$GOOGL · Mark Roussin, CPA · 2026-10-29
他仍是 GOOGL 的持有者,不会卖出,但也不会加仓或逢低买入:搜索和 YouTube 广告增长放缓且不及预期,自由现金流为 -91 亿美元,而预期为低于 -30 亿美元,且下一财年资本支出将大幅上升。云业务表现强劲,营收增长 103% 至约 307 亿美元,利润率从 23.7% 扩大至 36.2%。他希望在未来几个季度看到证据,证明 AI 支出能带来有吸引力的回报和正的自由现金流。
逐段跳播
Alphabet,也就是有些人仍习惯称呼的 Google,刚刚公布了最新财报,其股价正经历非常剧烈的下跌。说实话,Alphabet 是我个人持仓中最大的一只股票,所以这确实让我很受伤。
Alphabet, or Google as some still call it , has just announced its latest earnings, and its stock is experiencing a very sharp decline . And I will be honest with you. Alphabet is my largest individual stock holding, so this definitely hurts.
但比股价波动更让我担心的是,我开始细看这份最新财报时看到的东西。里面有一些非常亮眼的数字,但作为股东,也有几件事让我感到担忧。
But what worries me more than just the stock price movement is what I saw when I started looking into the latest report. There were some really impressive numbers, but there were also several things that worried me as a shareholder.
总营收没有达到分析师的预期。Google 的搜索引擎没有达到分析师的预期。YouTube 的广告业务同样未能达到分析师的预期。
Total revenue did not meet analysts' expectations. Google's search engine did not live up to analysts' expectations. YouTube's advertisements also failed to meet analysts' expectations.
Google Cloud 是唯一的亮点,不仅超出了分析师的预期,而且与去年同期相比价值翻了一倍,不仅是在增长,而且盈利能力也在提升,这正是我喜欢看到的。
Google Cloud was the only bright spot, not only exceeding analysts' expectations, but also doubling its value compared to the same period last year, and not only was it growing , but it was becoming more profitable, which is what I like to see.
公司整体营业利润远低于预期。调整后每股收益比预期低出10%以上,而最后的打击是:自由现金流为负91亿美元,而分析师原本预期自由现金流为负不到30亿美元。
The company's overall operating income came in much lower than expected. Adjusted earnings per share were significantly lower than expected by more than 10%, and then the final blow: negative free cash flow of $9.1 billion, while analysts had expected negative free cash flow of less than $3 billion.
不过,从自由现金流的角度看,他们处于负值状态。但话说回来,由于公司支出庞大,业绩为负并不令人意外。公司会经历持续几年的这种周期,以维持未来数年乃至数十年的增长,我应该说。所以对我来说,连续两个季度自由现金流为负一点也不意外。
事实上,至少在未来两到四个季度,你都应该预料到这种情况。
However, they were in a negative position from a free cash flow perspective. But again, it was not surprising that the results were negative due to the company's large spending.
Companies go through these cycles for a few years to maintain growth for years or decades to come, I should say. So, for me , negative free cash flow for two consecutive quarters is not surprising at all .
In fact, you should expect this for at least the next two or four quarters .
但负91亿美元这个数字是个很大的数字。比我预期的大得多,显然也比分析师预测的大得多。
But the number -9.1 billion was a large number. Much bigger than I expected, and obviously much bigger than the analysts predicted as well.
看这张图,你可以看到公司过去十二个月的自由现金流仍然是正的,但已经跌至十多年来的最低水平。这个数字无疑呈下降趋势,并且很可能在12个月内转为负值。因此,这本身就是股价下跌的一个主要原因,也是我们作为股东担忧的来源。
Looking at this picture, you can see that the company's free cash flow over the past twelve months is still positive, but it has fallen to its lowest level in more than a decade.
This figure is definitely trending downwards and is likely to become negative within a 12-month period. Therefore, this in itself is a major reason for the decline in the stock and a source of concern for us as shareholders.
仅这一个季度,Alphabet 的资本支出就达到514亿美元。管理层仍预计2026年全年的资本支出将在1950亿至2050亿美元之间。这些具体指引没有更新,所以他们维持原样。
Alphabet spent $51.4 billion on capital expenditures during the quarter alone. The administration still expects capital expenditures for the whole of 2026 to range between 195 billion and 205 billion.
There were no updates to those specific guidelines, so they left them as they were.
