Financial Education on $ELF (Nov 9, 2026)

Three, ELF or EL? Which stock is a better opportunity? These are two major investments of mine in the cosmetics industry and the stocks are outperforming the market significantly.

What's a better opportunity? I'll explain that in this video here today.

Okay. Next up here, let's talk about if ELF or East Lat, say it louder for the people in the back, is a better opportunity right now. Well, look at this. You see what I see? That's a one-year chart showing ELF is massively outperforming the market. This is over the past year. ELF's up 49%.

Six-month chart, look at this. 111% for ELF. 111% that stock has returned over the past 6 months. Incredible, right? Like 111%. People hope to make that, you know, in an index fund over six years.

Like literally, if you're in an index fund, you would be happy with 111% return in six years. And ELF just gave you that in six months, right?

in the very short term, actually Estee Lauder is actually outperforming ELF. So this is a three-month chart. Estee Lauder is up over 30% while ELF's up 27%.

So on a one month, Estee Lauder's up 16, ELF's up 10, S&P 500's down 3%. And the Q's are down 9%.

Look at ELF's growth. This was their latest earnings, right? 51% net sales growth, net income growth of 92%, gross profit growth of 55%, operating income growth of 579%.

So ELF comes in with the major growth rates, right? Especially when it comes to revenue. Now my opinion is what's a better stock to buy? ELF or Estee? ELF. ELF's a better stock to buy.

So with with with with ELF, you just a lot more long-term opportunity in revenue and in margins and earnings per share. But I believe ELF just is a bigger better opportunity, okay, with the brands they have and they just understand how to grow substantially in a better way than Estee.

But, um, ELF just gets it on a higher level, right? And ELF really caters to everybody out there. Like, everybody can be Elf's customer. It's just there's an incredible revenue margin and earnings per share opportunity there, right?

Now, you might say, well, why do you have more money invested into EEL than ELF in the public account? Cuz if we look at EL, it's $23,000 position versus uh ELF is $190,000 position.

Okay? And we're up 63% on E here, $78,000. And here we're up $142,000 on ELF and up 290%.

I have my private portfolios, too. And I can tell you in my private portfolios, ELF is a much bigger position than Estee Lauder in my private portfolios. So, you know, they're roughly the same size position roughly in the public account, but I have a lot more riding on ELF and private portfolios.

And so, at the end of the day, I do put my money where my mouth is. Like, I have a substantial amount more of my net worth in ELF stock than I do Estee Lauder stock. but ELF's just another level.