$AAPL · The Investor Channel · 2026-11-06
苹果本季度表现优异:营收超过1150亿美元,经营性现金流达1450亿美元,并进行了股票回购;但服务业务增长令人失望,内存成本挤压了产品利润率。其业绩看起来依然强劲,但股价要跌至接近320的100日移动均线才真正有吸引力。
逐段跳播
我们还讨论了 Apple 的财报,感觉像是很久以前发布的,但其实是在周一发布的,我们会持续为你更新有关 Apple 财报的最新进展。
We also discussed Apple's earnings, which seem like they were released a long time ago, but were released on Monday, and we will keep you updated on the latest developments regarding Apple's earnings.
本周将讨论现代云计算公司,乃至 Amazon、Meta、Google 和 Apple 这类公司所面临的挑战。
The challenges facing modern cloud computing companies, or even companies like Amazon, Meta, Google and Apple, will be discussed this week.
就连 Apple 的借款利率也在5%到7%之间,而像 Korwef 这样的现代云计算公司,其债务在二级市场上的交易利率接近16%。
Even Apple borrows at interest rates between 5% and 7%, and then there are modern cloud computing companies like Korwef, whose debt trades on the secondary market at interest rates close to 16%.
现在我们来看 Apple。该公司本周开盘价约为每股344美元。股价小幅下跌,考虑到市场波动,这很正常。不过,在公司公布第四季度财报后,跌幅更大。
Now we move on to Apple. The company started the week with a price of approximately $344 per share. The stock fell slightly, which is normal given market fluctuations. However, the decline was even greater after the company announced its fourth-quarter earnings.
事实上,这是该公司首次在没有 Tim Cook 的情况下发布财报,而很长一段时间以来,一直是 John Ternos 在掌舵 Apple。
In fact, this is the company's first earnings announcement without Tim Cook, and for a very long time, John Ternos has been at the helm of Apple.
他书面给出的业绩结果极其准确,和 Tim Cook 一样。不过,我觉得他在问答环节对许多话题的回答有些回避。它在内存方面受到了严厉批评,这表明成本仍在持续上升。稍后我们会从 Apple 资产负债表的角度向你展示这一点。
His written results were extremely accurate, just like Tim Cook's. However, I found the question and answer session he gave to be a bit evasive on many topics. It has been heavily criticized regarding memory, indicating that costs continue to rise.
We will show you that from the perspective of Apple's balance sheet shortly.
但他们举了两个本地人工智能的例子,我觉得很有意思。我记得你提到过 Gap,一家美国的服装零售公司。他们用 Mac mini 在门店内管理防损工作。我觉得这很有意思。他们还提到佳士得拍卖行使用自己的 Mac Studio 电脑来执行各类任务。
But they gave two examples of local artificial intelligence, which I found interesting. I believe you mentioned Gap, a clothing retail company in the United States . They were managing loss prevention operations within their stores using a Mac mini.
I found that interesting. They also mentioned that Christie's auction house uses its own Mac Studios computers to perform various types of tasks.
至于 Apple 的业绩,绝对令人惊叹,营收超过1150亿美元。不过,服务业务的增速有些令人失望,而这当然是它的主要收入来源,尤其是在其产品利润率持续受到内存成本挤压的情况下。
As for Apple's results, they were absolutely amazing, with revenues exceeding $115 billion. However, the growth rate of services was somewhat disappointing, and this is of course its main source of revenue, especially as profit margins on its products continued to be squeezed by the cost of memory.
该公司的研发支出也同比增加了约30亿美元,从89亿美元增至约118亿美元。这对公司来说是一次巨大的跃升。他们在这方面的活动并不多。
The company's spending on research and development also increased by approximately $3 billion year-on-year, from $8.9 billion to approximately $11.8 billion . This was a huge leap for the company. They don't have many activities in this area.
在人工智能方面,你可能会以为重点会放在设备上。他们控制了销售和营销成本,并且如预期那样实现了巨额净利润和高每股收益。他们回购了自己的股票。这真的很了不起。
In terms of artificial intelligence, you might expect the focus to be on devices. They controlled sales and marketing costs, and as expected , achieved huge net profits and high earnings per share.
They bought back their shares. It's truly amazing.
从地区来看,中国从145亿美元增长到175亿美元,尽管华尔街认为这一数字在营收方面可能略低于预期。日本是唯一出现下滑的地区。
Geographically, China saw growth from $14.5 billion to $17.5 billion, although Wall Street believes this figure may be slightly lower than expected in terms of revenue. Japan is the only region that has seen a decline.
个人电脑的需求出现下滑,包括笔记本电脑和台式机。移动设备的需求也在下滑,但看看 Apple 的 Max 设备,其销售额从87亿美元升至近108亿美元。所以,尽管如此,我们并没有看到 iPad 销量增长,反而是可穿戴设备销量普遍下滑。
所以,存在一些竞争,但 Apple 的两大主要类别,也就是服务,保持了表现,而 Mac 和手机则在这个在这方面颇为艰难的市场中出现了明显复苏。
There is a decline in demand for personal computers, both laptops and desktops. There is also a decline in demand for mobile devices, but look at Apple's Max device; its sales have risen from $8.7 billion to nearly $10.8 billion.
