$META · Parkev Tatevosian, CFA · 2026-10-27
META仍是说话者最大的持仓之一,也是其十大买入标的之一:他认为其远期市盈率为21倍、营收增长26%,据此估值每股913美元,而当前股价为649美元,预计12–18个月内上涨40%以上;尽管明年资本开支至少1500–1750亿美元、自由现金流连续两年为负、2029年前不会转正,风险更高。
逐段跳播
Meta Platforms 公布营收增长26%,并预计未来还会进一步增长。此外,它在其他多个方面也超出了预期,但情况并非完全乐观。
Meta Platforms announced revenue growth of 26% and predicted further growth in the future. In addition, it exceeded expectations in a number of other aspects , but things were not entirely rosy.
投资者最初的反应是积极的,消息公布后,股价在盘后交易中上涨了约4%。而到了第二天,也就是我录制这段内容的时候,Meta 的股价已经下跌了多达8%。先涨4点、再跌8点,相当于12%的变动。
The initial investor reaction was positive, with the stock price jumping by about 4% in after-hours following the announcement. The following day, as I record this, Meta's stock price has fallen by as much as 8%.
A rise of four followed by a fall of eight represents a shift of 12%.
很多投资者都想知道为什么会这样。我在这里简单谈一谈。我也会更新对 Meta Platforms 的估值预测,以及在公司公布业绩之后,我认为该股目前合理的价值是多少。
Many investors are curious to know why this happened. I'll talk a little about that here. I will also be updating my estimates for Meta Platforms, and what I believe is a fair value for the stock now that the company has announced its results.
我是否仍然认为它是你现在能买到的最好的股票之一?我打算怎么处理我持有的股票?我应该加仓 Meta Platforms,还是现在就有意卖出?
Do I still think it's one of the best stocks you can buy right now? What am I going to do with my shares? Should I increase my stake in Meta Platforms, or am I interested in selling now ?
营收同比增长26%,达到642亿美元,因为公司向更多用户展示了更多广告,而这些用户登录更频繁、登录后停留时间也更长。
Revenue rose 26% year-on-year to $64.2 billion, as the company showed more ads to more people who logged in more frequently and stayed longer when logged in.
广告展示量增长了10%,因为用户数量增加,互动率也提高了。得益于广告效果改善,单条广告的平均价格也上涨了14%,而更好的宏观经济环境也帮助公司获得了更高的单条广告价格。
Ad impressions increased by 10% as more users were added and their interaction rate increased. The average price per ad also increased by 14% thanks to improved ad performance, and better macroeconomic conditions helped the company to get a better price per ad.
当你增加广告展示量时,这一点很难做到,因为库存增加会让提价变得更困难。但由于他们在广告效果方面取得了显著改善——更好的定向、更准确地识别用户兴趣,并在合适的时间把合适的广告与这些兴趣匹配起来——这些借助人工智能实现的改进,让公司核心业务类别的表现得到了提升。
This is difficult to achieve when you increase the display of ads, as inventory increases, making it more difficult to raise the price . But because they have achieved significant improvements in ad performance in terms of better targeting, more accurate identification of user interests, and matching those interests with the right ad at the right time, these improvements, using artificial intelligence, deliver enhanced performance in the company's core category.
上个季度总支出大幅上升至516亿,但其中100亿,也就是约20%,来自2026年8月达成的法律和解。但实际上,他们的运营效率显著提高,因为他们在员工人数减少12%的情况下,实现了比去年同期高出26%的营收。
Total expenses rose significantly in the last quarter to 51.6 billion, but 10 billion of that, or about 20%, was due to the legal settlement reached in August 2026. But in reality, they operated significantly more efficiently as they were able to generate 26% more revenue compared to the same quarter last year with 12% fewer employees.
这进一步证明,公司正在从人工智能投资中获得回报。广告展示量在增加,用户互动在增加,单条广告价格在上涨,广告效果在改善,而这一切都是在员工更少的情况下实现的。
This is further evidence that the company is reaping the rewards of its investments in artificial intelligence. Ad impressions are increasing, user engagement is increasing , the price per ad is rising, and ad performance is improving, all achieved with fewer employees.
生产率是核心所在,也正是许多投资者看好的地方——不仅是 Meta,而是整个经济,尤其是美国经济,这得益于人工智能投资带来的生产率提升。
Productivity is at the heart of it, and that's what many investors are optimistic about not just with Meta, but with the entire economy , especially in the United States , thanks to productivity improvements resulting from AI investments.
