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$GOOGL · Joseph Carlson After Hours · 2026-10-29

AI 摘要 · Joseph Carlson After Hours

说话者将继续持有 Google,认为它是估值相对较低的最优秀公司之一;搜索增速从 16% 放缓至 12% 主要源于汇率和世界杯高基数对比,AI 搜索变现偏低确实存在但属过渡性,并非结构性衰退的证据。云业务增长(103%,利润率 36%)和 YouTube 支撑长期逻辑,但他预计未来几个季度到一年内仍有压力,短期内不会大幅反弹,因此无需急于今天买入。

看涨他说的是几年内
《Google Stock Is In Trouble》
Joseph Carlson After Hours发布 2026-10-29 · 36 段内容
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36 段内容
0:0023:30

Google 刚刚公布了财报,结果今天股价下跌了12%。这意味着这家公司市值损失约5000亿美元。损失了巨额价值。实际上,股价下跌了39美元,使其远低于每股300美元。到目前为止,Google 一直是市场上表现最好的股票之一。

Google has just announced its earnings results, and as a result, its stock price has fallen by 12% today . This means a loss of approximately $500 billion in market value for this company.

A huge amount of value lost. In fact, this is a drop of $39 in the share price, making it well below $300 per share . Up until now, Google has been one of the best-performing stocks in the market.

他们的财报一个季度接一个季度都非常出色。那么,昨天的财报里发生了什么,导致这次大规模抛售?我们又有了新的担忧。你还记得当初大家都担心 ChatGPT 会摧毁 Google 搜索吗?

那些同样的担忧又开始浮现了。Alphabet 的利润不及预期,反映出第一个真正的迹象:人工智能正在蚕食一部分搜索业务。

Their earnings reports were excellent quarter after quarter. So, what happened in yesterday's report that caused this huge sell-off? Well, we have renewed concerns . Do you remember when everyone was worried about ChatGPT destroying Google search?

Well, those same fears began to resurface. Alphabet's profit failure reflects the first real sign that artificial intelligence is eating away at a portion of research.

还有 Gene Monster 上电视说这情况不好。或者说,他们说 AI 搜索查询已经对搜索收入产生了影响。那怎么会好呢?对,正是如此。这是他们的主业,而那种说法又回来了:他们的主业正被人工智能侵蚀。

Google 搜索现在正被人工智能侵蚀。这可不是好事。

We also have Gene Monster appearing on television and saying that this is not good. Or they say that AI search queries have had an impact on search revenue. So, how can you not be good?

Yes, exactly. This is their primary job, and that narrative has returned that their primary job is being undermined by artificial intelligence. Google search is now being undermined by artificial intelligence. That's not a good thing.

那么,这是真的吗?这其中有多少真的归因于人工智能?搜索活动在下降吗?我们看到了季度增速急剧放缓,而这正是今天真正让投资者担忧的地方。

Now, is this true? How much of this really comes down to artificial intelligence? Are research activities declining? We have seen a sharp quarterly slowdown, and that is what is really worrying investors today.

我想回顾一下这件事并做一些澄清,因为我觉得网上很多人说的东西、很多帖子、很多 Discord 上的对话,都不准确。并不准确。我希望在这一期里做的,是澄清 Google 的真实情况。

这家公司到底在发生什么?不仅是关于搜索和被侵蚀的情况,还有这只股票的估值。考虑到 Google 的财务状况——利润在上升而自由现金流在下降,资本支出又在激增——整个局面变得很难理解。

我认为回顾并澄清 Google 到底在发生什么很重要。

I want to review this and provide some clarity, because I feel that a lot of the things people say online, a lot of the posts, a lot of the Discord conversations, are not accurate.

It's not accurate. What I hope to do in this episode is to clarify the true situation of Google. What is really going on with this company? Not only with regard to the research and undermining situation, but also with regard to the stock's valuation.

Given Google's financial situation, where their profits are rising while their free cash flow is declining, and with their capital expenditures exploding, it becomes difficult to understand the whole situation.

I think it's important to review and clarify what's really going on with Google.

现在,先开始,我想先看一些关于 Google 走势的图表。比如,我们先简单地画出价格图。Google 股价每股下跌了近40美元,至283美元。即便经历了这次下跌,Google 自2021年以来仍实现了14%的复合年增长率。

这意味着过去五年它显著跑赢了 QQQ 和标普500指数。这还包括了仅仅今天发生的这次下跌。历史上,Google 股价曾达到399美元。基本上,它的价格达到了400美元。过去五年它达到的最低水平是83美元,而平均水平是156美元。

所以,就目前而言,即便有这次下跌,Google 仍然是一只表现良好的股票。这次下跌削弱了其卓越表现,但156美元的五年均值表明,这只股票在过去两年里确实上涨了。

Now, to get started, I first want to take a look at some of the graphs about Google's position. For example, we will start by simply drawing the price chart. Google's stock fell by nearly $40 per share to $283.

Even after this decline, Google has still achieved a compound annual growth rate of 14% since 2021. This means it has significantly outperformed the QQQ and S&P 500 indices over the past five years.

This includes the recent drop that occurred today only. Historically, Google's stock price reached $399. Basically, its price reached $400. The lowest level it has reached in the past five years is $83, while the average is $156.

