How The Motley Fool’s view on $ONON changed

2026-10-08Bullish
“4 Incredibly Cheap Stocks to Buy in October”
ONON has durable competitive advantage via high margins (targeting 65%) and growth (nearly 20%), supported by expansion into new sports categories like football and golf.

On has market share, and the most important thing for On in the long run is that it has a share with a very high profit margin. This is a product that people will pay for and will pay extra; They set a profit margin of 65% in their long-term forecasts.

This extends to 2029. They said they would grow revenues by nearly 20% and achieve a gross profit margin of 65%. This is 15, 20 or even 30% higher than their competitors.