作为股东,我最大的担忧之一是这些投资的步伐超过了它们所产生的现金流的规模。因此,本季度自由现金流转为负值,为21亿美元,而我预计 Meta 的自由现金流在未来两年内仍将保持为负。
As a shareholder, one of my biggest concerns is that the pace of these investments is outpacing the size of the cash flows they generate. Therefore, free cash flow turned negative this quarter to $ 2.1 billion, and I expect free cash flow to remain negative for the next two years for Meta.
因此,资产负债表的重要性正日益上升。他们在本季度末拥有约824亿美元的现金及有价证券,而他们已经有837亿美元的债务。
Consequently, the importance of the balance sheet is increasing increasingly. They ended the quarter with approximately $82.4 billion in cash and marketable securities , while they already have $83.7 billion in debt.
这也是让我认为股价在公告后次日下跌的原因之一,因为有报道指出,Meta 的 CEO Mark Zuckerberg 可能需要出售大量股票,以支付可能在加州产生的税单。
This is one of the things and one of the reasons that makes me think the stock price dropped the day after the announcement , as reports indicated that Mark Zuckerberg, CEO of Meta, might need to sell a large amount of shares to pay a possible tax bill in California.
提醒一下,如果你还不知道,加州有一项立法即将付诸表决。如果通过,亿万富翁将必须按其总资产的一定比例缴税。如果这项法律通过,Mark Zuckerberg 可能需要缴纳数十亿美元的税款,这笔钱他可能没有现金,他将不得不卖股票来缴税。
Remember, if you weren't aware of it, there is legislation up for a vote in California. If passed, billionaires would have to pay a percentage of their total assets as taxes. If this law is passed, Mark Zuckerberg may need to pay billions of dollars in taxes, an amount he may not have in cash, and he will have to sell shares to pay this tax.
所以,这是一个日益加剧的担忧。此外,随着已宣布的新股权类别,包括我在内的投资者担心,Meta 可能需要出售更多股票来为这些 AI 投资提供资金。
So, this is a growing concern. In addition, with the new equity class that has been announced, investors, myself included, are concerned that Meta may need to sell more shares to fund these AI investments.
在我看来,这些担忧正是股价下跌的原因。你可能会看着820亿美元觉得这是个大数字,但他们今年已经计划在资本支出上花费超过1350亿美元。
These concerns are, in my opinion, the reason behind the decline in the stock price. You may look at $82 billion and think it's a big number, but they have already planned to spend more than $135 billion this year on capital expenditures.
明年,他们很可能花得更多,这将增加他们的预算赤字。如果他们继续以这种投资速度,这些资金很可能在两年内用完。个人助理“MetaMuse”已经取得了巨大成功,但尚未实现财务盈利。
Next year, they are likely to spend even more, which will increase their budget deficit. These funds will likely run out within two years if they continue at this rate of investment.
The personal assistant "MetaMuse" is already a great success , but it has not yet made a financial profit.
因此,他们大举投资的需要意味着扩大用户群将需要巨额投资,并且他们预计该服务的总成本将会上升。但他们预计明年通过更好地利用非高峰容量、更高效的模型以及改进的推理,效率将提高十倍以上。
Therefore, their need to invest heavily means that expanding their user base will require huge investments, and they expect the total costs of the service to rise. But they expect to improve efficiency by more than tenfold next year through better utilization of off- peak capacity, more efficient models, and improved inference.
第四季度总营收按中值计算预计将达到约745亿美元。这比本季度增加了约100亿美元,营收逐步增长约100亿美元,这对 Meta Platforms 为大部分人工智能投资提供资金非常有利。
Total revenue for the fourth quarter is expected to reach approximately $74.5 billion at the midpoint. This represents an increase of about 10 billion over the current quarter, a gradual increase of about 10 billion in revenue, which is very good for Meta Platforms to fund much of its investment in artificial intelligence.
我原本期待他们给出2027年营收和资本支出的估算。我们没有得到具体细节,但确实得到了一些模糊的表述。
I was looking forward to their 2027 estimates for revenue and capital expenditure. We did not get specific details, but we did get some vague statements.