管理层预计资本支出将增加。如果他们到此为止,那还可以接受。但他们说下一财年将大幅增加。所以,我们谈论的不是一家准备削减支出或维持现状的公司。我们谈论的是一家准备花更多钱的公司。而这时我的焦虑开始加剧。
Management anticipates an increase in capital expenditures. If they had stopped at this point, it would have been acceptable. But they said it would increase significantly in the next fiscal year .
So, we are not talking about a company preparing to cut spending or keep things as they are. We are talking about a company that is preparing to spend more money. And that's when my anxiety starts to increase.
因为我理解 Alphabet 为什么需要投资。人工智能需要巨大的算力、数据中心、网络之类的基础设施、更先进的芯片,以及海量的电力。但作为股东,我最终需要看到这些投资转化为某种回报,有吸引力的回报。
Because I understand why Alphabet needs investment. Artificial intelligence requires enormous amounts of computing power, data centers, things like networks, more sophisticated chips, and huge amounts of electricity.
But as a shareholder, I ultimately need to see those investments translate into some kind of return, attractive returns.
虽然云业务今天正在实现这种增长,但我对公司其他一些业务中看到的情况不太放心。
While the cloud sector is achieving that growth today, I am less comfortable with what we are seeing in some of the company's other businesses.
这引出一个重要问题。Alphabet 不断加大投入,究竟只是为了守住已有的业务,还是希望借此实现增长?这些投资最终能否带来新的收入和利润,以证明这些巨额成本是合理的?
This raises an important question. Is Alphabet spending more and more money simply to defend a business it already owns, or is it spending it in the hope of growth? Will these investments ultimately generate new revenues and profits to justify the enormous costs?
我不会告诉你我要卖出 Alphabet 的股票,因为我并没有这么做,但我也不急于买入这次回调,你知道我有多喜欢在市场下跌时抓住买入机会。但如果我告诉你这些业绩不让我担心,那我就是在撒谎。
I'm not going to tell you that I'm selling my Alphabet shares because I'm not doing that, but I'm also not in a hurry to buy this dip, and you know how much I love to seize buying opportunities when the market is down.
But I would be lying if I told you that these results did not worry me.
最大的亮点无疑是“Google Cloud”板块。云业务收入同比惊人地增长了103%,达到约307亿美元。这比去年同期实现的收入翻了一倍多。
The biggest bright spot was undoubtedly the "Google Cloud" sector. Cloud revenues rose by an astonishing 103% year-over-year, reaching approximately $30.7 billion . This is more than double the revenue achieved in the same quarter last year.
以下是这件事尤其令人印象深刻的地方。Google Cloud 不再是一家小公司。我们谈论的是超过300亿美元的季度收入。它在整体版图中仍占略小的一部分,但这是一个不断增长的部分。
收入增长很好,但如果没有盈利能力,那就毫无意义。嗯,对 Google Cloud 来说,盈利能力确实存在。
Here's what makes this particularly impressive. Google Cloud is no longer a small company. We are talking about more than $30 billion in quarterly revenue. It still makes up a slightly smaller part of the overall pie, but it is a growing part.
Revenue growth is great, but it means nothing if profitability isn't there. Well , for Google Cloud, profitability was definitely there.
Google Cloud 产生了约111亿美元的营业利润。这比一年前的约36亿美元有所增长。我们谈论的是营业利润增长超过200%,营业利润率从23.7%扩大到36.2%。想一想。
每100美元的云收入,Alphabet 现在在年底能为该板块产生约36美元的营业利润。对于一家以这种速度增长的业务来说,这是非凡的盈利能力。
Google Cloud generated approximately $11.1 billion in operating income. This is up from about $3.6 billion a year ago. We are talking about an increase in operating income of more than 200%, and an expansion of the operating margin from 23.7% to 36.2%.
Think about this for a moment. For every $100 of cloud revenue, Alphabet now generates approximately $36 in operating income for that sector at the end of the year. This is exceptional profitability for a business that is growing at this rate.
这一点很重要,因为 Google Cloud 已成为 Alphabet 整体利润中更重要的贡献者。公司正在利用对人工智能基础设施、企业级人工智能解决方案及其专有张量处理单元(TPU)技术的需求。
This is important because Google Cloud has become a more significant contributor to Alphabet's overall profits. The company is capitalizing on the demand for AI infrastructure, enterprise AI solutions, and its proprietary Tensor Processing Unit ( TPU) technology.
管理层公布了价值约5610亿美元的云应用积压订单。诚然,积压订单并不等同于收入或利润,但它让你清楚地看到未来的需求。这是我不放弃 Alphabet 股票的原因之一。Google Cloud 正成为一项越来越有价值的业务,我相信它在未来几年有真正的机会继续增长。
The administration announced a backlog of cloud applications worth approximately $561 billion. It is true that accumulation is not the same as revenue or profit , but it gives you a clear view of future demand.