So, for now, Google is still a well-performing stock even with this decline. This decline diminishes the exceptional performance, but the five-year average of $156 shows that the stock has really risen over the past two years.

现在,我们可以看看这次价格变动对我的投资组合有什么影响,因为 Google 是我最大的持仓之一,它受到了严重影响。Google 下跌对我投资组合的影响是1.5%。当我查看我单日的表现时,我发现我实际上只下跌了0.6%。

但这是因为 Google 股价跌了这么多,而许多其他公司的股票却在上涨。如果我们看 Google,会发现它下跌了12%。这相当于23,400美元。

Now, we can look at how this price change affected my portfolio, because Google was one of my biggest financial centers, and it was severely affected. The impact of Google's decline on my portfolio was 1.5% .

When I look at my one-day performance, I find that I am actually down by only 0.6%. But that's because Google's stock has fallen so much while the stocks of many other companies have risen.

If we look at Google, we find that it has decreased by 12%. This is equivalent to $23,400.

现在我们来看看 Google 的财务状况。我们可以从公司营收开始。需要强调的是,这是过去十二个月的营收同比增长率。所以,这不是他们的总营收。并不是说业绩会先企稳然后下滑。这是增长率。

过去十二个月营收增长超过20%。这非常快。Google 仍然是一家快速增长的公司,未来还会增长得更快,即便搜索放缓。这是因为云业务的规模庞大,其年化增长率超过100%。但当我们看它时,会发现营收增长将达到约25%。

这些是预测。然后会逐渐降至23%。我在这里看到的情况非常令人鼓舞。这是我见过的大公司中最好的营收增长曲线之一。因此,我在这里看不到任何担忧。

Now let's take a look at Google's financial situation. We can start with the company's revenue. It is important to emphasize that this is the year-on-year revenue growth rate over the past twelve months .

Therefore, this is not their total revenue. It's not as if the performance will stabilize and then decline. This is the growth rate. Revenues are growing over the past twelve months by more than 20%.

This is extremely fast. Google remains a fast-growing company and will continue to grow even faster in the future, even as search slows down. This is due to the sheer size of the cloud business, which is growing at a rate exceeding 100% on an annual basis.

But when we look at it , we will see that it will reach revenue growth of about 25%. Those are the estimates. Then it will gradually decrease to 23%. What I see here is very encouraging.

This is one of the best revenue growth lines I 've seen for a large company. Therefore, I don't see any concerns here.

事实上,如果你接着看整体营收增长,情况是这样的。这是过去十二个月营收随时间的变化。你可以看到它以约14.5%的复合年增长率增长。根据分析师的预测,到2028年第三季度,Google 的营收预计将达到7270亿美元。

这是持续而巨大的营收增长。这也是营收增长和一条真正出色的产品线。云计算并不是一项不盈利的业务。事实上,它享有很高的营业利润率。这就是他们如此大举投资它的原因。这就是营收随时间持续快速增长的样子。

事实上,它会比现在加速。到2028年我们将达到约7300亿美元的营收,这令人难以置信。Google 已经表示,其年均营收已达到5000亿美元。这些是惊人的数字,这不是一家财务不稳健的公司的表现。

In fact, if you move on to look at overall revenue growth, this is what it looks like. This is the revenue for the past twelve months over time. You can see that it is growing at a compound annual growth rate of about 14.5%.

In the third quarter of 2028, Google's revenue is expected to reach $727 billion, according to analyst estimates . This is a continuous and enormous growth in revenue. This is also revenue growth and a really good product line .

Cloud computing is not an unprofitable activity . In fact, it enjoys high operating profit margins . This is why they invested in it so heavily. This is what it looks like for revenues to continue growing at a rapid pace over time.

In fact, it will accelerate from what it is today . We will reach approximately $730 billion in revenue in 2028, which is incredible. Google has already stated that it has reached an average annual revenue of half a trillion dollars.

These are astonishing numbers, and this is not the behavior of a financially unsound company .

现在,在我们进入人工智能是否正在颠覆 Google 搜索的争论之前,先看这些指标时,我想看看每股收益,因为这是 Google 财务数据中最令人困惑的部分。如果你只看每股收益随时间的增长,甚至只看市盈率,那并不能真正告诉你发生了什么,也不能清楚地显示 Google 的估值。

这属于那种数字在技术上是准确的,但如果没有适当的背景,就非常具有误导性的情况。这就是我们在这里看到的。这张图显示了过去十二个月每股收益的同比增长率。所以,这些柱子中的每一根都代表一个季度,回溯12个月的每股收益增长。

那么,Google 的每股收益真的增长了120%吗?不,并没有。他们只是投资了 SpaceX。SpaceX 将其股份公开认购。Google 产生了约1000亿美元,这被视为净利润并计入每股收益。

因此,每股收益这次巨大跃升的绝大部分仅仅来自 SpaceX 的投资。然而,SpaceX 股份的大规模抛售也意味着未来的每股收益增长具有误导性。Google 的股票收益实际上不会随时间下降。

相反,它会继续快速增长。但这种增长并没有显示在这里。所以,如果你在看像 Qualtrics 或其他类似的股票分析网站,你通常不应该使用 Google 的12个月市盈率,因为它包含了 SpaceX 的投资以及他们出售的任何其他投资。

市盈率通常不受一般公认会计原则(GAAP)约束,这意味着分析师已经把 SpaceX 排除在外。因此,市盈率必须是准确的。

Now, as we look at these metrics before getting into a debate about whether artificial intelligence is disrupting Google search, I want to take a look at earnings per share because that is the most confusing part of Google's financial data.

