ONON has durable competitive advantage via high margins (targeting 65%) and growth (nearly 20%), supported by expansion into new sports categories like football and golf.
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On has market share, and the most important thing for On in the long run is that it has a share with a very high profit margin. This is a product that people will pay for and will pay extra; They set a profit margin of 65% in their long-term forecasts.
This extends to 2029. They said they would grow revenues by nearly 20% and achieve a gross profit margin of 65%. This is 15, 20 or even 30% higher than their competitors.
The other big thing is that they recently said they have signed Mbappe. So they move on to football, if you want to call it that. They are also turning to golf. What are the two areas where people spend a lot of money on sports equipment?
Football will be one of them, but golf never even crossed my mind that they would go for it
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