$GOOGL · Invest with Henry · 2026-11-02
Google 仍创造巨额营收、利润和现金流,其生态系统和自有 TPU 芯片赋予其 AI 分发与成本优势。尽管财报后股价下跌 13% 且同比下滑,他认为这已是底部,预计将回升至下跌前水平,并在 2027 年达到 350 美元的合理价值,并称这是有依据的判断而非确定之事;搜索业务受冲击以及 AI 高额支出对自由现金流构成压力是真实风险,但他对 Google 的适应能力持乐观态度。他持有股票,并正在买入 2027 年 LEAP 看涨期权。
逐段跳播
第一支箭是 Google。Google 是我目前关注的最有意思的股票之一,因为尽管核心业务继续产生巨额收入和利润,这只股票最近却遭到抛售。
The first arrow is Google. Google is one of the most interesting stocks I'm currently watching because the stock has recently been sold off even though the core business continues to generate huge revenues and profits.
市场最大的担忧未必是 Google 的业务正在崩塌。担忧在于 Google 为了在人工智能领域竞争要花多少钱,以及这些投资最终能否带来足够的回报。
The biggest concern for the market is not necessarily that Google's business is collapsing. The concern is how much money Google is spending to compete in the field of artificial intelligence and whether those investments will ultimately yield sufficient returns.
第三季度财报发布后,Alphabet 经历了数十年来最糟糕的财报后下跌之一,跌幅约为13%。他们的财报发布时有三个主要担忧。第一,搜索收入继续增长,但低于华尔街的预期。这一点尤其重要,因为投资者担心 ChatGPT 和其他 AI 产品可能从传统 Google 搜索手中夺取市场份额。
Following its third-quarter earnings , Alphabet experienced one of its worst post-earnings declines in decades, falling by approximately 13%. There were three main concerns when their earnings report was released.
The first is that search revenues continued to grow, but came in lower than Wall Street had expected. This is particularly important because investors fear that ChatGPT and other AI products could capture market share from traditional Google search .
第二,Google 在人工智能上的支出极其庞大。公司正向数据中心、人工智能基础设施和自研芯片投入数百亿美元。
Secondly, Google's spending on artificial intelligence is enormous. The company is pumping tens of billions of dollars into data centers , artificial intelligence infrastructure, and its own chips.
第三,这些支出给自由现金流带来了压力。投资者本质上希望 Google 证明,所有这些人工智能投资最终会带来巨额回报。
Third, this spending puts pressure on free cash flow. Investors essentially want Google to prove that all this investment in artificial intelligence will ultimately yield a huge return.
但这正是 Google 的故事变得真正有意思的地方。Google 表示,搜索查询量的增长是多年来最强劲的。所以目前,我们并没有看到人工智能简单地摧毁 Google 搜索。相反,Google 正把人工智能直接整合进搜索,并改变人们与产品互动的方式。
But this is where Google's story becomes really interesting. Google says search query growth is the strongest it has been in years. So at the moment, we don't see artificial intelligence simply destroying Google search .
Instead, Google is integrating artificial intelligence directly into search and changing the way people interact with the product .
Google 还拥有可以说是整个人工智能行业中最强的分发优势之一。想想 Google 已经拥有什么:搜索、Chrome、Android、YouTube、Gmail、地图、Workspace 和 Gemini。
大多数 AI 公司不得不花巨额资金来吸引用户。Google 的生态系统已经拥有数十亿用户。
Google also possesses what can be considered one of the strongest distribution advantages in the entire artificial intelligence industry. Think about what Google already owns: Search, Chrome, Android, YouTube , Gmail, Maps, Workspace, and Gemini .
Most AI companies have to spend huge sums of money to attract users. Google already has billions of users across its ecosystem.
然后是 Google Cloud,随着 AI 算力需求持续增长,它已成为 Google 业务中越来越重要的一部分。
Then there is Google Cloud, which has become an increasingly important part of Google's business as demand for AI computing continues to grow.
