Elf on the Shelf. Elf on the Shelf has had an incredible five years, growing by 246%. The thing about Elf on the Shelf is, okay? The company has multiple ways to grow. We also talked about multiple ways to grow for Netflix.
That is the case with this one too. The Elf brand is constantly evolving, right? As the years go by, their prices might go up a bit here and there, right? Because the price of their products is considered very low in the market.
Stores have the opportunity to increase their shelf space. The international opportunity for this company is huge. When they expand this business in the next 3 to 5 years, the opportunities for Road Beauty will also be huge.
So, this is a share that you just buy, buy, and hold. Oh, it should be around $100 or a little under $100 now, right?