This is one of the reasons why I am not giving up Alphabet shares. Google Cloud is becoming an increasingly valuable business , and I believe there is a real opportunity for it to continue growing over the next few years.
搜索及其他业务收入合计约634亿美元,同比增长12%。12%的增速当然不算小成绩,但分析师此前预测的收入约为649亿美元。所以,这块业务实际比预期少了约15亿美元。
Research and other revenue totaled approximately $63.4 billion . This represents a 12% year-on-year growth. Well, a 12% growth rate is certainly no small feat , but analysts predicted revenues of around $64.9 billion .
So, the research recorded a deficit of about one and a half billion dollars.
但让我担心的是这一点:上一季度搜索收入增长了17%,现在则是12%,这是明显的放缓。而且别忘了,搜索仍然是 Alphabet 业务中非常重要的一部分,是最大的组成部分,它带来巨额收入,并支撑公司整体的盈利能力。
所以,当我看到增长放缓、而 Alphabet 同时在人工智能上投入巨额资金时,我会格外留意。
But here's what worries me. In the previous quarter, search revenue grew by 17 %. We are now talking about 12%. This is a noticeable slowdown. And remember that research remains a very important part of Alphabet's business.
It is the largest component. It generates huge revenues and supports the company's overall profitability. So, when I see growth slowing down while Alphabet is spending huge sums on artificial intelligence, I pay attention.
管理层还表示,搜索查询量的增速是5年来最快的。这当然令人鼓舞,但也引出一个有意思的问题:如果搜索活动以这样的速度增长,为什么广告收入的增长没有更快?我认为,如何将人工智能变现,正在成为这场讨论中越来越重要的一部分,我们稍后会回到这个话题。
The administration also stated that search queries grew at their fastest rate in 5 years. This is certainly encouraging, but it raises an interesting question. If search activity is growing at this rate, why isn't advertising revenue growing at an even faster pace?
I think that monetizing artificial intelligence is becoming an increasingly important part of this discussion, and we will return to that shortly.
接下来我想谈谈 YouTube,因为 YouTube 的广告收入增长了约9%,达到112亿美元。这同样是增长,但低于分析师约114亿美元的预期。这次的缺口较小,但仍然是缺口。关键在于放缓:相比上一季度约13%的收入增速,这次是放缓了。
But then, I want to move to YouTube, because YouTube's advertising revenue increased by about 9% to reach $11.2 billion . Again, this is growth, but it came in below analysts' expectations of around $11.4 billion.
It is a smaller deficit in this case, but it is still a deficit. But it's about slowing down . It was a slowdown from the revenue growth of approximately 13% that we saw in the previous quarter.
我们看了搜索业务,看到了放缓;现在再看 YouTube 广告收入,又看到一次放缓。这两块业务对公司非常重要,合计约占公司总收入的60%。因此,作为投资者,看到这两块同时放缓让我担心。
我并不是说 YouTube 突然变成了一门糟糕的生意,绝对不是。但当搜索和 YouTube 双双不及预期时,我认为有理由问一问:我们是否正在看到 Alphabet 广告业务面临更广泛的压力。
We looked at the research, and we saw a slowdown. Now we look at YouTube's advertising revenue, and we see a slowdown once again. These two sectors are very important to the business, as together they account for about 60% of the company’s total revenue.
Therefore, seeing a slowdown in both of them worries me as an investor. I am not suggesting that YouTube has suddenly become a bad business. That's definitely not the case. But when both search and YouTube fail to meet expectations, I think it's fair to ask whether we're seeing broader pressure on Alphabet's advertising operations.
但这引出了我认为 Alphabet 面临的最大长期风险之一:人工智能。我知道这听起来可能有点奇怪,因为 Alphabet 是世界领先的人工智能公司之一,不是吗?它拥有 Gemini,拥有 DeepMind,有自己的 TPU 技术并且还在扩展,还能获取海量数据。
But this now leads me to what I believe is one of the biggest long- term risks facing Alphabet. It's artificial intelligence. I know this may seem a bit strange , because Alphabet is one of the world's leading artificial intelligence companies , isn't it?
It owns Gemini, it owns DeepMind, it has its own TPU technology that is expanding, and it has access to a huge amount of data.
