This is something we'll get into a bit about Meta in a little while, but this is kind of what Meta is trying to do, isn't it? It is, "Hey guys, do all your shopping, business, and affairs, and we will take a percentage of those purchases that you make on our platform."
Yes, because, I mean, you just said with Meta I think it's simpler. Isn't that so? Because they own the platforms: Instagram, Messenger, WhatsApp, Facebook. You advertise on it.
You can create an e-commerce store on it. So, well, that makes sense. I spend time on their platform. You are advertising on their platform. I buy things through their platform. Well, you're taking a small share.