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$GOOGL

$GOOGL · Dividend Data · 2026-10-29

AI 摘要 · Dividend Data

财报后10%的下跌是健康的,按经营现金流计算,GOOGL大致处于合理估值;说话者继续持有,并有继续定投的冲动。他不认同“搜索将死”的担忧,Cloud 102%的增长足以解释由资本开支驱动的自由现金流为负;资产负债表并不令他担忧。

看涨他说的是几年内
《Google Stock Just Tanked. Here's What the Market Got Wrong.》
Dividend Data发布 2026-10-29 · 81 段内容
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81 段内容
0:0017:20

Google 的母公司 Alphabet 刚刚公布了财报,股价在盘后下跌了 10.25%。而这 10% 的跌幅是在过去 6 个月下跌 7% 的基础上再叠加的。

Alphabet, the parent company of Google, just reported earnings and the stock is down 10.25% after hours. And that 10% drop will be on top of the negative 7% over the past 6 months.

对于较新的 Alphabet 股东,我唯一想说的是,Google 的股价一路上其实经历过不少次下跌,包括今年早些时候 20% 的下跌,以及 2025 年初那次相当标志性的 29% 下跌。

And to our newer Alphabet shareholders, the only thing I have to say is first time Google has had quite a few dips in stock price along the way, including a 20% drop earlier this year and a pretty iconic 29% drop in early 2025.

而对于长期投资者来说,这些 Google 股票的抛售其实带来了相当丰厚的回报。我个人是在 2025 年 4 月到 5 月那段时间建仓 Google 的。

And for long-term investors, these Google stock sell-offs have been quite rewarding. I personally built my position in Google in that April May 2025 period.

在这次 10% 的下跌之前,我在这只股票上的回报相当不错,总回报率是 100%,而且是在大约一年半的时间里实现的。

And prior to this 10% drop, I have pretty great returns on it. It's a 100% total return. And that's over about a year and a half.

所以,我们这些持有 Google 股票的人需要意识到,它在那段时间里涨得相当猛。当时它在历史上看起来也很便宜,而现在可能已经不是这样了。

So, those of us who own Google stock need to be aware that it's kind of ripped in that time period. It also looked historically cheap then in a way that it might not right now.

Alphabet 目前的估值倍数比过去很多年都要高,尤其是如果你用自由现金流来给这只股票估值的话。如果你现在看 Google 短期的自由现金流,这只股票看起来非常贵,这也是 Google 股价在财报后下跌 10% 的原因之一。

Alphabet is trading at a higher multiple than it has in many years, especially if you're valuing the stock based on free cash flow. If you're looking at the short-term free cash flow of Google right now, the stock looks super expensive, and that's one of the reasons why Google stock is down 10% after earnings.

现在另一件大事是,围绕 Google 搜索业务的担忧又开始回来了。这仍然是 Google 迄今为止最大的业务。

The other big thing right now is that fear around the Google search business is starting to come back. That is still Google's largest business by far.

Google 搜索的环比增长几乎停滞,尽管得益于 AI 模式,Google 上的查询量增长强劲,但这部分还没有像 Google 搜索那样实现变现。

Google search barely grew quarter over-arter and despite strong growth in queries on Google thanks to AI mode that is not yet being monetized in the same way that Google searches.

再加上过去两个季度创纪录的资本支出和负自由现金流,这让一些投资者开始担心 Google 股票,尤其是在它过去一年半上涨了 100% 之后。

This combined with record capex and negative free cash flow in the past two quarters is leading some investors to start to worry about Google stock especially after going up 100% in the past year and a half.

那么,我打算怎么处理我持有的 Alphabet 仓位呢?

So what am I doing with my position in Alphabet?

今天我要深入分析一下 Google 股票的财报。我会谈到一些担忧以及这次抛售的原因,但之后我也会讲一些市场目前没有反映出来的、非常看涨的因素。

Today I'm going to do a deep dive into Google stock earnings. I'll address some of the concerns and the reasons for the sellup, but then I'll also be talking about some really bullish things that the market is not reflecting right now.