If you're only looking at earnings per share growth over time, or even price-to-earnings ratios, that doesn't really tell you what's going on, nor does it clearly show Google's valuation.

It is one of those cases where the numbers are technically accurate, but without the proper context, they are very misleading. This is what we see here. This graph shows the year-on-year growth rate of earnings per share over the past twelve months.

Therefore, each of these bars represents a quarter going back 12 months in earnings per share growth. Now, did Google's earnings per share really grow by 120%? No, that didn't happen.

They just invested in SpaceX . SpaceX has put its shares up for public subscription. Google generated approximately $100 billion, which was considered net income and is included in earnings per share.

Therefore, the vast majority of this huge jump in earnings per share is solely due to SpaceX's investment. However, the large sell-off of SpaceX shares also means that future earnings per share growth is misleading.

Google's stock earnings will not actually decrease over time. Instead, it will continue to grow at a rapid pace. But this growth is not shown here. So, if you're looking at a stock analysis site like Qualtrics or others, you usually shouldn't use Google's 12-month price-to-earnings ratio, because it includes the SpaceX investment and any other investments they sell.

Price-to-earnings ratios are typically not subject to Generally Accepted Accounting Principles (GAAP) , meaning analysts are already ruling out SpaceX . Therefore, the price-to-earnings ratio must be accurate.

当我们比较市盈率时,情况是这样的。这个估值是基于市盈率计算的,Google 股价目前为 285 美元,也就是当前价格。看一下,按 2025 年调整后的市盈率是 30 倍。所以,这是 2025 年的。

如果我们看今年,也就是 2026 年的预估,它的市盈率是 24 倍。如果我们基于 2027 年的预测来给 Google 估值,并排除 SpaceX,它的市盈率约为 18.6 倍。

再看另一年,也就是修正后的 2028 年预估,它的市盈率是 15.5 倍。所以,基本的思路是,目前,排除一切特殊事件,Google 的市盈率约为未来盈利的 19 倍,而基于 2028 年,约为 15 倍。

基于其利润来看,Google 已经不再是一家昂贵的公司了。

When we look at comparing the price-to-earnings ratio, this is what it looks like. This valuation is based on the price-to-earnings ratio , with Google stock trading at $285, its current price.

Looking at it, the price-to-earnings ratio adjusted for 2025 is 30 times . So, that's for 2025. And if we look at the estimates for this year, 2026, it's trading at 24 times. If we value Google based on 2027 projections, and exclude SpaceX, it trades at around 18.6 times.

Looking at another year, namely the revised 2028 estimates, it trades at 15.5 times. So, the basic way to think about it is that right now , barring all exceptional events, Google is trading at around 19 times future earnings, and based on 2028 , it's trading at around 15 times.

Google is no longer an expensive company based on its profits .

如果我们把这些一次性出售及其对每股收益的影响可视化,就能看得更清楚。公司经历了一次巨大的利润一次性跃升,然后又会开始下降。但随着时间的推移,Google 的股票盈利能力一直在稳步增长。

事实上,Google 的股票盈利能力增长得非常快。如果我们看调整后的增长率,2026 年将增长约 25%。到 2027 年,也就是 32%。再次说明,这不包括投资收益。这是剔除这些收益后的增长率。

2028 年,预计增长约 20%。所以,目前以及未来两年,就每股收益而言,Google 实际上是一家增长非常快的公司。这对 Google 股东来说是好消息,但大多数投资者忽略了这一点;这不是他们主要关心的问题。

If we visualize these one-off sales and how they affect earnings per share, it will give you a clearer picture. The company experienced a huge one-time jump in profits, and then it will start to decline again.

But over time, Google's stock profitability has grown steadily. In fact, Google's stock profitability is growing very rapidly. If we look at the adjusted growth rate, in 2026 it will grow by about 25%.

By 2027, that means 32%. Again, this does not include investment gains. This is the rate after excluding those gains. In 2028, it is expected to grow by about 20%. So, right now, and for the next two years, Google is actually a very fast-growing company in terms of earnings per share.

This is good news for Google shareholders, but most investors ignore it; it is not their main concern .

