BRUN is not a perfect comp for MS due to smaller size, ongoing store expansion, and lack of Asian presence.

I believe you mentioned a company called Brunello Cuchinelli. Last time we discussed Hermes. So how are they fairing?

Yeah, that's the sort of brand that I mentioned when I said you can spend $1,000 on a t-shirt if you feel like it. And at that price, you have certainly priced out all the aspirational buyers and you only left with the probably top.1% to be honest.

But perhaps that's also why Gujunali was unfaced by the recent struggles in the luxury market and just kept growing nicely.

It's not a perfect com for MS, I would say, just because it's significantly smaller. It's about 10% of MS's size. It's still expanding its store count too which is something that MS has not done in recent years.

Actually the store count came down and as a smaller brand they also haven't yet made it into Asia which again is part of the market where it currently they're bit of struggles um with the buyers and for them I think the Americas are 37% of sales or almost 40%. And that region grew 20%.