我先透露其中一个,就是他们 Google Cloud 业务那惊人的增长率。这只是 Google 众多具备长期增长潜力的事项之一。

And I'll just tease one of them. It's the insane growth rate at their Google Cloud business. That is just one of the many things at Google poised for long-term growth.

那么,话不多说,让我们播放片头,进入这次 Alphabet 股票分析。

So, with that said, let's roll the intro and get into this Alphabet stock analysis.

点击简介和置顶评论里的链接,它会为你打开 Google 的股票页面。我打算深入讲很多宏观层面的财务数据。但首先,我想先看看这个季度的业绩。

click the link in the description and pin comment and it will open up the Google stock page for you. I'm going to dive into a lot of the big picture financials. But first, I wanted to dive into the results of this quarter.

而最好的办法就是用我们在 dividend.com 上推出的新 KPI 工具,它基本上能让你直观地看到 Google 各个实际业务板块随时间的变化。

And the best way to do that is with our new KPI tool at dividend.com and basically lets you visualize the actual business segments of Google over time.

他们刚刚公布了 2026 财年第三季度业绩,这个季度营收为 1275.8 亿美元。在我看来,这里最值得注意的一点是,这是 Google 历史上第一个 Google Search 占整体营收不到 50% 的季度。

So they just reported Q3 fiscal year 2026 and they had 127.58 billion of revenue in the quarter. In my opinion, one of the most notable things here is that this is the first quarter in the history of Google where Google Search was less than 50% of their overall revenue.

这并不是因为那块业务在萎缩,而是因为 Google 的其他业务正在它周围成长起来。最值得注意的是 Google Cloud,它现在占季度营收的 24.1%。

And it's not because that business is declining. It's because the rest of Google is starting to grow around it. Most notably, Google Cloud, which is now 24.1% of their quarterly revenue.

Google 订阅业务占比升到 11.2%,YouTube 广告占 8.8%,Google 网络占 5.8%。

Google subscriptions is up to 11.2%. YouTube ads is at 8.8% and the Google network is at 5.8%.

从整体来看,营收环比增长 6.5%,同比增长 24.7%。过去 12 个月,Google 创造了 4710 亿美元营收。

And on an overall basis, revenue is up 6.5% quarter-over-arter and 24.7% year-over-year. Over the trailing 12 months, Google generated $471 billion of revenue.

如果把最新一个季度的业绩按零增长外推到未来一年,Google 的营收有望超过 5000 亿美元。那我们来拆解一下各个业务板块的表现,我也会谈谈我认为哪些板块对今后分析 Google 股票最重要。

And if you extrapolate the latest quarter over the next year with zero growth, Google is on pace for revenue of more than half a trillion dollars. So let's do a breakdown of how each business segment is doing.

And I'll talk about which ones that I think are the most important for analyzing Google stock on a go forward basis.

排第一的肯定是 Google Search,因为它是为 Google 创造所有收入的现金牛。正因如此,过去几十年里它一直是市场上表现最好的股票之一,也是世界上最有价值的公司之一,创造了最大规模的利润。

Now number one has to be Google search. And that's because this is the cash cow that generates all of the money for Google. It's the reason why over the past couple decades, it's been one of the best performing stocks on the market and why it's one of the most valuable companies in the world, generating the largest amount of profits.

Google Search 是一项利润率极高的广告业务。

Google Search is an incredibly high margin advertising business.

尽管你看到有人说 Google Search 正在走向衰落,但它的使用量正处于历史最高水平,并且还在继续增长。

And despite what you see about Google Search dying, usage of it is at all-time highs and continuing to grow.

甚至 Google Search 的变现能力也同比增长了 12%,本季度营收为 633.5 亿美元。但有一点负面情况要讲。Google Search 的环比增长只有 0.1%,而且作为一项业务,Google Search 自 2025 年第四季度以来几乎没有增长。

And even the monetization of Google Search is up 12% year-over-year, $63.35 billion of revenue in this quarter. But there was one negative thing to talk about. The quarter-over-arter growth for Google Search was 0.1% and Google Search as a business has barely grown since Q4 2025.