但挑战在于:人工智能既能为 Alphabet 创造巨大机会,同时也可能威胁其最重要业务的盈利模式。想想人们过去是怎么用 Google 的:有问题就在搜索框里输入,Google 给出结果,广告主付费让自己的内容出现在这些结果旁边。
这个模式利润极高。但现在想象一种不同的体验:你不再在 Google 上搜索、点击多个网站、自己比较信息,而是直接让 AI 助手替你完成任务。也许你是在规划度假,也许是在找某款产品,或者在比较保险方案,又或者是在找一家餐厅。
一个能力越来越强的 AI 助手可以接管其中大部分过程,而无需与传统的搜索结果页面发生交互。
But here's the challenge. Artificial intelligence can create tremendous opportunities for Alphabet while simultaneously threatening the economics of its most important business.
Think about how people have historically used Google. If you have a question, you type it into the search box . Google provides the results, and advertisers pay money to appear alongside those results.
This model was exceptionally profitable . But now, imagine a different experience. Instead of searching on Google, clicking on multiple websites, and comparing information yourself, you simply ask an AI assistant to complete the task for you.
Perhaps you are planning a vacation, or perhaps you are looking for a particular product, or comparing insurance policies , or perhaps you are looking for a restaurant . An increasingly capable AI assistant could take over much of that process without the need to interact with a traditional search results page.
Alphabet 有自己的 AI 产品和巨大的分发优势,但竞争威胁是真实存在的,所以我想谈一谈。
Alphabet has its own AI products and huge distribution advantages . But the competitive threat is real, so I wanted to address it.
说到这个,如果你回顾财报电话会和财报,管理层自己也提到了这一点。他们提到了“Muse”之类的东西,没有点名,但同样在那个时候,如果他们指的是它对搜索结果的影响,那他们是考虑过这一点的。
“Muse”在刚刚公布的上一季度中上线时间不到一个月。想象一下这种影响持续一整个季度,或者持续一整年。这种影响可能是真实的。
Speaking of which, if you review the earnings call and report, management alluded to this themselves. They spoke of the likes of "Muse," without naming him specifically, but again, at that same point, if they were referring to his influence on the research results, they thought about it .
"Muse" was available for less than one month of the last quarter that was just reported. Imagine that effect over the course of a whole quarter , or imagine it over the course of a whole year. The effect may be real.
因为如果消费者越来越依赖个人 AI 助手,传统搜索体验在他们发现信息和购物中的核心地位可能会下降。这就引出一个大问题:Google 能否像传统搜索那样有效地从 AI 驱动的交互中创造利润?
因为即使搜索查询量增加,也未必自动意味着每次交互带来的收入会增加。如果人工智能生成回答的成本变得更高,单位经济模型可能会变得更困难。
Because if consumers increasingly rely on personal AI assistants, the traditional search experience may become less central to how they discover information and make purchases.
This raises a big question. Can Google generate profits from AI-powered interactions as effectively as traditional search? Because even if search queries increase , this does not necessarily mean automatically that revenue per interaction will increase.
If the responses generated by artificial intelligence become more expensive to produce , labor economics may become more difficult.
目前,Google 显然正在有效地把人工智能整合进搜索,管理层也谈到了在 AI 摘要和 AI 展示位变现方面的进展。所以我不想暗示 Alphabet 在袖手旁观,因为它根本没有。
但作为投资者,我想看到证据,证明这些 AI 实验能够带来有吸引力的收入和利润。我们要看到回报,而不只是更多用户、查询量或交互。我想看到实实在在赚到的利润,因为归根结底,这才是决定这些巨额投资能否为股东创造价值的关键。
Now, it is clear that Google is effectively integrating artificial intelligence into search, and management has discussed progress in generating revenue from AI summaries and AI positioning .
So, I don't want to suggest that Alphabet is standing idly by , because it simply isn't . But as an investor, I want to see evidence that these AI experiments can generate attractive revenue and profits.
We want to see returns, not just more users, queries, or interaction. I want to see profits made; Because ultimately, that is what will determine whether these massive investments create value for shareholders.
我们是为了增长而花钱,还是为了自保而花钱?这是两个完全不同的问题。
Are we spending for the sake of growth? Or do we spend in an attempt to protect ourselves? Two completely different questions.
但我关注的区别在这里:Alphabet 在人工智能上大举投入,同时搜索广告和 YouTube 的增长却在放缓。与此同时,Meta 也在大举投入,但它的广告收入增长依然强劲,这就引出一个问题:目前哪家公司从人工智能投资中获得了更有吸引力的回报?谁的投资回报更好?