许多投资者关注自由现金流。自由现金流一直在稳步下降。Google 在投资其庞大的基础设施时,消耗了全部现金流。我们可以看到,在过去两个季度,它转为负值,这降低了自由现金流利润率,也就是从收入中转化而来的现金流比例,从通常的 20% 到 30% 区间下降。

从历史上看,Google 确实是世界上盈利能力最强的公司之一。事实上,我认为它曾是最赚钱的。但现在,按现金流计算,它根本不赚钱。上个季度自由现金流利润率为负 7%,自由现金流缺口为 90 亿美元。

当我们看过去十二个月的情况时,可以看到这里的趋势。多年来,它一直持续产生令人印象深刻的自由现金流,过去十二个月的自由现金流为 600 亿到 700 亿美元。自由现金流利润率约为 20% 到 25%。

一个非常健康的业务。然后我们看到它急剧下跌。在过去两个季度,自由现金流大幅崩塌。它从 20% 到 25% 的区间下降到现在的 4.2%。过去十二个月的自由现金流为 190 亿美元。

按十二个月计算,它实际上可能转为负值,但我们还得看看接下来两个季度会发生什么。到目前为止,对 Google 来说看起来还不算太糟。收入增长非常快。盈利稳定,即使排除来自 SpaceX 等的一次性收益,每股收益也增长得非常快,并且预计未来两年将继续如此。

我们还有一家在资本支出上投入巨资以资助未来云增长的公司,而云业务不仅前景可期,而且已经开始见效。我们已经看到了云增长的回报。因此,就其本身而言,我在这里没有看到任何理由能证明股价下跌 12% 是合理的。

Many investors look at free cash flow. Free cash flow had been steadily declining. While Google invests in its massive infrastructure, it consumes all of its cash flow. We can see that in the last two quarters it turned negative, which reduced the free cash flow margin, which is the amount of cash flow transferred from revenues , from its usual range of 20 to 30%.

Historically, Google has been one of the most profitable companies in the world, literally. In fact, I think it was the most profitable. But now it is not profitable at all on a cash flow basis.

A negative free cash flow margin of 7% in the last quarter, and a free cash flow deficit of $9 billion . When we look at this on a basis of the past twelve months, we see the trend here.

It has continued for years to generate impressive free cash flow , with $60 to $70 billion of free cash flow over the past twelve months . The free cash flow margin was around 20 to 25%.

A very healthy business. Then we see it plummet sharply. In the past two quarters, free cash flow has collapsed significantly. It has dropped from a range of 20 to 25% to now stand at 4.2%.

Free cash flow over the past twelve months amounted to $19 billion . It may actually turn negative on a twelve-month basis, but we will have to wait and see what happens in the next two quarters.

So far, it doesn't look too bad for Google. Revenues are growing very rapidly. Earnings are stable, and even excluding one-off gains from SpaceX and the like, earnings per share are growing very rapidly and are expected to continue to do so over the next two years.

We also have a company that is investing heavily in capital expenditures to fund future cloud growth, and the cloud has not only been promising, but is already starting to pay off.

We are already seeing the returns of cloud growth. Therefore, in and of itself, I don't see anything here that justifies a 12% drop in the share price.

当我们看投资者在想什么时,可以深入分析各行业的收入。这才是投资者真正担心的地方。在这个绿色渐变中,有一部分约占总收入的一半。事实上,上个季度它略低于一半,那就是 Google 搜索。

当我看到 Google 搜索时,情况是这样的。好。我看到的是,它在过去十二个月增长了 16%。基于过去十二个月来看,还不算太糟,但你会注意到它只在最后一个季度放缓了。事实上,当我们把它转换为季度数据时,这里能看得更清楚。

上个季度,Google 搜索增长了 12%。这通常是可接受的增长率。问题在于,上个季度它增长了 16%。所以它从 16% 放缓到 12%,这是一个相当显著的放缓。投资者和华尔街此前预计 Google 搜索会增长得快得多。

所以他们没能让这个“Google 搜索”增长,当然这就打开了一个潘多拉魔盒般的问题。如果这是原因呢?如果那是原因呢?原因是“Muse”吗?原因是“Group Boot”吗?原因是“AI 概览”吗?是什么导致 Google 搜索大幅放缓?

When we look at what's on investors' minds, we can delve into revenues by sector. This is where investors are really worried. In this green color gradient , we have one section that makes up about half of the total .

In fact, it's slightly less than half during the last quarter, and that's Google search. When I look at Google search, this is what it looks like . Good. What I see is that it has grown by 16% over the past twelve months.

Based on the past twelve months, it doesn't look too bad, but you'll notice it slowed down only in the last quarter. In fact, when we turn this into a quarterly basis, it paints a clearer picture here.

In the last quarter, Google Search grew by 12%. This is generally acceptable growth . The problem is that it grew by 16% in the last quarter. So it has slowed down from 16% to 12%, which is a fairly significant slowdown.

Investors and Wall Street had been expecting Google Search to grow much faster. So they failed to grow this "Google search" and of course that opens a Pandora's box of questions.

What if this is the reason? What if that was the reason? Is the reason "Muse"? Is the reason "Group Boot"? Is the reason "AI overviews "? What is causing the massive slowdown in Google search?

这就是悲观主义者一直在等待的时刻。你看,到目前为止,Google 搜索不仅表现良好,而且一直在不断加速。它的表现越来越好。收入持续以快于预期的速度增长,所以悲观主义者只能待在那里说:“啊,我不知道该说什么。

我的意思是,Google 搜索表现非凡。收入在增长,搜索量在增长,一切看起来都很好。”但他们在等待属于自己的时刻。这就是 Google 搜索显示出任何疲软迹象、任何迹象的时刻。

最终会出现的疲软迹象就是放缓。放缓在某个时点必然会发生。所以,我们知道这个时刻会到来。我们知道 Google 搜索最终会显示出一些疲软迹象,而它终于随着本周的财报到来了。从 16% 放缓到 12% 相当令人意外。

因此,这给了悲观主义者一个切入点,让他们提出自己的观点并放飞想象。正如预期的那样,像 Gene Munster 这样的人出现在 CNBC 上,解释这对 Google 来说是个大问题。

This is the moment the pessimists have been waiting for. Look, up until now, Google Search has not only been doing well, but has been constantly accelerating. His performance was getting better and better .