不过平心而论,这一路走来有很多时期搜索增长缓慢,或者在某个季度略有下滑。但从我看到的大家对 Google 这个最新季度的反应来看,那些关于 Google Search 走向衰落的担忧又开始重新浮现了。

Now, to be fair, there's been many periods along the way where search growth has been slow or slightly declined in a quarter. But from what I'm seeing in people's reactions to this latest quarter from Google, those fears of Google search dying is starting to come back up again.

2024年和2025年这些抛售期间拖累Google股价的,也是同样的情况。当时人们说的是两件事。一是Google搜索会被AI干掉。而与此同时,颇具讽刺意味的是,还有一桩案子在论证他们是垄断者,说这家企业强大到必须被拆分。

This is the same thing that was hurting Google stock in 2024 and 2025 during these sell-offs. It was two things people were saying. Google search was going to get killed by AI.

And then at the same time, kind of ironically, there was a case that was arguing they were a monopoly, a business so powerful it had to be broken up.

我知道看这个视频的很多人把这视为买入Alphabet股票的机会。我也是。我不会那么急着去买进“Google搜索要死了”这个说法。

I know many of you who watch this video viewed that as an opportunity to buy into Alphabet stock. I did as well. And I would not be so quick to buy into that Google search dying narrative.

正如我提到的,Google上的搜索查询量正处于历史最高水平。其中很大一部分要归功于Google的AI模式和AI概览。

As I mentioned, queries on Google are at an all-time high. And a big part of that is due to AI mode on Google and AI overviews.

你可以直接得到更多问题的答案。它比十年前有用得多。但我看到人们提出的一个合理担忧是,Google的很多使用量正在向AI模式和AI概览倾斜。

You can simply just get answers to many more questions. It's a much more useful product than it was a decade ago. But the one valid concern that I see people bringing up is that a lot of this usage of Google is trending towards AI mode and the AI overviews.

人们担心这可能会蚕食他们的付费搜索广告业务。这确实是个合理的担忧,尤其是我们现在正处在2026年10月,而他们目前对AI模式的变现做得并不好。

And people worry this could cannibalize their paid search ads business. And that is a valid concern, especially as we sit right here in October 2026 and they are currently not monetizing the AI mode that well.

不过,这仍然是Google,从长期来看,这很可能会通过广告以及其他方式实现变现。他们在购物以及通过Google AI模式进行各种购买形式上做了大量整合。

However, this is still Google and in the long run, this will likely be monetized through ads as well as other things. They're doing lots of integrations with shopping and various forms of buying things through Google AI mode.

这方面肯定还处于非常早期的阶段,但长期来看,我相当相信免费的AI是能够变现的。无论是Google的AI模式,还是ChatGPT的免费版,我们都还处在非常早期的阶段。

It's still definitely very early in that, but long-term, I am a pretty big believer in that free AI is going to be monetized. Whether it's Google with AI mode or whether it's ChatgPT's free version, we're just still very early in that.

从本质上讲,Google仍然是一家广告公司。他们所有的钱都是从这里赚的。如果你看Google搜索,再加上YouTube广告,再加上Google网络——也就是你在任何网站上看到的来自Google的那些广告——过去12个月的收入就达到3230亿美元,本季度为820亿美元,同比增长10.6%。

And at its core, Google, it's still an advertising company. That's where they make all of their money. If you look at Google search and you throw on YouTube ads as well, you throw on the Google network, which is when you see those ads on any kind of website that's from Google, and you're up to $323 billion of revenue over the trailing 12 months, $82 billion this quarter of 10.6% year-over-year.

然后,在Google的生态系统中,还有他们所有的订阅和设备业务。有YouTube Premium,有他们的企业业务以及类似微软Office的产品。上季度收入为963亿美元,过去12个月为3760亿美元。

Then from the ecosystem of Google, you have all of their subscriptions and devices. You got YouTube Premium, you got their enterprise and their like version of Microsoft Office.

$96.3 billion of revenue over the last quarter, $376 billion over the trailing 12 months.

所有这些都是Google利润率超高的部分。这是公司的现金牛。而看各分部的营业利润,这占了其中的大部分。他们把它归在Google服务下面。该分部最新季度的营业利润为391.6亿美元,同比增长16.8%,过去12个月的营业利润为1594.2,420亿美元。

All of this is that super high margin part of Google. This is the cash cow of the company. And when you look at their operating income by segment, this is the bulk of it. They categorize it under Google services.

