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$MELI

$MELI · Daniel Pronk · 2026-11-05

AI 摘要 · Daniel Pronk

MELI长期来看非常便宜,尽管财报后下跌12.4%;说话者加仓,因为营收仍增长45%(按固定汇率41%)、巴西增长50%,而利润率被有意再投资,尽管营业利润同比下降6%。他不预测下个月、3个月或6个月后、或明年的情况;在5至10年内,他预计2031年营收将高出数倍、年增长超过20%,一旦投资放缓利润将爆发,潜在利润约为13倍。

看涨他说的是几年内
《I'm Buying More MELI Stock - Here's Why The Market's Wrong》
Daniel Pronk发布 2026-11-05 · 76 段内容
00:00/ —打开原视频

逐段跳播

76 段内容
0:0026:18

Mercado Libre 的股价目前下跌12.4%,此前该公司昨晚公布了财报,现在股价已非常接近52周最低水平。

Mercado Libre's stock is currently down 12.4% after the company announced its earnings last night, and is now very close to its lowest level in 52 weeks.

因此,我认为可以说市场对 Mercado Libre 的财报业绩并不太买账。不过,如果你过去两年一直在关注这只股票,这份财报与过去一年左右发布的财报类似,Mercado Libre 显然是在牺牲短期利润率,以推动公司营收增长并提升市场份额。

Therefore, I think it's fair to say that the market wasn't very impressed with Mercado Libre's earnings results. However, if you have been following this stock for the past two years, this report is similar to reports that have been issued for the past year or so, in which Mercado Libre is clearly sacrificing short-term profit margins in order to grow the company’s revenue and increase its market share.

这家公司非常乐于牺牲利润率和短期利润,将资金再投资于业务增长,而它这次又这么做了。然而,正如我们在本财报季所看到的,如果你没有交出亮眼的业绩,你的股票就会遭受重挫。

This is a company that is very comfortable sacrificing profit margins and short-term profits to reinvest in the growth of its business, and that is what it has done again. However, as we have seen in this earnings season, if you do not report outstanding results , your stock will take a significant hit.

这给 Mercado Libre 的股价增添了负面压力。不过,我已经加仓了,在今天的视频里,我想解释为什么作为一名长期股东,我仍然认为这项业务很便宜,而且它做的事情是正确的,长期来看会增加股东价值。

which adds negative pressure on Mercado Libre's stock. However, I have increased my stake, and in today's video, I want to explain why, as a long-term shareholder, I still believe this business is cheap and does the right things that will increase shareholder value in the long run .

所以,我觉得这个视频会稍微长一些,因为我真的很想深入分析这份财报业绩,并解释我为什么选择今天买入更多股票。好,我们先从股东信的开头说起,从中可以看到营收增长了45%,按汇率中性计算增长了41%。

营业利润达到6.76亿,利润率为6.3%。利润为4.48亿,利润率为4.2%。接着可以看到,本季度支付总额为1090亿美元,同比增长53%,商品总额为230亿美元,同比增长38%。

So, I think this video will be a little longer because I really want to delve into the earnings results and explain why I chose to buy more stocks today. Okay, let's start with the introduction to the shareholders' letter, where we can see that revenues increased by 45% and by 41% on a foreign exchange-neutral basis.

Operating income reached 676 million with a profit margin of 6.3 %. Profits amounted to 448 million with a profit margin of 4.2%. Then we can see that the total volume of payments was $109 billion in the quarter, up 53% year-on-year, and the total volume of goods was $23 billion, up 38% year-on-year.

所以,公司在所有指标上继续以接近40%的速度增长,但由于对增长进行再投资,利润率仍然受到挤压。

So, the company continues to grow by nearly 40% across all metrics, but margins remain squeezed due to reinvestment in this growth.

随后,在股东信的后半部分,Mercado Libre 表示其最大市场巴西取得了最强的业绩。这一点很重要,因为它表明 Mercado Libre 在其最重要、最成熟的市场中正在取胜,并且继续在大规模基础上非常快速地扩张。

Then, later in the shareholders' letter, Mercado Libre stated that Brazil, its largest market, was achieving the strongest results. This is important because it shows that Mercado Libre is winning in its most important and mature markets, and continues to expand very rapidly on a large scale.

Miele 接着分享说,公司在其三大市场中的每一个都提升了市场份额。公司客户的购物频率更高了,金融科技服务的用户也越来越多地使用“Mercado Pajo”。

Miele then shares that it has gained market share in each of its three major markets. The company's customers are shopping more frequently, and users of financial technology services are increasingly using "Mercado Pajo".

然而,尽管营收增长了45%,营业利润却同比下降了6%。他们接着补充说,各个规模层面的互动深度都在提升。他们正把今天的一部分利润率和利润投入进去,以加速商业和金融服务的转型,而且这正在奏效。

However, operating income fell by 6% year-on-year despite revenue growth of 45%. They then add that the level of interaction increases in depth across each scale. They are investing a portion of today's margins and profits to accelerate the transformation in trade and financial services, and it is working.