Google 还掌控着自己很大一部分人工智能技术。他们拥有自己的数据中心、“TPU”芯片、“Gemini”系统、“Google Cloud”,以及面向消费者的庞大分发基础。
Google also controls a huge portion of its own artificial intelligence technology. They have their own data centers, "TPU" chips, the " Gemini" system, "Google Cloud", and a huge distribution base for consumers.
Google 花了多年时间开发自己的“TPU”芯片,而不是完全依赖“Nvidia”的图形处理器。这让 Google 对其人工智能基础设施的成本和性能有更大的掌控力。
Google spent years developing its own "TPU" chips instead of relying entirely on graphics processing units from "Nvidia". This gives Google greater control over the cost and performance of its artificial intelligence infrastructure.
然后是 Google 拥有的数据优势。搜索引擎告诉 Google 人们在搜索什么。YouTube 告诉 Google 人们想看什么。Google Maps 让 Google 看到用户的本地意图。
Google Shopping 提供商业意图。此外还有 Android 系统,它在移动设备上提供了庞大的分发渠道。这个清单真的很长。Gmail 和 Workspace 又为 Google 提供了另一个庞大的用户生态系统。
Then there is the data advantage that Google possesses. The search engine tells Google what people are searching for. YouTube tells Google what people want to watch. Google Maps shows Google the local intentions of users.
Google Shopping provides commercial intent. In addition, there is the Android system, which provides massive distribution on mobile devices. The list is really long. Gmail and Workspace provide Google with another huge ecosystem of users.
因此,当我分析 Google 在人工智能领域的地位时,我并不是简单地把“Gemini”和“ChatGPT”做比较。我看的是整个生态系统。Google 掌控着基础设施、芯片、人工智能模型、云计算、消费者分发渠道,并且是全球最大的广告公司之一。
Therefore, when I analyze Google's position in the field of artificial intelligence, I am not simply comparing "Gemini " to "ChatGPT". I'm looking at the entire ecosystem. Google controls the infrastructure, chips, artificial intelligence models , cloud computing, consumer distribution, and is one of the world's largest advertising companies.
最大的挑战仍然是搜索引擎,而它实际上表现得非常好。如果消费者越来越多地不再使用传统搜索,转而使用人工智能驱动的助手,Google 最重要的业务之一就可能面临压力。不过,这种转变发生得非常快,其中也有很多机会,而我对 Google 的适应能力非常乐观。这是投资者应该意识到的真实风险。
The biggest challenge remains the search engine, which has actually performed very well. If consumers increasingly move away from traditional search and turn to AI-powered assistance, Google could face pressure on one of its most important businesses.
However, this transformation is happening very quickly and there are many opportunities in it, but I am very optimistic about Google's ability to adapt . This is a real risk that investors should be aware of.
我持有这家公司的大量股票。我一度持有超过一百万美元的 Google 股票,说实话,我现在在这只股票上是亏钱的,考虑到 Google 的估值已经跌到这么低,这挺令人意外的。
I own a lot of shares in this company. I had over a million dollars in Google stock, and to be honest, I'm now losing money on that stock, which is surprising given how low Google's value has fallen.
看看这里的年度表现。Google 的股票按同比计算确实是下跌的。这是非常糟糕的回报。不过,你可以在这里看到一些有意思的东西,那就是去年三月,Google 的股价是每股 273 美元,而这是在从二月的水平大幅下跌之后。
从二月水平开始的这轮下跌相当剧烈,不是吗?Google 在 3 月 30 日跌至每股 273 美元的最低点,随后经历了一轮非常大的上涨。
I mean, look at the annual performance here. Google's stock is literally down on a year-over-year basis. This is a very bad return. However, you can see something interesting here, which is that last March, Google's stock was trading at $273 per share, and that was after a significant drop from the levels of February.
These drops from the February levels were quite dramatic, weren't they ? Google reached its lowest point on March 30 at $273 per share before experiencing a very large rise.
