Nike 的转型战略表现不佳；第一季度营收下降 4%，预计全年将出现高个位数下滑，显示疲软态势将持续。

Nike, I feel very sorry for Nike and this is clearly nostalgia here. I mean, they simply can't get rid of their stumbles. You know, I know they exceeded expectations in one measure, but that's clearly due to cost-cutting.

The situation in China does not look good for Nike.

Yes, I don't feel sorry for Nike. I feel sorry for Nike shareholders at this stage, because this transformation plan, the “Win Now” strategy, has not started to materialize and is falling further behind .

Elliot Hill, you know, they brought him back again . He's a Nike man all his life. There was , as you know, the peak of the company's prosperity in the 1980s and early 1990s. Well, this may be poor execution at this stage because they don't seem capable of doing anything properly.

They have moved away from some aspects of retail and turned to "Nike Direct". This doesn't work. You see a decline in that area.

Now, revenue for the first fiscal quarter reached $11.2 billion, compared to estimates of slightly more than $11.3 billion . We were expecting a decline of around 2.5 to 2.7%. The results showed a decrease of 4%.

So, they failed in sales after two consecutive quarters of declining revenue.

Nike said it expects sales to continue declining. Their estimates for the current quarter are significantly lower than the market expectation of $1.67, and are now expected to range between $1.15 and $1.35.

The decline in revenue for the fiscal year will be in the high single digits. Therefore, this transformation story will take longer than the market expected.

Many price targets were lowered today, which is not surprising. So, yes , they need to start implementing much better because it's painful for shareholders at this stage.