CLX

Consumer staples companies like Clorox are facing similar headwinds. To do this, one of the methods they use is to switch from branded products such as Clorox and Procter & Gamble to store-branded products .

Such as the brands " Kroger", " Amazon Basics", and others that you see sold alongside popular products like "Clorox" and "Procter & Gamble".

Okay, let's move directly to the second scary arrow. Oh, if you thought the Alexandria chart was bloody, wait until you see what happened to this once-loved classic consumer stock.

It's Clorox, trading symbol CLX, a dividend monster I was collecting after a massive price crash.

When most people think of Clorox, they immediately think of that iconic white and blue bottle of bleach or powder that probably sits in your bathroom cabinet, cleaning cupboard, or wherever you keep that sort of thing, maybe the laundry room.

But this company is much bigger than that. We are talking here about an empire of household brands, which includes, for example, Pine-Sol, Liquid Plumper, Glade trash bags, FreshStep cat litter, Hidden Valley Ranch, Brita water filters, the very well-known Bert's Bees brand, Kingsford charcoal, and many more.

I mean, these are brands that ordinary people and even companies constantly stock up on without almost giving them a second thought.