继续读股东信,他们写道:“我们最大市场的增长依然强劲,买家现在每年购买12次,而发达市场为50次。”这意味着,即使 Mercado Libre 不获取任何新客户,假设拉美市场最终会赶上美国等更发达市场,现有客户随着时间推移仍可将商品总额和电商营收提高约4倍。

Continuing to read the shareholders' letter, they wrote: "Growth remains high in our largest markets, with buyers now making 12 purchases annually compared to 50 in developed markets."

This means that existing customers can still increase total merchandise volume and e-commerce revenue by about 4 times over time, even if MercadoLibre does not acquire any new customers, assuming that the Latin American market will eventually catch up with more advanced markets such as the United States.

他们接着分享说,金融科技用户进行的交易也更多了。每位用户的支付总额增长了34%。同样,这是按每位用户计算的,增长了34%,这表明用户正在更多地使用“Mercado Pajo”。

They then share that fintech users are also conducting more transactions. With the total volume of payments per user increasing by 34 %. Again, this is on a per-user basis, and it is growing by 34%, which shows that users are using "Mercado Pajo" much more .

生态系统的用户数同比增长33%,增速快于任何其他板块。这些用户既通过电商平台购物,也同时使用金融科技平台。MercadoLibre 表示,生态系统内的用户产生的商品总额比仅在店铺购物的用户高70%,完成的支付交易额比仅使用金融科技的用户高90%。最终,他们的每用户平均收入要高出三到四倍。

The number of users in the ecosystem grew by 33% year-on-year, faster than any other sector. These are users who shop through the e-commerce platform and use the financial technology platform together.

MercadoLibre says that users in the ecosystem generate 70% more total merchandise volume than store-only users, and achieve 90% more payment transaction volume than fintech-only users.

Ultimately, their average revenue per user is three to four times higher.

这就是为什么鼓励人们同时成为电商和金融科技用户至关重要。很高兴看到这类用户以33%的速度增长。这也说明,同时拥有电商和金融科技平台构成了一种竞争优势,能提升每一项业务。

That is why it is crucial to encourage people to become users of both e-commerce and financial technology. It's great to see that this type of user is growing by 33%. It also illustrates how having both an e-commerce and fintech platform constitutes a competitive advantage that enhances every business.

Millie 还分享说,公司从这些用户那里获取了大量数据,这支撑了他们的广告和信贷业务。他们随后分享了这张图表,显示其物流成本正在下降。这意味着他们的电商平台和物流服务正变得更高效。

这也是他们能为客户提供免费配送的原因,因为他们能够把更多节省下来的成本让利给客户。看到这一点非常好,也说明他们的投资正按计划发挥作用。

Millie also shares that it obtains a huge amount of data from these users, which supports their advertising and credit business. They then shared this graph showing that their shipping costs are decreasing .

This means their e-commerce platforms and logistics services are becoming more efficient. That's why they offer free shipping to customers, because they are able to transfer more savings to them.

It's very good to see that, and it shows that their investments are also working as planned.

这张幻灯片取自他们最新的投资者演示材料,显示他们的增速继续快于整个拉美电商市场,意味着他们持续抢占更大的市场份额。

This slide is taken from their new investor presentation, and it shows that they continue to grow faster than the overall Latin American e-commerce market , meaning they continue to capture a larger market share.

独立买家数量也同比增长22%,达到9390万人。他们按年计算新增了1700万买家,而巴西仍是增量最大的市场。再次说明,巴西是他们最成熟的市场,也是他们增长最快的地方。

The number of unique buyers also increased by 22% year-on-year to 93.9 million people. They have added 17 million buyers on an annual basis, and Brazil still represents the biggest gains here.

Once again, Brazil is their most mature market, and it is where they are experiencing the most growth.

不过,墨西哥的商品销售总额明显放缓,增速从42%降至25%,并从34%降至21%。但巴西依然强劲,实际上还在加速。与此同时,墨西哥目前正经历下滑。总体来看,这导致他们的各项指标同比略有放缓,但增长依然非常强劲。

However, the total volume of goods and merchandise sold in Mexico slowed significantly, from growth of 42% to 25%, and from 34% to 21%. But Brazil remains strong, and in fact, it is accelerating.

Meanwhile, Mexico is currently experiencing a decline. Overall, this has led to a slight year-on-year slowdown in their metrics, but growth remains very strong.

每位独立活跃买家的商品购买量增长12%,达到9.2件。在巴西,他们报告这一指标也同比增长16%。这意味着买家正在更多地使用“Mercado Libre”,而这正是他们期待看到的。

The number of items sold per unique active buyer increased by 12% to 9.2. In Brazil , they reported that this measure also grew by 16% year-on-year. This means that buyers are using "Mercado Libre" more, which is exactly what they are looking forward to seeing.

回到他们致股东的信,他们指出广告收入同比增长51%,按汇率中性计算增长58%,远超市场表现,意味着Mercado Libre正在抢占市场份额。

Returning to their letter to shareholders, they noted that advertising revenue grew by 51% year-on-year and 58% on an exchange rate-neutral basis, far exceeding market performance and meaning that Mercado Libre is capturing market share.

