对特斯拉长期非常乐观、短期适度乐观:FSD、robotaxi、Optimus 和能源业务使其不再只是一家电动车制造商,这支撑了其170倍、而传统车企仅12倍的估值;与 SpaceX 合并可能带来溢价,利润率虽弱但低预期已被计入,近期涨幅有限。
逐段跳播
特斯拉股价小幅上涨。部分原因是围绕特斯拉与SpaceX可能合作的热议。对于今年年初买入特斯拉股票的投资者来说,到目前为止,这样的表现让他们感到失望。
Tesla shares are rising slightly. Some of this is due to the buzz surrounding the possibility of a collaboration between Tesla and SpaceX. For investors who bought Tesla shares at the beginning of this year, they have been disappointed by this performance so far.
是的,当你真正去看上一个季度时,他们的利润遭受了重大打击。股价在很长一段时间里以较低价格被抛售和交易,但我们现在已经到了股价完全从那次打击中恢复过来的地步。所以,无论在他们发布最新财报之前我们处在什么水平,我们现在已经达到那个水平或更高了。
Yes, you know, when you actually look at the last quarter, they took a big hit to profits. The shares were sold and traded at a lower price for a long time, but we have now reached the point where the stock has fully recovered from that.
So, wherever we were before they released that latest report, we are now at that level or higher .
我认为好消息是,就汽车生产方面而言,或者至少就利润率而言,较低的预期已经在某种程度上被计入价格了。因为那些利润率已经大幅下降。
I think the good news is that the lower expectations have been somewhat taken into account with regard to the automotive production side, or at least the margins. Because those margins have decreased significantly.
如你所知,这其中很大一部分,是的,很大一部分与和SpaceX合并的可能性有关。我认为很大一部分吸引力在于,被收购的公司通常是获得价格溢价的那一方。所以,在这种情况下,SpaceX的市值比特斯拉大30%或40%,你可能会认为特斯拉才是将并入SpaceX的那一方。
所以,我认为这是人们对这只股票感兴趣的原因之一,因为如果合并发生,他们可能会很快获得溢价。
As you know, a lot of this, yes, a lot of it relates to the possibility of a merger with SpaceX. I think much of the appeal lies in the fact that the company being acquired is usually the one that receives the price premium.
So, in this case, with SpaceX, as you know, being 30 or 40% larger than Tesla in terms of market capitalization, you might think that Tesla is the one that will merge into SpaceX.
So, I think this is one of the reasons why people are interested in the stock, because they might get a quick premium if that happens.
但是,如果你把这一点抛在脑后,而我认为你不应该这么做。我的意思是,这真的很重要。但是,如果我们只关注公司本身,我们有数据显示,社交媒体上的关注度按年计算下降了约13%。但上个月,这变成了9%的增长。
But, you know, if you get that out of your mind , which I don't think you should . I mean, this is really important. But , if we focus only on the company itself, you know, we have figures showing that interest on social media on an annual basis has decreased by about 13%.
But last month that turned into a 9% increase now.
这其中很大一部分要追溯到他们对Roadster所做的惊人演示。我不认为会有很多人去买一辆“roadster”跑车,但你可以看到图中那条看起来笔直的黄线,它几乎是一条垂直线,表明人们在越来越多地谈论这件事。
所以,我认为这基本上只是一次营销举动。它把特斯拉这个名字植入消费者的脑海中,所以也许你不会买一辆“Roadster”,但你会想:“嘿,我的Model 3和Model Y能做什么?”
它显然不会飞,但它仍然很有趣,能抓住你的注意力。
Much of that goes back to the amazing demonstration they did of the Roadster. I don't think many people will buy a "roadster" car, but you can see that yellow line in the graph that looks straight, and it's almost a vertical line that shows that people are talking about this more and more .
So, I think this is basically just a marketing move. You know, it puts the Tesla name in consumers' minds, so maybe you won't buy a " Roadster", but you'll wonder : "Hey, what can my Model 3 and Model Y do?"
It obviously doesn't fly, but it's still interesting and grabs your attention.
