$GOOGL · Meet Kevin · 2026-10-28
谷歌财报令人失望,搜索/广告收入不及预期,且AI聊天结果中没有广告;说话者认为问题出在谷歌自身而非AI热潮,并相信AI已经在冲击它。他回避GOOGL,但表示鉴于其现金和5610亿美元承诺,谷歌不会破产。
逐段跳播
Google 和 Microsoft 刚刚公布了财报。其中一家遭遇了惨败。剧透一下,是 Google。它目前正经历一场巨大的冲击。
Google and Microsoft have just announced their earnings. One of them suffered a crushing defeat. Spoiler alert, it's Google. She is currently experiencing a major shock.
天哪,有人以大约 7% 的折价、在 356 美元区间买入了一些 Google 股票,当时人们还以为他捡了个便宜。而现在盘后交易已经跌到 293 美元。
Oh my god, people thought he made a bargain when he bought some Google shares at a discount of approximately 7% in the $356 range. And here we are at $293 in post-closing trading.
到底发生了什么,让一家市值 4 万亿美元的公司暴跌 8.7%?还是在盘中?
What happened to cause a $4 trillion company to plummet by 8.7%? During the day?
Google 这边发生的情况是这样的。归根结底就是对预期的失望。搜索收入下降了 2.3%。他们有可能是在试图骗我们。
Here's what happened at Google. It's all about disappointment with expectations. Search revenue declined by 2.3%. There is a possibility that they are trying to lie to us.
但他们没有告诉我们,搜索量同比上升,达到了过去五年来的最高增速。他们用了特定的措辞,我认为这是有原因的。他们说,我们的投资正在推动搜索查询量的整体增长,包括商业查询。事实上,我们的年增长率是过去五年来的最高水平。
But they don't tell us that searches have risen year-on-year to their highest rate in the past five years. They use specific wording, and I think there's a reason for that. They say our investments are driving overall growth in search queries, including business queries.
In fact, our annual growth rate is the highest we have seen in the past five years.
结果发现,“查询”和“搜索”略有不同。我认为,如果我错了请纠正我,查询除了传统搜索之外,还包括 AI 概览对话和 AI 模式。
Well, it turns out that "queries" are slightly different from "searches". I believe, correct me if I'm wrong, that queries include AI overview chats and AI mode in addition to traditional searches.
所以,注意了,圣诞促销的咖啡杯。很好。这是一种非常丰富的搜索引擎优化。现在,我会让那些推广结果出现在最顶部。但假设我想和 AI 摘要对话。我们进到这里。看,这就是他们试图插入一些推广结果的地方。
So, take note, coffee cups for sale for Christmas. Good. A type of search engine optimization that is very rich. Now, I'll get those promoted results right at the top. But let's say I want to chat with an AI summary.
Let's go in here. Look, this is where they're trying to insert some of those promoted results here.
问题是,这算推广吗?我们进去和她聊聊。哦,这些……哪个可以安全地在微波炉里使用?我们来看看。然后我们会看利润,我们会看到 Microsoft 和 Google 之间的差异。
The question is, is this a promotion? Let's go in and talk to her. Oh, are these...which one is safe to use in the microwave? Let's just see. Then we will look at the profits and we will see a difference here between Microsoft and Google.
因此,这些选项是分别确认的。微波炉安全,等等等等等等等等。我们不知道这些里面哪个是推广、哪个是真正的广告列表。这些是聊天中被推广的结果吗?这是投资者想要的吗?不,这些不是推广结果。
Therefore, the options are confirmed separately. Microwave safe, blah blah blah blah blah blah blah blah. Well, we don't know which of these is a promoter versus an actual ad list.
Are these the results being promoted in the chat and what investors want? No, these are not promoted results.
看,这意味着 Google 分不到一杯羹,当然,除非你在骗我。但关键在于这些聊天里,这也正是我此前的怀疑,聊天里没有任何推广内容。
Look, this means no share for Google unless you're lying to me, of course. But the point is in these chats, and this was my suspicion, none of this is promoted in the chat.
为什么这是个问题?这是个问题,因为 Google 绝大部分收入来自搜索广告。
Why is that a problem? Well, that's a problem because Google makes the vast majority of its money from search ads.