$39.16 billion of operating income in that segment in the latest quarter, up 16.8% year-over-year and $159.42 $42 billion of operating income over the trailing 12 months.

不过在我看来,如果你是看多Google的人,Google股票上最值得关注的事情,尤其是本季度,是Google Cloud。

In my opinion though, if you're a Google bull, the most interesting thing that's happening with Google stock and especially in this quarter is Google Cloud.

过去几年它经历了快速增长。如果看季度数据,它最新季度创造了307亿美元的收入,同比增长102%。

It has seen rapid growth over the past few years. If we look at the quarterly view, it generated $30.7 billion of revenue in the latest quarter, up 102% year-over-year.

它的增长速度远快于 Amazon Web Services 和 Microsoft Azure。尽管它的基数较小。他们当时排在第三位。

That is growing much faster than Amazon Web Services and Microsoft Azure. Albeit it's coming from a smaller base. They were in third place.

还有一点人们谈得不多。Google Cloud 的很多收入其实来自他们向外部客户销售自己的半导体 TPU。他们在电话会上说,这部分占了增长的很大一块。

And here's the other thing that people are not talking about that much. A lot of this Google Cloud revenue is actually them selling their semiconductors TPUs to external customers.

They said on the call that that was making up a large chunk of the growth.

听到这一点,就更容易理解为什么 Microsoft Azure 增长在40%多、Amazon Web Services 增长在30%多到40%,而 Google Cloud 这边是102%。

And when you hear that, it starts to make more sense why Microsoft Azure is growing in the 40% and Amazon Web Services is growing at the high30s and 40%. And you see Google Cloud over here at 102%.

TPU 帮了大忙,Google 与 Enthropic 的关系也一样。他们和 Enthropic 签了很多合同。

The TPUs are helping a ton as well as Google's relationship with Enthropic. They have a lot of contracts signed with Enthropic.

我们会谈到这一点。过去7年,Google Cloud 的季度收入增长了1,000%。这是44.74%的复合年增长率,过去12个月为931.7亿美元,现在已占他们季度收入的24.1%。

We'll get into that. Over the past 7 years, Google Cloud's quarterly revenue is up 1,000%. That's a 44.74% compound annual growth rate, 93.17 billion over the trailing 12 months, and it's now up to 24.1% of their quarterly revenue.

但和 Google Cloud 相关,我最喜欢的其实是这一点。这项业务十年来一直在亏钱,因为他们在建设它。他们当时处于增长阶段。

But here's the part that I actually like the most related to Google Cloud. This business for a decade was losing money for them because they were building it out. They were in the growth phase.

但在2023年,它开始扭转局面。从那以后,Google Cloud 开始为公司创造可观的利润。

But in 2023, it started to flip the corner. And since then, Google Cloud has started generating significant profits for the company.

最近一个季度,Google Cloud 的营业利润为111.2亿美元,同比增长29%。过去12个月为318.5亿美元。

In the latest quarter, operating income from Google Cloud was 11.12 billion, up $29% year-over-year. $31.85 billion over the trailing 12 months.

未来几年这个数字会大幅上升。这是非常快速的增长。如果这一趋势持续下去,可能只需3年,它就会占到他们营业利润的一半。它所占的比例正越来越大。

This is going to go up significantly in the coming years. This is rapid rapid growth. If this trend continues, we are only 3 years away from it possibly being half of their operating income. It's becoming a larger and larger percentage.

Google Cloud 大幅增长的另一面是,它涉及大量资本开支。这是一项资本密集型业务。Google 搜索及其广告业务则是轻资产业务。

The flip side of this massive Google Cloud growth is that it involves a lot of capex. This is a capital intensive business. Google search and their ad business is a capital light business.

最近一个季度的资本开支为513亿美元,而且没有放缓。它还会继续上升,并将在未来很多很多年持续下去。这意味着 Google 这台强大的现金机器在最近两个季度出现了负自由现金流。

This latest quarter 51.3 billion dollars of capex that is not slowing down. It is going to keep going up and will be happening for many many years to come. This means the great cash machine of Google has had negative free cash flow in the latest two quarters.