同样,tesla.com网站的访问量同比增长了近8%,过去一个月增长了28%。因此,这个数字以积极且明显的方式变化了。再次说明,这其中很大一部分要追溯到他们做的那次促销活动,但这仍然代表着大量的兴趣,我认为这些头条新闻值得关注。
Similarly, visits to the tesla.com website, as you know, have increased by nearly 8% year-over-year, and by 28% over the past month. Therefore, this number has moved in a positive and noticeable way.
Again, much of that goes back to that promotional campaign they did , but it's still a lot of interest and I think the headlines are worth paying attention to.
他们当前做法中有趣的一点是,向购买车辆并获得该功能的用户交付完全自动驾驶系统的数量增长了50%以上。我认为现在达到了55%,这是一个很大的数字,因为它代表着他们的经常性收入,而且它还为系统提供了更多数据,使系统学会更好地驾驶。所以,这对特斯拉来说是双赢的局面。
What is interesting about their current approach is that the number of shipments of the fully autonomous driving system to people who buy the car and get the feature has increased by more than 50%.
I think it's now at 55%, which is a big number because it represents recurring revenue for them, and it also provides more data to the system, which makes it learn to drive better. So, it's a win-win situation for Tesla.
我知道他们的利润率下降了。他们大幅削减了成本,我认为利润率已经显著下降,但当你审视商业模式时,尽管这不是一个准确的类比,我还是会用它。这几乎就像惠普这样的公司以低价出售打印机,但你每次都得买墨水,对吧?
你是在为那个完全自动驾驶功能付费。你可以一次性花8,000美元买断,也可以每月支付100美元。
I know their profit margins have decreased. They have cut costs a lot and I think profit margins have decreased significantly, but when you look at the business model, although it is not an accurate comparison, I would use it.
It's almost like when a company like Hewlett-Packard sells a printer at a cheap price, but you have to buy the ink every time , right? You are paying for that fully autonomous driving feature.
You can either buy it outright for $8,000 or pay $100 per month.
通用汽车和福特没有从任何人那里每月收到100美元。所以,这是一种不同的商业模式;这是一种不同类型的生意。我相信,这些车——在我乘坐过一些完全自动驾驶状态下的车之后——带来了完全彻底的变革。其他任何人都没有类似的东西。
You know, General Motors and Ford don't get $100 a month from anyone. So, this is a different business model; it's a different type of business. I believe that these cars, after I rode in some of them while they were fully autonomous, have brought about a completely radical change . Nobody else has anything like that.
如果你说的是Waymo或类似的公司,我认为CyberCab(机器人出租车)和Waymo之间的较量会完全是一边倒的。我的意思是,Waymo的成本比CyberCab高6倍。所以,你知道价格必须更高,而两者都完成了所需的任务。啊,所以特斯拉的未来真的很光明。
If you're talking about a company like Waymo or something similar, I think that battle between CyberCab (robotic taxi) and Waymo would be completely one-sided. I mean, Waymo costs 6 times more than CyberCap.
So, you know that the prices have to be higher, and both of them perform the required task. Ah, so the future is really bright for Tesla.
所有这些甚至还没提到“Optimus”。所以,我们对此非常乐观。我认为这个季度很可能会带来一个略微积极的惊喜。
All of this without even mentioning "Optimus" yet. So, um , you know, we're very optimistic about it. I think this quarter is likely to hold a slightly positive surprise.
该股年初至今仍然下跌,尽管已经回升。但同样,上一季度的下跌已经反映在价格中。所以,人们的预期略有降低,而由于那次疯狂的飞行“roadster”营销举动,兴趣又重新燃起。所以,我认为从长期来看我们总体上非常乐观。我认为短期内,我们对这一具体预测倾向于乐观。
The stock is down on a year-to-date basis, although it has recovered. But again, you have that decline from the last quarter factored into the price. So, people have slightly lower expectations , while there is renewed interest due to that crazy marketing move with the flying "roadster".
So , I think we are generally very optimistic in the long run . I think that in the short term we tend to be optimistic about this particular forecast.
这帮助我理解了这件事,因为它告诉我,这家公司,或者至少它的股票,仍然被当作一家电动汽车公司来定价,就好像它只卖电动汽车一样。你可以看到黄线在下降。同时你也看到股价在下跌。你读对了吗?