就在这里。Google 搜索、其他 YouTube 广告,以及 Google 网络。Google 网络类似于网站上的广告。这块的增长基本已经停滞。这里几乎没有任何增长。
It's here. Google search, other YouTube ads, and the Google network. Google's network or similar to ads on websites. Growth there has essentially stopped. There is virtually no growth here.
在一个选举周期里,YouTube 广告只上涨了 9.2%。这太疯狂了。这太离谱了。在选举周期里,这更像是正常的普通增长,甚至低于正常增长。
YouTube ads rose by only 9.2% in an election cycle. This is madness. Well, that's crazy. In an election cycle, this is more like normal general growth or even slower-than-normal growth, you know.
然后 Google 搜索从技术上讲是正增长,达到 11.9%,但低于预期。为什么这很重要?因为这很重要,因为 Google 总收入的 75% 来自广告。在这 75% 中,73% 是搜索广告和网站。
换句话说,他们总收入的很大一部分,超过一半,来自那些简单的搜索查询。
Then Google's search came in positive at 11.9% technically, but it disappointed expectations. Why does this matter? It matters because 75% of Google's total revenue comes from advertising.
Of that 75%, 73% are search ads and websites. In other words, a huge portion of their total revenue, more than half, comes from those simple search queries.
所以当他们告诉你“哦是的,搜索查询量处于历史最高水平”时,这暗示着“AI 搜索广告也一定处于历史最高水平,对吧?”未必如此,朋友。因为这个聊天里没有付费推广结果。一旦你进入这个聊天,你就被挡住,看不到所有其他广告。所以你本质上是在吃掉自己,这很危险。
So when they tell you, "Oh yes, search queries are at an all-time high," it implies that "AI search ads must be at an all-time high too, right?" Not necessarily, my friend. Because they do not have funded results in this chat.
Once you enter this chat, you are blocked from seeing all other ads. So, you are essentially eating yourself, and that is dangerous.
我认为这正是投资者在某种程度上做出反应的原因,因为这是业务中迄今为止表现非常好的最大一块。很多人,包括我自己在内,都在说:“天哪,AI 对 Google 不会是好事情。”“这看起来会干掉 Google 搜索,不是吗?”
And I think that's what investors are reacting to to some extent, because that's the biggest part of the business that has performed really well so far. You know, a lot of people, including me, are saying, "Man, AI isn't going to be good for Google."
"This looks like it will kill Google search, doesn't it?"
事实上,在2023年、2024年、2025年,甚至现在的2026年,Google 的搜索收入一直在持续且反复地增长。他们的表现真的很好。
In fact, in 2023, 2024, 2025, and even now in 2026, Google's search revenue has grown consistently and repeatedly. Their performance was really good.
有些人声称,实际情况是 Google 正在竭尽所能地投放更多广告、对广告收取更高的费用,以榨取搜索业务最后阶段的增长。
Some people claim that what is happening is that Google is doing everything it can to place more ads and charge more money for ads in order to extract the last stage of growth in search.
我认为这就是为什么 Google 搜索量下降2.3%看起来微不足道,但看看那些缺失的广告组成部分。搜索量下降了2.3%。广告收入下降了1.9%。Google 的广告收入下降了1.9%。
服务业务下降了2.1%,其中包含跳过广告的订阅。因此,营业利润下降了6%。
I think this is why a 2.3% drop in Google search volume seems minor, but look at the missing ad components. Search volume is down by 2.3%. Advertising revenue decreased by 1.9%.
Google's advertising revenue is down 1.9%. Services decreased by 2.1%, which includes subscriptions to skip ads. Therefore, operating income decreased by 6%.
现在云业务占了上风,这太棒了。这是他们在张量处理单元(TPU)或其他单元、资本支出等方面的投资回报。这很棒,不是吗?
Now the cloud has prevailed, and that's fantastic. This is their return on investment in their Tensor Processing Units (TPUs) or other units, capital expenditures, or otherwise. That's great, isn't it?
他们仍在投资人工智能。这并不是 AI 行业将要停止的迹象。Google 将今年的资本支出指引上调了4%,但他们支出时点的安排、向租赁模式的转变,以及他们进行的一些 TPU 单元销售,在这一结果的时点上造成了缺口。
They are still investing in artificial intelligence. This is not a sign that the AI industry is going to stop. Google raised its capital expenditure guidance by 4% for this year, but the timing of their payouts and shift towards leasing, as well as some TPU unit sales they made, created a gap in the timing of this result.
