继续前请同意我们的使用条款、隐私说明及 YouTube 服务条款。

$GOOGL

$GOOGL · Schwab Network · 2026-11-06

AI 摘要 · Schwab Network

谷歌的需求动能向上,上季度云业务收入增长103%,而股价近一个月下跌17%、今年下跌8.7%;这一落差是买入机会,说话者并不看空谷歌。搜索广告增速放缓(本季度12%,上季度17%)值得担忧,但并不严重。

看涨他说的是几个月内
《Ca$htag$: GOOGL Cloud Momentum Clashes with Google Search Concerns》
Schwab Network发布 2026-11-06 · 19 段内容
00:11/ —打开原视频

逐段跳播

19 段内容
0:117:11

Google 今天在赚一些利润,或者说在提高利润率,因为我们看到科技板块今天正在回暖。是的,每当我们看 Google,它显然都是一家规模巨大的公司,我们可以从几个角度来分析它。

Google is making some profit today or increasing its profit margin because we see the technology sector turning around today. Yes, whenever we look at Google, it is clearly a huge company, and we can analyze it in a few ways.

我认为总体来看,当我们观察 Google 的需求,也就是云、广告、流媒体、Gemini,整体需求同比增长了大约 4%。而实际上对我们来说,这并不是说增长就是 4%。这只是我们的一个动能指标。

I think overall, when we look at Google's demand, that is, cloud , advertising, streaming, Gemini, we have had about 4% year-over-year growth in overall demand. And actually for us, it's not saying that growth is 4 %. This is just a momentum gauge for us.

所以我们的动能仍然向上,而股价在同比基础上相当稳定,过去一个月下跌了约 17%。所以这里存在一点落差。当我们看增长的主要驱动力,也就是云时,我们看到上个季度 Google Cloud 收入同比增长大概率达到 103%,这相当令人印象深刻。它也超出了预期,我们看到这种动能正在积聚。

So our momentum remains upward while the stock is quite stable on a year-over-year basis and is down about 17% in the last month. So there is a bit of a gap here. And when we look at what the main driver of growth is, which is cloud, we saw last quarter Google Cloud revenue grow probably 103% year-over-year , which was pretty impressive.

It has also exceeded expectations, and we are seeing that momentum build.

当我们看过去一个月时,我们的动能同比提高了近两个点。所以对我们来说,当我们看它时,我们看到一个机会正在浮现:Google Cloud,无论是广告还是流媒体,无论属于哪个板块,都是领先者之一。

When we look at the last month, our momentum has increased by almost two points year-over-year. So for us, when we look at it, we see a bit of an opportunity emerging where Google Cloud, whether it's advertising or streaming, whatever sector it is, is one of the leaders.

而任何形式的下跌,尤其是如此显著的下跌,确实会引起我们的注意,我们把它看作一个投资机会。是的,Megan,你知道,它在最近一次财报事件上出了一些问题,正如我们大家所知,财报发布后股价很快就下跌了。

And any kind of decline, especially such a significant decline, really catches our attention and we look at it as an investment opportunity. Yeah, Megan, you know, it had some issues at the last earnings event as we all know, went down pretty quickly after the earnings.

而原因可能是他们正在失去部分核心业务,也就是搜索广告收入。这占他们收入的 55-56%。

And the reason for this may be that they are losing part of their core business , that is, their advertising revenue in search. This is 55-56% of their revenue.

现在他们还有其他收入来源,但你那边有没有得到任何信息表明,像 ChatGPT、Cloud 或他们自己的 Gemini 这类智能体正在损害他们在搜索方面的核心业务?因为这对他们来说可能是一个很大的担忧。

Now they have other sources of revenue , but are you getting any information from your side that says agents like ChatGPT, Cloud or their own Gemini are hurting their core business in search? Because this can be a big concern for them.

我还是个老派的人。我仍然使用 Google 搜索,但你知道,现在你会用到最先出现的 Gemini,而目前从中赚到的钱并没有那么多。你有没有看到任何数据表明这些智能体会更多地介入他们业务的核心?

I'm still an old-fashioned person. I still use Google search, but you know, now you take advantage of the Geminis that come up first and it's not possible to earn as much from it right now.

Are you seeing any data that suggests these agents will become more involved in the core of their business ?

这绝对是值得关注的事情。当我们专门看 Google Ads 平台的访问量时,我们看到它同比略有下降。所以我们注意到这个速度在放缓。

This is definitely something to keep an eye on. When we look specifically at visits to the Google Ads platform , we see that it has decreased slightly year-over-year. So we noticed this pace slowing down.

Google 的搜索广告上个季度同比增长约 12%,低于上一季度的 17%。

Google's search ads grew by about 12 % year-over-year in the last quarter, down from 17% in the previous quarter.