如果是这样,这看起来像是一个机会,因为“Robotaxi”、完全自动驾驶、“Optimus”机器人、储能以及所有其他这些东西,使得公司仅仅根据电动汽车销量来定价或推动其股票走势。
我认为你不应该再根据电动汽车销量来给这家公司定价了。
That helped me understand the matter, because it tells me that this company, or at least its stock, is still priced as an electric car company, as if it only sells electric cars.
You can see the yellow line decreasing. And you see the stock decreasing at the same time. Did you read that correctly ? If so , this looks like an opportunity because " Robotaxi," full self-driving, "Optimus" robots, energy storage, and all these other things make the company price or trend its stock based solely on electric vehicle sales.
I don't think you should price this company based on electric vehicle sales anymore.
但还是,最后一件事,Landon,如果你从实际角度出发,那辆飞行汽车最重要的部分是吸附力,以及它能够爬升并抓住路面的能力。想想一辆具有吸附力的车能为车辆安全带来怎样的安全进步。这简直难以置信。
But still, one last thing, Landon, if you're practical, the most important part of that flying car was the suction power, and the fact that it was able to climb and hold on to that road.
Consider the safety advancements that a car with suction power can provide for vehicle safety. It's unbelievable.
但是Landon,我想把重点放在那张显示两者都在向下走的图表上。他们是在把这家公司仅仅当作一家电动汽车公司来定价吗?
But Landon, I want to focus on that chart that shows them both heading downwards. Are they pricing this company as solely an electric car company?
是的,好,我接着讲图表,但你对安全的观点非常好。我记得读到过特斯拉最初进行安全测试时的报道,他们几乎把测试搞砸了,因为由于电池的原因,特斯拉的底盘很重,他们没法让特斯拉翻车。现在,再加上这一点:如果你开得太快又不得不突然转向,通常会导致车辆翻车。
但如果他们能提供一个动态系统,利用这种吸附系统抓住路面,那就会进一步提高安全水平。所以,我非常喜欢这一点。我以前从未想过这一点。这是一个极好的观点。
Yes, okay, I'll move on to the graph, but you have a great point of view on safety. I mean , I remember reading about Tesla when they first conducted safety tests , and they practically broke the test because they couldn't make the Tesla roll over, due to the weight of its base because of the battery.
Now, if you add the fact that if you are driving too fast and have to swerve suddenly, it usually results in the car flipping over. But if they can provide a dynamic system that holds the road using this suction system, that increases the level of safety even further.
So, I liked that very much. I had never thought about that before. This is an excellent point.
现在,这张图实际上说明了三件不同的事情。它显示了特斯拉股价。粗黄线显示的是在网上谈论特斯拉及其产品的人。至于那条虚线,它代表的是正在谈论购买电动汽车或对电动汽车感兴趣的人。正如我所说,这个百分比已经同比下降了约8%。
特斯拉股价的跌幅略大一些。与此同时,人们的购买意愿下降了约13%。因此,它们大致朝同一方向变动。但是的,我们确实看到电动汽车需求在下降。然而,正如我所说,我认为说特斯拉应该随电动汽车需求而波动并不准确;它远不止是一家电动汽车公司。
Now, this diagram illustrates three different things in reality. It shows the price of Tesla stock. The bold yellow line shows people who talk about Tesla and its products online.
As for that dashed line, it represents people who are talking about buying an electric car or are interested in it. This percentage has already decreased, as I said, by about 8% year-on-year.
Tesla's stock fell by a slightly larger percentage . Meanwhile, people's purchase intentions have decreased by about 13%. Therefore, they all move in roughly the same direction.
But yes, we are seeing a decline in demand for electric cars. However, as I said, I don't think it's an accurate way to say that Tesla should move with the demand for electric cars; it's much more than just an electric car.
我认为,完全自动驾驶大概是最有意思的事情。我们没有把这张图放进来,但它的趋势是向右上方走的。人们对完全自动驾驶的兴趣要大得多,而且这种兴趣会持续增长。我认为它会具有一种扩散式的特点,因为一旦你坐进一辆这样的车,你就会想买一辆,然后你会想把它展示给朋友看,他们也会买一辆。这真的是一项颠覆性的变革。
I think full autonomous driving is probably the most interesting thing. We did not include this graph, but it is trending upwards and to the right. People are much more interested in fully autonomous driving, and that interest will continue to grow.
I think it will have a diffuse character, because once you ride in one , you will want to buy one , and then you will want to show it to your friends, and they will buy one too. It's truly a game-changer.
