$GOOGL · Schwab Network · 2026-10-28
长期看多 GOOGL,但对本次财报持中性态度:搜索量在 AI 冲击下保持稳定,YouTube 增长超过 4% 而同行下滑,云业务(约占营收 15%)增长 82%、利润率接近 35%。TPU 对外租赁有望验证 2026 年 2000 亿美元的资本开支,且市盈率在 20 多倍,股价较高点低 90 美元。
逐段跳播
所以,今天大型科技公司面临一场大考,Alphabet(Google)就是计划公布业绩的公司之一。我看过你们的一些数据,看起来 YouTube 远远领先于竞争对手。
So, we have a big test for the big technology companies today, with Alphabet (Google) among the companies scheduled to announce their results. I've looked at some of your data, and it seems that YouTube is far ahead of the competition.
是的,我觉得面对这样一家公司很难判断,因为它规模太大、业务太多,你必须把自己在做的事情放在正确的背景下来看,因为我们谈的当然是直播,而 YouTube 在这方面做得很好。
Yes, I mean, I think it's difficult with a company like this because it's so huge and does so much work, and you have to put what you're doing in the right context, because of course we're talking about live streaming, and YouTube is doing a good job of that.
我认为很多人当然会关注云计算,因为增长就在那里。这些是最令人兴奋的事情。不过,这家公司仍有超过50%的收入依赖搜索。
I think a lot of people will focus on cloud computing, of course, because that's where the growth is. These are the most exciting things. However, this company still relies on research for more than 50% of its revenue.
我们观察后发现,搜索活动是稳定的。有很多预测,包括我自己的预测,认为人工智能会真正从人们转向 Google 搜索这件事上抢走一部分市场份额,原因很简单,人工智能给出的答案更好。但这还没有发生。
When we look at it, we see that the search activity is stable. There are many predictions, including my own, that artificial intelligence will really take a market share away from turning to Google to search for things, simply because the answers from artificial intelligence are better. But this has not happened yet.
所以,搜索方面肯定存在一定的弹性,我们从 Google 获得的搜索量上升和每次点击成本上升的数据也证实了这一点。
So, there is definitely some flexibility in the search, which is confirmed by our data on higher search volume and higher cost per click that we obtained from Google.
所以,这个情况相当稳定,不是吗?这是一个相当乏味的故事,但我们必须重视它,因为它对他们的业务极其重要。然后,当我们看你谈到的 YouTube 时,是的,当我们看流媒体时,我们发现整个行业在搜索流量以及人们在社交媒体上普遍谈论的内容方面整体都在下滑,YouTube TV 是个例外。
他们是这个领域里唯一还站得住脚的。我认为他们的增长超过4%,而其他所有人都在小幅下滑。
So, this situation is fairly stable, isn't it? This is a rather boring story, but we must overlook it because it is extremely important to their work. Then, when we look at what you talked about regarding YouTube, yes, when we look at streaming, we see a general decline in the industry as a whole in terms of search traffic, and what people are generally talking about on social media, with the exception of YouTube TV.
They are the only ones who are still standing in this field. I think they are growing by more than 4% while everyone else is declining slightly.
当然,这里还有季节性因素。这些数据是按年同比比较表现的。不过,会有一些波动,但对 Google 的投资者来说,我认为知道 YouTube 仍然撑得住是件好事,尽管它只占他们收入的约10%。这是很小的一部分,但他们实际上做得很好。
And of course, there's the seasonality factor here. This data compares performance on an annual basis. But, you know, there will be some fluctuations, but for a Google investor, I think it's good to know that YouTube is still holding up even though it represents about 10% of their revenue.
It's a small part, but they actually do a good job.
现在很明显,所有人都会关注云计算。巨大的数字就出在这里。令人兴奋的增长机会也在这里。它目前只占他们收入的约15%,但利润率很高,而且增长非常快。事实上,他们的收入同比增长了82%,预计还会增长更多。他们的利润增长了两倍,这当然极其重要。
Now it is clear that everyone will focus on cloud computing. This is where the huge numbers come in. That's where the exciting growth opportunities lie. It currently represents only about 15% of their revenue, but it has large profit margins and is growing very rapidly.
In fact, their revenues have increased by 82% year-on-year, and are expected to grow even more. Their income has tripled, and this is of course extremely important.