尽管阿根廷和墨西哥的广告增长放缓,业务仍增长了50%以上。他们随后提到,其AI顾问目前为56000家商户管理广告活动,帮助更多公司采用并管理其广告。

Although Argentina and Mexico experienced slower growth in advertising, business still grew by more than 50%. They then mentioned that their AI consultant now manages campaigns for 56,000 vendors, helping more companies adopt and manage their advertising.

Mercado Libre还表示,它目前占拉美数字广告收入的11%,而2020年仅为2%。其数字广告业务的增速是整个市场的四倍,这解释了它如何获得如此大的市场份额。

Mercado Libre adds that it now holds 11% of digital advertising revenue in Latin America, up from just 2% in 2020 . Their digital advertising business is growing at four times the rate of the market as a whole, which explains how they have gained such a large market share .

正如Mercado Libre所解释的,它现在是该地区第三大数字广告公司,市场份额同比提升了3.1个百分点,而其主要竞争对手则失去了市场份额。这非常积极,因为广告对他们来说是一项利润丰厚的业务。

As Mercado Libre explains, it is now the third largest digital advertising company in the region, having gained 3.1 percentage points of market share year-on-year, while its main competitors have lost market share.

This is very positive, as advertising is a very profitable activity for them.

谈到金融科技服务,他们报告目前拥有9300万月活跃用户,同比增长29%。

Turning to financial technology services , they reported that they now have 93 million monthly active users, a 29% year-on-year increase.

Meli表示,按活跃用户数量计算,它现在是墨西哥最大的数字银行,在该国拥有超过1800万用户,年增长率为40%。

Meli indicates that it is now the largest digital bank in Mexico in terms of the number of active users, with more than 18 million users in the country and an annual growth rate of 40%.

在阿根廷,80%的人口已成为“Mercado Pajo”的活跃用户,这确实令人惊叹。在巴西,Mercado Libre的月活跃用户群继续以每年35%的速度增长,在大规模玩家中快于该国任何其他参与者。

In Argentina, 80% of the population have become active users of "Mercado Pajo", which is truly amazing. In Brazil, Mercado Libre continues to grow its monthly active user base at a rate of 35% annually, faster than any other player in the country on a large scale.

他们强调,其贷款组合的资产质量依然强劲,不良贷款率(50-90天)稳定在7%,尽管阿根廷和巴西的行业整体疲软。因此,Mercado Libre的不良贷款损失处于历史低位,而整个市场却在承受高额损失。

They emphasize that the asset quality in their loan portfolio remains strong, with the ratio of non-performing loans (50-90 days) holding steady at 7 %, despite the weakness in the sector in Argentina and Brazil.

Therefore, Mercado Libre is experiencing non-performing loan losses at record low levels, while the market as a whole is suffering from high losses.

而这一切发生在他们的信贷组合同比增长62%之际,这令人难以置信。

This is happening at a time when they have grown their credit portfolio by 62% year-on-year, which is incredible.

他们还表示,这张卡仍是他们最大的投资,大部分利润都再投资于此,以继续扩大其信用卡组合,并在整个地区发行更多卡片。

They also say that this card remains their biggest investment, and it is where the majority of profits are reinvested to continue growing their credit card portfolio and issuing more cards throughout the region .

这里可以看到,金融科技的月活跃用户数再次达到9300万,同比增长29%。但这里的重点在于,增长并未普遍放缓,Mercado Libre的金融科技服务按季度新增500万用户。

Here you can see that the number of monthly active users in financial technology has once again reached 93 million users, an increase of 29% year-on-year. But the important point here is that growth is not slowing down widely, with Mercado Libre adding 5 million users to its financial technology services on a quarterly basis .

管理资产规模同比增长67%,这些人正通过Mercado Pago储蓄和投资更多资金。因此,人们正把更多资产转移到Milli的金融科技平台上。

Assets under management rose by 67% year-on-year, and these are the people who are saving and investing more with Mercado Pago . Therefore, people are moving more of their assets to Milli's fintech platforms .

想想看。如果金融科技用户数增长29%,而管理资产规模增长67%,这意味着按每位用户计算,他们正把更多资产转移到Millie。

I mean, think about it. If the number of fintech users increases by 29% while assets under management increase by 67%, it means they are moving more of their assets to Millie on a per-user basis .

贷款组合也同比增长了62%,其中信用卡在组合中所占比例持续扩大,目前已占贷款总额的47%。

The loan portfolio also increased by 62% year-on-year, with credit cards continuing to make up a larger part of the portfolio , now representing 47% of the total loan book .

这在短期内给利润率带来压力,因为Millie必须预先为贷款计提拨备。因此,当贷款增速快于总收入增速时,这就会对利润率形成制约。

This puts pressure on margins in the near term, as Millie has to allocate provisions against loans upfront. Therefore, when loans grow faster than total revenues, this represents a constraint on margin.