Revenue continued to grow faster than expected, so the pessimists were left there saying, "Ah, I don't know what to say . I mean, Google Search is doing phenomenal. Revenue is growing, searches are growing, and everything looks really good."

But they were waiting for their moment. This is the moment when Google search shows any signs of weakness, anything at all. The sign of weakness that will eventually appear is slowing down.

A slowdown is bound to happen at some point. So, we knew this moment was coming. We knew that Google Search would eventually show some signs of weakness, and it finally arrived with this week's report.

The slowdown from 16% to 12% is rather surprising . Therefore, this gave an entry point for pessimists to put forward their point of view and let their imagination run wild . As expected, we have people like Gene Munster appearing on CNBC to explain how this is a big problem for Google.

听听他提出这个论点。但这表明有些地方不太对劲。他们找了借口,你也谈到了这些。啊,重要的是他们对十二月季度说了什么,他们说增长率会放缓。在电话会议上,AI 模式查询的强劲增长影响了搜索收入。

除了说汇率波动对第三和第四季度影响更大之外,他们还说 AI 搜索查询对搜索收入产生了影响。所以,你怎么能表现不好呢?是的,正是如此。这是他们业务的核心。看起来 Gene 随着股价下跌对 Google 变得悲观了,这并不太令人意外。

但他说的一些话有道理。如今的现实是,寻找信息的方式不止 Google 搜索一种。任何人都很清楚,你可以去 Muse、ChatGPT 或 Anthropic。现在它们不仅充当通用信息源或维基百科,还充当实地研究工具。

你几乎可以搜索任何东西。有这么多不同的方式可以找到信息,而且所有这些用户都在使用所有这些不同的平台,这给 Google 带来了新的担忧。所以,我们在这里面临 Google 的第一次真正大考验,股价下跌 12%,投资者再次感到恐惧。

Listen to him as he makes this argument. But this suggests that something isn't working quite right. They made excuses, and you talked about them. Ah, what matters is what they said about the December quarter, and they said the growth rate would be slower.

During the call, the strong growth in AI-mode queries impacted search revenue. In addition to saying that exchange rate fluctuations had a greater impact on the third and fourth quarters, they say that AI search queries had an impact on search revenue.

So, how can you not be good? Yes, exactly. This is the core of their work. It seems that Gene has become pessimistic about Google as the stock has declined, which is not too surprising .

But some of what he says has merit. The reality today is that there are more ways to find information than just a Google search. It is quite obvious to anyone that you can go to Muse, ChatGPT, or Anthropic.

Now they not only function as general information sources or Wikipedia encyclopedias, but also as field research tools . You can search for almost anything. The fact that there are all these different ways to find information, and that all these users are using all these different platforms, has raised new concerns for Google.

So, here we are facing Google's first real big test, with the stock dropping 12% and investors experiencing renewed fear.

当 Gene Munster 出现并说“Google 一直在找借口”时,这是在贬低我认为很重要的事情。他把这些称为借口。当一家公司出来说“各位,这项收入下降了,我们对下降的原因有具体的解释”时,一个分析师上电视只说“啊,那些不过是借口”,他甚至都没提到那些解释。

他没有提到那些借口是什么,他只说它们是借口,而下降背后的真正原因是机器人或智能体。但是 Jane,管理层给出的那些借口难道不值得认真研究吗?他们对股价为何跌这么多的解释,难道不相关吗?

难道不值得在这里提一下吗?因为我看了管理层已经说过的话,它似乎非常相关,也很好地解释了 Google 搜索为何以那样的速度放缓。在财报电话会议上,管理层专门谈到了这个问题。他们说搜索收入同比增长了12%。

而在上一季度,这个百分比是16%。当你观察从第二季度到第三季度增长率的变化时,这里有几个驱动因素。首先是外汇,也就是汇率。这是搜索相比第二季度放缓的最大因素。因此,从一开始我们就知道放缓的最大因素。

单一最大因素是汇率。也就是说,它与业务本质完全没有关系。Google 的搜索引擎放缓主要是由于汇率波动。

When Gene Munster appears and says, "Google has made excuses." This is belittling something I believe is important. He calls them excuses. When a company comes in and says, " Guys, this item in revenue has decreased, and we have specific explanations for why it has decreased."

For an analyst to come on television and just say, "Ah, those are just excuses." He didn't even mention it. He did not mention what those excuses were. He only said that they were excuses, and the real reason behind the decline was robots or agents.

But Jane, isn't it really worth looking into those excuses that management has given? Their explanations for why the stock has fallen so much, aren't they relevant ? Isn't it worth mentioning here?

Because I looked at what management had already said and it seemed very relevant and explanatory of why Google search slowed down at the rate it did. During the earnings call, management addressed this issue specifically.