So , regardless of that, we did not see growth in iPad sales, but rather a general decline in wearable device sales. So, there is some competition, but Apple’s two main categories, services, are maintaining their performance, while Macs and phones are seeing a notable recovery in a market that is difficult in this respect.
现在,资产负债表上的一项重要观察是,公司库存从57亿美元增加到145亿美元。这不包括 iPhone,也不一定包括公司将出售的实物商品,而实际上是对其供应商(如 Micron)供应内存的承诺。
因此,这些负债与库存一起列示,然后进入现金流量表。
Now, one of the important observations on the balance sheet is the increase in the company's inventory from $5.7 billion to $14.5 billion . This does not include iPhones, nor does it necessarily include physical goods that the company will sell, but is in fact commitments to supply memory to its suppliers such as Micron.
Therefore, these liabilities are posted along with inventory, and then to the statement of cash flows.
情况再好不过了。因此,公司股价反弹,并未受到本周晚些时候市场下跌的明显影响。尽管累积了这些与内存相关的负债,公司仍拥有高达1450亿美元的巨额经营现金流。公司不会在数据中心的资本支出上投入巨资,事实上几乎不花什么钱。
这为公司提供了充裕的流动性来回购股票,过去十二个月这些投资总额超过860亿美元。公司继续向股东分配利润,也继续偿还和清偿债务。更准确地说,是偿还其中部分债务。不过,公司产生了超过1450亿美元的经营现金流,并在期末回购股票后保持了中性的现金状况。
公司进行了一些小型收购,但总体而言,这对 Apple 来说是一个出色的季度,我们且看明年在新任 CEO 领导下会如何。
The situation couldn't have been better. For this reason, the company's stock rebounded and was not significantly affected by the market decline later in the week. The company has a massive operating cash flow of $145 billion, despite the accumulation of these memory-related liabilities.
The company does not spend huge amounts on capital expenditures for data centers, in fact it spends almost nothing. This gives the company significant liquidity to repurchase its shares, with these investments totaling more than $86 billion over the past twelve months.
The company continues to distribute profits to shareholders, and also continues to service and pay off its debts. Rather, I would say paying off part of these debts. However, the company generated operating cash flows exceeding $145 billion , and at the end of the period, it maintained a neutral cash position after repurchasing its shares.
The company made some small acquisitions , but overall, it was a great quarter for Apple, and we'll see what next year holds under its new CEO.
该公司目前正在融资,已筹集75亿美元新资金。注意其贷款利率与 Meta 贷款之间的差异,Meta 发行的债务利率在5%到7.5%之间。而 Apple 的融资利率在4.65%到5.35%之间。
这么低的利率连房贷都拿不到。所以,这是个好消息,对科技巨头来说真是好日子。
The company is currently raising funds, having raised $7.5 billion in new financing. Note the difference between the interest rate on its loans and the loans of Meta, which raised debts ranging between 5 and 7.5%.
Apple, meanwhile, raised money at interest rates ranging between 4.65% and 5.35%. You can't even get a mortgage with such a low rate. So, this is good news, and great days to be a tech giant.
该公司现在正寻求削减员工的 AI 预算,因为新任 CEO 希望控制成本。
The company is now seeking to reduce AI budgets for employees, as the new CEO looks to control costs.
Apple 移动大会上讨论的另一个话题是将 Siri 整合到其人工智能平台中。可以说,他们将给每位用户一个有限的数字代币余额。用户将能够
Another topic discussed at Apple's mobile conference was the integration of Siri into its artificial intelligence platform. They will give each user a limited balance of digital tokens, so to speak. Users will be able
苹果股价在财报公布后出现波动,随后在选举后立即回升,并收于所有移动均线上方。我认为,除非股价跌到100日移动均线、也就是回到320区间,否则这只股票不会真正变得有意思。苹果的表现看起来依然强劲。
Apple's stock fluctuated after the earnings announcement, then recovered immediately after the election and closed above all its moving averages. I don't think this stock will become really interesting until its price drops to the 100-day moving average, which would bring us back to the 320 range. Apple's performance still seems strong.
我认为,除非股价跌到100日移动均线、也就是回到320区间,否则这只股票不会真正变得有意思。苹果的表现看起来依然强劲。
I don't think this stock will become really interesting until its price drops to the 100-day moving average , which would bring us back to the 320 range. Apple's performance still seems strong.
像可口可乐和苹果这样的公司看起来就是这样。
Companies like Coca-Cola and Apple look like this.
这个频道对 $AAPL 的历次判断
The Investor Channel 在这只股票上共 9 条判断,这里只列相邻的几条。