我认为,非常相似的情况也会发生在 Alphabet 身上。我认为现在会发生的是,这也代表着这只股票的底部。因此,我认为股价会回到一个更合理的水平,大致回到财报后下跌之前的水平。它甚至可能进一步涨到 350 美元区间。
Well, what I think is that something very similar will happen to Alphabet. I think what will happen now is that this also represents a bottom for the stock. Therefore, I think the stock will return to a more reasonable level around what it was before the post- earnings drop. It might even rise further to the $350 range.
我这么说,并不是因为我是神仙,或者能预测未来,或者我是财务顾问之类的,这些我全都不是。但我认为对 Alphabet 来说合乎逻辑且合理的是,股价会上涨,因为公司仍在产生大量现金流。
尽管他们在短期内增加了人工智能方面的支出,但这种支出不会永远持续下去。Google 的竞争优势将继续为他们带来大量收入。
The reason I say this is not because I am a genie or can predict the future or that I am a financial advisor or anything like that, I am none of those things. But what I see as logical and reasonable for Alphabet is that the stock will rise because the company is still generating a lot of cash flow.
Although they are spending more on artificial intelligence in the short term, this spending will not last forever. Google's competitive advantage will continue to generate a lot of money for them.
所以,我再次认为,Google 未来的合理价值将是 2027 年每股 350 美元。让我给你看看我现在要做什么。我将交易 Google 股票的期权。我会买入一份看涨期权。我要做的是选择一个给我充足时间的到期日。
好吗?我会选择 2027 年 12 月 17 日。
So, I believe once again that Google's fair value in the future will be $350 per share in 2027. Let me show you what I'm going to do now. I will be trading Google stock options.
I will buy a call option. What I will do is choose an expiry date that gives me plenty of time. Good? I will choose December 17, 2027.
这是我要向你展示的第一份长期期权(LEAP)。那么,什么是“Lip”期权?所谓“leap”期权,其实就是一份有到期日的长期买入期权。我构建期权结构、也就是我的“LEAP”期权策略的方式,是使用我称之为“DEEP”的方法。
好吗?任何“Lip”期权都是深度实值(Deep In The Money)。它看起来本质上就是一份已经有很高 delta 的买入期权。所以,我们选一个实值的,比如执行价 270。
好吗?这份期权的 delta 是 0.65。我的“deep”策略基于大约 70 的 delta。但这个略低一些,是可以接受的。这是这里 delta 最低的,权利金价格是 5400 美元,这是相当贵的价格。
但如果你把它和买入 100 股相比,那要花你 28000 美元,不是吗?因此,支付 5400 美元比花 28000 美元买入 100 股要划算得多。
This is the first long-term option (LEAP) that I will present to you. Now, what is the "Lip" option? A "leap" option is simply a long-term buy option with an expiry date. The way I developed my options structure, or my strategy for "LEAP" options, is by using what I call "DEEP".
Good? Any option that is " Lip" Deep In The Money. What this looks like is essentially a buy option that already has a high delta. So, let's choose something in the money like an execution price of 270 .
Good? This option has a delta of 0.65. My "deep" strategy is based on approximately a delta of 70 . But this is slightly less, which is acceptable. This is the lowest Delta here with a premium price of $5400, which is a rather expensive price.
But if you compare that to buying 100 shares, it would cost you $28,000, wouldn't it? Therefore, paying $5,400 is a much bigger advantage than buying 100 shares that would cost you $28,000.
好吗?那么,我们面前这是什么?这基本上就是持有股票的替代方案。这份看涨期权,也就是我称之为“DEP”的东西,实际上消除了持有 100 股的需要,因为这份看涨期权以一小部分成本控制了 100 股。
所以,如果你在这里买入这份期权,并准备支付权利金,也就是每份合约 54 美元,你可以看到我的盈亏平衡点是 322 美元。再说一次,我说过我认为 Google 在 2027 年值 350 美元甚至更高。
所以,如果我持有这份期权直到到期日,我会赚到不错的利润,对吧?350 远高于我 322 美元的盈亏平衡点。
Good? So, what is this in front of us? Well, this is basically an alternative to owning the stock. This call option, or " DEP" as I call it, effectively eliminates the need to own 100 shares because the call option controls 100 shares for a fraction of the cost.