不过,总体来看,其扣除损失后的净息差环比保持稳定,为20.1%,但仍低于去年的21%,我认为市场并不喜欢这一点。

However, overall, their net interest margin after losses remained stable quarter-on-quarter at 20.1%, but it is still lower than last year's 21%, and I don't think the market liked that.

随着时间的推移,我预计这一指标会再次增长,尤其是当较新的信用卡群体逐渐成熟、不再为扩大信用卡组合而大量投入时。

Over time, I expect this metric to grow again, especially as newer credit card groups mature and do not invest heavily in growing their credit card portfolio.

下面的截图显示,账龄在50至90天之间的不良贷款仍然很低,仅为7%,这是好事。然而,账龄超过90天的不良贷款呈上升趋势,已达到约19.3%。

The following screenshot shows us that non-performing loans with a maturity of between 50 and 90 days are still low at just 7%, which is good. However, non-performing loans with a maturity of more than 90 days are trending upwards to reach approximately 19.3%.

上个季度,Mercado Libre解释说,这一群体并不是一项重要的衡量指标,而且波动性更大。这是因为,如果新增信贷增长放缓——按百分比计算目前正是如此——旧的不良贷款在贷款总额中的占比自然会上升,因为没有足够的新增贷款来抵消它们的影响。

所以,如果新增贷款减少,旧的不良贷款就会占据更高的百分比。总的来说,短期不良贷款才是这里最重要的指标,至少在我看来是这样。

In the last quarter, Mercado Libre explained that this group is not an important measure and that it is more volatile. This is because if new credit growth slows , which it currently is in percentage terms, old non-performing loans will naturally grow as a percentage of the total loan book because there are not enough new loans to offset their impact.

So, if you have fewer new loans, old non-performing loans will make up a higher percentage. In general, short-term non-performing loans are the most important metric here, at least in my opinion.

此外,Millie对不良贷款的拨备率超过100%,对90天类别的拨备率为140%。这意味着Mercado Libre已经拨出必要的现金来吸收所有这些损失,而且这些损失已经被核销。

Also, Millie has a provisioning ratio of over 100% for its non-performing loans, and provisioning rates of 140% for the 90-day category. This means that Mercado Libre has already allocated the necessary cash to absorb all these losses, and that these losses have already been written off.

我每个季度也会和Mercado Libre一起制作并更新这张图表。自他们2021年第四季度开始披露不良贷款以来,我一直在跟踪。可以看到,账龄在15至90天之间的不良贷款实际上很低,接近历史低位,这令人印象深刻,尤其是考虑到他们的贷款组合同比增长了60%以上。

I also prepare and update this chart every quarter with Mercado Libre. I have been following non-performing loans since they started reporting them in the fourth quarter of 2021.

You can see that non-performing loans with a maturity of 15 to 90 days are actually low and close to their historical lows, which is impressive, especially considering that their loan portfolio has grown by more than 60% year-on-year.

不过,90天类别呈上升趋势,这一点值得关注和留意。但他们新发放的贷款仍然稳健。Mercado Libre在致股东信的结尾指出,自2020年以来,拉丁美洲的电商渗透率增长最快,速度是2019年的两倍。

随着经济中越来越多的部分转向线上,Mercado Libre的目标是确保更多交易通过其生态系统完成。我同意这一点。

However, the 90-day category is trending upwards, which is something worth watching and paying attention to. But the new loans they are granting are still sound. Mercado Libre concludes its letter to shareholders by stating that Latin America has seen the fastest growth in e-commerce penetration since 2020, at twice the pace of 2019.

As more of the economy moves online, Mercado Libre's goal is to ensure that more of it passes through its ecosystem . And I agree with that.

增长依然强劲,参与度在加深,服务成本在下降,他们表示随着投资开始成熟,未来利润率将会改善。然而,盈利能力的结构性驱动因素——更低的物流成本、经营杠杆以及信贷组合的盈利能力——都在改善,这意味着公司整体的基础盈利实际上在上升。

他们只是把这些利润再投资出去,以继续实现进一步增长并改善业务。作为长期股东,这正是我希望他们做的。

Growth remains strong, participation is deepening, the cost of service is falling, and they say margins will improve in the future as investments begin to mature. However , the structural drivers of profitability – lower shipping costs, operating leverage, and credit portfolio profitability – are all improving, meaning the company’s overall underlying earnings are actually rising.

They are simply reinvesting those profits to continue to achieve further growth and improve the business. As a long-term shareholder, this is what I want them to do.

接下来,这张截图展示了他们各项业务和各经济体以美元计算的年增长率表格。可以看到,巴西的收入增长加速至同比增长50%。墨西哥也加速至47%,但阿根廷放缓至27%。总体来看,电商业务加速至47%,金融科技放缓至42%,但两者仍在强劲增长,Mercado Libre整体加速至同比增长45%。

商品总交易额也加速至38%,支付总额也全面加速。

Moving on, this screenshot shows us a table of all their different businesses and economies and their annual growth rates in US dollars. You can see that Brazil has accelerated to revenue growth of 50% year-on-year.