They said the research grew by 12% year-on-year. Well, in the previous quarter the percentage was 16%. When you look at the change in growth rate from the second quarter to the third quarter, there were a few driving factors here.

First, there was FX, i.e., foreign exchange rates . It was the biggest factor in the slowdown of research compared to the second quarter. Therefore, from the beginning we know the biggest factor of slowdown.

The single biggest factor was foreign exchange rates . That is, it has absolutely no relation to the essence of the work. Google's search engine slowed down mainly due to fluctuations in exchange rates.

然后他们解释了导致这次大幅放缓的其他一些原因。这是搜索相比第二季度放缓的最大驱动因素。接着是某些行业特有的动态。在零售行业,我们在亚太地区的一些广告主受到了欧盟取消最低价值豁免的影响。

They then explained some other reasons that led to this sharp slowdown. This was the biggest driver of the slowdown in search compared to the second quarter . Then there were dynamics specific to certain sectors.

In the retail sector, some of our advertisers in the Asia-Pacific region were affected by the European Union's abolition of the minimal value exemption.

所以,我们还有另一个豁免,这属于外部性质的事情。它与 Google 的核心业务或竞争动态没有关系。在媒体和娱乐行业,在受 FIFA 世界杯推动、表现非常强劲的第二季度之后,支出已回归正常。

你是在把本季度与一个见证了4年来最大全球赛事的季度作比较。他们表示,因为世界杯,广告支出高得不合理。同样,这不是 Google 业务的基本面问题。这些不应被当作竞争性质的问题来呈现。

这些是世界上会发生的事情,恰好影响了他们的业务。

So, we have another exemption, which is something of an external nature. It has no relation to Google's core business or to the dynamics of competition. In the media and entertainment sector, spending has returned to normal after a very strong second quarter driven by the FIFA World Cup .

You are comparing this quarter to a quarter that witnessed the biggest global event in 4 years. They stated that advertising spending was unreasonably high because of the World Cup.

Again, this is not something fundamental to Google's business. These are not factors that should be presented as problems of a competitive nature. These are things that happen in the world and happen to affect their work.

他们说6月分配的广告预算高于7月。另外,关于你问题的下一部分,应该指出,AI 模式查询的强劲增长产生了影响,因为这种模式的变现率下降了。投资者正是从这里开始担忧的。他们说,我们在人工智能模式上增长,而它产生收入的速率低于我们的传统搜索。

They say that advertising budgets allocated in June were higher than in July. Also, regarding the next part of your question, it should be noted that the strong growth in AI-mode queries has had an impact due to the decline in monetization in this mode.

This is where investors started to get worried. They say that we are growing in artificial intelligence mode, and it is generating revenue at a lower rate than our traditional research.

因此,这就是关于业务自我侵蚀的讨论的本质。但这里也提供了更多背景。我们对前进的道路感到非常乐观。我们的广告实验已经显示出有希望的结果,我们现在正在扩大 AI Looks 和 AI Modes 内的广告,以覆盖更多用户和更多查询,包括国际市场以及美国的多轮广告。

Therefore, this is the essence of the discussion on the self-corrosion of businesses. But it provides more context here as well. We feel very optimistic about the path forward here.

Our advertising experiments have shown promising results, and we are now expanding advertising within both AI Looks and AI Modes to include more users and more queries, including international markets and multi- round ads in the United States.

所以,这些就是管理层的借口,是他们认为不值得在电视上告诉你的东西。Google 搜索放缓的主要原因在于外汇。此外,我们还有与世界杯的比较,任何广告活动都很难与之相比。然后他们在那里提到了最后一个原因,也就是所有人都会关注的那个,即人工智能正在蚕食他们的一部分业务。这部分是对的。

So, these are management's excuses, things they didn't think were worth telling you on TV . The main reason for the slowdown in Google search was due to foreign currencies. Furthermore, we had comparisons with the World Cup, which is very difficult to compete with for any advertising activity.

Then they mentioned the last reason there, which is the one everyone will focus on, which is that artificial intelligence is eating up some of their work. This part is correct.

这里我们实际上触及了一些真正的弱点。现在发生的情况是,传统搜索一直是一台高效的赚钱机器。蓝色链接、通过它们进行搜索、查看公司——所有这些都已经经历了十年的改进。所以,它是一个非常简化的产品,已经为盈利能力做了大幅优化。

Here we actually arrive at some real weaknesses. What is happening now is that traditional research has been a highly efficient money-making machine . Blue links, searching through them, and looking at companies—all of that has already gone through a decade of improvement.

So, it is a very simplified product that has been greatly optimized for profitability.

Google 意识到不能仅仅满足于此。所以,他们愿意拿当前业务冒险,把所有人转向 AI 驱动的概览和搜索中的对话式上下文,并将广告整合进去。但他们把人们转移过去的业务效率没那么高,也没那么完善。

因此,它产生的钱不如之前的业务那么多。所以,转向它的人越多,他们每次点击或任何其他衡量绩效的方式所赚的钱就越少。

Google realizes that it cannot be satisfied with just that. So, they are willing to risk their current business, moving everyone into AI-powered overviews and conversational context in search, and integrating advertising into that.

