$NFLX

Netflix是一家成熟公司,因市场饱和与竞争而增长放缓;其此前的快速增长阶段已经结束。

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《Nike’s Fall, Netflix Growth, and What We Learned in Q3》
The Motley Fool发布 2026-10-02 · 15 段内容
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15 段内容
20:1533:35

好,我想谈谈 Netflix,也就是我们稍后要讨论的那家公司。到 2030 年,Netflix 将直播多少场 NFL 比赛?这里的部分背景是,MLS 合同在本合同临近结束时有一些退出条款。

那么,在 2030 年和 2031 年,他们每年播出的比赛会多于还是少于 12 场?

Okay, I want to talk about Netflix, the company we'll be discussing in a few moments. How many NFL games will Netflix be streaming in 2030? Part of the context here is that there are some exit clauses in the MLS contract near the end of this contract.

So, in 2030 and 2031, will they show more or less than 12 matches per year?

我就试着在这里当那个人吧。我认为答案可能是“更多”,但我会选择“更少”,因为我不确定这一切能带来什么价值。再说一次,他们正处于试验阶段。我不确定他们最终会不会说:这就是满足我们现有订阅用户所必需的内容和支出水平。

所以,如果他们继续做体育直播和其他东西,我不会感到意外,但他们说了:“你知道吗?NFL 不值这个成本,尤其是因为反正大家都已经订阅了。”

I'll just try to be that person here. I think the answer might be " more," but I would choose " less" because I am not sure what value all this will bring. Again, they are in a trial phase.

I'm not sure if they will ultimately say: This is the content and spending level necessary to satisfy our current subscribers. So, I wouldn't be surprised if they continued with live sports and other things, but they said, "You know what?

The NFL is n't worth the cost, especially since everyone's already subscribed anyway."

12 场比赛的问题在于,如果你想想他们现在在做什么,有周一晚间的比赛。还有一些还算值得看的周四晚间比赛。当然,如你所知,那个大竞争对手在 Amazon Prime 上有周四晚间的比赛。

但他们拥有的比赛是节假日之类的非常特别的活动,我认为这为他们保证了一定数量的观众。当数字开始达到几十场时,人们除了因为是自己最喜欢的球队之外,就找不出看比赛的理由了,对吧?我认为这是达到这个规模所面临的挑战之一。

出于这个原因,再加上我们谈的是四五年之后的事,我选择“更少”。我认为它会更接近现在的水平。

The problem with 12 games is if you think about what they're doing right now, there are Monday night games . And there are Thursday night matches that are somewhat worth watching.

Of course, as you know, the big competitor has Thursday night games on Amazon Prime. But the matches they have are very special events during holidays and the like , and I think that guarantees them a certain number of viewers.

When the numbers start reaching the tens, people run out of reasons to watch the games other than it being their favorite team, right? I believe this is one of the challenges in reaching this size.

For this reason, and the fact that we are talking about four or five years from now, I am choosing "less". I think it will be closer to what it is now.

这将很有意思,值得关注,因为我认为 NFL 觉得如果他们退出其中一些协议,就能拿到大幅涨价,而我不知道谁会为此买单。

This will be interesting to watch, because I think the NFL thinks it will get a big raise if they pull out of some of these deals, and I don't know who will pay for it.

Netflix 是一家数字流媒体公司。我本来想吃完饭再看那场比赛,但偏偏是在 Netflix 上,那场比赛就这么消失了。是的,感觉就像我们回到了过去。就好像我们回到了过去;如果你直接错过了比赛,你就错过了机会。

对我来说,他们在这种直播娱乐上花上数亿美元、甚至数十亿美元,而你却连流媒体的好处都享受不到,这太疯狂了。

Netflix is a digital streaming company. I thought I would watch the match after I finished eating , but on Netflix of all places, the match simply disappeared. Yes, it felt like we had gone back in time .

It's as if we've gone back in time; if you miss the match directly, you've missed the opportunity. It's crazy to me that they spend hundreds of millions , even billions, on this live entertainment, and you don't even get the benefits of streaming.