So, if you enter into this option here and are prepared to pay the premium, which is $54 per contract, you can see that my break-even point is $322. And now again, I said that I believe Google is worth $350 or even more in 2027.
So, if I hold onto this option until the expiration date , I'll make a good profit, right ? 350 is much higher than my breakeven point of 322.
不过,我想做的是买入一份看涨期权,而我的目标是……我希望我能在这里模拟回报,通常你拥有期权之后就能这么做。但一旦我有了这份期权,我会持有大约 6 到 8 个月,远在 12 月到期日之前,在这份期权真正开始因时间损耗(theta)而大幅贬值之前,对吧?
因此,剩下的最后三个月才是期权真正开始显著贬值的时候。所以,在我到达那个最后阶段之前,我只会是在赚钱。我会平掉这个仓位,在我的 LEAP 仓位中记录一笔利润。所以,这就是我的“leave”策略的目标,也就是我不会持有这份期权直到到期日。
我的目标是在今年夏天的某个时候获利了结,比如 2027 年 6 月或 2027 年 7 月,然后退出这个仓位。
However, what I want to do instead is buy a call option, and my goal, and I wish I could simulate the return here, is to... you can usually do that once you own the option. But once I have this option, I will hold onto it for about 6 to 8 months and well before the expiration date in December , before this option really starts to lose a lot of its value due to time erosion (theta), right ?
Therefore, the last three months remaining are when the option really starts to erode significantly. So, before I reach that final stage, I will just be making profits. I will close this position and record a profit in my LEAP position .
So, this is the goal of my "leave" strategy, which is that I will not hold onto the option until the expiration date . My goal will be to take profits sometime this summer, such as June 2027 or July 2027, and exit this position.
举个例子,如果 Google 股价是每股 320 美元,对吧?这低于我的盈亏平衡点,但这并不意味着我会在这份期权上亏钱。事实上,即使我甚至还没超过盈亏平衡价,我也可能在这份期权上非常赚钱。
这仅仅是因为当股票上涨时,期权会增值,好吗?它按“delta”的速率增值。所以,如果股票上涨 10 美元,你就用 10 乘以 delta。这基本上意味着这份“Lip”期权将增值 6.50 美元,好吗?
考虑到 6.50 美元占你所付权利金的百分比超过权利金价值的 10%,这是一笔很大的数目,不是吗?你明白我这段话想说明什么吗?股票 10 美元的波动,其实算不上大波动,但对“leave”期权本身来说却是巨大的波动。
所以,我要做的就是简单地管理这笔交易,稍微提前一点获利了结,或者实际上远在那之前,在 2027 年夏天就获利了结。
For example , if Google stock is trading at $320 per share, right? It is less than my break-even point, but that does not mean I will be a loser in this option. In fact, I could be a very profitable option even though I'm not even above my breakeven price.
That's simply because when the stock rises, the option gains value, okay? It acquires value at a "delta" rate. So, if the stock rises by $10, you multiply 10 by the delta. This basically means that the " Lip" option will gain a value of $6.50, okay?
That's a huge amount considering that $6.50 as a percentage of the premium you pay is more than 10% of the premium value, isn't it ? Do you see where I'm trying to get with this talk ?
A $10 move in the stock, which is n't really a big move, is a huge move in the "leave" option itself. So, what I'm going to do is simply manage this deal and take profits from it a little earlier, or actually well before that, in the summer of 2027.
所以,这个问题和我长期关注的另一只股票非常相似,那就是 Google,它是我投资组合中的一个巨大核心。
So the question is very similar to another stock I've been covering for a long time, namely Google, which is a huge center in my investment portfolio.
这个频道对 $GOOGL 的历次判断
Invest with Henry 在这只股票上共 5 条判断,这里只列相邻的几条。