这确实是未来值得关注的事情,但看公司的整体健康状况及其赚钱能力,我不认为这值得过于严重的担忧。我们的云服务正在快速增长,我们还有其他收入来源,所以我们认为 Google 会解决这个问题,尤其是随着 Gemini 使用量的增加。

我认为上个季度 Gemini 应用的用户数超过了一亿。所以这仍然是一个他们可以变现的活跃受众。

This is certainly something to keep an eye on for the future , but looking at the overall health of the company and its ability to make money, I don't think it's a cause for too serious concern.

Our cloud services are growing rapidly and we have other sources of revenue, so we think Google will address this issue , especially as Gemini usage increases. I think the number of Gemini app users exceeded one billion in the last quarter.

So it's still an active audience that they can monetize.

随着智能体进入市场,这绝对是值得关注的事情,但我们认为 Google 在这方面相当主动。我们认为他们会处理好。

This is definitely something to keep an eye on as agents come to market , but we think Google is quite proactive in this regard. We think they will handle it.

而对我们来说,这说明 Google Cloud 上个季度的增长确实强劲。它增长了一倍多,我们看到这种动能得以保持,甚至略有改善。

And for us, it's telling that Google Cloud's growth was really strong last quarter. It has more than doubled and we are seeing that momentum being maintained, if not even slightly improved.

Megan,当你把整体情况放在一起看,无论是 YouTube 广告还是云增长,我认为他们的云增长仍然很棒,但它并不是一个大的收入来源。总体而言,当你把他们所有的数据点放在一起看,总体而言,我认为他们的股票仍然不错,尽管股价今年下跌了 8.7%。

Megan, when you look at the whole thing as a whole , whether it's YouTube ads or cloud growth, I think their cloud growth is still great, but it's not a big source of revenue. Overall, when you look at all their data points, overall, I think their stock is still good, even though the share price is down 8.7% this year.

那么,根据你手头的一些指标,你认为它现在超卖了吗?我认为,正如你提到的,搜索领域仍然存在一些不确定性。当我们审视许多数据中心和人工智能(AI)方面的支出时,这些问题在未来一年仍然不确定。

So do you think it's oversold now based on some of the metrics you have ? I think, as you mentioned, there is still some uncertainty in the search area. As we look at spending on many data centers and artificial intelligence (AI) , those questions remain uncertain for the coming year.

尽管它们可能不是最快的,但一旦进入某个领域,通常都会在其中表现出色。想想 Gmail,但它并不是第一个电子邮件客户端。想想 Google,但它也不是第一个搜索引擎。Google 能够在某个领域被开创出来之后把很多事情做到完善,并掌握它,我们认为 Google 绝对拥有在长期做到这一点的技术人才。

Although they may not be the fastest, once they enter a field, they usually excel in it. Think about Gmail, but it wasn't the first email client. Think about Google, but it wasn't the first search engine either.

Google has been able to perfect a lot of things once the field was created and they mastered it, and we think Google definitely has the technical talent to do that in the long term.

所以,我们并不是在押注这家公司下跌。而当我们看到价格出现这样的下跌时,我们会考虑买入股票。Megan,我问你一个问题。当你审视你所看到的数据点时,无论是你的云访问图表还是消费者流量的增长,根据你正在追踪的数据,你会更看重哪一个?

So, we are not betting against this company. And when we see such a decline in prices, we think about buying shares. Megan, let me ask you a question. When you look at the data points you see , whether it's your cloud visit chart or the growth in consumer traffic, which one would you place more importance on given the data you're tracking ?

往后看,尤其是正如 Tom 提到的他们最近的财报,当你从这里寻找催化剂或某种模式时,你会重点关注什么?我认为这很难说,因为市场已经习惯了 Google 的云业务表现,并且预期 Google 总是会表现良好。

所以,如果那里出现任何变化,我认为都会产生负面影响。我们目前还没有看到这种情况。我认为需求正在略有增加,这非常重要。你会看到去年有一次大幅跃升,而且它还在继续增长。所以,在我们消费者层面,看到消费者和企业以越来越快的速度转向 Google,这确实非常重要。

Moving forward, especially as Tom mentioned their recent earnings report, when you're looking for a catalyst or a pattern from here , what would you focus on ? I think it's hard to say, because the market has become accustomed to Google's cloud performance and they expect Google to always do well.

So, if there is any change there , I think it will have a negative impact. We do n't see it yet. I think demand is increasing a bit , which is very significant. You will see a big jump last year and it continues to increase.

So, it's really important at our consumer level that we see consumers and businesses turning to Google at an increasing rate.

所以,你明白,这很难说。我认为,目前两者朝着同一个方向发展,我们觉得这很好。但如果我们看到其中任何一个出现裂痕,那都会让我们担忧。

So, you understand, it's hard to say. I think we think it's great that both are going in the same direction for now. But if we see cracks in either of them, it will be worrisome for us.

观察点

下一份财报中Google Cloud的增长以及消费者/企业流量趋势
任何裂痕,即云业务表现或消费者流量出现减速
下一份财报季度财报
将削弱逢跌买入的论点

这个频道对 $GOOGL 的历次判断

Schwab Network 在这只股票上共 23 条判断,这里只列相邻的几条。

跨洋听风