Netflix 被低估:前瞻市盈率 18.5 为多年来最低,DCF 公允价值 116 美元对 69.72 美元,意味着 12 至 18 个月内有 65% 的上行空间。此次 6% 的裁员将人员重新配置到 AI 方向;短视频竞争是一项风险,但他持乐观态度,将 NFLX 作为其最大持仓,并愿意今年在这些价位加仓。
逐段跳播
我们有一个令Netflix股票投资者振奋的消息:公司已宣布将裁员6%。我其实认为,公司只是在改变它想招聘的员工类型。在业务正在增长、流媒体成功要素不断增多的当下,我认为Netflix需要更多人手,而不是更少。
不过,我认为他们可能需要不同类型的员工,而这正是这次变动的原因。
We have exciting news for Netflix stock investors, as the company has announced it will lay off 6% of its workforce. I actually think the company is just changing the type of employees it wants to hire.
At a time when the business is growing and the factors for success in streaming are increasing, I believe Netflix needs more manpower, not less. However, I think they may need a different type of staff, and that is the reason for this disruption.
让我在公告中与大家分享这些细节、我对Netflix股票的看法,并告诉大家我对Netflix的公允价值估算。Netflix周三表示,将裁减6%的员工,约1000名员工,这是自2022年以来规模最大的一次裁员。
Let me share these details with you in the announcement, what I think about Netflix stock, and tell you about my fair value estimate for Netflix. Netflix said on Wednesday that it would cut 6% of its workforce, or about 1,000 employees, marking its biggest staff reduction since 2022.
如果你还记得,2022年底,美国央行在快速加息,包括Netflix在内的企业都在担心即将到来的衰退。因此,它们提前做好准备,通过裁员并为进一步削减成本做准备。衰退从未发生,但企业并没有重新雇回所有被裁的员工,而自那以后利润率已大幅上升。
If you recall, at the end of 2022, US central banks were rapidly raising interest rates, and companies, including Netflix, were fearing an impending recession . Thus, they prepared in advance by laying off workers and getting ready for further cost-cutting efforts.
The recession never happened, but companies didn't rehire all the people they laid off, and profit margins have increased significantly since then.
根据联席CEO Ted Sarandos和Greg Peters发给员工的邮件,此次裁员将涉及全球运营,重点是产品、人力资源、技术和法务部门。
Based on an email to employees from co-CEOs Ted Sarandos and Greg Peters, the cuts will include global operations with a focus on product, human resources, technology, and legal departments.
我认为这些是某些类别的岗位缩减,同时其他类别会有额外投资,尤其是与人工智能相关的岗位、支持AI驱动的内容创作,以及提升AI生产力方面。
I believe these are reductions in certain categories, and there will be additional investments in other categories, particularly in roles related to artificial intelligence, in supporting AI-powered content creation, and in improving AI productivity .
我认为Netflix将走在运用人工智能并将其整合进运营的前沿,因为这家公司整体上似乎很可能受益,也可能不受益,毕竟有大量内容是由完全使用人工智能的工作室创作的,这加剧了竞争。所以,我并不是说人工智能对Netflix完全有利。
不过,Netflix可以将人工智能整合进其制作服务,从而降低内容制作成本。
I think Netflix will be at the forefront of employing and integrating artificial intelligence into its operations, because this is a company that seems likely to benefit or not benefit overall, given that there is a lot of content being created by studios that exclusively use artificial intelligence, and this increases competition .
So, I'm not saying that artificial intelligence will be entirely positive for Netflix. However, Netflix could integrate artificial intelligence into its production services , reducing the cost of producing content.
投资者无法判断这次削减成本的公告是好消息还是坏消息。起初,该股周三上涨0.3%,随后回落,截至本视频录制时,Netflix股价周三下跌超过1%。
Investors were unable to decide whether this cost-cutting announcement was good news or bad news. Initially, the stock rose 0.3% on Wednesday before falling back, and as of the time of this video, Netflix shares were down more than 1% on Wednesday.
管理团队还补充说,Netflix将继续在高影响力领域大举投资,这让我认为这并不是整体削减成本,而是成本分配方式的转变。Netflix希望在某些类别加大投资,但不想增加整体员工人数。
因此,他们缩减某些类别的岗位,以便在其他领域增加岗位。
The management team added that Netflix will continue to invest heavily in high-impact areas, which made me think this is not an effort to cut costs overall, but rather a shift in how those costs are allocated.
Netflix wants to invest more in certain categories, but does not want to increase its overall number of employees. Therefore, they are reducing roles in certain categories so that they can add roles in other areas.
