Owns AAPL and wants to buy more; bought on announcement day expecting the new phone to sell out, and sees AAPL at $500. Expects the new device duo, Mac Mini and Mac Studio to sell out on AI demand and cheaper Apple machines to sell out for running local models — tremendous potential for company and stock.

Well, Apple, you greedy little thing, you can't be trusted as an employer. A general message to anyone running a small business: Don't trust Apple. Let me explain to you how things really work.

When you run a business and purchase Apple products for your employees or team, you end up communicating with what is called an Apple business manager.

The goal is for these business managers to try to provide you with a premium service to help you order what you need, and essentially you get a phone number for someone you can call to make sure your mobile device management is set up or to order your products the way you want.

Well, Apple's business team contacted my small company, then they apparently suffered a catastrophic nationwide failure, and all we got was "Sorry, we messed up ." But don't worry, my brother. We can't do anything for you.

So, a message to all business owners: if you want something done right, do it yourself. That should have been a first lesson in business, but Apple has made me lose all respect for their local business teams, and I don't really care who's at fault because it ends with Apple.

Here's what happens and how you can avoid falling into this trap in the future. If Apple ever contacted you and said, "Dear Business Owner, we are part of your local Apple Store."

"We can offer pre-orders for any devices you want and send your order for a new product like an iPhone at 5:00 AM because we have a system that sends the order on your behalf."

Hang up, run away, don't listen to them, buy the product yourself.

Don't trust Apple. Let me show you how things work . On Monday, I received phone calls and emails from Judy, who is a wonderful person. It's wonderful. I don't blame her. In general, I believe that the staff at the Apple store in "The Oaks" are not responsible for this.

But they contacted me and said, "Hey, we have a system through which we can order your items right now." "We can link it to your company." "We can send it through the media program you are participating in, and it will be done at 5:00 AM on Friday, which is the pre-order day."

So I said, "I'm awake at 5:00 AM anyway." "It's not a big deal for me to wake up and place the order myself." "No, no, no, connect it through your work." Oh, we'll be able to do this for you .

You know, it's best to order it through the business team. Don't be fooled by that. They are like mermaids, trying to lure you to the business platform to divert sales away from apple.com to local stores.

But when local stores fail to communicate properly with the national system , guess who is left to face the problem? You, sir. And you, madam, are left to face the problem alone.

So, this is the price quote. I received this price quote on October 12th. You can literally see that this is a price quote from Apple. I have opened this email. This address is theoaksbusiness@apple.com.

They sent me the price quote on Monday. And I said , "Wonderful." So, you have already agreed to pay. We agreed on the shipping. We agreed on the payment method. We have placed the order.

We did everything for the order 5 days in advance. I said, "Well, I guess we don't need to do anything anymore ." We're done.

They said they would submit the application at 5:00 AM. Lies. They actually submitted the application at 8:34 AM. They submitted the application 3 and a half hours late. Now, they said, "Don't worry, Kevin.

If you don't see an email at exactly 5:00, we'll send you the receipt manually later." So, I thought, "Oh, okay. Yes, that's normal." No, that was just the second lie. So, the first lie was "We will submit your order at 5:00 AM".

Lie number one. Second, don't worry if you don't receive an email. That was either a lie or a grave mistake. Anyway, thank you, Apple.

Now, I want to be clear. I am not saying, "Oh, I must be in front of everyone else who woke up at 5:00 AM." I say they told me I would be in class with everyone at 5:00 AM. Although I was awake and could have submitted the request myself, Apple promised me that this request would be submitted at 5:00 AM.

Then I received a phone call, because it was clear after seeing this message and the suggestion that we were already at the end of the line and that we wouldn't see these phones until after my birthday, January 29, which is the date they gave us .

I have a screenshot of that here. In short, we have reached the end of this matter.

Keep in mind that I was making videos about this topic and I was talking about my belief that this phone would sell out . I actually bought Apple shares on the day of the announcement because I said, "This product will sell out.

The stock will run out as late as the first quarter of 2027. I mean, you have to be quick on this. You should buy it."

"So, I thought, 'Oh, we have this sales team.' That will help them, and it will benefit us as well . "I do n't really care because ordering the product myself would have taken 5 minutes, but I thought: "Hey, out of respect for the staff who have been kind to us historically, why don't we place the order through them so they get credit for it?"

"That was my goal. I'm not trying to cut in line. The goal was: 'Hey, let's help the local Apple team get some extra sales or something.'"

"I do n't know if they're getting a commission or not. Then I got a phone call because I emailed them, and I was like, 'What the hell is going on?' So, I got a phone call from Judy , who, I repeat, is amazing, from the Ox team.

But, I got a phone call—you can see it there at 9:17—and they told me Apple had a nationwide commercial failure. There was, apparently, and this sounds like just Apple marketing nonsense .

But, basically, they said, 'Guys, the whole system crashed. Maybe there were too many orders. Oh, we couldn't actually fulfill all the commercial orders.' So, basically, every team that wanted to order these products was held up.

Here's another one I found on Platform X, saying, 'I trusted Apple's commercial team to handle it.' Ugh. So, a general message to business owners, and then we'll talk a bit about stocks.

A general message to business owners: NEVER, NEVER, NEVER trust Apple's commercial team. They will let you down if you truly trust them.

I'm so disappointed, and I think I'm right to be, because I was I'll gladly order the product myself . Honestly, I should have double-ordered. I should have ordered it myself because I suspected they were going to mess it up, and I didn't listen to my gut.

So, dear Apple and Apple executives, you're terrible. That's it. Absolutely terrible .

Now, this is probably going to be very good for sales of this device. I just think it's bad when you promise something and then fail so spectacularly. So, I hope people sell their stock.

But I hope people sell their stock because I secretly want to buy Apple stock. Actually, it's not a secret. I've been very open about this. I own Apple stock. I want to buy more Apple stock. I think it's going to be worth $500 .

I think this Apple duo will sell out. I think the Mac Mini and Mac Studio will sell out because of AI, but that's for running your own models. In fact, I also think laptops will start selling out for running dealerships.

The cheaper Apple machines will sell out for running dealerships because you don't need to A lot of RAM to run a cloud-based proxy. So, I think there's tremendous potential for the company and the stock.