Mexico also accelerated to 47%, but Argentina slowed to 27%. Overall, trade accelerated to 47%, and financial technology slowed to 42%, but both are still growing strongly, and overall Mercado Libre accelerated to 45% year-on-year growth.

The total volume of goods also accelerated to 38%, and the total volume of payments also accelerated across the board.

我认为这表明他们的投资正在见效,因为即便规模在扩大,几乎每个经济体的每项业务仍在加速。现在,我们快速看一下“Stock Unlocked”提供的一些图表。这里可以看到,金融科技的月活跃用户数继续强劲增长,并达到新的纪录水平。

这一数字环比也增长了500万。商品总交易额继续良好增长,并达到新的纪录水平。

I think this indicates that their investments are paying off because almost every business in every economy is still accelerating even as the scale expands. Okay, now we'll take a quick look at some of the charts from "Stock Unlocked ".

Here we can see that the number of monthly active users in financial technology continues to grow strongly and reaches new record levels . This number also grew by 5 million on a quarterly basis.

The total volume of goods continued to grow well and reached new record levels.

Mercado Libre还透露,仅本季度其运营能力就增长了20%,赶在假日旺季之前。因此,我认为随着这些新增运营能力投入使用,第四季度可能会非常强劲。

Mercado Libre also shared that its operating capacity grew by 20% in this quarter alone, ahead of the peak holiday season. Therefore, I think the fourth quarter could be very strong with this new operational capacity coming into effect.

售出商品总数也在继续增长,这里同样如此。我认为,凭借这一指标,第四季度对Mercado Libre的业务来说会非常好。

The total number of items sold also continues to grow, and the same applies here. I think the fourth quarter will be very good for Mercado Libre's business with this metric.

Mercado Libre的支付总额达到1090亿美元,创下新纪录并持续增长。正如我们所见,用户越来越多地在购物时使用Mercado Pago。

Mercado Libre recorded $109 billion in total payment volume, a new record that continues to grow. As we have seen, users are increasingly using Mercado Pago for their purchases.

当日达和次日达配送继续创下新的纪录水平,可以看到这一指标正在加速并快速扩张。这表明他们在物流上的投资正在见效,并加深了其竞争优势,因为在拉丁美洲,能够做到当日达或次日达的公司并不多。

Same-day and next-day shipments continue to set new record levels, and you can see that this metric is accelerating and expanding rapidly. This demonstrates that their investments in logistics are paying off and deepening their competitive advantage, because there aren't many companies in Latin America that can ship on the same day or the next day.

Mercado Libre的信贷组合也在继续快速扩张。正如我之前所说,公司的大部分利润都再投资到了这里。其信贷组合目前规模为180亿美元。

Mercado Libre's credit portfolio also continues to expand rapidly. As I said before, this is where much of the company's profits are reinvested . Their credit portfolio currently stands at $18 billion.

Mercado Libre的金融科技收入在过去十二个月里也升至170亿美元,规模大致相当于Nubank。想想看,Mercado Libre基本上在自己的业务内部就拥有整个Nubank实体。

此外,它还有电商平台和广告平台。不过,这在金融科技领域仍然是令人瞩目的增长。

Mercado Libre's fintech revenues have also risen to $17 billion in the past twelve months , making it roughly the size of Nubank. I mean, think about that. Mercado Libre essentially owns the entire Nubank entity within its own business.

Then it also has an e-commerce platform and an advertising platform. However, this is still an impressive growth in the field of financial technology.

最后,我们可以看到,巴西的收入也在加速增长,同比增长了50%,尽管巴西是Mercado Libre最大的市场,过去十二个月创造了200亿美元的收入。在我看来,这说明了拉丁美洲的机会有多么巨大,因为Mercado Libre最大的市场仍在扩张,并以50%的速度增长。

这表明墨西哥还有很长的路要走。Mercado Libre仍处于早期阶段。

Finally, we can see here that revenues in Brazil are also accelerating and have grown by 50% year-on-year, despite it being Mercado Libre's largest market and generating $20 billion in revenue in the past twelve months.

In my opinion, this illustrates how huge the opportunity is in Latin America, because Mercado Libre's largest market is still expanding and growing at a rate of 50%. This indicates that Mexico still has a long way to go. Mercado Libre is still in its early stages.

另外,我也读了电话会议的内容,这是我想强调的主要一点,因为最近关于Mercado Libre的一大担忧就是巴西的政治局势。在电话会议上,他们提到Mercado Libre已在不同政府执政下在巴西运营了27年。

电子商务、金融科技以及整个经济数字化的机会比任何政治领导人都更强大。他们相信会继续增长,这实际上并不是影响他们业务的因素。

Now, I also read the conference call and this is the main point I want to make because one of the big concerns about Mercado Libre recently has been the political scene in Brazil.

In the conference call, they mentioned how Mercado Libre has been operating in Brazil for 27 years under different governments. The opportunities for e-commerce, financial technology, and the digitization of the entire economy are stronger than any political leader.

They believe that they will continue to grow and that this is literally not a factor affecting their business.