当然,时机很有意思,因为Netflix定于下周,也就是10月20日周二美股收盘后公布财报。Netflix是我投资组合中最大的资产,所以我非常期待这份财报。
Of course, the timing is interesting as Netflix is scheduled to announce its earnings next week after the stock market closes on Tuesday, October 20. Netflix is the largest asset in my investment portfolio, so I am eagerly awaiting these results.
在公司最近一次财报电话会议上,首席财务官Adam Neumann回应了关于公司参与度和收入增长放缓的提问,称他们继续看到会员获取和留存的健康趋势,近期的定价调整也效果良好。投资者并不信服这一回应。
In the company's most recent earnings call, Chief Financial Officer Adam Neumann responded to a question about the company's slowing growth in engagement and revenue, saying that they continue to see healthy trends in member acquisition and retention, and that recent pricing adjustments are working well . Investors were not convinced by this response.
该股在2025年略微走高后,于2026年上半年小幅上涨。整个流媒体行业增长更快,内容消费的增速也高于小幅水平,因此Netflix正在流失观众,或在观众内容消费习惯中的市场份额正在下降。
在我看来,最重要的竞争是短视频。人们花更多时间在TikTok、Instagram Reels和YouTube Shorts上,这对Netflix是不利的。
The share increased slightly in the first half of 2026 after being slightly high in 2025. The streaming industry in general is growing faster, and content consumption is increasing at higher rates than slight ones , so Netflix is losing viewership or market share of content consumption habits among viewers.
The most important competition, in my opinion, is short content. People are spending more time on TikTok, Instagram Reels, and YouTube Shorts, and that has been a negative for Netflix.
每当我看到一家公司裁员,我都会回头查看其每位员工对应的收入数据。我想看看这一趋势的方向,以及它是否能证明削减成本的努力是合理的。通常,当我看到一家公司的每位员工收入下降时,这是一个信号,说明它在员工数量上可能已经变得臃肿。
但我在Netflix身上没有看到这一点。事实上,我看到的是完全相反的情况。自2017年以来,其每位员工收入大幅增长,当时每位员工大约创造200万美元收入。如今,这一数字已超过每位员工300万美元。
因此,就每位员工收入及其增长趋势而言,他们的状况是稳健的。
Whenever I see a company laying off employees, I go back and check the revenue figures for each employee they have. I want to see the direction this is heading in, and whether it justifies the cost-cutting efforts or not.
Typically , when I see a decrease in a company's revenue per employee, it's a sign that it may have become bloated in terms of the number of employees. But I don't see that with Netflix.
In fact, I see the exact opposite. Its revenue per employee has grown significantly since 2017, when it was generating around $2 million per employee . Now, that figure has exceeded $3 million per employee.
Therefore, their position is sound with regard to revenue per employee and the growth trend of that revenue.
这再次提供了进一步证据,表明Netflix并非试图缩减整体员工规模,而是在寻求重新分配人员预算。
Once again, this points to further evidence that Netflix is not trying to reduce its overall staff, but rather seeking to reallocate its staffing budget.
自去年以来,Netflix股价大幅下跌。自从最初有关Netflix有意向收购Warner Bros. Studios发出要约的传闻开始流传以来就是如此。最终,他们撤回了要约,并为此获得了高额费用。
然而,从那一刻起,投资者就对Netflix股票感到不满。
Netflix shares have fallen significantly since last year. Ever since initial rumors began to surface about Netflix's intention to make an offer to acquire Warner Bros. Studios.
In the end, they withdrew their offer and received exorbitant fees for their efforts. However , investors have become dissatisfied with Netflix stock since that moment.
Netflix股票目前的远期市盈率仅为18.5倍,是该股数年来的最低交易水平。按现金流折现估值,Netflix股票似乎也被低估了。我计算出的该股公允价值为116美元。今天的市场价格是69.72美元。
这让我有在未来12到18个月内上涨65%的空间。
Netflix stock is now trading at a forward price-to-earnings ratio of just 18.5, the lowest trading level for the stock in several years. Netflix stock also appears to be undervalued when valued based on discounted cash flows.
I calculated a fair value for the stock of $116. The market price today is $69.72. This leaves me room to rise by 65% over the next 12 to 18 months.
所以你可以看到,基于这些计算,为什么我对 Netflix 股票如此乐观,为什么我把 Netflix 股票做成了我投资组合中最大的持仓,而且如果这只股票今年全年都维持在这些价位,在其他条件不变的情况下,我有兴趣继续加仓。
So you can see, based on these calculations, why I am so optimistic about Netflix stock, and why I have made Netflix stock the largest position in my portfolio, and I am interested in adding more if the stock stays at these levels throughout this year, all other things being equal.
这个频道对 $NFLX 的历次判断
Parkev Tatevosian, CFA 在这只股票上共 7 条判断,这里只列相邻的几条。