这个季度他们的自由现金流为负90亿美元。而这两个季度是 Google 自2006年第二季度以来仅有的出现负自由现金流的时期。

In this quarter they had negative $9 billion of free cash flow. And these two quarters are the only time Google's had negative free cash flow since 2006 Q2.

这家公司一直是一台创造现金的机器,现在他们正把这笔钱投入使用,原因是他们认为建设这些数据中心会带来良好的投资回报,而 Google Cloud 的增长正在证明这一点。

This company has been a cashgenerating machine and they are now putting it to work and the reason is they think they're going to get a good return on investment in building out these data centers and the growth of Google Cloud is showing that to be true.

更不用说整个模型开发的竞赛了,Google 仍在努力站到前沿。他们刚刚发布了一个新模型 carbon。看看进展如何吧。

Not to mention the whole model development race where Google still is trying to be on the frontier. They just released a new model carbon. Let's see how that goes.

Google 在很大程度上就是一家 AI 公司。这对公司来说是生死攸关的事。至少从基础设施方面来说,你可以论证他们会获得不错的投资回收期。

Google very much is an AI company. It's existential to the company. And in the very least on the infrastructure side, you can make the argument that they are going to get a good payback period.

如果你听了 SpaceX 最近的财报电话会,他们预计投资回收期不到一年,这是因为他们的数据中心合同定价接近现货价格。

If you listen to SpaceX's recent earnings call, they're projecting under a year in payback period, and that's because they're doing close to spot pricing on their data center contracts.

Alphabet 确实与 Anthropic 等公司有一些更长期的协议,但 Google 自己会算这笔账,如果他们不认为自己能获得一年的投资回收期,我保证他们也不认为会超过 3 年。

Alphabet does have a few more long-term deals with companies like Anthropic, but Google is doing the math, and if they don't think they're going to get a year payback period, I guarantee they don't think it's more than 3 years.

所以,不要被误导,以为 Google 的自由现金流为负就意味着它是一家在走下坡路的企业,或者它处境不佳。他们是在实力雄厚的状态下投入这笔钱的。他们的业务每一天、每一个季度都在变得越来越大。

So, you should not be misled by thinking Google's negative free cash flow means that they're a declining business or that they're in a bad position. They are investing this money from a position of strength.

Their business is getting larger and larger every single day and every quarter.

过去 12 个月,他们产生了 1790 亿美元的运营现金流。同比增长 18.5%,最近一个季度为 422.9 亿美元。

They generated $179 billion of operating cash flow over the trailing 12 months. It's up 18.5% year-over-year, $ 42.29 billion in the latest quarter.

正如我提到的,围绕 Google 的一大叙事是,他们赚了那么多钱,却甚至不知道该如何再投资。2021 年,他们有 1420 亿美元的现金和短期投资。但后来随着 AI 的出现,他们开始找到机会把这笔钱用起来。

And as I mentioned, the big narrative around Google was that they were making so much money and they didn't even know how to reinvest it. In 2021, $142 billion of cash and short-term investments.

But then with AI, they started to find an opportunity to put that money to work.

所以他们投入的大量资本开支只是基于自己的现金流和资产负债表。他们甚至对 Anthropic 等公司做了明智的投资,这些投资最终变得极具价值。

So they were investing a lot of the capex just based on their cash flow and their balance sheet. They even made intelligent investments into companies like Anthropic, which has ended up being incredibly valuable.

但有意思的是,他们对这轮 AI 基础设施建设如此有信心,以至于他们开始举债,并采取各种方式筹集资金。所以截至最近一个季度,他们现在拥有 2650 亿美元的现金和短期投资。总债务达到 1250 亿美元,同比增长 479%。

But here's the interesting thing. They believe so much in this AI infrastructure buildout that they are taking on debt and they are doing various methods to raise money. So as of latest quarter they now have $265 billion of cash and short-term investments.

Their total debts up to $125 billion up $479% year-over-year.

但再次提醒,这是世界历史上盈利能力最强的企业之一。它是一台现金机器。他们是自愿投入所有这些钱的,尤其是相对于市场上许多其他公司而言。我完全不担心 Google 的资产负债表。

But again, keep in mind that this is one of the most profitable businesses in the history of the world. It's a cash machine. they are voluntarily investing all this money, especially relative to a lot of the other companies in the market.

