由于规模较小、门店仍在持续扩张,且缺乏亚洲业务布局,BRUN 并非 MS 的完美可比对象。
逐段跳播
我记得你提到过一家叫 Brunello Cuchinelli 的公司。上次我们讨论的是 Hermes。那它们表现如何?
I believe you mentioned a company called Brunello Cuchinelli. Last time we discussed Hermes. So how are they fairing?
是的,那就是我说“如果你愿意,可以花1000美元买一件T恤”时提到的那种品牌。在那个价位,你肯定已经把所有这些有向往的买家都排除在外了,说实话,你只剩下大概最顶尖的0.1%。但也许这也正是为什么 Gujunali 没有受到近期奢侈品市场困境的影响,而是一直在稳步增长。
Yeah, that's the sort of brand that I mentioned when I said you can spend $1,000 on a t-shirt if you feel like it. And at that price, you have certainly priced out all the aspirational buyers and you only left with the probably top.1% to be honest.
But perhaps that's also why Gujunali was unfaced by the recent struggles in the luxury market and just kept growing nicely.
我会说,它并不是 MS 的完美可比对象,因为它规模明显更小。它大约是 MS 规模的10%。它还在继续扩张门店数量,而这是 MS 近年来没有做过的事。实际上 MS 的门店数量还下降了。
而作为一个较小的品牌,它也还没有进入亚洲,而亚洲又是目前买家方面有点困难的那部分市场。对它们来说,我认为美洲占销售额的37%,或者接近40%。而那个地区增长了20%。
It's not a perfect com for MS, I would say, just because it's significantly smaller. It's about 10% of MS's size. It's still expanding its store count too which is something that MS has not done in recent years.
Actually the store count came down and as a smaller brand they also haven't yet made it into Asia which again is part of the market where it currently they're bit of struggles um with the buyers and for them I think the Americas are 37% of sales or almost 40%. And that region grew 20%.
这个频道对 $BRUN 的历次判断
The Intrinsic Value Podcast 在这只股票上只有这一条判断。