他们说:“我们仍在制定明年的预算和产能计划,但我们预计将继续大举投资,以支持我们的核心业务和新兴的 AI 计划。”
They said: "We are still working on developing budget and capacity plans for next year, but we expect to continue investing heavily to support our core business and emerging AI initiatives."
对我来说,这意味着明年的数字至少为1500亿美元。今年,他们估计支出在1350亿至1500亿之间。明年,我认为至少会是1500亿,甚至可能高达1750亿。因为他们说要继续大力投资。
For me, that means a figure of at least $150 billion next year. This year, they estimated the expenses at between 135 and 150 billion. Next year, I think it will be at least 150 billion , and maybe as high as 175 billion.
Because they say to continue investing strongly.
他们没有说我们会比今年增加投资。他们没有说我们只是继续投资。相反,他们说的是大力投资。因此,我从中理解到,与今年相比有切实的增长。这还有待观察。
They did not say that we would increase our investments from this year. They didn't say we would just continue to invest . Instead, they said to invest heavily. Therefore, I understand from this that there is tangible growth compared to the current year . This remains to be seen.
他们在跟我们谈第四季度业绩时,大概率会给出更具体的数字,但目前我的估算是,Meta明年的资本支出在1500亿到1750亿美元之间。
They will probably give us a more specific figure when they talk to us about the fourth quarter results, but for now, my estimate is between 150 billion and 175 billion in capital expenditures from Meta next year.
看看今天的抛售,Meta现在的远期市盈率是21倍。对于一家营收增长接近30%、更准确说是26%,且经营现金流以相近速度增长的公司来说,这个价格相对便宜。
Well, looking at today's sell-off, Meta is now trading at a forward P/E ratio of 21. That's a relatively cheap price for a company whose revenue is growing at nearly 30%, or 26% to be more precise, and whose operating cash flow is growing at a similar rate.
但当然,他们正在花很多钱,而且现在的风险更高,因为他们正参与这场需要在人工智能上投入数千亿美元的游戏,而人工智能是一个相对较新的领域,他们在其中的主导地位不如社交媒体那样强。
But of course, they are spending a lot of money and the risks are higher now because they are engaged in this game that requires hundreds of billions of dollars in spending on artificial intelligence , a relatively new category that they do not dominate as strongly as they do social media.
因此,如果它一直能实现这样的增长率,它现在的估值低于历史上应有的水平,这是可以理解的。
Therefore, it is understandable that it is trading at a lower valuation than it would have historically traded at if it had been achieving these rates of growth .
因此,今天我更新了MetaPlatforms的现金流折现估值模型。我更新的其中一项是未来现金流预测。我现在预计未来三年的自由现金流会负得更多。
Therefore, today I updated MetaPlatforms' discounted cash flow valuation model . One of the things I updated was the future cash flow forecast . I now expect much more negative free cash flows over the next three years.
因此,今年我把自由现金流的预测下调到了负100亿美元。明年的预测被下调到了负410亿美元的自由现金流。再下一年,自由现金流为负30亿美元。
Therefore, this year I revised my forecast downward to negative 10 billion in free cash flow. Next year, the forecast was revised downward to negative $41 billion in free cash flow.
And in the following year, negative 3 billion in free cash flow.
我认为这家公司在2029年之前不会重新开始产生正的自由现金流,届时它将从600亿美元起步,并在此基础上增长。
I do n't think the company will start generating positive free cash flows again before 2029, as it will start at $60 billion and grow from there.
基于这些更新,我现在计算出这家公司的公允价值为每股913美元。当前市场价格是每股649美元。我预计未来12到18个月Meta的股价会大幅上涨,涨幅达到40%或更多。
Based on these updates, I am now calculating the fair value of this company at $913 per share. The current market price is $649 per share. I expect a significant increase in Meta's stock value over the next 12 to 18 months, by 40% or more.
你能理解为什么我把Meta股票作为我投资组合中最大的持仓之一,以及为什么我把Meta列为你可以买入的最佳股票之一。
You can understand why I own Meta shares as one of the largest positions in my investment portfolio, and why I ranked Meta as one of the best stocks you can buy.
因此,我重申,Meta股票是现在可以买入的前十大股票之一。
Therefore, I reiterate that Meta's stock is among the top 10 stocks you can buy right now.
观察点
这个频道对 $META 的历次判断
Parkev Tatevosian, CFA 在这只股票上共 17 条判断,这里只列相邻的几条。