I am not worried at all about Google's balance sheet.

但让我们来看看他们财务中一些更负面的部分,然后深入探讨 Google 股票的估值,你应该如何看待它今天的定价,以及这轮抛售在短期内是否有些应得,因为这只股票在过去一年半里刚刚涨了那么多。

But let's get to some of the more negative parts of their financials and then dive into the valuation around Google stock, how you should think about how it's priced today and whether this selloff is somewhat deserved in the short term because the stock had just rallied up so much over the past year and a half.

那么,首先,如果我们看看 Google 股票的盈利,纸面上看它像是爆发了。然后突然之间,这个季度发生了什么?它又回落到 212 美元。那是怎么回事?

So, first, if we take a look at the earnings for Google stock, it on paper looked like it exploded. And then all of a sudden, what happened this quarter? It's back down to $212. What was that?

如果你看了我过去两个季度关于 Google 的视频,你就知道这些收益中有很多来自 Google 早期对 SpaceX 和 Enthropic 的投资。

Well, if you watched my Google videos the past two quarters, you know that a lot of these gains were from Google's early investments in SpaceX and Enthropic.

随着这些公司的估值上升,他们不得不计入账面收益。所以 Google 股票每股收益的这次增长,并不真正代表该业务的现金流和现金创造能力。

They had to take on paper gains as the valuations of those companies went up. So this increase in earnings per share for Google stock was not really representative of the cash flow and cash generation of the business.

这就是为什么我通常喜欢同时看经营性现金流和自由现金流。而且从长期来看,自由现金流是最重要的指标。而 Google 和 Amazon 这类公司一样,历史上一直如此,它们总是在为未来投资。

它们给出的理由是,投入这么多资本开支是为了未来的增长和产生自由现金流的能力。

That's why I usually like to look at operating cash flow as well as free cash flow. And in the long run, free cash flow is the most important metric to be looking at. And Google, similar to companies like Amazon have historically where they're always investing into the future.

They make the argument they're investing all this capex for future growth and capacity to generate free cash flow.

那么,Google 股票现在处于合理估值吗?如果我们看看这家公司的每股收益,正如我提到的,由于在 Enthropic 和 SpaceX 上的账面收益,这个数字有点失真。所以,我认为目前这不是审视这家公司的最佳方式。我想看的是自由现金流和经营性现金流。

So, is a Google stock a fair value right now? If we take a look at the earnings per share for the company, as I mentioned, it's a little messed up because of those on paper gains in Enthropic and SpaceX.

So, I don't think that's the best way to be looking at the company right now. I want to be looking at free cash flow and operating cash flow.

那么,这里我们看到的是合理估值图。它基本上取所选指标的中位数倍数,在这个例子中是经营性现金流。所以我们看的是所选时间段内——这里是5年——的市价与经营性现金流之比。

So, right here, we're looking at the fair value graph. It basically takes the median multiple of the selected metric, in this case, operating cash flow. So we look at the price to operating cash flow over the selected time period in this case 5 years.

所以在过去五年里,Google 的市价与经营性现金流倍数的中位数是18.33。而现在,按过去12个月计算,它的市价与经营性现金流比率为22.18。

So over the past five years the median price to operating cash flow multiple has been 18.33 for Google. And right now over the trailing 12 months it's trading at a 22.18 price to operating cash flow ratio.

如果我们看历史全貌,中位数倍数是18.14。所以和5年视角差别不大。所以,基于 Google 历史上的交易倍数,按它的经营性现金流倍数来看,目前估值略偏高。

And if we look at an alltime view the median multiple is 18.14. So it's not that different than the 5-year view. So based on historic multiples that Google has traded at, it's trading a little rich based on its operating cash flow multiple.

如果它回到18.33,隐含合理价值将是268美元。这意味着较当前有17.3%的下行空间。而随着这10%的下跌,我们现在已经更接近那个水平了。

If it returned back to 18.33, it would give an implied fair value of $268. That'd be 17.3% downside from here. And we're already getting closer to that now with this 10% drop.