和往常一样,我喜欢用一张总结幻灯片来概括我的视频。那么,以下是我对整体利润的看法。即使剔除汇率影响,Mercado Libre仍保持超过40%的同比增长。电子商务和金融科技平台的用户数量都在增加。

此外,每位用户的交易量和储蓄也在不断增长。每位用户购买的商品数量也在增加。物流成本在下降,而金融科技领域的服务成本仍保持在每位用户一美元。Mercado Libre系统内的互动和使用都在加深,而服务成本实际上在下降。

这意味着公司正在实现运营杠杆。你无法从公布的指标中看到这一点,因为他们正在大力再投资于业务。

Now, as always, I like to provide a summary of my videos using a summary slide. So, here's what I have to say about profits in general . Mercado Libre continues to grow by more than 40% year-on-year even when excluding the effects of exchange rates.

The number of users is increasing in both e-commerce and financial technology platforms. Furthermore, transactions and savings per user are constantly growing. The number of items purchased by each user is also increasing.

Shipping costs are decreasing , while the cost of service in the financial technology sector remains at one dollar per user. Interaction and usage deepen across the Mercado Libre system while the cost of the service actually decreases.

This means the company is achieving operational leverage. You simply cannot see it in the published metrics because they are heavily reinvesting in the business.

Mercado Libre本季度还在假日季前将物流能力提高了20%,我认为这可能使第四季度非常强劲,尤其是对其电子商务业务而言。

Mercado Libre also increased its shipping capacity by 20% this quarter just before the holiday season, which I think could make the fourth quarter very strong, especially for their e-commerce business.

巴西的增长也在加速,达到50%,尽管它是Mercado Libre最大的市场。Mercado Libre还拥有墨西哥最大的数字银行,而该市场仍处于非常早期的阶段。这里确实还有几十年的复合增长空间。

Growth is also accelerating in Brazil at a rate of 50%, even though it is the largest market for Mercado Libre. Mercado Libre also has the largest digital bank in Mexico, and it is still very early days in that market.

There are literally decades of compound growth left here.

尽管主要市场经济疲软、竞争对手出现高额亏损,不良贷款仍保持在健康水平。广告业务继续获得市场份额,尽管墨西哥和阿根廷存在不利因素,仍增长超过50%,对Mercado Libre来说是一项非常赚钱的业务。

Non-performing loans remain in a healthy position despite the weak macroeconomy in key markets and competitors seeing high losses. The advertising continues to gain market share and grow by more than 50% despite headwinds in Mexico and Argentina, and is a very profitable business for Mercado Libre.

政治局势只是短期噪音,不会长期影响工作或其投资逻辑。他们曾在多位领导人执政下实现增长,而这次是刚刚连任的同一位领导人。因此,我认为近期的抛售

The political scene is just short- term noise and does not affect the work or its thesis in the long term. They have grown under multiple leaders, and this is the same leader who has just been re-elected .

Therefore, I believe that the recent sell-offs of

然而,Mercado Libre今天仍在牺牲利润率,以获取增长和市场份额,并加深其竞争护城河。我认为,基本盈利和业务实力正在增长和增强,但股价却在朝错误的方向走。

However, Mercado Libre continues to sacrifice its profit margins today to capture growth and market share and deepen its competitive trench. I believe that underlying earnings and workforce strength are growing and strengthening, but the price is moving in the wrong direction.

最终,我认为这让我觉得Mercado Libre股票作为长期投资更具吸引力,今天抛售之后我在市场上买入了更多股票。

Ultimately, I think this makes Mercado Libre stock look more attractive as a long-term investment to me, and I bought more shares in the market today after the sell-off.

总体而言,我仍然认为市场关注的是这项业务的短期利润和利润率。但我真心认为,Mercado Libre的投资者应该着眼长期,我说的是5年、10年、15年和20年,因为我真心希望在未来几十年继续持有这项业务;我相信,随着拉丁美洲经济持续数字化,那里的机会是巨大的。

Overall, I still believe the market is focused on the short-term profits and margins of this business. But I truly believe that Mercado Libre investors should think long-term, and I'm talking about 5, 10, 15 and 20 years, because I sincerely want to keep this business for decades to come; I believe that the opportunity in Latin America, as its economy continues to be digitized, is enormous.

Mercado Libre似乎是这些新兴行业的领导者。他们正在把很多人带入数字世界,我认为这将继续下去。即使在最大的市场巴西,他们的收入仍同比增长50%。这意味着仍有很大的累积增长空间和继续扩张的余地,即使在巴西也是如此。

因为如果他们开始使市场过度饱和,我们会看到收入开始放缓,但收入仍在加速上行。

Mercado Libre appears to be a leader in these new industries. They are bringing a lot of people into the digital world and I think this will continue. Even in its largest market, Brazil, their revenues are still growing by 50% year-on-year.

This means there is still a lot of cumulative growth and room to continue expanding, even in Brazil. Because if they started to oversaturate the market, we would see revenues begin to slow down, but they are still accelerating in this upward direction.