我认为这实际上涉及第三季度。这让我有点困惑,因为他们刚刚公布了第三季度业绩。就是这样。因此,这导致了这里业绩的下滑。
I think this actually pertains to the third quarter. It confuses me a little because they just announced the third quarter results. Here we are. Therefore, this led to a decline in performance here.
换句话说,他们仍在增加支出,但时点没有体现在这个季度。所以人们在问:“天哪,他们是在削减资本支出吗?”他们在增加支出;问题在于他们产生的广告收入低于预期,这才是担忧的来源。
In other words, they are still spending more, but the timing did not show in this quarter. So people are asking, "Oh my God, are they cutting capital expenditures?" They are spending more; The problem is that they are generating less advertising revenue than expected, and that is the source of concern.
现在,他们还有另一件事,我觉得和 Anthropic 非常相似,就是他们来到这里,把这块视频业务拆分出来……
Now, there's something else they do, and I see it as very similar to Anthropic, which is they come here and separate this video...
Silo,先从结尾说起,他们来到这里,把 Alphabet 层面的活动拆分出来。这基本上代表 AI 研发,他们在财报电话会上吹嘘他们新的“Arjun”模型有多厉害。
Silo, to start with the end of this, they come here and separate the Alphabet level activities. This essentially represents AI research and development, where they boast on the earnings call about how great their new "Arjun" model is.
是的,Arjun 和 Carbon,其中一个在“Hugging Face”平台上领先。它没有出现在专注于开放权重的 OpenRange 上,但他们吹嘘他们的新 AI 模型 Carbon 是 Google 最强大的模型,并且正在与政府一起测试。
它超越了 Arjun,并且是第一个向网络安全合作伙伴推出的。他们正在取得巨大的成功。
Yes, Arjun and Carbon, one of which is leading the "Hugging Face" platform. It doesn't appear on OpenRange, which focuses on open weights, but they boast that their new AI model, Carbon, is Google's most powerful and is being tested with the government.
It surpasses Arjun, and is the first to be rolled out to cybersecurity partners. They are achieving tremendous success.
这些模型非常出色,关于这个话题有很多可说的。这很了不起。但他们在这上面的投资在这里体现为研发亏损76亿美元,此外还有我们看到的负现金流。
These models are fantastic, and there's a lot to say about this topic. This is amazing. But the investment they are making in that shows up here as a $7.6 billion loss in research and development, in addition to the negative cash flow we are seeing.
如果我们接着看现金流,我们现在处于负现金流状态。去年,我们的正现金流为250亿美元。我们现在是负现金流90亿美元。
If we move on to cash flow, we are now in a negative cash flow situation. Last year, we had a positive cash flow of $25 billion. We are now at a negative cash flow of $9 billion.
去年,他们回购了价值115亿美元的股票。今年,或者说这个季度,他们发行了290亿美元的债务和123亿美元的股权。因此,他们在吸收流动性,而不是产生流动性。他们正经历负现金流。他们在提高资本支出指引。占业务一半以上的大部分业务,没有达到预期。
Last year, they repurchased $11.5 billion worth of shares. This year, or this quarter, they issued $29 billion in debt and $12.3 billion in equity. Therefore, they absorb liquidity instead of generating it.
They are experiencing negative cash flow. They are raising their capital spending guidelines. The majority, responsible for more than half of the work, lacks expectations.
所以,当人们问:“天哪,Google 的股票为什么在跌?他们会破产吗?”不,他们不会破产。他们有1260亿美元现金。或者说,抱歉,去年他们有1260亿美元现金。他们现在实际上有2560亿美元。
他们手头有大量现金。他们有总计1250亿美元的账单。他们还有另外1910亿美元的长期债务。他们要应对很多批评。
So, when people ask, "Oh my God, why is Google's stock dropping? Are they going to go bankrupt?" No, they will not go bankrupt. They have $126 billion in cash. Or excuse me, last year they had $126 billion in cash.
They now actually have $256 billion. They have a lot of cash on hand. They have bills totaling $125 billion. They also have another $191 billion in long-term debt. They have a lot of criticism to deal with this.