所以我们正在接近过去5年经营性现金流的中位数倍数。不过,公平地说,Google 目前增长相当快。你可以论证它或许理应享有更高的倍数。

So we're getting closer to that operating cash flow median multiple over the past 5 years. However, to be fair, Google is growing pretty fast right now. And you can make the argument they might deserve to trade at a higher multiple.

如果你看过去3年,也就是这轮 AI 建设大量发生的时期,市价与经营性现金流的中位数倍数是19.97。这给出的隐含合理价值是292美元,而这恰好就是这10%抛售后的位置。

If you look over the past 3 years where a lot of this AI buildout has been happening, the median multiple of priced operating cash flow is 19.97. That gives an implied fair value of $292, which is exactly where this 10% sell-off gets you.

所以基于经营性现金流,我认为可以论证,在这次财报后的下跌之后,Google 股票的交易价格大致处于合理估值附近。

So based on operating cash flow, I think you can make the argument that after this earnings drop, Google stocks trading around fair value.

但现在我要给你讲讲 Google 的看空理由,这与自由现金流有关。Google 会不会在未来很多很多年里一直处于高资本开支的状态?

But now I'll give you the bare case for Google and that has to do with free cash flow. Is Google going to be perpetually in a high capex situation for years and years and years to come?

它们的自由现金流已经大幅下滑,然后你开始陷入各种假设的漩涡。如果 Google 搜索及其利润在未来几年开始大幅下滑怎么办?那么 Google 还会是过去几十年那样的现金机器吗?

Their free cash flow has collapsed and then you start spiraling and you think about the whatifs. What if Google searched and their profits start to collapse in the coming years?

And then is Google not going to be the cash machine it has been in decades past?

我告诉你,如果你基于今年、明年和后年的短期自由现金流来给 Google 估值,这只股票看起来是贵的。

And I'll tell you what, if you're valuing Google based on the short-term free cash flow this year, next year, and the year after, this stock looks expensive.

按过去12个月产生的自由现金流计算,它目前的市价自由现金流比率为201倍。过去5年的中位数是28.35倍。如果它回到那个中位数倍数,对应的隐含公允价值就是45.68。

Based on the trailing 12 months free cash flow generated, it's currently trading at a 201 price to free cash flow ratio. The median over the past 5 years is 28.35. If it went back to that median multiple, it would give you a 45.68 implied fair value.

不过在我看来,只看这个指标可能会产生误导,因为你只需要想一想:如果Google未来一年的自由现金流为负——而按目前的趋势看,很可能就会是这样——那Google这家公司就突然一文不值了吗?

并不是。他们创造的营收和经营现金流比以往任何时候都多。

Now, in my opinion, I think this can be misleading to look at because all you have to do is think about, well, if Google's free cash flow is negative over the coming year, which it's on pace to look like it will be.

Is Google worthless as a company all of the sudden? No. They're generating more revenue and more operating cash flow than they ever have.

Google在很大程度上仍然是一家长期增长型企业。所以,如果我现在对Google在2026年和2027年的表现进行估值,我会看经营现金流。这将是我判断它被高估还是低估的基准指标。

Google is very much still a long-term growth business. So, if I'm valuing Google right now in 2026 and 2027, I'm looking at operating cash flow. And that's going to be my baseline metric of how I'm valuing whether it's overvalued or undervalued.

然后,当然,我还会看增长率,因为如果Google开始加速、增长越来越快,那么,在结束这次Google股票分析时,我认为这10%的抛售相当健康。我不会因此感到害怕,也不会重新评估我在Google的持仓。真要说的话,继续定投并逐步建仓反而很有吸引力。

And then, of course, I'm also going to be looking at growth rates because if Google starts accelerating, growing faster and faster, So, as I wrap up this Google stock analysis, I think this 10% sell-off is pretty healthy.

I'm not looking at this as being scared or re-evaluating my position in Google. If anything, it's tempting to continue dollar cost averaging and building out that position.

而且我认为,可以说Google目前的股价大致处于公允价值附近。

And I think you can make the argument that Google's now trading around fair value.

观察点

下一份季度财报中Google Cloud的收入增长
云业务增长继续维持在同比约102%的水平
下一季度季度财报
支持资本开支正在见效的观点
跨洋听风