。
Yeah. because it's because it's good enough for the majority of people. That's that's the thing for for the heavy users. Let's say for Yeah. First of I didn't even know what Spark was until I had to search for and no actually until I listened to Sundar's podcast I think a week or two ago.
But yeah, that's the thing. That's something I've been saying for a while. It's the product side of of Gemini is horrendous. Why why do we need can notebook LM Google studio there is another thing out there then there is Gemini itself like why is everything so complicated why are there so many products and if there are that many products everything should be on one one page where that page if it's if everything's Gemini today Gemini should be able to pull things from multiple products
如果我把 Gemini 和 OpenAI 或者 Anthropic 的 Claude,甚至 Grokbot 相比,我过去一周一直在大量使用 Grokbot。它非常容易使用。超级容易使用,超级容易设置。
但我们就拿 Claude 和 ChatGPT 跟 Gemini 比吧。简直是天壤之别。即便到了 2026 年仍然如此。一切都非常有条理。你需要理解或操作的东西并不多。而用 Gemini,我知道感觉他们远远更专注于建设数据中心、云业务,也许还有 API 之类的东西,而真的没那么专注于消费者。
if I compare Gemini to uh OpenAI or or Antropics Cloud or even Grogbot I've been using Grogbot quite a lot now over the last week. It's very easy to use. It's super easy to use, super easy to set up.
But let's compare just cloud and and uh Chad GPT to to Gemini. It's night and day. Still even 2026. Everything is very organized. There not that many things that you need to understand or do.
With Gemini, it's I know it feels like they're they're way more focused on building data centers, the cloud business and maybe just the the the API and things like that and really not that focused on on the consumer.
不过话又说回来,如果他们告诉我们 Gemini 有十亿月活跃用户,那我猜谁还在乎呢?那我猜谁还在乎呢?是的。而且说实话,尽管我用了这么多东西,我可能用 AI 用得比它们任何一个都多,因为它太方便了,如果你只是想找一个简单的答案,答案就在那儿,而且大多数时候,它们都能答对。
But then again, I mean, if they tell us that Gemini has a billion monthly active users, then then I guess who cares? Then I guess who cares? Yeah. And frankly, even as much as I use all these things, I probably use uh AI overuse more than any of them because it's super easy to just if you're looking for a simple answer, it's it's going to be right there and more often than not, they're going to get it right.
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这个频道对 $GOOGL 的历次判断
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