他们仍预计今年的资本支出在195亿美元到250亿美元之间。公平地说,一些预测大约在220亿美元左右。所以有人说:我不知道,我的意思是他们增加了支出,但我们原本预期他们会增加得更多?
是的,增加了4%,但有人认为会进一步增加到2020亿。那大约会再多1%。因此,与一些分析师的预测相比,可能低了1%。
They still expect capital spending of between $19.5 billion and $25 billion for this year. To be fair, some projections were around $22 billion. So some people say: I don't know, do I mean that they increased spending but we expected them to increase it more?
Yes, it has increased by 4%, but there was a belief that it would increase further to reach 202 billion. That would have been about an additional 1%. Therefore, there may be a 1% decline compared to some analysts' forecasts.
他们剩余的履约义务,也就是订单储备,为5610亿美元,这是一个非常强劲的数字。这非常好,非常出色。
Their remaining performance commitments, and order book, is $561 billion, which is a very strong figure. This is very good and excellent.
在 Google 身上,情况恰恰相反。在 Google,我们发现大部分业务没有达到收入预期,而较小的那部分反而实现了增长。
On Google, the exact opposite happens. At Google, we find that the majority of the work did not live up to revenue expectations, while the smaller part ended up growing.
我们有一条有希望的线,希望明天能在296美元的水平上为 Google 重新站上。Google 有可能对更广泛的市场造成负面影响,但我真心相信,我们目前看到的数据表明,AI 热潮仍在全力延续。
问题不在于人工智能热潮,问题出在 Google 自身。
We have this promising line that we hope to regain tomorrow at the $296 level in favor of Google. Google has the potential to negatively impact the wider market, but I sincerely believe that the data we are getting indicates that the AI boom is continuing in full force.
The problem is not the artificial intelligence boom. The problem lies with Google itself.
我不是想批评 Google。这件事我已经担忧了一段时间,这也是我不持有任何 Google 股票的原因。我想在这里说得非常透明:我不持有 Google 股票。
I am not trying to criticize Google. This has been a concern of mine for some time. That's why I don't own any shares in Google. And I want to be very transparent here. I do not own Google shares.
我认为,我们在这里看到的是一个迹象,表明 Google 已经被同样蓬勃发展的 AI 软件所颠覆。
I think what we're seeing here is a sign that Google is already being disrupted by the very same burgeoning AI software .
我们正在一定程度上扩大对 AI 组合的投资,但不包括 Google。组合里没有 Google,但我们是有意扩大投资的,因为我们相信人工智能确实会提升最大的那些公司,但我们不想要 Google 所面临的那些定性风险。
We are somewhat expanding our investments in the AI portfolio, excluding Google. There is no Google, but we are deliberately expanding because we believe that artificial intelligence will truly elevate the biggest companies, but we do not want those qualitative risks that Google faced.
记住,Google 有未履行的业绩承诺……到底在哪儿来着?大约在5610亿美元左右。Google 还在财报电话会上表示,他们在未来承诺、租赁和采购方面有超过1万亿美元。天哪。
Remember that Google has outstanding performance commitments of ...where the hell were they? It was somewhere around $561 billion. Google also says in its earnings call that they have more than $1 trillion in revenue.
Oh my God, in future commitments, leases, and purchases.
那么,这就是 Google,我们把它输进来。Google 宣布,他们在 AI 相关的租赁和采购承诺方面超过1万亿美元。天哪,这太疯狂了。但我的意思是,这恰恰说明了这轮 AI 热潮有多么多元。
So, this is Google, let's type this in. Google announces that they have over one trillion in AI-related lease and purchase commitments . Oh my God, this is crazy. But I mean, this illustrates just how diverse this AI boom is.
那么,这给了我们一份对 Google 的分析和一份对 Microsoft 的分析。这在一定程度上解释了为什么人们对 Google 的预期令人失望。Google 并不是整个生态系统面临危险的指标。
So, okay, this gives us an analysis of Google and an analysis of Microsoft. This somewhat explains why there are disappointing expectations regarding Google. Google is not an indicator of danger for the wider ecosystem.
这个频道对 $GOOGL 的历次判断
Meet Kevin 在这只股票上共 13 条判断,这里只列相邻的几条。