然后还有一个 Muse 的潜在竞争对手，一个规模小得多的竞争对手，也是互联网最早的一批电商聚合平台之一——Booking Holdings。它是 Booking.com、Priceline 等公司的控股公司。
and then another potential competitor to Muse, a much smaller competitor and one of the internet's old original aggregators of e-commerce, Booking Holdings. That is the holding company for Booking.com, Priceline, and others.
这里更有意思的是，像 Booking Holdings 这样的公司又下跌了。这对它们来说是一种风险，就像近几年它们与 Google 这类平台竞争时一样——Google 自己做聚合，推出 Google Flights，让用户直接在 Google 搜索或 Google 生态内聚合旅行和住宿的价格。
对 Booking 来说，这基本上是在重演，只不过这次是 AI 智能体。它们过去通过打造自己的互联生态和旅行规划超级应用来应对，我毫不怀疑 Booking 会再次用自己的垂直 AI 智能体做到这一点。
The more interesting thing happening here, companies like Booking Holdings, which has fallen again. This is a risk for them as it was in recent years when they were battling platforms like Google doing their own aggregation work, Google Flights, allowing users directly within Google Search or the Google ecosystem to be able to aggregate prices on travel and accommodations.
It's basically happening all over again for Booking, but this time with AI agents. They have responded in the past by creating their own connected ecosystem and travel planning super app, and I have no doubt Booking will do it again with its own vertical AI agent.