我知道,我有个儿子大约6个月后就要拿到驾照了,我跟你说,我正在认真考虑给他买一辆 Model 3,而不是一辆内燃机汽车,纯粹是出于安全考虑。我不想让他拥有完全的控制权。按下那个按钮,去上学,保持安全。
而这一点,再加上对老年人来说,真的令人难以置信。
I know , I have a son who will get his driver's license in about 6 months, and I will tell you that I am seriously considering buying him a Model 3 instead of an internal combustion engine car, solely for safety reasons.
I don't want him to have complete control. Press that button, go to school, and stay safe. And this, in addition to the elderly, is truly unbelievable .
所以,再说一次,所有这些甚至都还没提到“Optimus”,它被视为面向未来的一种买入期权。我觉得这听起来很牵强,但相信它会实现。我认为他们会走到以3万美元出售机器人的那一步。而当他们做到这一点时,那只会发生在他们达到自我复制阶段之后,也就是机器人制造其他机器人;他们造出的第一批机器人需要用来继续制造更多机器人,而它会以惊人的速度扩张。
如果你真的有能力提供能工作8小时、执行轻任务的3万美元机器人,它们会进入每一家企业以及大多数家庭,那将是不可思议的。
So, once again, all of that without even mentioning "Optimus," which is considered a kind of buy option for the future. I think it sounds far- fetched, you know, but I believe it will happen.
I think they will reach a point where they sell robots for $30,000. And when they do that, it will only happen after they reach the stage of self-replication, where robots build other robots; The first robots they build will be needed to continue building more, and it will expand at an astonishing rate.
If you actually had the ability to offer $30,000 robots that could work for 8 hours and perform light tasks, they would enter every business and most homes, and it would be incredible.
所以,再加上 SpaceX 的项目。我的意思是,有很多可能性都可能发展顺利,但你知道吗?这就是为什么你支付的估值是大多数汽车公司的170倍,而后者只有12倍,对吧?所以,你是在为附加价值付费,但这是基于这家公司有能力做到的事情,以及 SpaceX 已经能够取得的成就,我认为他们会继续这样做下去。
So, add to that SpaceX's projects. I mean, there are a lot of possibilities that could go well, but you know what? That 's why you're paying 170 times as much compared to most car companies which are 12 times as much, right?
So, you're paying for added value, but based on what this company is capable of doing, and what SpaceX has been able to achieve, I think they'll continue to do so.
此外,正如我所说,这种营销手段带来的短期关注度非常强。我认为现在有很多人在关注 Tesla,而他们以前并不关注。
In addition, as I said, the short-term interest generated by this marketing ploy is very strong. I think a lot of people are looking at Tesla now that they weren't looking at it before.
我唯一的请求是,拜托,我希望他们能造一款“Yukon”或“Suburban”风格的汽车,你不希望吗?一辆大型的、真正的四轮驱动车,能容纳六名乘客。我们把“Cyber Truck”去掉吧。换成那种车吧。如果他们这么做,我明天就买两辆。
My only request is, please, I wish they would make a car in the style of a "Yukon" or a "Suburban", would n't you? A large, genuine four-wheel drive vehicle that can accommodate six passengers.
Let's get rid of "Cyber Truck". Let's get one of those instead. If they do that, I'll buy two tomorrow.
但除此之外,我们对 Tesla 长期非常乐观,短期则适度乐观,因为数据已经开始朝正确的方向变化。当然,我们现在是正22。所以,我们在这里倾向于乐观,而这在很大程度上与预期有关。
我们认为预期偏低。箭头也显示了这一点,而且所有数据都在朝正确的方向变化。这算不上巨大的成功,但它确实给了我们一个乐观的前景。
But apart from that, we are very optimistic about Tesla in the long term and moderately optimistic in the short term because the numbers have started to move in the right direction.
Certainly, we are at positive 22. So, we are inclined towards optimism here, and much of that has to do with expectations. We believe expectations are low. The arrow also shows that, and all the numbers are moving in the right direction.
This is not a resounding success, but it certainly gives us an optimistic outlook.
观察点
这个频道对 $TSLA 的历次判断
Schwab Network 在这只股票上共 16 条判断,这里只列相邻的几条。