他们利润率很高,我相信其中很大一部分来自他们自己制造芯片。所以,当你看他们在搜索量和消费者需求指数方面的表现时,我们发现他们实现了1%的同比增长。这个百分比不算惊人,但我认为这里有意思的一点是,Amazon 在下滑,而 Microsoft 表现非常好、增长非常快。
They have large profit margins, and I believe a large part of those margins comes from the fact that they manufacture their own chips. So, when you look at their performance in terms of search volume and consumer demand index, we find that they have achieved a 1% year-on-year increase.
It's not an amazing percentage, but I think one of the interesting points here is that Amazon is declining, while Microsoft is performing very well and growing very rapidly.
他们正在开发的张量处理单元(TPU)当然让人非常兴奋。这不仅仅是降低他们的成本。这本质上就是他们版本的 Nvidia 芯片,我相信是他们先做出来的。
There is certainly a lot of excitement about the Tensioner Processing Units (TPUs) they are developing. It doesn't just reduce their costs. This is essentially their version of Nvidia chips, which I believe they made first.
他们不仅在削减成本以提高利润率,而且现在已经开始对外出租这些单元。Anthropic 已同意使用大约一百万个他们的单元。有传言说 OpenAI 会大量购买。这开辟了一条全新的收入来源,而过去几个季度关于资本支出的讨论一直聚焦于此。
They are not only cutting costs to increase profit margins, but they have now started leasing them out. Anthropic has agreed to use approximately one million of its units. There are rumors that OpenAI will buy a lot of them.
This opens up a completely new stream of revenue, which has been the focus of discussion in the last few quarters regarding capital expenditures.
你知道他们花多少钱吗?他们说的是2026年花2000亿美元,并在2027年进一步提高这个数字。很多人对此感到担忧,但如果 Google Cloud 继续以当前速度增长,并保持接近35%的利润率,同时开始销售和出租这些处理单元(TPU),那将是对资本支出的真正验证,而资本支出一直是许多这类财报中的“怪物”,因为投资者希望看到资本支出转化为收入。我认为这将是一个非常清晰的故事,证明它行得通。
Do you know how much they spend? They are talking about spending $200 billion in 2026 and increasing that number in 2027. Many people are concerned about that, but if Google Cloud continues to grow at the current rate and maintains profit margins close to 35%, and starts selling and leasing these processing units (TPUs), then that will be a real validation of capital expenditures, which have been the "bogeyman" in a lot of these earnings reports, because investors want to see capital expenditures turn into income.
I think this will be a very clear story that it works.
这些数据处理单元的另一大好处在于,它们把一个原本巨大的成本中心变成了收入来源。Google 的情况也差不多是这样。他们在内部使用它,而现在它已经变成了一个收入来源。
The other great thing here with regard to these data processing units is that they turn what was a huge cost center into a source of revenue. and that's kind of what's happening with Google as well.
They use it internally, and now it has become a source of revenue.
因此,这条路径对投资者非常有吸引力,因为对 Google 这家公司来说,这显然说得通。它对 Amazon 的 AWS 说得通,因此对 Google 的 TPU 也说得通,而且现在它对他们所有客户来说都是一个明确而显而易见的制胜产品。
Therefore, this path is very attractive to investors because it clearly makes sense for this company, Google. It made sense for AWS at Amazon, and therefore it makes sense for TPUs at Google, and it is now a clear and obvious winning product for all their customers.
因此,我认为,随着投资者开始看到回报,资本支出和资本开支压力这一叙事将继续淡化。然后你再看一家市盈率在20多倍的公司,营收增长25%,而每股收益只增长5%,因为所有这些支出,但它开始变成一家更有吸引力的公司,尤其是如果它们能在人工智能面前保持其搜索引擎的主导地位。
Therefore, I believe the story of capital expenditures and capital spending pressures will continue to fade as investors begin to see returns. And then you look at a company whose price-to-earnings ratio is around the 20s, with revenue growth of 25%, while earnings per share are growing by only 5% because of all that spending, but it starts to turn into a more attractive company, especially if they can maintain their search engine dominance in the face of artificial intelligence.
我认为这在未来会是个问题,但他们在把 Gemini 整合进搜索业务方面做得不错,所以这个短片段里有很多可谈的。
I think that will be a problem in the future, but they are doing a good job of integrating Gemini into search operations, so there is a lot to talk about in this short segment.
