Nike faces continued challenges; analysts downgraded to sell due to slow recovery, weak market share, and poor China performance.

Okay. Last but not least, we’re watching Nike, a Dow Jones component, which has been having a very rough time. Down 53% in one year, it hit a 13-year low just last week .

Yes, the tough times continue for Nike. The stock continues to slow, currently down more than 1%. Some new moves from analysts. This is a “ sell” rating, a negative outlook on Nike.

Berenberg downgraded the stock from “hold” to “ sell.” They lowered their price target to 27.50 from 49. So, that’s a significant downgrade. At the previous price target .

They're worried the recovery might take longer. We're hearing that increasingly from analyst after analyst. And it has been taking longer already. The competitive landscape has been tough.

They're struggling in the casual footwear segment, and the Chinese market is still weak. Especially when you consider the competitive landscape, it's been challenging no matter which company is facing it, whether we're talking about Nike, Aon, or Hoka's parent company.

So you have both of those dynamics impacting the group as a whole. Then Nike individually faces its own challenges. It's not gaining enough market share from the others.

That shift is taking much longer than expected. And the Chinese market is really weak, Nicole.