How Dividendology’s view on $NKE changed

2026-09-30Bearish
“Nike Stock Reports Earnings Tomorrow... Get Ready (Nike Stock Analysis)”
NKE fundamentals are deteriorating (revenue/margin/FCF decline); high dividend payout ratio is unsustainable; intrinsic value is falling.

Nike's stock is among the worst performers in the S&P 500 index over the past year, having fallen by about 50%. It has also declined by more than 44% since the beginning of the year, and bets are increasing that the stock will fall by as much as 6.3 %.

That's a large number of people who are actively betting against a stock with a market capitalization of $53 billion.

2026-08-19Bearish
“Nike Stock is at a Decade Low! | Nike (NKE) Stock Analysis! |”
No reason to buy NKE; likely due for a bounce but technically not bullish.

Nike stock continues to get obliterated. In the last year, it's down by over 48% and in the last 5 years, now down by 76%. That's right, a 76% decrease in the company's value in just 5 years.

And if we zoom out quite a bit further, you can see they're now essentially trading at some of their lowest prices since around 2014.