是的,回到你关于体育联盟会发生什么的观点,并重申我之前说过的话,Netflix 非常擅长试验。他们愿意尝试各种东西。我真的相信体育直播有价值,能把人们留在平台上。但大多数人已经在平台上了。

因此,目前能带来的额外收入有限。我指的是广告,也许还有一些只看体育的人,但他们又怎样呢?他们尝试摔跤、网球、拳击、橄榄球,他们什么都试。考虑到他们的需求,如果他们认定世界上最昂贵的体育资产相比其他东西是资本的最佳用途,我会感到意外。

Yes, and going back to your point about what will happen with sports leagues, and to reiterate what I said earlier, Netflix is brilliant at experimenting. They are ready to try things.

I truly believe there is value in live sports to keep people on the platform. But most people are already on the platform. Therefore, there is currently limited additional income.

I mean the advertisements and maybe some people who only watch sports, but what about them? They try wrestling, tennis, boxing, football, they try everything. I would be surprised if, given their needs, they decided that the world’s most expensive sports property was the best use of capital compared to other things.

我想让我们转到 Netflix,各位。他们联席 CEO 说的比较有意思的一句话是,他们的增长速度没有他希望的那样快。Netflix 的股票经历了动荡的两年,但他们仍然增长 16%。

这是个非常好的数字,但 Lou,作为投资者,我们该如何解读这一点?

I wanted us to switch to Netflix, guys. One of the more interesting comments from their co-CEO was that they are not growing as fast as he would like. Netflix's stock has had two volatile years, yet they are still growing by 16%.

That's a very good number, but Lou, how should we, as investors, interpret that?

这很可能是一只许多 Motley Fool 投资者仍然持有的股票。但没错,Netflix 从现在起将如何增长?我的意思是,他们可以试试,我不知道,邮寄 DVD,也许?那会奏效吗?这对一家公司来说是个好主意吗?

This is likely to be a stock that many Motley Fool investors still hold. But yes, how will Netflix grow from now on? I mean, they could try, I don't know, DVDs by mail, maybe? Will that work? Is this a good idea for a company?

是的,但你看,我的意思是即便……看看他们尝试过的东西。似乎每次我登录,都会被告知我可以在那里玩游戏。嗯,我从没试过。嗯,他们……我试过了。它……它比你可能想象的要难。

Yes, but look, I mean even...look at what they tried. It seems that every time I log in, I am told that I can play games there. Hmm, I've never tried that. Hmm, they are... I've tried it.

It's...it's more difficult than you might think.

好,是的,我能想象播客和其他一些东西,但你看,那些只是对现有订阅的补充。他们现在做的很多事情是确保我们继续被绑定在他们身上,而不是试图扩大市场圈子。这发生在成熟公司身上。如你所知,Netflix 已经成长起来了。

它的增长已经放缓,因为西半球大多数想要它的人都已经订阅了。我不知道除了这个之外还有什么好的答案,作为投资者,当我听到 CEO 这么说时,我想:“嗯,也许我需要相应地调整我的预期。”

Okay, yes, I can imagine podcasts and some other things, but look, those are just additions to existing subscriptions. Much of what they are doing now is making sure we remain tied to them, rather than trying to expand the market circle.

This happens to mature companies. As you know, Netflix has grown. Its growth has slowed because most of the people who want it in the Western Hemisphere already have a subscription.

I don't know if there is a good answer other than that, as an investor, when I hear the CEO say that, I think: "Well, maybe I need to adjust my expectations accordingly."

想想 Netflix 自创立以来的历程。它革新了视频租赁,Blockbuster;然后它通过流媒体革新了自己;然后当它决定开始资助和制作自己的内容——大部分内容——而不是仅仅依赖外部方时,它改变了行业的规则;然后它在多年听到创始人说“我们永远不会有广告”之后改变了商业模式。

它增加了一个广告支持类别。然后他们尝试了,你知道,那些试验……这是一家喜欢试验的公司,正如你之前在节目上说的。他们尝试过游戏和其他小东西,但我认为我们忘了整个行业总体上已经非常成熟。

随着互联网和流媒体工具的普及,以及个人可支配收入的增加,在其他国家有一些机会,但我们的方式……另一部分是,我们消费内容和花时间观看内容的方式已经发生了变化,而这些变化不允许 Netflix 的结构去适应它。

Think about Netflix's journey since its inception. It revolutionized video rentals, Blockbuster; Then she revolutionized herself through live streaming; Then it changed the rules of the industry when it decided to start funding and producing its own content, most of its content, instead of relying solely on external parties; Then it changed its business model after years of hearing the founder say, "We will never have advertisements."

