对于星巴克股票的投资者来说,有一条值得关注的消息:公司已宣布将再关闭250家门店。当然,如果你一直关注我对星巴克的报道,我一直在强调这是一个很可能出现的情形。
We have interesting news for Starbucks stock investors, as the company has announced the closure of an additional 250 stores. And of course, if you've been following my coverage of Starbucks, I've been emphasizing that this is a likely scenario .
我认为星巴克受困于我以及许多经济学家所称的“规模不经济”,即其规模导致了效率低下。这种情况发生在一家企业或其某个业务板块扩张得过大,以至于难以有效管理,成本开始以快于销售增长的速度上升。
I feel that Starbucks suffers from what I, and many economists, call "economies of scale," where its size leads to inefficiency. This happens when a business, or one of its sectors, grows so large that it becomes difficult to manage effectively, and costs begin to rise at a faster rate than sales growth.