最终,我相信墨西哥将成为Mercado Libre的另一个巨大市场,并将沿着巴西走过的同样路径发展。让市场担忧并感到不安的,主要是有几件事,但最重要的是你今天看不到利润。分析师想知道盈利和利润率何时会再次扩张。

因为很简单,按年度计算,Mercado Libre的营业收入现在正在下降。这让人们和分析师感到不安,因为你真的必须相信他们投入业务的投资正在增长核心盈利,并在长期为股东创造价值。

Ultimately, I believe that Mexico will be another huge market for Mercado Libre and will follow the same steps that took place in Brazil. What worries the market and makes it uncomfortable, well, the main thing is, there are a few things, but the most important is that you are not seeing profits today.

Analysts want to know when earnings and profit margins will start expanding again . Because, quite simply, on an annual basis, Mercado Libre's operating income is now declining.

This puts people and analysts in an uncomfortable position because you really have to believe that the investments they are putting into the business are growing core earnings and creating value for shareholders in the long run.

Mercado Libre的情况正好相反。实际上它仍处于与云计算公司相同的位置,但市场并不这么看,因为Mercado Libre非常愿意牺牲今天的利润率,继续投资于业务增长。

Mercado Libre is in the opposite situation. Well, it is actually still in the same position as cloud computing companies , but the market does not see it that way because Mercado Libre is very willing to sacrifice its profit margins today to continue investing in the growth of its business.

所以,作为股东,我问自己:我相信这些投资正在产生回报吗?他们的业务仍在加速增长,尽管现在年收入已接近400亿,且仍以每年超过40%的速度增长,我认为这清楚地表明他们的投资正在产生回报,并且他们有能力增加收入。

So, as a shareholder, I ask myself: Do I believe that these investments are paying off? The fact that their business is still accelerating, even though it now generates nearly 40 billion in annual revenue and is still growing by more than 40% annually, I think is a clear argument that their investments are paying off and that they are able to increase their revenue.

此外,他们的用户基础在增长。他们继续吸引更多金融科技用户。他们正在吸引更多电子商务用户。然后他们的互动也在加深。金融科技用户更多地使用他们的平台,买家更多地通过平台购买,而他们的服务成本在下降,这意味着他们的业务随着时间的推移变得更加高效。

Furthermore, their user base is growing. They continue to attract more users of financial technologies. They are attracting more e-commerce users. Then their interaction also deepens.

Financial technology users are using their platforms more, buyers are buying through the platform more, and their service costs are decreasing, which means their businesses are becoming more efficient over time.

然后它们的互动也会加深。然后他们把那些利润投入到产品和开发中。本季度他们在销售和营销上的支出实际上略有增加。他们还利用大量运营杠杆继续扩大信贷组合,因为扩大这一组合最终会推动人们通过电子商务平台购买,并让他们更多地参与Mercado Libre系统。

Then their interaction also deepens. Then they take those profits and invest them in the product and development. They actually spent slightly more on sales and marketing this quarter.

They also use a great deal of their operational leverage to continue growing the credit portfolio, because growing this portfolio is ultimately what drives people to buy through the e-commerce platform and makes them more involved in the Mercado Libre system.

他们最近表示,如果你能吸引用户使用他们的信用卡,他们就会开始更多购物,开始更多使用金融科技平台,开始获得更多数据,广告也会变得更好。所以,信用卡就像一扇门,你明白我的意思,是通往“Mercado Libre”业务的大门。这就是为什么他们如此大力地投资于它。

They recently stated that if you can attract a user to their credit card, they start shopping more, they start using the fintech platform more, they start getting more data, and the ads get better.

So, the credit card is like a gateway, you know what I mean, a gateway to the business of " Mercado Libre". That's why they invest in it so heavily.

此外,他们的贷款组合损失仍处于或接近历史最低水平,而他们经营所在的经济体却在苦苦挣扎、面临逆风,这表明他们的信用评级非常好。

In addition, their loan portfolio losses remain at or near all-time lows , while the economies in which they operate are struggling and facing headwinds, indicating that their credit rating is very good.

所以,综合来看,我认为 Mercado Libre 的投资已经开始见效,而且公司核心盈利仍在持续增长。正如我之前提到的,Mercado Libre 本质上内部就有一家新银行。New Bank 目前的利润率大约在20%左右。

它现在每年赚约40亿美元的利润。因此,如果 Mercado Libre 的金融科技服务成本与 NeoBank 相当,并且它们产生的收入也与 NeoBank 大致相同,那么 Mercado Libre 金融科技业务的利润率很可能也在20%左右。

实际上,他们只是把利润再投资进去了。但这项业务目前很可能每年产生约40亿美元的利润。

So, when I put it all together, I think Mercado Libre's investments are already paying off, and that the company continues to grow its core earnings. As I mentioned earlier, Mercado Libre essentially has a new bank inside it.