It added an ad-supported category. Then they tried, you know, it's experiments...it's a company that likes to experiment, as you said earlier on the show. They've tried things like games and other small things, but I think we forget that the industry in general is very mature.

There are some opportunities in other countries with the spread of the internet and streaming tools, and the increasing disposable income of individuals, but the way we are... The other part of it is that the way we consume content and spend our time watching it has changed in ways that do not allow Netflix's structure to adapt to it.

还有供给也是。想想 YouTube 上的内容类型。这在 Netflix 上根本不可接受,一个随便什么人架起摄像机就能开一个频道。而 YouTube 基本上……就规模而言它已经是 Netflix 了,不是吗?

它非常庞大。然后还有 Instagram、TikTok 以及所有那些填满我们时间的东西,这很难。

And the offer as well. Think about the type of content that is on YouTube. This is fundamentally not acceptable on Netflix, for a random person to set up a camera and start a channel.

And YouTube is basically... it's Netflix in terms of size already, isn't it? It is very large. Then you have Instagram, TikTok and all those other things that fill our time, and it's tough.

Netflix 是最初的“规则打破者”,并且仍然是他投资组合中最大的持仓,但很明显它已经不再是规则打破者了。它已经变成了规则制定者。它是其行业中一个强大而占主导地位的参与者,在某些方面,我的意思是这很了不起,不是吗?

就创造收入而言。但这也使它更容易受到可能侵蚀其优势的颠覆的影响。这源于十年前不存在的内容。

Netflix is the original "rule-breaker" and remains the biggest stock in his portfolio, but it was clear that it was no longer a rule-breaker. It has become a rule-maker. She is a powerful and dominant player in her industry, and in some ways I mean that's incredible, isn't it?

In terms of generating revenue. But that also makes it more susceptible to disruption in ways that could erode its features. This stems from content that did not exist a decade ago.

他们只需要买下迪士尼所有的制片厂和广播资产,创建一家巨大的广播公司,授权所有主题公园的知识产权,然后就这么干。我的意思是,这不会发生,但这是……我们只是,你知道,结束了。增长的故事已经结束了。

这没关系。它仍然是一家伟大的公司,但除非它进行创造性破坏,否则我不认为有通往它想要的那种增长的路径。

They just need to buy all of Disney’s studio and broadcasting assets, create one huge broadcasting company, license all the theme park intellectual property rights, and just do it.

I mean, this isn't going to happen, but this is...we're just, you know, it's over. The growth story has ended. That's okay. It's still a great company, but unless it engages in creative destruction, I don't think there's a path to the growth it wants.

我在这里唯一的异议是,在流媒体的世界里,能有一个应用控制所有人吗?如你所知,我有年幼的孩子。他们可以享受站在迪士尼应用上。他们在 Netflix 或 YouTube 上不能拥有完全的自由,而我认为这对消费者很重要。

我不认为会只有一个应用。因为如果你想想苹果、亚马逊和其他在流媒体领域运营的公司,它在他们的业务中服务于不同的目的;也许是作为一个入口或吸引客户的手段,但它不是应该成为利润来源的主要业务。

因此,只要那些其他公司存在并且将继续存在,合并就很难成为唯一的取胜之道。

My only objection here is in the world of streaming, can there be one application that controls everyone? As you know, I have young children. They can enjoy standing on the Disney app.

They can't have complete freedom on Netflix or YouTube, and I think that's important for consumers. I don't think there will ever be just one app. Because if you think about Apple, Amazon and other companies operating in the streaming field, it serves a different purpose in their businesses; Perhaps as an entry point or a means to attract customers, but it is not the primary business that should be the source of profit.

Therefore, as long as those other companies exist and will continue to exist, it will be very difficult for mergers to be the only way to win.

这个频道对 $NFLX 的历次判断

The Motley Fool 在这只股票上共 2 条判断,这里只列相邻的几条。

2026-10-02看跌本条
好,我想谈谈 Netflix,也就是我们稍后要讨论的那家公司。
2026-09-02看涨
今天,我们有资深“傻瓜”杰森·霍尔和里克·莫纳雷斯,以1到10分的标准来评估一只传统热门股票,该股票在录制本期节目时已接近52周低点。这只股票就是奈飞,其代码为“NFLX”。
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