总体而言,我们对这份财报倾向于更中性,但长期来看,我们对 Alphabet 的 Google 非常乐观。首先,你知道这只股票已经跌了90美元,而我有交易这类大型综合企业的经验,它们通常倾向于把注意力集中在表现最差的板块上。
Overall, we tend to be more neutral towards this earnings report, but in the long run we are very optimistic about Alphabet's Google. First, you know that this stock has dropped by $90, and I have experience trading large conglomerates like this, and they usually tend to concentrate on the worst-performing sector.
当你持有一家大公司时,总会有某个地方出问题,所以我认为增长乏力或流媒体增长停滞的一部分原因影响了这家公司。她克服了法律上的麻烦,股价也上涨了,但现在比近期高点低了90美元。
There's always something wrong when you own a large company, so I think part of the lack of growth or stagnant streaming growth has affected this company. She's overcome her legal troubles and the stock has risen, but it's now $90 below its recent high.
至于公司其余的业务,我认为这是一个龟兔赛跑的故事;他们在 Gemini 方面并不算特别亮眼。他们不会每周都发布新版本,但这家公司做出了了不起的事情,而且说实话,Google 搜索的消亡已经被预言了很多年,不是几年,而是几十年,说会有人来把 Google 搜索拉下王座,但这看起来并不会发生,Landon。
As for the rest of the company's business, I think it's a tortoise and hare story; they're not really impressive when it comes to Gemini. They don't release new versions every week, but this company does amazing things, and frankly, the demise of Google Search has been documented not for years but for decades, that someone would come along and dethrone Google Search, but it doesn't look like it's going to happen, Landon.
他们在云计算领域所期待的增长令人印象深刻、令人惊叹,然而这只股票却比历史最高点低了90美元。正如我所说,我会回到我们和 Tom、Diana 关于 Microsoft 的那场讨论。
重点将是资本支出、盈利能力和利润率。而我认为他们被评估的就是这些。
The growth they are looking forward to in the field of cloud computing is impressive and amazing, yet this stock is $90 below its all-time high. As I said, I'll go back to the same discussion we had with Tom and Diana about Microsoft.
It will be about capital expenditures, profitability, and profit margins. And that's what I think they will be evaluated on.
正如我所说,这只股票跌了90美元,它的吸引力是非常真实的,Landa。我同意你的看法。而且你知道吗?我同意你所说的投资者会关注什么。我还要补充一点:如果他们能展现出非常有吸引力的增长和利润率,对资本支出的关注或审视就会大幅减少,因为那将是一种证明。
比如:“你好,是的,你之前担心了,我们花了很多钱,但看看这些钱为我们带来了什么,不是吗?我们花钱,而现在我们在赚钱,而且这会持续下去。所以,你应该希望我们在资本支出上投资。”
As I said, with this stock down $90, the appeal of this stock is very real, Landa. I agree with you. And you know what? I agree with what you are saying regarding what investors will be looking for.
I would add that if they can demonstrate very attractive growth and profit margins, the focus or scrutiny on capital expenditures will decrease considerably, as it will be a case of proof.
For example: "Hello, yes, you were worried, we spend a lot of money, but look what this money has done for us, hasn't it? We spend money, and now we are making money, and this will continue to happen.
So, you should want us to invest in capital expenditures."
另外,关于搜索引擎的事,我认为我个人也掉进了一个陷阱,就是太沉迷于最新的人工智能技术,我想其他人也都这样。但是,即便是技术很懂行的人,也还是和以前一样多地转向 Google 寻求答案。
Um, also, regarding search engine stuff, you know, I think I personally fell into the trap of getting so caught up in the latest AI technologies that I suppose everyone else does.
But, you know, even technically savvy people still turn to Google for answers just as much as they ever did.
在 Likefolio,我们几乎追踪每一次 Google 搜索。我们知道人们在搜索哪些公司和品牌。总的来说,搜索量并没有下降。所以,它并没有被 OpenAI 或 Anthropic 或其他任何公司分流走。所以,它还在那里。
And at Likefolio, we track virtually every Google search. Um, we know what companies and brands are being searched for. And all in all, that search volume isn't decreasing. So, it's not being siphoned off by OpenAI or Anthropic or any of the others. So, it's still there.