But here's the distinction I'm focusing on. Alphabet is spending heavily on artificial intelligence while growth in search ads and YouTube has slowed. At the same time , Meta is also spending heavily , but its advertising revenue growth remains strong, raising questions about which company is currently achieving the most attractive returns from its investments in artificial intelligence. Who gets a better return on investment ?
这并不是一个完美的比较。Meta 和 Google 经营不同的广告业务,资本需求不同,AI 战略也不完全相同。但我认为这个比较值得做,因为当公司投入数百亿甚至上千亿美元时,投资者需要评估他们得到了什么回报。
眼下,我想看到更有力的证据,证明 Alphabet 的投资能够加速其核心广告业务的增长。
Well, it's not a perfect comparison. Meta and Google run different advertising activities. They have different capital requirements, and their AI strategies are not identical. But I think the comparison is worthwhile , because when companies spend tens or hundreds of billions of dollars, investors need to evaluate what they get in return.
Right now , I want to see stronger evidence that Alphabet's investments can accelerate growth in its core advertising business.
所以,这就引出了一个大问题:我应该卖出我的 Alphabet 股票吗?目前的答案是不卖。但我目前也不急于买入更多股票。首先,我已经有相当大的持仓,其次,我还想要更多信息。
So, this leads us to the big question. Should I sell my Alphabet shares? The answer at the moment is no. But I'm also not rushing to buy additional shares at the moment . To begin with, I already have a large financial position , but I also want more information.
Alphabet 肯定要和我经历一个“全面证明自己”的阶段,也就是在接下来一个季度左右的时间里。但如果我说自己不担心这份财报里看到的东西,那就是在撒谎。搜索和 YouTube 的增长放缓让我担心,自由现金流为负也让我担心,2027年资本开支预计增加同样让我担心。
因为到了某个时点,我需要看到这些投资带来某种回报。增长放缓不是回报。
Alphabet will certainly go through a "proving-it-all " phase with me, that is, over the next quarter or so. But I would be lying if I said I wasn't concerned about what we see in this report.
The slowdown in growth in search and YouTube worries me. Negative free cash flow, that worries me too. The projected increase in capital spending in 2027 also worries me. Because at some point, I need to see some kind of return on those investments. The slowdown in growth is not a return.
好消息是,云业务表现非常出色,Alphabet 的核心经营利润继续增长。因此,我不会看着这些业绩就断定投资逻辑已经完全崩塌。但我认为,风险状况已经彻底改变了。
Now, the good news is that the cloud sector has performed exceptionally well. Alphabet's core operating income continues to grow. Therefore, I do not look at these results and conclude that the investment hypothesis has completely collapsed.
But I think the risk profile has changed completely.
所以,我在关注以下几点。第一,我希望看到搜索收入增长企稳。第二,我希望看到 Alphabet 证明 AI 驱动的搜索体验能带来更强的收入创造能力。第三,我希望看到云业务继续增长,同时不牺牲我们刚刚看到的那些惊人的盈利能力改善。
最后,我希望看到一条更清晰的路径,改善自由现金流并使其重回正值。因为如果资本开支继续增加而现金创造能力恶化,这最终可能会改变我对这家公司的估值方式。
So, here's what I'm watching . First, I want to see stability in search revenue growth. Secondly, I want to see Alphabet demonstrate stronger revenue generation from AI- powered search experiences .
Third, I want to see the cloud continue to grow without sacrificing the incredible profitability improvements we've just seen. Finally , I want to see a clearer path toward improving free cash flow and returning it to positive territory.
Because if capital spending continues to increase while cash generation deteriorates , it may ultimately change how I value this company.
我今天的立场非常清楚、明确。我持有 Alphabet 的股票,但我不会再加仓。我的信心已经受到了考验。公司内部仍然在发生一些了不起的事情。Google Cloud 运营得极为出色,而 Alphabet 拥有技术资源和分发渠道,足以在人工智能领域继续成为重要参与者。
My position today is perfectly clear and straightforward. I hold Alphabet shares. But I'm not adding anything more. My conviction has been put to the test. There are still some amazing things happening within the company.
Google Cloud is operating exceptionally well, and Alphabet has the technological resources and distribution to remain a major player in the field of artificial intelligence.
但我认为,接下来几个季度对他们来说将非常重要,因为投资者需要看到,这些在人工智能上的巨额投资能否带来可持续的增长和有吸引力的回报。
But I think the next few quarters will be very important for them, because investors need to see if these massive investments in artificial intelligence are able to generate sustainable growth and attractive returns.
观察点
这个频道对 $GOOGL 的历次判断
Mark Roussin, CPA 在这只股票上共 5 条判断,这里只列相邻的几条。