But the work they transfer people to is not as efficient or improved. Therefore, it does not generate quite the same amount of money as the previous job. Therefore, the more people who switch to it, the less they earn per click or any other way they measure their performance.

当我看到这一点时,我不认为问题像人们想的那么大,因为 Google 仍处于 AI 驱动的上下文搜索变现的早期阶段。随着时间推移,他们会在这方面做得好得多,就像他们在传统搜索上所做的那样。

他们提供的许多指标表明,他们相信从长期看 AI 搜索会比以前更赚钱。

When I look at this, I don't think it's as big a problem as people think , because Google is still in the early stages of monetizing AI-powered contextual search . They will get much better at that over time, just as they did with traditional research.

There are many indicators they provide that suggest they believe AI research will be more profitable in the long run than before.

所以,如果你看这一点,你会发现这是一个过渡期。当然,存在一种有意的侵蚀,会把人们从历史产品转移到新产品,但路线图非常清晰。现在已经有盈利的业务在运行。他们正在向更多用户推广。

So if you look at this, you'll find that it's a transitional period. Certainly, there is a deliberate erosion that will move people from a historical product to a new one, but the roadmap is very clear .

There are already profit-making operations taking place right now . They are rolling it out to more users.

所以,我看到今天有一些事情对 Google 不利。这反映在放缓中,也反映在关于人工智能吞噬搜索引擎的持续叙事中。我们不会轻易摆脱这种叙事。它会一直存在,直到搜索再次加速。所以,我们可能面临几个季度,也许一年,Google 股票持续的痛苦。

And so I see some things working against Google today. This is reflected in the slowdown, and the ongoing narrative about artificial intelligence consuming search engines. We will not easily get past this narrative.

It will remain there until the search starts accelerating again. So we may face a few quarters, perhaps a year, of ongoing pain in Google's stock.

这与另外几个加剧局面的因素同时出现。本季度股价大幅下跌的原因是,Google 不仅运营指标未达预期,而且自由现金流转为负值,他们还承认了某种程度的侵蚀。当你有一群已经极度恐惧的投资者面对这样的故事时,就会引发大规模抛售。

This comes in conjunction with a few other factors that exacerbate the situation. The reason for the stock's significant decline this quarter is that Google not only failed its operational metrics, but its free cash flow turned negative, and they acknowledged a degree of erosion.

When you have this kind of story with a group of investors who are already extremely scared, it causes massive sell-offs.

因此,可以提出一些负面论点。一些投资者确实担心 Google 的搜索会继续放缓,最终被侵蚀,并开始变成一个挣扎的业务。但我不认为这会发生,我也还没看到任何证据。我看到的是,放缓有非常充分的理由,而且他们正在努力从一种新的信息获取方式中获利,这是每个人都会做的事。

无论是 ChatGPT 还是 Muse,它们都会从新的信息获取方式中获利。

Therefore, there are negative arguments that can be made. Some investors are genuinely concerned that Google's search will continue to slow down and eventually erode and begin to turn into a struggling business.

But I don't see that happening, and I don't see any evidence of it yet. What I see is a slight slowdown for very good reasons, and their work to profit from a new way of gathering information, which is something everyone will do.

Whether it's ChatGPT or Muse, they will all profit from new ways of obtaining information.

当我们看这一点时,它也掩盖了 Google 正在发生的一些好事。例如,我没有看到人们对 Google Cloud 同比增长100%、实际上是103%这一事实有足够的兴趣。疯狂的增长。

仅上个季度 Google Cloud 就创造了300亿美元收入,利润率保持稳定。因此,我们并没有为了增长而牺牲利润率。云业务利润率达到36%。对于一个增长极快的业务来说,这是出色的利润率。

When we look at this, it also obscures some of the good things that are happening at Google. For example, I don't see enough interest in the fact that Google Cloud has grown by 100% year-over-year, in fact 103%.

Crazy growth. Google Cloud generated $30 billion in the last quarter alone, and profit margins remain stable. Therefore, we are not in a position to sacrifice profit margins for the sake of growth.

Cloud profit margins reached 36%. Excellent margins for a business that is growing extremely fast.

有些投资者担心,云业务的积压订单虽然在持续增长,但增速却逐季放缓。没错,它只是从5130亿美元增长到了5600亿美元。但我认为投资者在这里也误解了这件事。你不会希望积压订单永远增长下去,因为积压订单是承诺的收入。

你真正想要的是收入增长。而且你希望他们以越来越快的速度消化掉积累的订单,这正是Google在做的事。这个积压增长得不够快的原因,是Google Cloud正以100%的同比速度增长。

它在消化积压订单。你希望业务有健康的积累,但你也希望他们增长收入、更快地消化这些积累。这正是Google在做的事。所以,我完全不认为这是个问题。我希望积压订单保持在这个规模左右。

我不希望它增长到一万亿美元。我更希望Google Cloud继续快速增长。

Some investors were concerned that the cloud business backlog , while continuing to grow, had seen a slowdown in its growth rate quarter after quarter. That's right, it only increased from 513 billion to 560 billion.

But here I think investors are also misunderstanding the matter. You don't want the backlog of work to grow forever, because the backlog is a promised revenue. What you really want is revenue growth.