而且我真心认为,是的,Gemini 并没有和 Anthropic、OpenAI 这类公司直接竞争,因为它们不断互相抬高门槛。但它嵌在 Google 内部。所以,你现在进入 Google 就能得到非常好的 AI 答案。
所以,我认为他们在捍卫这一动向方面做得非常好,那就是搜索。
And I honestly think, yes, Gemini isn't in direct competition with companies like Anthropic and OpenAI, as they're constantly raising the bar above each other. But, it's embedded within Google.
So, you now get very good AI answers when you go into Google. So, I think they're doing a very good job of defending the movement That's the search.
这个 Google 消亡的故事,要么会比所有人想的拖得更久——就像我说的,人们已经说了很久——要么它根本就不会发生。所以,我认为搜索很可能比很多人以为的更安全,甚至比我个人几个月前以为的也更安全,因为他们捍卫它的方式。
This story of Google's demise is either going to take longer than everyone thought—like I said, people have been saying it for a long time—or it simply won't happen. So, I think search is probably safer than many people believe, even I personally did a few months ago, because of the way they've defended it.
而云领域非常有吸引力,因为所有人都在花大钱,而这些单元里拥有其他所有人都需要的东西。
And the cloud space is very attractive because everyone is spending a lot of money, and they have what everyone else needs in these units.
我跟你说,就TPU的数量而言,和Nvidia相比,这个数字非常小。但作为Nvidia的股东,Google在这里追赶Nvidia,我并不感到高兴,不是吗?
And I'll tell you, it's a very small number in terms of TPUs compared to Nvidia. But, as an Nvidia shareholder, I'm not thrilled that Google is chasing Nvidia here, are I?
所以,这两家公司的股票我都持有,我们看看谁会赢,但我认为对Nvidia的股东来说,看到别人进入这个市场,多少有点不舒服。
So, I own shares in both companies, we'll see who wins, but I think for Nvidia shareholders, it's a little uncomfortable to see someone else enter the market.
但没错,我认为今天他们的资本支出会由更高的营收、Google云投资的所有成功以及可持续的利润率来证明其合理性。而且我认为这会让投资者安心,然后他们就可以开始看市盈率,说:“搜索业务是稳定的。
Google Cloud正在上升。资本支出是合理的。这可能是一笔不错的投资。”哦,所以我认为从长远来看,这是一笔稳赢的交易。
But yes, I think their capital expenditures will be justified today by higher revenues, all the success of Google's cloud investments, and sustainable profit margins. And I think that will put investors at ease, and then they can start looking at the price-to-earnings ratio and say, "Well, search is stable.
Google Cloud is on the upswing. Capital expenditures are making sense. This could be a good investment." Oh, so I think in the long run, it's a winning deal.
关于这份财报,我们的数据对它多少持中性态度。但没错,总的来说,我同意你的看法,Kevin。
Regarding this earnings report, our data is somewhat neutral towards it. But, yes, in general, I agree with you, Kevin.
上个季度,投资者对他们的资本支出并不买账。因此,这次看看口风是否有所改变,会很有意思。Landon,你们的盈利结果如何?目前只是加三。但如果你想要一个更令人兴奋的数字,我们的长期评分是100分里的87分。
所以,这是我们放进所谓“无限持有篮子”的少数几家公司之一,你可以买入这只股票,把它锁进保险箱,再也不去碰它,我们认为10年、20年或30年后它会非常了不起。
In the last quarter, investors were not impressed with their capital expenditures. Therefore, it will be interesting to see if the tone has changed this time. What are your profit results, Landon?
It's just plus three at the moment. But, if you want a more exciting number, our long-term score is 87 out of 100. So, this is one of the few companies that we have in what we call an infinite holding basket, where you can buy this stock, put it in a locked box, never touch it, and we think it will be amazing 10, 20, or 30 years from now.
哦,所以从长远来看,我们非常看好这只股票,但就这次特定的财报电话会议而言,结果只是加三。所以,它基本上是中性的。
Oh, so we're very bullish on this stock in the long run, but on this particular earnings call, the result is only plus three. So, it is essentially neutral.
观察点
这个频道对 $GOOGL 的历次判断
Schwab Network 在这只股票上共 23 条判断,这里只列相邻的几条。