New Bank currently enjoys profit margins of around 20%. It's making about $4 billion in profits annually now, okay? Therefore, if Mercado Libre's fintech service costs are in line with NeoBank's and they are generating roughly the same amount of revenue as NeoBank, then Mercado Libre's fintech business profit margins are likely around 20% as well.

In reality, they are just reinvesting the profits in it, right? But this business is likely generating around $4 billion in annual profits at the moment.

广告业务在过去十二个月里产生了22亿美元的收入,据报道其营业利润率为80%。因此,80%的营业利润率很可能转化为50%的净利润率,这意味着广告业务也在产生10亿美元的利润。

The advertising business has generated $2.2 billion in revenue over the past twelve months and reportedly has an operating margin of 80%. Therefore, an operating margin of 80% could likely turn into a net margin of 50%, meaning that the advertising business is also generating $1 billion in profits.

这意味着,金融科技和广告带来的整体业务活动目前大约产生50亿美元的现金流。此外,他们还有自己庞大的电商平台。说实话,我不认为电商平台的利润率会很高、很赚钱。所以,如果给电商平台按5%的利润率来算,你大约会得到每年10亿美元的利润,这对任何电商平台来说都是很低的利润率。

这意味着,仅基于这些,Mercado Libre 目前按十二个月计算大约产生了60亿美元的利润。以760亿美元的市值计算,那意味着它的交易价格是多少?潜在利润的13倍?

This means that overall business activity through financial technology and advertising is currently generating approximately $5 billion in cash flow. Then, in addition, they have their own huge e-commerce platform .

Honestly, I don't think an e-commerce platform is very profitable with high profit margins. So, if you applied a 5% profit margin to the e-commerce platform, you would get about $1 billion in annual profits , which is a very low margin for any e-commerce platform .

This means that Mercado Libre, based solely on this, has generated approximately $6 billion in profits currently on a twelve-month basis. With a market capitalization of $76 billion, that means it's trading at what? 13 times the potential profits?

你今天看不到这些利润,它们根本不会存在,因为他们把这些利润拿去再投资了。但从长远来看,他们想改善公司自由现金流的意愿和 Amazon 一样强烈。

You won't see the profits today, and they simply won't exist because they take those profits and reinvest them. But in the long run , they want to improve the company's free cash flow just as much as Amazon does.

我不在乎 Mercado Libre 的股票今天跌了12%。在今天之前,如果我没记错的话,它大约占我投资组合的8%。我不在乎。我不在乎它今天跌了12%。我今天买了更多股票。

I don't care that Mercado Libre's stock fell by 12% today. It was, well, before today I think it represented about 8% of my investment portfolio if I remember correctly. I don't care.

I don't care that it dropped by 12% today. I bought more shares today.

如果你着眼长期,短期波动其实并不重要,因为当我展望2031年、也就是5年后的这只股票时,我坚信它不会停留在1500美元。我相信公司的收入会增长好几倍。我认为它会继续以每年超过20%的速度增长。

这只股票绝不可能停留在1500美元。我认为从长远来看,尤其是当他们决定改善利润率、放慢投资步伐之后,利润将会爆发。

Short-term fluctuations don't really matter when you think long-term, because when I look at this stock in 2031, that is, 5 years from now, I strongly believe it will not be at $1,500.

I believe the company's revenue will be several times higher . I think it will continue to grow by more than 20 % annually. There is no way the stock will stay at $1500. I think that in the long run, especially once they decide to improve margins and slow down investments, profits will explode.

问题在于,市场如此关注短期,如果盈利现在没有爆发式增长,你的股票就会大幅下跌,尤其是在当前的趋势和市场如今的运作方式下。因此,我对这只股票的下跌一点也不感到意外。

The problem is that the market is so focused on the short term that if earnings aren't exploding right now, your stock is going to take a sharp downturn, especially with current trends and the way the market is operating today.

Therefore, I am not at all surprised by the stock's decline .

但作为一名长期投资者,我相信这家公司的竞争优势在增强,核心盈利能力也在提升,我认为从长期角度看它非常便宜。这并不意味着我相信这只股票下个月会涨。这并不意味着我相信它3个月、6个月甚至明年会涨。

对此我完全不知道。但当我想到 Mercado Libre 在5到10年后将达到的地位时,那将是巨大的。好。那将是巨大的。这家公司有很多支撑因素,而且做得非常出色。

But as a long-term investor who believes that this company’s competitive advantage is increasing and that its core profitability is also increasing, I think it is very cheap from a long-term perspective.

This does not mean that I believe the stock will rise next month. This does not mean that I believe it will rise in 3 months, 6 months, or even next year. I have absolutely no idea about that.

But when I think about the position that Mercado Libre will reach in 5 to 10 years, it will be enormous. Good. It will be enormous. This company has many supporting factors and is doing a great job.

当我从长期角度看 Mercado Libre 时,我认为它今天的市值和估值中蕴含着巨大的价值。

When I look at Mercado Libre in the long term, I think there is a tremendous amount of value in its market value and valuation today.

这个频道对 $MELI 的历次判断

Daniel Pronk 在这只股票上共 4 条判断,这里只列相邻的几条。

跨洋听风