And it wants them to consume their accumulated work at an increasing rate, which is exactly what Google does. The reason this buildup is n't faster is that Google Cloud is growing at a rate of 100% year-over-year.

It consumes the backlog of work. You want a healthy build-up of business, but you also want them to grow their revenue and consume that build-up faster. That's exactly what Google does.

So, I don't see this as a problem at all. I want the backlog of work to remain around this scale. I don't want it to grow to a trillion dollars. I would prefer Google Cloud to continue growing rapidly.

把YouTube和订阅业务合在一起看,我们会发现很大一部分订阅来自YouTube。其中也包含其他东西,但很大一部分是YouTube Premium。这部分大约以每年10%的速度增长。

所以,这是Google另一个表现不算太亮眼的部分。YouTube也放缓了。那么,这是问题吗?其实不是。YouTube主导着电视。大家都看过那些指标,显示YouTube上的参与度高得惊人。

人们在电视上看YouTube的时间远远超过看Netflix。所以,YouTube基本上到目前为止已经赢下了电视。他们在订阅上也赢了。这是一颗巨大的皇冠明珠。我真心相信YouTube是世界上最好的企业之一。

When we combine YouTube and subscriptions, we find that a large portion of subscriptions come from YouTube. There are other things included as well, but a huge part of it is YouTube Premium.

This is growing at approximately 10% annually. So, this is another part that wasn't very impressive on Google's part. YouTube also slowed down. Now, is this a problem? not really.

We have YouTube dominating television. Everyone has seen the metrics that indicate the engagement is insane on YouTube. People watch YouTube on TV much more than they watch Netflix.

So, YouTube has essentially won over television so far. They also win in subscriptions. This is a huge crown jewel of works. I truly believe that YouTube is one of the best businesses in the world.

然后Google还有Gemini模型,Sundar已经推动这件事很久了,最后我们还有Argon,他们的新模型,非常令人印象深刻。我们有Waymo,表现极其出色。我们现在有Google,而且它正朝着销售自家芯片的方向发展。

这是他们可以进入的一个很好的领域。因此,他们有很多继续增长的方式。

Then Google has the Gemini models, which Sundar has been pushing for a long time , and finally we have Argon, their new models, which are very impressive. We have Waymo, which is doing exceptionally well.

We now have Google, and it's moving towards selling its own chips. This is a great job they can get into. Therefore, there are many ways for them to continue growing.

事实上,我在这次财报电话会上注意到的一件事是,他们第一次让云业务负责人参加了电话会。Google希望从主要被视为一家搜索引擎公司,转变为除了云之外还被视为一家搜索和信息公司。他们让云成为故事和整体叙事中更大的一部分。

这是他们认为未来所在的地方。随着时间推移,云将超过Google的搜索引擎收入。它将成为未来增长的主要驱动力。

In fact, one of the things I noticed in this earnings call was that, for the first time, they hosted the cloud manager on the call . Google wants to shift from being known primarily as a search engine company to being known as a search and information company in addition to the cloud .

They make the cloud a bigger part of the story, and of the overall narrative. This is where they believe the future lies. Over time, the cloud will surpass Google's search engine revenue . It will be the main driver of future growth .

因此,我的预期是,接下来两个季度我们还会继续有这样的讨论。人工智能会侵蚀搜索的作用吗?搜索数据看起来怎么样?是否还在放缓?这会给Google的股价带来压力。所以,我并不一定认为你需要今天就急着买入Google股票。

至少我看不到短期内会有大幅回升或强劲反弹。我认为这需要时间。

Therefore, my expectation is that we will continue to have this discussion over the next two quarters. Does artificial intelligence erode the role of research? What do the search numbers look like?

Is there still a slowdown ? This will put pressure on Google's stock. Therefore, I don't necessarily think you need to rush in and buy Google stock today. At least I don't see a major recovery or a strong rebound anytime soon. I think that will take time.

但Google仍然是我会继续持有的股票。我不打算卖出其中任何一部分。我在那里已经有一个巨大的仓位。我会继续持有,因为我相信Google仍然是世界上最好的公司之一,而且按任何短期指标来看,它目前的估值都相对较低。

从长期看,我认为他们会在云领域胜出。我看到YouTube会继续增长。我看到Waymo会获得更大的市场份额。Gemini仍在作为领先模型参与竞争。我看到这家公司有很多好的方面,我也看到搜索会随着时间推移转变为由AI驱动的变现。我认为Google仍然是市场上最好的选择之一。

But Google is still a stock I will continue to own . I don't plan to sell any part of it. I already have a huge financial center there. And I will continue to hold on to it because I believe that Google is still one of the best companies in the world, and it is currently trading at a relatively low valuation based on any short-term metrics.

In the long run, I see them winning in the cloud space. And I see YouTube continuing to grow. I see Waymo gaining a larger market share. The Gemini is still competing as a leading model.

I see a lot of good things about this company, and I also see that research will turn into AI-driven monetization over time. I think Google is still one of the best options on the market.

观察点

接下来两份季度财报中的 Google 搜索收入增长
搜索增长重新开始加速
接下来两个季度季度财报
支持长期持有的逻辑

这个频道对 $GOOGL 的历次判断

Joseph Carlson After Hours 在这只股票上共 6 条判断,这里只列相邻的几条。

跨洋听风